---
title: "Hockey gear brands in New Zealand: Which are searched most?"
description: "Compare the hockey stick and gear brands New Zealanders play. Share of Search among Osaka, Kookaburra, Gryphon, Grays, Adidas, OBO, Malik and Bauer, the hockey gear brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-hockey-gear-brands"
publisher: "Brandwave"
---

# Hockey gear brands in New Zealand: Which are searched most?

Compare the hockey stick and gear brands New Zealanders play. Share of Search among Osaka, Kookaburra, Gryphon, Grays, Adidas, OBO, Malik and Bauer, the hockey gear brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hockey gear brands
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Osaka, 30.4%

## Which brand is most popular in search among hockey gear brands in New Zealand?

- In September 2026, Osaka was the most searched among hockey gear brands in New Zealand, with an estimated 350 branded searches, 30.4% of all searches for the eight we track.
- Kookaburra is in 2nd place, 5.2 percentage points behind at 25.2%.
- Across the 12 months ending September 2026, Osaka’s share of searches among hockey gear brands in New Zealand increased from 25.8% to 30.4%.
- Across the 12 months ending September 2026, Kookaburra’s share of searches among hockey gear brands in New Zealand decreased from 38.1% to 25.2%.
- Across the 12 months ending September 2026, Gryphon’s share of searches among hockey gear brands in New Zealand increased from 10.3% to 16.5%.
- Across the 12 months ending September 2026, Grays’ share of searches among hockey gear brands in New Zealand increased from 14.4% to 15.7%.
- Across the 12 months ending September 2026, Adidas’ share of searches among hockey gear brands in New Zealand increased from 3.1% to 4.3%.
- Across the 12 months ending September 2026, Malik’s share of searches among hockey gear brands in New Zealand increased from 2.1% to 2.6%.
- Across the 12 months ending September 2026, Bauer’s share of searches among hockey gear brands in New Zealand decreased from 2.1% to 0.87%.
- Across the 12 months ending September 2026, Osaka’s share of searches among hockey gear brands in New Zealand peaked at 39.6% in July 2026 and was lowest at 12.8% in December 2025.
- Across the 12 months ending September 2026, Kookaburra’s share of searches among hockey gear brands in New Zealand peaked at 56.4% in December 2025 and was lowest at 8.2% in May 2026.
- Across the 12 months ending September 2026, Gryphon’s share of searches among hockey gear brands in New Zealand peaked at 17.8% in May 2026 and was lowest at 6.7% in November 2025.
- Across the 12 months ending September 2026, Grays’ share of searches among hockey gear brands in New Zealand peaked at 25.8% in April 2026 and was lowest at 11.5% in December 2025.
- Across the 12 months ending September 2026, Adidas’ share of searches among hockey gear brands in New Zealand peaked at 7.4% in June 2026 and was lowest at 1.9% in November 2025.
- Across the 12 months ending September 2026, OBO’s share of searches among hockey gear brands in New Zealand peaked at 5.8% in August 2026 and was lowest at 2.7% in January 2026.
- Across the 12 months ending September 2026, Malik’s share of searches among hockey gear brands in New Zealand peaked at 3.4% in May 2026 and was lowest at 1.8% in March 2026.
- Across the 12 months ending September 2026, Bauer’s share of searches among hockey gear brands in New Zealand peaked at 4.7% in February 2026 and was lowest at 0.87% in September 2026.
- Across the 12 months ending September 2026, Osaka rose from 2nd to 1st among hockey gear brands in New Zealand.
- Across the 12 months ending September 2026, Kookaburra fell from 1st to 2nd among hockey gear brands in New Zealand.
- Across the 12 months ending September 2026, Gryphon rose from 4th to 3rd among hockey gear brands in New Zealand.
- Across the 12 months ending September 2026, Grays fell from 3rd to 4th among hockey gear brands in New Zealand.
- Across the 12 months ending September 2026, Adidas rose from 6th to 5th among hockey gear brands in New Zealand.
- Across the 12 months ending September 2026, OBO fell from 5th to 6th among hockey gear brands in New Zealand.
- Across the 12 months ending September 2026, Malik rose from 8th to 7th among hockey gear brands in New Zealand.
- Across the 12 months ending September 2026, Bauer fell from 7th to 8th among hockey gear brands in New Zealand.

## Top hockey gear brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Kookaburra, Gryphon, Adidas and OBO appeared every time. Gryphon was recommended most often, coming first in two out of three answers. Adidas was second, and Grays was third. Malik, which ranked seventh in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Gryphon | 1st | 3 of 3 | 3 of 3 |
| Adidas | 2nd | 3 of 3 | 3 of 3 |
| Grays | 3rd | 2 of 3 | 2 of 3 |
| Kookaburra | 4th | 3 of 3 | 3 of 3 |
| OBO | 5th | 3 of 3 | 3 of 3 |
| Osaka | 6th | 1 of 3 | 1 of 3 |
| Bauer | 7th | 2 of 3 | 2 of 3 |
| Malik | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about hockey gear brands

- Asked ChatGPT "Which hockey gear brand should I buy in New Zealand?": 1. Gryphon, 2. Kookaburra, 3. Adidas, 4. OBO, 5. Bauer
- Asked ChatGPT "What are the best hockey gear brands in New Zealand?": 1. Gryphon, 2. Adidas, 3. Grays, 4. Kookaburra, 5. OBO, 6. Bauer
- Asked ChatGPT "What's the best hockey gear brand in New Zealand for field hockey?": 1. Grays, 2. Osaka, 3. Adidas, 4. Gryphon, 5. Kookaburra, 6. OBO

Not named in any answer: Malik.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Osaka vs Kookaburra: compare search popularity](/demand/nz/compare/kookaburra-vs-osaka-hockey): 30.4% against 25.2% Share of Search.
- [Osaka vs Gryphon: compare search popularity](/demand/nz/compare/gryphon-vs-osaka-hockey): 30.4% against 16.5% Share of Search.
- [Osaka vs Grays: compare search popularity](/demand/nz/compare/grays-hockey-vs-osaka-hockey): 30.4% against 15.7% Share of Search.
- [Osaka vs Adidas: compare search popularity](/demand/nz/compare/adidas-vs-osaka-hockey): 30.4% against 4.3% Share of Search.
- [Kookaburra vs Gryphon: compare search popularity](/demand/nz/compare/gryphon-vs-kookaburra): 25.2% against 16.5% Share of Search.
- [Kookaburra vs Grays: compare search popularity](/demand/nz/compare/grays-hockey-vs-kookaburra): 25.2% against 15.7% Share of Search.
- [Kookaburra vs Adidas: compare search popularity](/demand/nz/compare/adidas-vs-kookaburra): 25.2% against 4.3% Share of Search.
- [Gryphon vs Grays: compare search popularity](/demand/nz/compare/grays-hockey-vs-gryphon): 16.5% against 15.7% Share of Search.
- [Gryphon vs Adidas: compare search popularity](/demand/nz/compare/adidas-vs-gryphon): 16.5% against 4.3% Share of Search.
- [Grays vs Adidas: compare search popularity](/demand/nz/compare/adidas-vs-grays-hockey): 15.7% against 4.3% Share of Search.

## How did search popularity change for New Zealand hockey gear brands in September 2026?

- In September 2026, Kookaburra overtook Grays and Gryphon to rank 2nd among hockey gear brands in New Zealand, with 25.2% of the searches.
- In September 2026, Malik overtook Bauer to rank 7th among hockey gear brands in New Zealand, with 2.6% of the searches.
- In September 2026, Osaka lost share of searches among hockey gear brands in New Zealand, from 34.2% to 30.4%.
- In September 2026, Adidas lost share of searches among hockey gear brands in New Zealand, from 7.1% to 4.3%.
- In September 2026, OBO lost share of searches among hockey gear brands in New Zealand, from 5.8% to 4.3%.
- In September 2026, Grays lost share of searches among hockey gear brands in New Zealand, from 16.8% to 15.7%.
- In September 2026, Bauer lost share of searches among hockey gear brands in New Zealand, from 1.9% to 0.87%.
- Estimated monthly branded searches for Gryphon in New Zealand rose 90% over 12 measured months, from 100 to 190 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Osaka | 30.4% | 350 | -34.0% | Osaka |
| 2 | Kookaburra | 25.2% | 290 | +20.8% | Kookaburra |
| 3 | Gryphon | 16.5% | 190 | -26.9% | Gryphon |
| 4 | Grays | 15.7% | 180 | -30.8% | Grays |
| 5 | Adidas | 4.3% | 50 | -54.5% | Adidas |
| 6 | OBO | 4.3% | 50 | -44.4% | OBO |
| 7 | Malik | 2.6% | 30 | 0.0% | Malik |
| 8 | Bauer | 0.87% | 10 | -66.7% | Bauer |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kookaburra | 370 | 38.1% | 1 |
| Oct 2025 | Osaka | 250 | 25.8% | 2 |
| Oct 2025 | Grays | 140 | 14.4% | 3 |
| Oct 2025 | Gryphon | 100 | 10.3% | 4 |
| Oct 2025 | OBO | 40 | 4.1% | 5 |
| Oct 2025 | Adidas | 30 | 3.1% | 6 |
| Oct 2025 | Bauer | 20 | 2.1% | 7 |
| Oct 2025 | Malik | 20 | 2.1% | 8 |
| Nov 2025 | Kookaburra | 550 | 52.9% | 1 |
| Nov 2025 | Osaka | 180 | 17.3% | 2 |
| Nov 2025 | Grays | 140 | 13.5% | 3 |
| Nov 2025 | Gryphon | 70 | 6.7% | 4 |
| Nov 2025 | OBO | 40 | 3.8% | 5 |
| Nov 2025 | Adidas | 20 | 1.9% | 6 |
| Nov 2025 | Bauer | 20 | 1.9% | 7 |
| Nov 2025 | Malik | 20 | 1.9% | 8 |
| Dec 2025 | Kookaburra | 440 | 56.4% | 1 |
| Dec 2025 | Osaka | 100 | 12.8% | 2 |
| Dec 2025 | Grays | 90 | 11.5% | 3 |
| Dec 2025 | Gryphon | 60 | 7.7% | 4 |
| Dec 2025 | Adidas | 30 | 3.8% | 5 |
| Dec 2025 | OBO | 30 | 3.8% | 6 |
| Dec 2025 | Malik | 20 | 2.6% | 7 |
| Dec 2025 | Bauer | 10 | 1.3% | 8 |
| Jan 2026 | Kookaburra | 310 | 41.3% | 1 |
| Jan 2026 | Grays | 140 | 18.7% | 2 |
| Jan 2026 | Osaka | 120 | 16% | 3 |
| Jan 2026 | Gryphon | 90 | 12% | 4 |
| Jan 2026 | Adidas | 30 | 4% | 5 |
| Jan 2026 | Bauer | 20 | 2.7% | 6 |
| Jan 2026 | Malik | 20 | 2.7% | 7 |
| Jan 2026 | OBO | 20 | 2.7% | 8 |
| Feb 2026 | Kookaburra | 280 | 26.2% | 1 |
| Feb 2026 | Osaka | 280 | 26.2% | 2 |
| Feb 2026 | Grays | 200 | 18.7% | 3 |
| Feb 2026 | Gryphon | 140 | 13.1% | 4 |
| Feb 2026 | Adidas | 50 | 4.7% | 5 |
| Feb 2026 | Bauer | 50 | 4.7% | 6 |
| Feb 2026 | OBO | 50 | 4.7% | 7 |
| Feb 2026 | Malik | 20 | 1.9% | 8 |
| Mar 2026 | Osaka | 580 | 34.9% | 1 |
| Mar 2026 | Grays | 350 | 21.1% | 2 |
| Mar 2026 | Kookaburra | 350 | 21.1% | 3 |
| Mar 2026 | Gryphon | 210 | 12.7% | 4 |
| Mar 2026 | OBO | 70 | 4.2% | 5 |
| Mar 2026 | Adidas | 50 | 3% | 6 |
| Mar 2026 | Malik | 30 | 1.8% | 7 |
| Mar 2026 | Bauer | 20 | 1.2% | 8 |
| Apr 2026 | Osaka | 380 | 30.6% | 1 |
| Apr 2026 | Grays | 320 | 25.8% | 2 |
| Apr 2026 | Gryphon | 210 | 16.9% | 3 |
| Apr 2026 | Kookaburra | 170 | 13.7% | 4 |
| Apr 2026 | OBO | 70 | 5.6% | 5 |
| Apr 2026 | Adidas | 40 | 3.2% | 6 |
| Apr 2026 | Malik | 30 | 2.4% | 7 |
| Apr 2026 | Bauer | 20 | 1.6% | 8 |
| May 2026 | Osaka | 530 | 36.3% | 1 |
| May 2026 | Grays | 320 | 21.9% | 2 |
| May 2026 | Gryphon | 260 | 17.8% | 3 |
| May 2026 | Kookaburra | 120 | 8.2% | 4 |
| May 2026 | Adidas | 90 | 6.2% | 5 |
| May 2026 | OBO | 70 | 4.8% | 6 |
| May 2026 | Malik | 50 | 3.4% | 7 |
| May 2026 | Bauer | 20 | 1.4% | 8 |
| Jun 2026 | Osaka | 560 | 37.8% | 1 |
| Jun 2026 | Grays | 280 | 18.9% | 2 |
| Jun 2026 | Gryphon | 230 | 15.5% | 3 |
| Jun 2026 | Kookaburra | 150 | 10.1% | 4 |
| Jun 2026 | Adidas | 110 | 7.4% | 5 |
| Jun 2026 | OBO | 70 | 4.7% | 6 |
| Jun 2026 | Malik | 50 | 3.4% | 7 |
| Jun 2026 | Bauer | 30 | 2% | 8 |
| Jul 2026 | Osaka | 400 | 39.6% | 1 |
| Jul 2026 | Grays | 180 | 17.8% | 2 |
| Jul 2026 | Gryphon | 160 | 15.8% | 3 |
| Jul 2026 | Kookaburra | 120 | 11.9% | 4 |
| Jul 2026 | OBO | 50 | 5% | 5 |
| Jul 2026 | Adidas | 40 | 4% | 6 |
| Jul 2026 | Bauer | 30 | 3% | 7 |
| Jul 2026 | Malik | 30 | 3% | 8 |
| Aug 2026 | Osaka | 530 | 34.2% | 1 |
| Aug 2026 | Grays | 260 | 16.8% | 2 |
| Aug 2026 | Gryphon | 260 | 16.8% | 3 |
| Aug 2026 | Kookaburra | 240 | 15.5% | 4 |
| Aug 2026 | Adidas | 110 | 7.1% | 5 |
| Aug 2026 | OBO | 90 | 5.8% | 6 |
| Aug 2026 | Bauer | 30 | 1.9% | 7 |
| Aug 2026 | Malik | 30 | 1.9% | 8 |
| Sep 2026 | Osaka | 350 | 30.4% | 1 |
| Sep 2026 | Kookaburra | 290 | 25.2% | 2 |
| Sep 2026 | Gryphon | 190 | 16.5% | 3 |
| Sep 2026 | Grays | 180 | 15.7% | 4 |
| Sep 2026 | Adidas | 50 | 4.3% | 5 |
| Sep 2026 | OBO | 50 | 4.3% | 6 |
| Sep 2026 | Malik | 30 | 2.6% | 7 |
| Sep 2026 | Bauer | 10 | 0.87% | 8 |

## What is being compared

- **Adidas**: Measured on the search term “adidas hockey”.
- **Bauer**: Measured on the search term “bauer hockey”.
- **Grays**: Measured on the search terms “grays hockey” and “grays hockey stick”, summed into one figure.
- **Gryphon**: Measured on the search terms “gryphon hockey” and “gryphon hockey stick”, summed into one figure.
- **Kookaburra**: Measured on the search terms “kookaburra bat” and “kookaburra bat stickers”, summed into one figure.
- **Malik**: Measured on the search terms “malik hockey” and “malik hockey stick”, summed into one figure.
- **OBO**: Measured on the search term “obo hockey”.
- **Osaka**: Measured on the search terms “osaka hockey” and “osaka hockey stick”, summed into one figure.

- [Adidas](/demand/nz/brands/adidas)
- [Bauer](/demand/nz/brands/bauer-hockey)
- [Grays](/demand/nz/brands/grays-hockey)
- [Gryphon](/demand/nz/brands/gryphon)
- [Kookaburra](/demand/nz/brands/kookaburra)
- [Malik](/demand/nz/brands/malik)
- [OBO](/demand/nz/brands/obo-hockey)
- [Osaka](/demand/nz/brands/osaka-hockey)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hockey gear brands in New Zealand?

In September 2026, Osaka was the most searched among hockey gear brands in New Zealand, with an estimated 350 branded searches, 30.4% of all searches for the eight we track.

## Cite this page

Brandwave. "Hockey gear brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-hockey-gear-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hockey-gear-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.