---
title: "Hiking and tramping apps in New Zealand: Which brands are most popular in search?"
description: "Compare the hiking, tramping and trail map apps New Zealanders plan walks with. Share of Search among Topo Maps+, AllTrails, Komoot, Gaia GPS and Wikiloc, the hiking and tramping apps Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-hiking-apps"
publisher: "Brandwave"
---

# Hiking and tramping apps in New Zealand: Which brands are most popular in search?

Compare the hiking, tramping and trail map apps New Zealanders plan walks with. Share of Search among Topo Maps+, AllTrails, Komoot, Gaia GPS and Wikiloc, the hiking and tramping apps Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hiking and tramping apps
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Topo Maps+, 64%

## Which brand is most popular in search among hiking and tramping apps in New Zealand?

- In August 2026, Topo Maps+ was the most searched among hiking and tramping apps in New Zealand, with an estimated 6K branded searches and 64% estimated Share of Search within this set.
- AllTrails is in 2nd place, 36.9 percentage points behind at 27.1% Share of Search.
- Across the 11 months ending August 2026, Topo Maps+’s estimated Share of Search among hiking and tramping apps in New Zealand increased from 59.4% to 64%.
- Across the 11 months ending August 2026, AllTrails’ estimated Share of Search among hiking and tramping apps in New Zealand decreased from 29.6% to 27.1%.
- Across the 11 months ending August 2026, Komoot’s estimated Share of Search among hiking and tramping apps in New Zealand decreased from 7.7% to 6.6%.
- Across the 11 months ending August 2026, Gaia GPS’s estimated Share of Search among hiking and tramping apps in New Zealand decreased from 2.4% to 1.8%.
- Across the 11 months ending August 2026, Topo Maps+’s estimated Share of Search among hiking and tramping apps in New Zealand peaked at 64.7% in June 2026 and was lowest at 50.5% in December 2025.
- Across the 11 months ending August 2026, AllTrails’ estimated Share of Search among hiking and tramping apps in New Zealand peaked at 39.8% in January 2026 and was lowest at 27.1% in August 2026.
- Across the 11 months ending August 2026, Komoot’s estimated Share of Search among hiking and tramping apps in New Zealand peaked at 7.8% in December 2025 and was lowest at 5.7% in July 2026.
- Across the 11 months ending August 2026, Wikiloc held steady: its estimated Share of Search among hiking and tramping apps in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Topo Maps+ vs AllTrails: compare search popularity](/demand/nz/compare/alltrails-vs-topo-maps): 64% against 27.1% Share of Search.
- [Topo Maps+ vs Komoot: compare search popularity](/demand/nz/compare/komoot-vs-topo-maps): 64% against 6.6% Share of Search.
- [AllTrails vs Komoot: compare search popularity](/demand/nz/compare/alltrails-vs-komoot): 27.1% against 6.6% Share of Search.

## How did search popularity change for New Zealand hiking and tramping apps in August 2026?

- In August 2026, Topo Maps+ gained estimated Share of Search among hiking and tramping apps in New Zealand, from 59.7% to 64%.
- In August 2026, Komoot gained estimated Share of Search among hiking and tramping apps in New Zealand, from 5.7% to 6.6%.
- In August 2026, AllTrails lost estimated Share of Search among hiking and tramping apps in New Zealand, from 32.3% to 27.1%.
- Estimated monthly branded searches for Wikiloc in New Zealand fell 50% over 11 measured months, from 100 to 50 in August 2026.
- Estimated monthly branded searches for Gaia GPS in New Zealand fell 29.2% over 11 measured months, from 240 to 170 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Topo Maps+ | 64% | 6K | +8.6% | Topo Maps+ |
| 2 | AllTrails | 27.1% | 2.5K | -15.0% | AllTrails |
| 3 | Komoot | 6.6% | 620 | +17.0% | Komoot |
| 4 | Gaia GPS | 1.8% | 170 | +6.3% | Gaia GPS |
| 5 | Wikiloc | 0.53% | 50 | -16.7% | Wikiloc |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Topo Maps+ | 6K | 59.4% | 1 |
| Oct 2025 | AllTrails | 3K | 29.6% | 2 |
| Oct 2025 | Komoot | 780 | 7.7% | 3 |
| Oct 2025 | Gaia GPS | 240 | 2.4% | 4 |
| Oct 2025 | Wikiloc | 100 | 0.98% | 5 |
| Nov 2025 | Topo Maps+ | 6.1K | 55.4% | 1 |
| Nov 2025 | AllTrails | 3.7K | 34.1% | 2 |
| Nov 2025 | Komoot | 740 | 6.8% | 3 |
| Nov 2025 | Gaia GPS | 250 | 2.3% | 4 |
| Nov 2025 | Wikiloc | 150 | 1.4% | 5 |
| Dec 2025 | Topo Maps+ | 6K | 50.5% | 1 |
| Dec 2025 | AllTrails | 4.7K | 38.8% | 2 |
| Dec 2025 | Komoot | 930 | 7.8% | 3 |
| Dec 2025 | Gaia GPS | 260 | 2.2% | 4 |
| Dec 2025 | Wikiloc | 90 | 0.75% | 5 |
| Jan 2026 | Topo Maps+ | 7.4K | 50.7% | 1 |
| Jan 2026 | AllTrails | 5.8K | 39.8% | 2 |
| Jan 2026 | Komoot | 950 | 6.5% | 3 |
| Jan 2026 | Gaia GPS | 300 | 2.1% | 4 |
| Jan 2026 | Wikiloc | 130 | 0.89% | 5 |
| Feb 2026 | Topo Maps+ | 7.4K | 59.3% | 1 |
| Feb 2026 | AllTrails | 3.8K | 30.4% | 2 |
| Feb 2026 | Komoot | 940 | 7.6% | 3 |
| Feb 2026 | Gaia GPS | 250 | 2% | 4 |
| Feb 2026 | Wikiloc | 100 | 0.81% | 5 |
| Mar 2026 | Topo Maps+ | 8.1K | 62.8% | 1 |
| Mar 2026 | AllTrails | 3.7K | 28.9% | 2 |
| Mar 2026 | Komoot | 770 | 6% | 3 |
| Mar 2026 | Gaia GPS | 230 | 1.8% | 4 |
| Mar 2026 | Wikiloc | 70 | 0.54% | 5 |
| Apr 2026 | Topo Maps+ | 7.4K | 60.6% | 1 |
| Apr 2026 | AllTrails | 3.7K | 30.6% | 2 |
| Apr 2026 | Komoot | 790 | 6.5% | 3 |
| Apr 2026 | Gaia GPS | 200 | 1.6% | 4 |
| Apr 2026 | Wikiloc | 80 | 0.66% | 5 |
| May 2026 | Topo Maps+ | 6K | 59.9% | 1 |
| May 2026 | AllTrails | 3.1K | 30.8% | 2 |
| May 2026 | Komoot | 640 | 6.3% | 3 |
| May 2026 | Gaia GPS | 210 | 2.1% | 4 |
| May 2026 | Wikiloc | 90 | 0.89% | 5 |
| Jun 2026 | Topo Maps+ | 6K | 64.7% | 1 |
| Jun 2026 | AllTrails | 2.5K | 27.2% | 2 |
| Jun 2026 | Komoot | 540 | 5.8% | 3 |
| Jun 2026 | Gaia GPS | 170 | 1.8% | 4 |
| Jun 2026 | Wikiloc | 50 | 0.54% | 5 |
| Jul 2026 | Topo Maps+ | 5.5K | 59.7% | 1 |
| Jul 2026 | AllTrails | 3K | 32.3% | 2 |
| Jul 2026 | Komoot | 530 | 5.7% | 3 |
| Jul 2026 | Gaia GPS | 160 | 1.7% | 4 |
| Jul 2026 | Wikiloc | 60 | 0.65% | 5 |
| Aug 2026 | Topo Maps+ | 6K | 64% | 1 |
| Aug 2026 | AllTrails | 2.5K | 27.1% | 2 |
| Aug 2026 | Komoot | 620 | 6.6% | 3 |
| Aug 2026 | Gaia GPS | 170 | 1.8% | 4 |
| Aug 2026 | Wikiloc | 50 | 0.53% | 5 |
| Sep 2026 | AllTrails | — | — | — |
| Sep 2026 | Gaia GPS | — | — | — |
| Sep 2026 | Komoot | — | — | — |
| Sep 2026 | Topo Maps+ | — | — | — |
| Sep 2026 | Wikiloc | — | — | — |

## What is being compared

- **AllTrails**: Measured on the search terms “alltrails”, “alltrails app”, “alltrails com”, “alltrails hiking app”, “alltrails maps”, “alltrails near me”, “alltrails new zealand”, “alltrails nz”, “alltrails online”, “alltrails trail maps” and “find waterfall hikes on alltrails”, summed into one figure.
- **Gaia GPS**: Measured on the search terms “gaia gps”, “gaia gps new zealand”, “gaia gps nz”, “gaia gps online”, “gaiagps”, “gaiagps com” and “gaiagps hiking app”, summed into one figure.
- **Komoot**: Measured on the search terms “komoot”, “komoot com”, “komoot hiking app”, “komoot near me”, “komoot new zealand”, “komoot nz” and “komoot online”, summed into one figure.
- **Topo Maps+**: Measured on the search terms “topo maps”, “topo maps near me”, “topo maps new zealand”, “topo maps online” and “topomaps”, summed into one figure.
- **Wikiloc**: Measured on the search terms “wikiloc”, “wikiloc com”, “wikiloc hiking app” and “wikiloc online”, summed into one figure.

- [AllTrails](/demand/nz/brands/alltrails)
- [Gaia GPS](/demand/nz/brands/gaia-gps)
- [Komoot](/demand/nz/brands/komoot)
- [Topo Maps+](/demand/nz/brands/topo-maps)
- [Wikiloc](/demand/nz/brands/wikiloc)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hiking and tramping apps in New Zealand?

In August 2026, Topo Maps+ was the most searched among hiking and tramping apps in New Zealand, with an estimated 6K branded searches and 64% estimated Share of Search within this set.

## Cite this page

Brandwave. "Hiking and tramping apps in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-hiking-apps

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hiking-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.