--- title: "Faber-Castell vs Sharpie: Which is searched more in New Zealand?" description: "Is Faber-Castell or Sharpie more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Highlighter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-highlighter-brands/compare/faber-castell-vs-sharpie" publisher: "Brandwave" --- # Faber-Castell vs Sharpie: Which is searched more in New Zealand? Is Faber-Castell or Sharpie more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Highlighter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Faber-Castell and Sharpie - **Competitive set**: Highlighter brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Faber-Castell Share of Search**: 0.68% - **Sharpie Share of Search**: 91.2% ## Is Faber-Castell or Sharpie more popular in search? - In September 2026, Sharpie had more branded searches than Faber-Castell among highlighter brands in New Zealand. Sharpie had about 1,340 branded searches, while Faber-Castell had 10. Sharpie made up 91.2% of all highlighter brand searches we track, and Faber-Castell accounted for 0.68%. - Sharpie was ahead of Faber-Castell in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Faber-Castell’s share of searches among highlighter brands in New Zealand moved from 0.72% to 0.68%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending September 2026, Sharpie’s share of searches among highlighter brands in New Zealand moved from 92.8% to 91.2%, and its estimated monthly branded searches held steady at 1.3K. ## Top highlighter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Faber-Castell was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sharpie was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Faber-Castell was listed before Sharpie in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stabilo | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Zebra | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Faber-Castell | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Sharpie | 4th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about highlighter brands - Asked ChatGPT "Which highlighter brand should I buy in New Zealand?": named none of the brands we track - Asked ChatGPT "What are the best highlighter brands in New Zealand?": 1. Zebra, 2. Stabilo, 3. Faber-Castell, 4. Sharpie - Asked ChatGPT "What's the best highlighter brand in New Zealand for school notes?": 1. Stabilo, 2. Zebra, 3. Faber-Castell - Searched Google, AI Overview "highlighter brands": 1. Stabilo, 2. Faber-Castell - Searched Google, AI Overview "best highlighters": 1. Stabilo Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand highlighter brands in September 2026? - In September 2026, Sharpie gained share of searches among highlighter brands in New Zealand, from 89.6% to 91.2%. - In September 2026, Faber-Castell lost share of searches among highlighter brands in New Zealand, from 1.5% to 0.68%. ## Month by month | Month | Faber-Castell estimated searches | Faber-Castell Share of Search | Faber-Castell rank | Sharpie estimated searches | Sharpie Share of Search | Sharpie rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.72% | 3 | 1.3K | 92.8% | 1 | | Nov 2025 | 10 | 0.79% | 3 | 1.1K | 89.7% | 1 | | Dec 2025 | 20 | 1.7% | 3 | 1.1K | 91.6% | 1 | | Jan 2026 | 40 | 2.6% | 3 | 1.4K | 88.3% | 1 | | Feb 2026 | 20 | 1.5% | 3 | 1.2K | 89.4% | 1 | | Mar 2026 | 10 | 0.69% | 3 | 1.3K | 93.1% | 1 | | Apr 2026 | 10 | 0.9% | 3 | 1K | 92.8% | 1 | | May 2026 | 10 | 0.75% | 3 | 1.2K | 90.2% | 1 | | Jun 2026 | 20 | 1.6% | 3 | 1.2K | 91.3% | 1 | | Jul 2026 | 20 | 1.6% | 3 | 1.1K | 90.6% | 1 | | Aug 2026 | 20 | 1.5% | 3 | 1.2K | 89.6% | 1 | | Sep 2026 | 10 | 0.68% | 3 | 1.3K | 91.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Faber-Castell’s and Sharpie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Faber-Castell**: Measured on the search term “faber castell highlighter”. - **Sharpie**: Measured on the search terms “felt tip sharpie”, “fine tip sharpie”, “sharpie”, “sharpie highlighter”, “sharpie s gel” and “ultra fine sharpie”, summed into one figure. - [Faber-Castell profile](/demand/nz/brands/faber-castell) - [Sharpie profile](/demand/nz/brands/sharpie) - [All highlighter brands in New Zealand](/demand/nz/categories/nz-highlighter-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Faber-Castell or Sharpie more popular in search? In September 2026, Sharpie had more branded searches than Faber-Castell among highlighter brands in New Zealand. Sharpie had about 1,340 branded searches, while Faber-Castell had 10. Sharpie made up 91.2% of all highlighter brand searches we track, and Faber-Castell accounted for 0.68%. ## Cite this page Brandwave. "Faber-Castell vs Sharpie: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-highlighter-brands/compare/faber-castell-vs-sharpie This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-highlighter-brands/compare/faber-castell-vs-sharpie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.