--- title: "Joseph Joseph vs OXO: Which is searched more in New Zealand?" description: "Is Joseph Joseph or OXO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Herb cutter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-herb-cutter-brands/compare/joseph-joseph-vs-oxo" publisher: "Brandwave" --- # Joseph Joseph vs OXO: Which is searched more in New Zealand? Is Joseph Joseph or OXO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Herb cutter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Joseph Joseph and OXO - **Competitive set**: Herb cutter brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Joseph Joseph Share of Search**: 71.1% - **OXO Share of Search**: 20.5% ## Is Joseph Joseph or OXO more popular in search? - In September 2026, Joseph Joseph had more branded searches than OXO among herb cutter brands in New Zealand. Joseph Joseph had about 590 branded searches, while OXO had 170. Joseph Joseph made up 71.1% of all herb cutter brand searches we track, and OXO accounted for 20.5%. - Joseph Joseph was ahead of OXO in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Joseph Joseph’s share of searches among herb cutter brands in New Zealand moved from 67% to 71.1%, and its estimated monthly branded searches held steady at 590. - Across the 12 months ending September 2026, OXO’s share of searches among herb cutter brands in New Zealand moved from 19.3% to 20.5%, and its estimated monthly branded searches held steady at 170. ## Top herb cutter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OXO was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Joseph Joseph did not appear in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Joseph Joseph | 0 of 3 | 0 of 2 | 0 of 5 | | OXO | 3 of 3 | 1 of 2 | 4 of 5 | | Zyliss | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about herb cutter brands - Asked ChatGPT "Which herb cutter brand should I buy in New Zealand?": 1. OXO - Asked ChatGPT "What are the best herb cutter brands in New Zealand?": 1. OXO - Asked ChatGPT "What's the best herb cutter brand in New Zealand for easy meal prep?": 1. OXO - Searched Google, AI Overview "best herb cutter": 1. Zyliss - Searched Google, AI Overview "herb scissors nz": 1. OXO Not named in any answer: Joseph Joseph. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand herb cutter brands in September 2026? Neither Joseph Joseph nor OXO moved beyond provider rounding among herb cutter brands in Sep 2026. ## Month by month | Month | Joseph Joseph estimated searches | Joseph Joseph Share of Search | Joseph Joseph rank | OXO estimated searches | OXO Share of Search | OXO rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 67% | 1 | 170 | 19.3% | 2 | | Nov 2025 | 720 | 76.6% | 1 | 140 | 14.9% | 2 | | Dec 2025 | 720 | 69.9% | 1 | 210 | 20.4% | 2 | | Jan 2026 | 720 | 66.7% | 1 | 260 | 24.1% | 2 | | Feb 2026 | 480 | 66.7% | 1 | 170 | 23.6% | 2 | | Mar 2026 | 590 | 67.8% | 1 | 210 | 24.1% | 2 | | Apr 2026 | 590 | 67.8% | 1 | 210 | 24.1% | 2 | | May 2026 | 590 | 71.1% | 1 | 170 | 20.5% | 2 | | Jun 2026 | 590 | 71.1% | 1 | 170 | 20.5% | 2 | | Jul 2026 | 590 | 69.4% | 1 | 170 | 20% | 2 | | Aug 2026 | 720 | 71.3% | 1 | 210 | 20.8% | 2 | | Sep 2026 | 590 | 71.1% | 1 | 170 | 20.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Joseph Joseph’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Joseph Joseph**: Measured on the search term “joseph joseph”. - **OXO**: Measured on the search term “oxo good grips”. - [Joseph Joseph profile](/demand/nz/brands/joseph-joseph) - [OXO profile](/demand/nz/brands/oxo) - [All herb cutter brands in New Zealand](/demand/nz/categories/nz-herb-cutter-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Joseph Joseph or OXO more popular in search? In September 2026, Joseph Joseph had more branded searches than OXO among herb cutter brands in New Zealand. Joseph Joseph had about 590 branded searches, while OXO had 170. Joseph Joseph made up 71.1% of all herb cutter brand searches we track, and OXO accounted for 20.5%. ## Cite this page Brandwave. "Joseph Joseph vs OXO: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-herb-cutter-brands/compare/joseph-joseph-vs-oxo This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-herb-cutter-brands/compare/joseph-joseph-vs-oxo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.