--- title: "Herb cutter brands in New Zealand: Which are searched most?" description: "Compare the herb cutter brands people buy. Share of Search among Joseph Joseph, OXO and Zyliss, the herb cutter brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-herb-cutter-brands" publisher: "Brandwave" --- # Herb cutter brands in New Zealand: Which are searched most? Compare the herb cutter brands people buy. Share of Search among Joseph Joseph, OXO and Zyliss, the herb cutter brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Herb cutter brands - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Joseph Joseph, 71.1% ## Which brand is most popular in search among herb cutter brands in New Zealand? - In September 2026, Joseph Joseph was the most searched among herb cutter brands in New Zealand, with an estimated 590 branded searches, 71.1% of all searches for the three we track. - OXO is in 2nd place, 50.6 percentage points behind at 20.5%. - Across the 12 months ending September 2026, Joseph Joseph’s share of searches among herb cutter brands in New Zealand increased from 67% to 71.1%. - Across the 12 months ending September 2026, OXO’s share of searches among herb cutter brands in New Zealand increased from 19.3% to 20.5%. - Across the 12 months ending September 2026, Zyliss’ share of searches among herb cutter brands in New Zealand decreased from 13.6% to 8.4%. - Across the 12 months ending September 2026, Joseph Joseph’s share of searches among herb cutter brands in New Zealand peaked at 76.6% in November 2025 and was lowest at 66.7% in January 2026. - Across the 12 months ending September 2026, OXO’s share of searches among herb cutter brands in New Zealand peaked at 24.1% in March 2026 and was lowest at 14.9% in November 2025. - Across the 12 months ending September 2026, Zyliss’ share of searches among herb cutter brands in New Zealand peaked at 13.6% in October 2025 and was lowest at 7.9% in August 2026. ## Top herb cutter brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, OXO was mentioned most often, in four of the five answers. Joseph Joseph, which ranked first in searches, was not mentioned at all. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Joseph Joseph | 0 of 3 | 0 of 2 | 0 of 5 | | OXO | 3 of 3 | 1 of 2 | 4 of 5 | | Zyliss | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about herb cutter brands - Asked ChatGPT "Which herb cutter brand should I buy in New Zealand?": 1. OXO - Asked ChatGPT "What are the best herb cutter brands in New Zealand?": 1. OXO - Asked ChatGPT "What's the best herb cutter brand in New Zealand for easy meal prep?": 1. OXO - Searched Google, AI Overview "best herb cutter": 1. Zyliss - Searched Google, AI Overview "herb scissors nz": 1. OXO Not named in any answer: Joseph Joseph. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## Compare search popularity between leading brands - [Joseph Joseph vs OXO: compare search popularity](/demand/nz/compare/joseph-joseph-vs-oxo): 71.1% against 20.5% Share of Search. - [Joseph Joseph vs Zyliss: compare search popularity](/demand/nz/compare/joseph-joseph-vs-zyliss): 71.1% against 8.4% Share of Search. - [OXO vs Zyliss: compare search popularity](/demand/nz/compare/oxo-vs-zyliss): 20.5% against 8.4% Share of Search. ## How did search popularity change for New Zealand herb cutter brands in September 2026? - In September 2026, Zyliss gained share of searches among herb cutter brands in New Zealand, from 7.9% to 8.4%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Joseph Joseph | 71.1% | 590 | -18.1% | Joseph Joseph | | 2 | OXO | 20.5% | 170 | -19.0% | Oxo | | 3 | Zyliss | 8.4% | 70 | -12.5% | Zyliss | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Joseph Joseph | 590 | 67% | 1 | | Oct 2025 | OXO | 170 | 19.3% | 2 | | Oct 2025 | Zyliss | 120 | 13.6% | 3 | | Nov 2025 | Joseph Joseph | 720 | 76.6% | 1 | | Nov 2025 | OXO | 140 | 14.9% | 2 | | Nov 2025 | Zyliss | 80 | 8.5% | 3 | | Dec 2025 | Joseph Joseph | 720 | 69.9% | 1 | | Dec 2025 | OXO | 210 | 20.4% | 2 | | Dec 2025 | Zyliss | 100 | 9.7% | 3 | | Jan 2026 | Joseph Joseph | 720 | 66.7% | 1 | | Jan 2026 | OXO | 260 | 24.1% | 2 | | Jan 2026 | Zyliss | 100 | 9.3% | 3 | | Feb 2026 | Joseph Joseph | 480 | 66.7% | 1 | | Feb 2026 | OXO | 170 | 23.6% | 2 | | Feb 2026 | Zyliss | 70 | 9.7% | 3 | | Mar 2026 | Joseph Joseph | 590 | 67.8% | 1 | | Mar 2026 | OXO | 210 | 24.1% | 2 | | Mar 2026 | Zyliss | 70 | 8% | 3 | | Apr 2026 | Joseph Joseph | 590 | 67.8% | 1 | | Apr 2026 | OXO | 210 | 24.1% | 2 | | Apr 2026 | Zyliss | 70 | 8% | 3 | | May 2026 | Joseph Joseph | 590 | 71.1% | 1 | | May 2026 | OXO | 170 | 20.5% | 2 | | May 2026 | Zyliss | 70 | 8.4% | 3 | | Jun 2026 | Joseph Joseph | 590 | 71.1% | 1 | | Jun 2026 | OXO | 170 | 20.5% | 2 | | Jun 2026 | Zyliss | 70 | 8.4% | 3 | | Jul 2026 | Joseph Joseph | 590 | 69.4% | 1 | | Jul 2026 | OXO | 170 | 20% | 2 | | Jul 2026 | Zyliss | 90 | 10.6% | 3 | | Aug 2026 | Joseph Joseph | 720 | 71.3% | 1 | | Aug 2026 | OXO | 210 | 20.8% | 2 | | Aug 2026 | Zyliss | 80 | 7.9% | 3 | | Sep 2026 | Joseph Joseph | 590 | 71.1% | 1 | | Sep 2026 | OXO | 170 | 20.5% | 2 | | Sep 2026 | Zyliss | 70 | 8.4% | 3 | ## What is being compared - **Joseph Joseph**: Measured on the search term “joseph joseph”. - **OXO**: Measured on the search term “oxo good grips”. - **Zyliss**: Measured on the search terms “zyliss” and “zyliss kitchen”, summed into one figure. - [Joseph Joseph](/demand/nz/brands/joseph-joseph) - [OXO](/demand/nz/brands/oxo) - [Zyliss](/demand/nz/brands/zyliss) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among herb cutter brands in New Zealand? In September 2026, Joseph Joseph was the most searched among herb cutter brands in New Zealand, with an estimated 590 branded searches, 71.1% of all searches for the three we track. ## Cite this page Brandwave. "Herb cutter brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-herb-cutter-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-herb-cutter-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.