---
title: "Herb and spice brands in New Zealand: Which brands are most popular in search?"
description: "Compare the herb, spice and seasoning brands New Zealand cooks use. Share of Search among McCormick, Old El Paso, Hansells, Fresh As and Gregg's, the herb and spice brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-herb-and-spice-brands"
publisher: "Brandwave"
---

# Herb and spice brands in New Zealand: Which brands are most popular in search?

Compare the herb, spice and seasoning brands New Zealand cooks use. Share of Search among McCormick, Old El Paso, Hansells, Fresh As and Gregg's, the herb and spice brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Herb and spice brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: McCormick, 47.6%

## Which brand is most popular in search among herb and spice brands in New Zealand?

- In August 2026, McCormick was the most searched among herb and spice brands in New Zealand, with an estimated 1.7K branded searches and 47.6% estimated Share of Search within this set.
- Old El Paso is in 2nd place, 12.8 percentage points behind at 34.8% Share of Search.
- Across the 11 months ending August 2026, McCormick’s estimated Share of Search among herb and spice brands in New Zealand increased from 6.8% to 47.6%.
- Across the 11 months ending August 2026, Old El Paso’s estimated Share of Search among herb and spice brands in New Zealand decreased from 60.8% to 34.8%.
- Across the 11 months ending August 2026, Hansells’ estimated Share of Search among herb and spice brands in New Zealand decreased from 27% to 12%.
- Across the 11 months ending August 2026, McCormick’s estimated Share of Search among herb and spice brands in New Zealand peaked at 52.4% in July 2026 and was lowest at 6.8% in October 2025.
- Across the 11 months ending August 2026, Old El Paso’s estimated Share of Search among herb and spice brands in New Zealand peaked at 60.8% in October 2025 and was lowest at 32.6% in July 2026.
- Across the 11 months ending August 2026, Hansells’ estimated Share of Search among herb and spice brands in New Zealand peaked at 31.2% in December 2025 and was lowest at 9.8% in May 2026.
- Across the 11 months ending August 2026, Fresh As’ estimated Share of Search among herb and spice brands in New Zealand peaked at 5.8% in December 2025 and was lowest at 2.2% in May 2026.
- Across the 11 months ending August 2026, Gregg's’ estimated Share of Search among herb and spice brands in New Zealand peaked at 5.8% in March 2026 and was lowest at 1.4% in June 2026.
- Across the 11 months ending August 2026, McCormick rose from 3rd to 1st among herb and spice brands in New Zealand.
- Across the 11 months ending August 2026, Old El Paso fell from 1st to 2nd among herb and spice brands in New Zealand.
- Across the 11 months ending August 2026, Hansells fell from 2nd to 3rd among herb and spice brands in New Zealand.
- Across the 11 months ending August 2026, Fresh As and Gregg's held steady: their estimated Share of Search among herb and spice brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [McCormick vs Old El Paso: compare search popularity](/demand/nz/compare/mccormick-vs-old-el-paso): 47.6% against 34.8% Share of Search.
- [McCormick vs Hansells: compare search popularity](/demand/nz/compare/hansells-vs-mccormick): 47.6% against 12% Share of Search.
- [McCormick vs Fresh As: compare search popularity](/demand/nz/compare/fresh-as-vs-mccormick): 47.6% against 3.3% Share of Search.
- [McCormick vs Gregg's: compare search popularity](/demand/nz/compare/greggs-vs-mccormick): 47.6% against 2.2% Share of Search.
- [Old El Paso vs Hansells: compare search popularity](/demand/nz/compare/hansells-vs-old-el-paso): 34.8% against 12% Share of Search.
- [Old El Paso vs Fresh As: compare search popularity](/demand/nz/compare/fresh-as-vs-old-el-paso): 34.8% against 3.3% Share of Search.
- [Old El Paso vs Gregg's: compare search popularity](/demand/nz/compare/greggs-vs-old-el-paso): 34.8% against 2.2% Share of Search.
- [Hansells vs Fresh As: compare search popularity](/demand/nz/compare/fresh-as-vs-hansells): 12% against 3.3% Share of Search.
- [Hansells vs Gregg's: compare search popularity](/demand/nz/compare/greggs-vs-hansells): 12% against 2.2% Share of Search.
- [Fresh As vs Gregg's: compare search popularity](/demand/nz/compare/fresh-as-vs-greggs): 3.3% against 2.2% Share of Search.

## How did search popularity change for New Zealand herb and spice brands in August 2026?

- In August 2026, Old El Paso gained estimated Share of Search among herb and spice brands in New Zealand, from 32.6% to 34.8%.
- In August 2026, Hansells gained estimated Share of Search among herb and spice brands in New Zealand, from 10.2% to 12%.
- In August 2026, Fresh As gained estimated Share of Search among herb and spice brands in New Zealand, from 2.4% to 3.3%.
- In August 2026, McCormick lost estimated Share of Search among herb and spice brands in New Zealand, from 52.4% to 47.6%.
- Estimated monthly branded searches for Gregg's in New Zealand rose 166.7% over 11 measured months, from 30 to 80 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | McCormick | 47.6% | 1.7K | -22.3% | McCormick |
| 2 | Old El Paso | 34.8% | 1.3K | -8.8% | Old El Paso |
| 3 | Hansells | 12% | 430 | 0.0% | Hansells |
| 4 | Fresh As | 3.3% | 120 | +20.0% | Fresh As |
| 5 | Gregg's | 2.2% | 80 | -20.0% | Gregg's |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Old El Paso | 900 | 60.8% | 1 |
| Oct 2025 | Hansells | 400 | 27% | 2 |
| Oct 2025 | McCormick | 100 | 6.8% | 3 |
| Oct 2025 | Fresh As | 50 | 3.4% | 4 |
| Oct 2025 | Gregg's | 30 | 2% | 5 |
| Nov 2025 | Old El Paso | 850 | 58.2% | 1 |
| Nov 2025 | Hansells | 400 | 27.4% | 2 |
| Nov 2025 | McCormick | 110 | 7.5% | 3 |
| Nov 2025 | Fresh As | 60 | 4.1% | 4 |
| Nov 2025 | Gregg's | 40 | 2.7% | 5 |
| Dec 2025 | Old El Paso | 690 | 50% | 1 |
| Dec 2025 | Hansells | 430 | 31.2% | 2 |
| Dec 2025 | McCormick | 130 | 9.4% | 3 |
| Dec 2025 | Fresh As | 80 | 5.8% | 4 |
| Dec 2025 | Gregg's | 50 | 3.6% | 5 |
| Jan 2026 | Old El Paso | 970 | 54.5% | 1 |
| Jan 2026 | Hansells | 530 | 29.8% | 2 |
| Jan 2026 | McCormick | 170 | 9.6% | 3 |
| Jan 2026 | Fresh As | 60 | 3.4% | 4 |
| Jan 2026 | Gregg's | 50 | 2.8% | 5 |
| Feb 2026 | Old El Paso | 950 | 47% | 1 |
| Feb 2026 | McCormick | 550 | 27.2% | 2 |
| Feb 2026 | Hansells | 380 | 18.8% | 3 |
| Feb 2026 | Gregg's | 80 | 4% | 4 |
| Feb 2026 | Fresh As | 60 | 3% | 5 |
| Mar 2026 | Old El Paso | 1.1K | 51.9% | 1 |
| Mar 2026 | Hansells | 490 | 23.8% | 2 |
| Mar 2026 | McCormick | 320 | 15.5% | 3 |
| Mar 2026 | Gregg's | 120 | 5.8% | 4 |
| Mar 2026 | Fresh As | 60 | 2.9% | 5 |
| Apr 2026 | Old El Paso | 1.1K | 58.6% | 1 |
| Apr 2026 | Hansells | 430 | 23.1% | 2 |
| Apr 2026 | McCormick | 220 | 11.8% | 3 |
| Apr 2026 | Fresh As | 60 | 3.2% | 4 |
| Apr 2026 | Gregg's | 60 | 3.2% | 5 |
| May 2026 | McCormick | 1.8K | 49.7% | 1 |
| May 2026 | Old El Paso | 1.3K | 36.6% | 2 |
| May 2026 | Hansells | 350 | 9.8% | 3 |
| May 2026 | Fresh As | 80 | 2.2% | 4 |
| May 2026 | Gregg's | 60 | 1.7% | 5 |
| Jun 2026 | McCormick | 2.1K | 48.8% | 1 |
| Jun 2026 | Old El Paso | 1.4K | 33.6% | 2 |
| Jun 2026 | Hansells | 590 | 13.8% | 3 |
| Jun 2026 | Fresh As | 100 | 2.3% | 4 |
| Jun 2026 | Gregg's | 60 | 1.4% | 5 |
| Jul 2026 | McCormick | 2.2K | 52.4% | 1 |
| Jul 2026 | Old El Paso | 1.4K | 32.6% | 2 |
| Jul 2026 | Hansells | 430 | 10.2% | 3 |
| Jul 2026 | Fresh As | 100 | 2.4% | 4 |
| Jul 2026 | Gregg's | 100 | 2.4% | 5 |
| Aug 2026 | McCormick | 1.7K | 47.6% | 1 |
| Aug 2026 | Old El Paso | 1.3K | 34.8% | 2 |
| Aug 2026 | Hansells | 430 | 12% | 3 |
| Aug 2026 | Fresh As | 120 | 3.3% | 4 |
| Aug 2026 | Gregg's | 80 | 2.2% | 5 |
| Sep 2026 | Fresh As | — | — | — |
| Sep 2026 | Gregg's | — | — | — |
| Sep 2026 | Hansells | — | — | — |
| Sep 2026 | McCormick | — | — | — |
| Sep 2026 | Old El Paso | — | — | — |

## What is being compared

- **Fresh As**: Measured on the search terms “fresh as freeze dried” and “fresh as herbs”, summed into one figure.
- **Gregg's**: Measured on the search terms “greggs herbs” and “greggs spices”, summed into one figure.
- **Hansells**: Measured on the search terms “hansells” and “hansells yogurt maker”, summed into one figure.
- **McCormick**: Measured on the search terms “mccormick curry seasoning”, “mccormick grill mates burger seasoning”, “mccormick grill mates montreal chicken seasoning”, “mccormick grill mates steak seasoning”, “mccormick herbs”, “mccormick italian spice”, “mccormick old bay seasoning”, “mccormick original taco seasoning”, “mccormick original taco seasoning mix”, “mccormick perfect pinch italian seasoning”, “mccormick pickling spice”, “mccormick seasoning”, “mccormick spice” and “mccormick taco spice”, summed into one figure.
- **Old El Paso**: Measured on the search terms “old el paso fajita kit”, “old el paso near me”, “old el paso new zealand”, “old el paso nz”, “old el paso quesadilla kit”, “old el paso refried”, “old el paso salsa”, “old el paso seasoning”, “old el paso spice”, “old el paso spice mix”, “old el paso taco”, “old el paso taco kit”, “old el paso taco seasoning”, “old el paso taco shells”, “old el paso tortilla”, “oldelpaso” and “oldelpaso com au”, summed into one figure.

- [Fresh As](/demand/nz/brands/fresh-as)
- [Gregg's](/demand/nz/brands/greggs)
- [Hansells](/demand/nz/brands/hansells)
- [McCormick](/demand/nz/brands/mccormick)
- [Old El Paso](/demand/nz/brands/old-el-paso)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among herb and spice brands in New Zealand?

In August 2026, McCormick was the most searched among herb and spice brands in New Zealand, with an estimated 1.7K branded searches and 47.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Herb and spice brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-herb-and-spice-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-herb-and-spice-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.