---
title: "Help desk software in New Zealand: Which brands are most popular in search?"
description: "Compare the customer support and help desk software New Zealand businesses use. Share of Search among Zendesk, Gorgias, Freshdesk, Zoho Desk, Help Scout and Intercom, the help desk software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-help-desk-software"
publisher: "Brandwave"
---

# Help desk software in New Zealand: Which brands are most popular in search?

Compare the customer support and help desk software New Zealand businesses use. Share of Search among Zendesk, Gorgias, Freshdesk, Zoho Desk, Help Scout and Intercom, the help desk software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Help desk software
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Zendesk, 45.7%

## Which brand is most popular in search among help desk software in New Zealand?

- In August 2026, Zendesk was the most searched among help desk software in New Zealand, with an estimated 1.2K branded searches and 45.7% estimated Share of Search within this set.
- Gorgias is in 2nd place, 26.4 percentage points behind at 19.4% Share of Search.
- Across the 11 months ending August 2026, Zendesk’s estimated Share of Search among help desk software in New Zealand decreased from 50.3% to 45.7%.
- Across the 11 months ending August 2026, Gorgias’ estimated Share of Search among help desk software in New Zealand increased from 11.9% to 19.4%.
- Across the 11 months ending August 2026, Freshdesk’s estimated Share of Search among help desk software in New Zealand decreased from 14.6% to 14%.
- Across the 11 months ending August 2026, Zoho Desk’s estimated Share of Search among help desk software in New Zealand decreased from 14.3% to 13.2%.
- Across the 11 months ending August 2026, Help Scout’s estimated Share of Search among help desk software in New Zealand decreased from 6.5% to 5.8%.
- Across the 11 months ending August 2026, Zendesk’s estimated Share of Search among help desk software in New Zealand peaked at 50.3% in October 2025 and was lowest at 38.7% in April 2026.
- Across the 11 months ending August 2026, Gorgias’ estimated Share of Search among help desk software in New Zealand peaked at 22.5% in April 2026 and was lowest at 11.9% in October 2025.
- Across the 11 months ending August 2026, Freshdesk’s estimated Share of Search among help desk software in New Zealand peaked at 16.1% in March 2026 and was lowest at 12.6% in May 2026.
- Across the 11 months ending August 2026, Zoho Desk’s estimated Share of Search among help desk software in New Zealand peaked at 16.2% in April 2026 and was lowest at 13% in November 2025.
- Across the 11 months ending August 2026, Help Scout’s estimated Share of Search among help desk software in New Zealand peaked at 7.3% in November 2025 and was lowest at 4.2% in May 2026.
- Across the 11 months ending August 2026, Gorgias rose from 4th to 2nd among help desk software in New Zealand.
- Across the 11 months ending August 2026, Freshdesk fell from 2nd to 3rd among help desk software in New Zealand.
- Across the 11 months ending August 2026, Zoho Desk fell from 3rd to 4th among help desk software in New Zealand.
- Across the 11 months ending August 2026, Intercom held steady: its estimated Share of Search among help desk software in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Zendesk vs Gorgias: compare search popularity](/demand/nz/compare/gorgias-vs-zendesk): 45.7% against 19.4% Share of Search.
- [Zendesk vs Freshdesk: compare search popularity](/demand/nz/compare/freshdesk-vs-zendesk): 45.7% against 14% Share of Search.
- [Zendesk vs Zoho Desk: compare search popularity](/demand/nz/compare/zendesk-vs-zoho-desk): 45.7% against 13.2% Share of Search.
- [Zendesk vs Help Scout: compare search popularity](/demand/nz/compare/help-scout-vs-zendesk): 45.7% against 5.8% Share of Search.
- [Gorgias vs Freshdesk: compare search popularity](/demand/nz/compare/freshdesk-vs-gorgias): 19.4% against 14% Share of Search.
- [Gorgias vs Zoho Desk: compare search popularity](/demand/nz/compare/gorgias-vs-zoho-desk): 19.4% against 13.2% Share of Search.
- [Gorgias vs Help Scout: compare search popularity](/demand/nz/compare/gorgias-vs-help-scout): 19.4% against 5.8% Share of Search.
- [Freshdesk vs Zoho Desk: compare search popularity](/demand/nz/compare/freshdesk-vs-zoho-desk): 14% against 13.2% Share of Search.
- [Freshdesk vs Help Scout: compare search popularity](/demand/nz/compare/freshdesk-vs-help-scout): 14% against 5.8% Share of Search.
- [Zoho Desk vs Help Scout: compare search popularity](/demand/nz/compare/help-scout-vs-zoho-desk): 13.2% against 5.8% Share of Search.

## How did search popularity change for New Zealand help desk software in August 2026?

- In August 2026, Freshdesk overtook Zoho Desk to rank 3rd among help desk software in New Zealand, at 14%.
- In August 2026, Zendesk lost estimated Share of Search among help desk software in New Zealand, from 47.7% to 45.7%.
- Gorgias’ estimated Share of Search among help desk software in New Zealand has gained ground for 3 months in a row, from 17.2% to 19.4% in August 2026.
- Zoho Desk’s estimated Share of Search among help desk software in New Zealand has lost ground for 3 months in a row, from 14.6% to 13.2% in August 2026.
- Estimated monthly branded searches for Intercom in New Zealand fell 28.6% over 11 measured months, from 70 to 50 in August 2026.
- Estimated monthly branded searches for Help Scout in New Zealand fell 21.1% over 11 measured months, from 190 to 150 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Zendesk | 45.7% | 1.2K | +12.4% | Zendesk |
| 2 | Gorgias | 19.4% | 500 | +19.0% | Gorgias |
| 3 | Freshdesk | 14% | 360 | +28.6% | Freshworks |
| 4 | Zoho Desk | 13.2% | 340 | +17.2% | Zoho Desk |
| 5 | Help Scout | 5.8% | 150 | +25.0% | Help Scout |
| 6 | Intercom | 1.9% | 50 | +25.0% | Intercom |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Zendesk | 1.5K | 50.3% | 1 |
| Oct 2025 | Freshdesk | 430 | 14.6% | 2 |
| Oct 2025 | Zoho Desk | 420 | 14.3% | 3 |
| Oct 2025 | Gorgias | 350 | 11.9% | 4 |
| Oct 2025 | Help Scout | 190 | 6.5% | 5 |
| Oct 2025 | Intercom | 70 | 2.4% | 6 |
| Nov 2025 | Zendesk | 1.2K | 45% | 1 |
| Nov 2025 | Freshdesk | 420 | 16% | 2 |
| Nov 2025 | Gorgias | 420 | 16% | 3 |
| Nov 2025 | Zoho Desk | 340 | 13% | 4 |
| Nov 2025 | Help Scout | 190 | 7.3% | 5 |
| Nov 2025 | Intercom | 70 | 2.7% | 6 |
| Dec 2025 | Zendesk | 1K | 45.6% | 1 |
| Dec 2025 | Freshdesk | 360 | 15.8% | 2 |
| Dec 2025 | Gorgias | 340 | 14.9% | 3 |
| Dec 2025 | Zoho Desk | 330 | 14.5% | 4 |
| Dec 2025 | Help Scout | 150 | 6.6% | 5 |
| Dec 2025 | Intercom | 60 | 2.6% | 6 |
| Jan 2026 | Zendesk | 1.1K | 47.1% | 1 |
| Jan 2026 | Gorgias | 410 | 16.8% | 2 |
| Jan 2026 | Freshdesk | 350 | 14.3% | 3 |
| Jan 2026 | Zoho Desk | 340 | 13.9% | 4 |
| Jan 2026 | Help Scout | 130 | 5.3% | 5 |
| Jan 2026 | Intercom | 60 | 2.5% | 6 |
| Feb 2026 | Zendesk | 1.2K | 47.6% | 1 |
| Feb 2026 | Gorgias | 410 | 16.3% | 2 |
| Feb 2026 | Freshdesk | 360 | 14.3% | 3 |
| Feb 2026 | Zoho Desk | 350 | 13.9% | 4 |
| Feb 2026 | Help Scout | 140 | 5.6% | 5 |
| Feb 2026 | Intercom | 60 | 2.4% | 6 |
| Mar 2026 | Zendesk | 1.2K | 44.6% | 1 |
| Mar 2026 | Freshdesk | 430 | 16.1% | 2 |
| Mar 2026 | Gorgias | 430 | 16.1% | 3 |
| Mar 2026 | Zoho Desk | 410 | 15.4% | 4 |
| Mar 2026 | Help Scout | 150 | 5.6% | 5 |
| Mar 2026 | Intercom | 60 | 2.2% | 6 |
| Apr 2026 | Zendesk | 860 | 38.7% | 1 |
| Apr 2026 | Gorgias | 500 | 22.5% | 2 |
| Apr 2026 | Zoho Desk | 360 | 16.2% | 3 |
| Apr 2026 | Freshdesk | 290 | 13.1% | 4 |
| Apr 2026 | Help Scout | 150 | 6.8% | 5 |
| Apr 2026 | Intercom | 60 | 2.7% | 6 |
| May 2026 | Zendesk | 1.2K | 49% | 1 |
| May 2026 | Gorgias | 410 | 17.2% | 2 |
| May 2026 | Zoho Desk | 350 | 14.6% | 3 |
| May 2026 | Freshdesk | 300 | 12.6% | 4 |
| May 2026 | Help Scout | 100 | 4.2% | 5 |
| May 2026 | Intercom | 60 | 2.5% | 6 |
| Jun 2026 | Zendesk | 1.1K | 45.7% | 1 |
| Jun 2026 | Gorgias | 430 | 17.4% | 2 |
| Jun 2026 | Freshdesk | 360 | 14.6% | 3 |
| Jun 2026 | Zoho Desk | 340 | 13.8% | 4 |
| Jun 2026 | Help Scout | 150 | 6.1% | 5 |
| Jun 2026 | Intercom | 60 | 2.4% | 6 |
| Jul 2026 | Zendesk | 1.1K | 47.7% | 1 |
| Jul 2026 | Gorgias | 420 | 19.1% | 2 |
| Jul 2026 | Zoho Desk | 290 | 13.2% | 3 |
| Jul 2026 | Freshdesk | 280 | 12.7% | 4 |
| Jul 2026 | Help Scout | 120 | 5.5% | 5 |
| Jul 2026 | Intercom | 40 | 1.8% | 6 |
| Aug 2026 | Zendesk | 1.2K | 45.7% | 1 |
| Aug 2026 | Gorgias | 500 | 19.4% | 2 |
| Aug 2026 | Freshdesk | 360 | 14% | 3 |
| Aug 2026 | Zoho Desk | 340 | 13.2% | 4 |
| Aug 2026 | Help Scout | 150 | 5.8% | 5 |
| Aug 2026 | Intercom | 50 | 1.9% | 6 |
| Sep 2026 | Freshdesk | — | — | — |
| Sep 2026 | Gorgias | — | — | — |
| Sep 2026 | Help Scout | — | — | — |
| Sep 2026 | Intercom | — | — | — |
| Sep 2026 | Zendesk | — | — | — |
| Sep 2026 | Zoho Desk | — | — | — |

## What is being compared

- **Freshdesk**: Measured on the search terms “freshdesk”, “freshdesk help desk”, “freshdesk nz” and “freshdesk pricing”, summed into one figure.
- **Gorgias**: Measured on the search terms “gorgias”, “gorgias com”, “gorgias help desk”, “gorgias pricing” and “gorgias support”, summed into one figure.
- **Help Scout**: Measured on the search terms “help scout pricing”, “help scout support”, “helpscout”, “helpscout com”, “helpscout pricing” and “helpscout support”, summed into one figure.
- **Intercom**: Measured on the search terms “intercom chat”, “intercom help desk”, “intercom pricing” and “intercom support”, summed into one figure.
- **Zendesk**: Measured on the search terms “zendesk”, “zendesk api”, “zendesk com”, “zendesk cost”, “zendesk help desk”, “zendesk nz”, “zendesk support” and “zendesk what is”, summed into one figure.
- **Zoho Desk**: Measured on the search terms “zoho desk”, “zoho desk pricing”, “zoho desk support”, “zohodesk”, “zohodesk pricing” and “zohodesk support”, summed into one figure.

- [Freshdesk](/demand/nz/brands/freshdesk)
- [Gorgias](/demand/nz/brands/gorgias)
- [Help Scout](/demand/nz/brands/help-scout)
- [Intercom](/demand/nz/brands/intercom)
- [Zendesk](/demand/nz/brands/zendesk)
- [Zoho Desk](/demand/nz/brands/zoho-desk)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among help desk software in New Zealand?

In August 2026, Zendesk was the most searched among help desk software in New Zealand, with an estimated 1.2K branded searches and 45.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "Help desk software in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-help-desk-software

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-help-desk-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.