--- title: "ARS vs Fiskars: Which is searched more in New Zealand?" description: "Is ARS or Fiskars more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hedge shears brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-hedge-shears-brands/compare/ars-vs-fiskars" publisher: "Brandwave" --- # ARS vs Fiskars: Which is searched more in New Zealand? Is ARS or Fiskars more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hedge shears brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ARS and Fiskars - **Competitive set**: Hedge shears brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **ARS Share of Search**: 0.61% - **Fiskars Share of Search**: 9.8% ## Is ARS or Fiskars more popular in search? - In September 2026, Fiskars had more branded searches than ARS among hedge shears brands in New Zealand. Fiskars had about 970 branded searches, while ARS had 60. Fiskars made up 9.8% of all hedge shears brand searches we track, and ARS accounted for 0.61%. - Fiskars was ahead of ARS in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ARS’s share of searches among hedge shears brands in New Zealand moved from 0.49% to 0.61%, and its estimated monthly branded searches moved from 50 to 60. - Across the 12 months ending September 2026, Fiskars’ share of searches among hedge shears brands in New Zealand moved from 11.7% to 9.8%, and its estimated monthly branded searches moved from 1.2K to 970. ## Top hedge shears brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fiskars appeared in all five answers. ARS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ARS was listed before Fiskars in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ARS | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Fiskars | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Bahco | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Stihl | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hedge shears brands - Asked ChatGPT "Which hedge shears brand should I buy in New Zealand?": 1. Fiskars, 2. Bahco, 3. ARS - Asked ChatGPT "What are the best hedge shears brands in New Zealand?": 1. ARS, 2. Bahco, 3. Fiskars - Asked ChatGPT "What's the best hedge shears brand in New Zealand for hand trimming?": 1. ARS, 2. Fiskars, 3. Bahco - Searched Google, AI Overview "best hedge shears": 1. ARS, 2. Fiskars - Searched Google, AI Overview "garden hedge shears": 1. Fiskars Not named in any answer: Stihl. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand hedge shears brands in September 2026? - Estimated monthly branded searches for ARS in New Zealand rose 20% over 12 measured months, from 50 to 60 in September 2026. - Estimated monthly branded searches for Fiskars in New Zealand fell 18.5% over 12 measured months, from 1.2K to 970 in September 2026. ## Month by month | Month | ARS estimated searches | ARS Share of Search | ARS rank | Fiskars estimated searches | Fiskars Share of Search | Fiskars rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 0.49% | 4 | 1.2K | 11.7% | 2 | | Nov 2025 | 80 | 0.66% | 4 | 1.1K | 9.2% | 2 | | Dec 2025 | 100 | 0.83% | 4 | 1.3K | 10.7% | 2 | | Jan 2026 | 60 | 0.52% | 4 | 1.1K | 9.1% | 2 | | Feb 2026 | 50 | 0.44% | 4 | 850 | 7.5% | 2 | | Mar 2026 | 80 | 0.82% | 4 | 820 | 8.4% | 2 | | Apr 2026 | 50 | 0.51% | 4 | 870 | 8.8% | 2 | | May 2026 | 60 | 0.52% | 4 | 1.1K | 9.3% | 2 | | Jun 2026 | 80 | 0.82% | 4 | 1K | 10.4% | 2 | | Jul 2026 | 80 | 0.81% | 4 | 1.1K | 11% | 2 | | Aug 2026 | 80 | 0.81% | 4 | 960 | 9.7% | 2 | | Sep 2026 | 60 | 0.61% | 4 | 970 | 9.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using ARS’s and Fiskars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ARS**: Measured on the search terms “ars pruners”, “ars pruning saw” and “ars secateurs”, summed into one figure. - **Fiskars**: Measured on the search terms “fiskars”, “fiskars fabric shears”, “fiskars hedge shears”, “fiskars hole digger”, “fiskars pinking shears”, “fiskars pole trimmer”, “fiskars scissors” and “fiskars weed puller”, summed into one figure. - [ARS profile](/demand/nz/brands/ars) - [Fiskars profile](/demand/nz/brands/fiskars) - [All hedge shears brands in New Zealand](/demand/nz/categories/nz-hedge-shears-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ARS or Fiskars more popular in search? In September 2026, Fiskars had more branded searches than ARS among hedge shears brands in New Zealand. Fiskars had about 970 branded searches, while ARS had 60. Fiskars made up 9.8% of all hedge shears brand searches we track, and ARS accounted for 0.61%. ## Cite this page Brandwave. "ARS vs Fiskars: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-hedge-shears-brands/compare/ars-vs-fiskars This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hedge-shears-brands/compare/ars-vs-fiskars. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.