---
title: "Hedge shears brands in New Zealand: Which are searched most?"
description: "Compare the hedge shears brands people buy. Share of Search among Stihl, Fiskars, Bahco and ARS, the hedge shears brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-hedge-shears-brands"
publisher: "Brandwave"
---

# Hedge shears brands in New Zealand: Which are searched most?

Compare the hedge shears brands people buy. Share of Search among Stihl, Fiskars, Bahco and ARS, the hedge shears brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hedge shears brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Stihl, 85.6%

## Which brand is most popular in search among hedge shears brands in New Zealand?

- In September 2026, Stihl was the most searched among hedge shears brands in New Zealand, with an estimated 8.4K branded searches, 85.6% of all searches for the four we track.
- Fiskars is in 2nd place, 75.8 percentage points behind at 9.8%.
- Across the 12 months ending September 2026, Fiskars’ share of searches among hedge shears brands in New Zealand decreased from 11.8% to 9.8%.
- Across the 12 months ending September 2026, Bahco’s share of searches among hedge shears brands in New Zealand increased from 2.6% to 4%.
- Across the 12 months ending September 2026, Stihl’s share of searches among hedge shears brands in New Zealand peaked at 89.2% in February 2026 and was lowest at 84.2% in July 2026.
- Across the 12 months ending September 2026, Fiskars’ share of searches among hedge shears brands in New Zealand peaked at 11.8% in October 2025 and was lowest at 7.5% in February 2026.
- Across the 12 months ending September 2026, Bahco’s share of searches among hedge shears brands in New Zealand peaked at 4% in June 2026 and was lowest at 2.6% in October 2025.
- Across the 12 months ending September 2026, Stihl and ARS held steady: their share of searches among hedge shears brands in New Zealand each moved less than 0.5 percentage points.

## Top hedge shears brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Fiskars appeared every time. ARS was recommended most often, coming first in three out of four answers that gave a list. Fiskars was second, and Bahco was third. Stihl, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| ARS | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Fiskars | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Bahco | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Stihl | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about hedge shears brands

- Asked ChatGPT "Which hedge shears brand should I buy in New Zealand?": 1. Fiskars, 2. Bahco, 3. ARS
- Asked ChatGPT "What are the best hedge shears brands in New Zealand?": 1. ARS, 2. Bahco, 3. Fiskars
- Asked ChatGPT "What's the best hedge shears brand in New Zealand for hand trimming?": 1. ARS, 2. Fiskars, 3. Bahco
- Searched Google, AI Overview "best hedge shears": 1. ARS, 2. Fiskars
- Searched Google, AI Overview "garden hedge shears": 1. Fiskars

Not named in any answer: Stihl.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Stihl vs Fiskars: compare search popularity](/demand/nz/compare/fiskars-vs-stihl): 85.6% against 9.8% Share of Search.
- [Stihl vs Bahco: compare search popularity](/demand/nz/compare/bahco-vs-stihl): 85.6% against 4% Share of Search.
- [Fiskars vs Bahco: compare search popularity](/demand/nz/compare/bahco-vs-fiskars): 9.8% against 4% Share of Search.

## How did search popularity change for New Zealand hedge shears brands in September 2026?

- Estimated monthly branded searches for Bahco in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026.
- Estimated monthly branded searches for ARS in New Zealand rose 20% over 12 measured months, from 50 to 60 in September 2026.
- Estimated monthly branded searches for Fiskars in New Zealand fell 18.5% over 12 measured months, from 1.2K to 970 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Stihl | 85.6% | 8.4K | -0.1% | Stihl |
| 2 | Fiskars | 9.8% | 970 | +1.0% | Fiskars |
| 3 | Bahco | 4% | 390 | 0.0% | Bahco |
| 4 | ARS | 0.61% | 60 | -25.0% | ARS |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Stihl | 8.6K | 85.2% | 1 |
| Oct 2025 | Fiskars | 1.2K | 11.8% | 2 |
| Oct 2025 | Bahco | 260 | 2.6% | 3 |
| Oct 2025 | ARS | 50 | 0.49% | 4 |
| Nov 2025 | Stihl | 10.6K | 87.4% | 1 |
| Nov 2025 | Fiskars | 1.1K | 9.3% | 2 |
| Nov 2025 | Bahco | 320 | 2.6% | 3 |
| Nov 2025 | ARS | 80 | 0.66% | 4 |
| Dec 2025 | Stihl | 10.2K | 85.2% | 1 |
| Dec 2025 | Fiskars | 1.3K | 10.8% | 2 |
| Dec 2025 | Bahco | 390 | 3.3% | 3 |
| Dec 2025 | ARS | 100 | 0.83% | 4 |
| Jan 2026 | Stihl | 10K | 87.5% | 1 |
| Jan 2026 | Fiskars | 1.1K | 9.2% | 2 |
| Jan 2026 | Bahco | 320 | 2.8% | 3 |
| Jan 2026 | ARS | 60 | 0.52% | 4 |
| Feb 2026 | Stihl | 10.1K | 89.2% | 1 |
| Feb 2026 | Fiskars | 850 | 7.5% | 2 |
| Feb 2026 | Bahco | 320 | 2.8% | 3 |
| Feb 2026 | ARS | 50 | 0.44% | 4 |
| Mar 2026 | Stihl | 8.5K | 87.5% | 1 |
| Mar 2026 | Fiskars | 820 | 8.4% | 2 |
| Mar 2026 | Bahco | 320 | 3.3% | 3 |
| Mar 2026 | ARS | 80 | 0.82% | 4 |
| Apr 2026 | Stihl | 8.6K | 87.4% | 1 |
| Apr 2026 | Fiskars | 870 | 8.8% | 2 |
| Apr 2026 | Bahco | 320 | 3.2% | 3 |
| Apr 2026 | ARS | 50 | 0.51% | 4 |
| May 2026 | Stihl | 10K | 86.8% | 1 |
| May 2026 | Fiskars | 1.1K | 9.3% | 2 |
| May 2026 | Bahco | 390 | 3.4% | 3 |
| May 2026 | ARS | 60 | 0.52% | 4 |
| Jun 2026 | Stihl | 8.3K | 84.7% | 1 |
| Jun 2026 | Fiskars | 1K | 10.4% | 2 |
| Jun 2026 | Bahco | 390 | 4% | 3 |
| Jun 2026 | ARS | 80 | 0.82% | 4 |
| Jul 2026 | Stihl | 8.3K | 84.2% | 1 |
| Jul 2026 | Fiskars | 1.1K | 11% | 2 |
| Jul 2026 | Bahco | 390 | 3.9% | 3 |
| Jul 2026 | ARS | 80 | 0.81% | 4 |
| Aug 2026 | Stihl | 8.4K | 85.5% | 1 |
| Aug 2026 | Fiskars | 960 | 9.7% | 2 |
| Aug 2026 | Bahco | 390 | 3.9% | 3 |
| Aug 2026 | ARS | 80 | 0.81% | 4 |
| Sep 2026 | Stihl | 8.4K | 85.6% | 1 |
| Sep 2026 | Fiskars | 970 | 9.8% | 2 |
| Sep 2026 | Bahco | 390 | 4% | 3 |
| Sep 2026 | ARS | 60 | 0.61% | 4 |

## What is being compared

- **ARS**: Measured on the search terms “ars pruners”, “ars pruning saw” and “ars secateurs”, summed into one figure.
- **Bahco**: Measured on the search term “bahco”.
- **Fiskars**: Measured on the search terms “fiskars”, “fiskars fabric shears”, “fiskars hedge shears”, “fiskars hole digger”, “fiskars pinking shears”, “fiskars pole trimmer”, “fiskars scissors” and “fiskars weed puller”, summed into one figure.
- **Stihl**: Measured on the search terms “500i stihl”, “stihl”, “stihl brush cutter”, “stihl concrete saw”, “stihl hedge trimmer” and “stihl pole saw”, summed into one figure.

- [ARS](/demand/nz/brands/ars)
- [Bahco](/demand/nz/brands/bahco)
- [Fiskars](/demand/nz/brands/fiskars)
- [Stihl](/demand/nz/brands/stihl)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hedge shears brands in New Zealand?

In September 2026, Stihl was the most searched among hedge shears brands in New Zealand, with an estimated 8.4K branded searches, 85.6% of all searches for the four we track.

## Cite this page

Brandwave. "Hedge shears brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-hedge-shears-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hedge-shears-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.