--- title: "DeWalt vs Stihl: Which is searched more in New Zealand?" description: "Is DeWalt or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hedge cutter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-hedge-cutter-brands/compare/dewalt-vs-stihl" publisher: "Brandwave" --- # DeWalt vs Stihl: Which is searched more in New Zealand? Is DeWalt or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hedge cutter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DeWalt and Stihl - **Competitive set**: Hedge cutter brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **DeWalt Share of Search**: 15.5% - **Stihl Share of Search**: 33% ## Is DeWalt or Stihl more popular in search? - In September 2026, Stihl had more branded searches than DeWalt among hedge cutter brands in New Zealand. Stihl had about 10,600 branded searches, while DeWalt had 4,990. Stihl made up 33% of all hedge cutter brand searches we track, and DeWalt accounted for 15.5%. - Stihl was ahead of DeWalt in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DeWalt’s share of searches among hedge cutter brands in New Zealand moved from 14.3% to 15.5%, and its estimated monthly branded searches moved from 4.2K to 5K. - Across the 12 months ending September 2026, Stihl’s share of searches among hedge cutter brands in New Zealand moved from 38% to 33%, and its estimated monthly branded searches moved from 11.2K to 10.6K. ## Top hedge cutter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stihl appeared in all five answers. DeWalt was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Stihl was listed before DeWalt in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stihl | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Makita | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Ryobi | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | DeWalt | 4th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about hedge cutter brands - Asked ChatGPT "Which hedge cutter brand should I buy in New Zealand?": 1. Stihl, 2. Ryobi, 3. Makita - Asked ChatGPT "What are the best hedge cutter brands in New Zealand?": 1. Stihl, 2. Makita, 3. Ryobi - Asked ChatGPT "What's the best hedge cutter brand in New Zealand for garden trimming?": 1. Stihl, 2. Makita, 3. Ryobi - Searched Google, AI Overview "hedge trimmer nz": 1. Stihl, 2. Ryobi, 3. Makita - Searched Google, AI Overview "electric hedge cutter": 1. Stihl, 2. Makita, 3. Ryobi, 4. DeWalt Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand hedge cutter brands in September 2026? - In September 2026, DeWalt lost share of searches among hedge cutter brands in New Zealand, from 17.5% to 15.5%. - In September 2026, Stihl lost share of searches among hedge cutter brands in New Zealand, from 34.7% to 33%. ## Month by month | Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | Stihl estimated searches | Stihl Share of Search | Stihl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.2K | 14.3% | 4 | 11.2K | 38% | 1 | | Nov 2025 | 6K | 15.8% | 4 | 14.1K | 37.2% | 1 | | Dec 2025 | 4.3K | 12.2% | 4 | 13.1K | 37.1% | 1 | | Jan 2026 | 4.2K | 12.9% | 4 | 12.8K | 39.4% | 1 | | Feb 2026 | 4.3K | 13.9% | 4 | 12.6K | 40.6% | 1 | | Mar 2026 | 4.5K | 14.7% | 4 | 10.8K | 35.6% | 1 | | Apr 2026 | 4.2K | 14.6% | 4 | 10.7K | 37.2% | 1 | | May 2026 | 4.3K | 14.9% | 4 | 12.1K | 41.9% | 1 | | Jun 2026 | 5.3K | 19.1% | 4 | 9.8K | 35.4% | 1 | | Jul 2026 | 4.3K | 16.4% | 4 | 9.6K | 36.7% | 1 | | Aug 2026 | 5K | 17.5% | 4 | 9.9K | 34.7% | 1 | | Sep 2026 | 5K | 15.5% | 4 | 10.6K | 33% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using DeWalt’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DeWalt**: Measured on the search terms “dewalt” and “dewalt redemption”, summed into one figure. - **Stihl**: Measured on the search terms “500i stihl”, “stihl”, “stihl air blower”, “stihl blower”, “stihl brush cutter”, “stihl concrete saw”, “stihl hedge trimmer”, “stihl pole saw” and “stihl weed eater”, summed into one figure. - [DeWalt profile](/demand/nz/brands/dewalt) - [Stihl profile](/demand/nz/brands/stihl) - [All hedge cutter brands in New Zealand](/demand/nz/categories/nz-hedge-cutter-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DeWalt or Stihl more popular in search? In September 2026, Stihl had more branded searches than DeWalt among hedge cutter brands in New Zealand. Stihl had about 10,600 branded searches, while DeWalt had 4,990. Stihl made up 33% of all hedge cutter brand searches we track, and DeWalt accounted for 15.5%. ## Cite this page Brandwave. "DeWalt vs Stihl: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-hedge-cutter-brands/compare/dewalt-vs-stihl This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hedge-cutter-brands/compare/dewalt-vs-stihl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.