---
title: "Hedge cutter brands in New Zealand: Which are searched most?"
description: "Compare the hedge cutter brands people buy. Share of Search among Stihl, Ryobi, Makita and DeWalt, the hedge cutter brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-hedge-cutter-brands"
publisher: "Brandwave"
---

# Hedge cutter brands in New Zealand: Which are searched most?

Compare the hedge cutter brands people buy. Share of Search among Stihl, Ryobi, Makita and DeWalt, the hedge cutter brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hedge cutter brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Stihl, 33%

## Which brand is most popular in search among hedge cutter brands in New Zealand?

- In September 2026, Stihl was the most searched among hedge cutter brands in New Zealand, with an estimated 10.6K branded searches, 33% of all searches for the four we track.
- Ryobi is in 2nd place, 6.6 percentage points behind at 26.4%.
- Across the 12 months ending September 2026, Stihl’s share of searches among hedge cutter brands in New Zealand decreased from 38% to 33%.
- Across the 12 months ending September 2026, Ryobi’s share of searches among hedge cutter brands in New Zealand increased from 25.2% to 26.4%.
- Across the 12 months ending September 2026, Makita’s share of searches among hedge cutter brands in New Zealand increased from 22.5% to 25.2%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among hedge cutter brands in New Zealand increased from 14.3% to 15.5%.
- Across the 12 months ending September 2026, Stihl’s share of searches among hedge cutter brands in New Zealand peaked at 41.9% in May 2026 and was lowest at 33% in September 2026.
- Across the 12 months ending September 2026, Ryobi’s share of searches among hedge cutter brands in New Zealand peaked at 32% in December 2025 and was lowest at 20.3% in May 2026.
- Across the 12 months ending September 2026, Makita’s share of searches among hedge cutter brands in New Zealand peaked at 25.2% in September 2026 and was lowest at 17.4% in November 2025.
- Across the 12 months ending September 2026, DeWalt’s share of searches among hedge cutter brands in New Zealand peaked at 19.1% in June 2026 and was lowest at 12.2% in December 2025.

## Top hedge cutter brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Stihl, Ryobi and Makita appeared every time. Stihl was recommended most often, coming first in every answer. Makita was second, and Ryobi was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Stihl | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Makita | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Ryobi | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| DeWalt | 4th | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about hedge cutter brands

- Asked ChatGPT "Which hedge cutter brand should I buy in New Zealand?": 1. Stihl, 2. Ryobi, 3. Makita
- Asked ChatGPT "What are the best hedge cutter brands in New Zealand?": 1. Stihl, 2. Makita, 3. Ryobi
- Asked ChatGPT "What's the best hedge cutter brand in New Zealand for garden trimming?": 1. Stihl, 2. Makita, 3. Ryobi
- Searched Google, AI Overview "hedge trimmer nz": 1. Stihl, 2. Ryobi, 3. Makita
- Searched Google, AI Overview "electric hedge cutter": 1. Stihl, 2. Makita, 3. Ryobi, 4. DeWalt

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Stihl vs Ryobi: compare search popularity](/demand/nz/compare/ryobi-vs-stihl): 33% against 26.4% Share of Search.
- [Stihl vs Makita: compare search popularity](/demand/nz/compare/makita-vs-stihl): 33% against 25.2% Share of Search.
- [Stihl vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-stihl): 33% against 15.5% Share of Search.
- [Ryobi vs Makita: compare search popularity](/demand/nz/compare/makita-vs-ryobi): 26.4% against 25.2% Share of Search.
- [Ryobi vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-ryobi): 26.4% against 15.5% Share of Search.
- [Makita vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-makita): 25.2% against 15.5% Share of Search.

## How did search popularity change for New Zealand hedge cutter brands in September 2026?

- In September 2026, Makita gained share of searches among hedge cutter brands in New Zealand, from 23.2% to 25.2%.
- In September 2026, Ryobi gained share of searches among hedge cutter brands in New Zealand, from 24.6% to 26.4%.
- In September 2026, DeWalt lost share of searches among hedge cutter brands in New Zealand, from 17.5% to 15.5%.
- In September 2026, Stihl lost share of searches among hedge cutter brands in New Zealand, from 34.7% to 33%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Stihl | 33% | 10.6K | +7.4% | Stihl |
| 2 | Ryobi | 26.4% | 8.5K | +21.1% | Ryobi |
| 3 | Makita | 25.2% | 8.1K | +22.7% | Makita |
| 4 | DeWalt | 15.5% | 5K | 0.0% | DeWalt |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Stihl | 11.2K | 38% | 1 |
| Oct 2025 | Ryobi | 7.4K | 25.2% | 2 |
| Oct 2025 | Makita | 6.6K | 22.5% | 3 |
| Oct 2025 | DeWalt | 4.2K | 14.3% | 4 |
| Nov 2025 | Stihl | 14.1K | 37.2% | 1 |
| Nov 2025 | Ryobi | 11.3K | 29.7% | 2 |
| Nov 2025 | Makita | 6.6K | 17.4% | 3 |
| Nov 2025 | DeWalt | 6K | 15.8% | 4 |
| Dec 2025 | Stihl | 13.1K | 37.1% | 1 |
| Dec 2025 | Ryobi | 11.3K | 32% | 2 |
| Dec 2025 | Makita | 6.6K | 18.7% | 3 |
| Dec 2025 | DeWalt | 4.3K | 12.2% | 4 |
| Jan 2026 | Stihl | 12.8K | 39.4% | 1 |
| Jan 2026 | Ryobi | 8.9K | 27.4% | 2 |
| Jan 2026 | Makita | 6.6K | 20.3% | 3 |
| Jan 2026 | DeWalt | 4.2K | 12.9% | 4 |
| Feb 2026 | Stihl | 12.6K | 40.6% | 1 |
| Feb 2026 | Ryobi | 7.6K | 24.4% | 2 |
| Feb 2026 | Makita | 6.6K | 21.2% | 3 |
| Feb 2026 | DeWalt | 4.3K | 13.9% | 4 |
| Mar 2026 | Stihl | 10.8K | 35.6% | 1 |
| Mar 2026 | Ryobi | 8.5K | 27.9% | 2 |
| Mar 2026 | Makita | 6.6K | 21.7% | 3 |
| Mar 2026 | DeWalt | 4.5K | 14.7% | 4 |
| Apr 2026 | Stihl | 10.7K | 37.2% | 1 |
| Apr 2026 | Ryobi | 7.3K | 25.3% | 2 |
| Apr 2026 | Makita | 6.6K | 22.9% | 3 |
| Apr 2026 | DeWalt | 4.2K | 14.6% | 4 |
| May 2026 | Stihl | 12.1K | 41.9% | 1 |
| May 2026 | Makita | 6.6K | 22.8% | 2 |
| May 2026 | Ryobi | 5.9K | 20.3% | 3 |
| May 2026 | DeWalt | 4.3K | 14.9% | 4 |
| Jun 2026 | Stihl | 9.8K | 35.4% | 1 |
| Jun 2026 | Makita | 6.6K | 23.9% | 2 |
| Jun 2026 | Ryobi | 6K | 21.7% | 3 |
| Jun 2026 | DeWalt | 5.3K | 19.1% | 4 |
| Jul 2026 | Stihl | 9.6K | 36.7% | 1 |
| Jul 2026 | Makita | 6.6K | 25.1% | 2 |
| Jul 2026 | Ryobi | 5.7K | 21.7% | 3 |
| Jul 2026 | DeWalt | 4.3K | 16.4% | 4 |
| Aug 2026 | Stihl | 9.9K | 34.7% | 1 |
| Aug 2026 | Ryobi | 7K | 24.6% | 2 |
| Aug 2026 | Makita | 6.6K | 23.2% | 3 |
| Aug 2026 | DeWalt | 5K | 17.5% | 4 |
| Sep 2026 | Stihl | 10.6K | 33% | 1 |
| Sep 2026 | Ryobi | 8.5K | 26.4% | 2 |
| Sep 2026 | Makita | 8.1K | 25.2% | 3 |
| Sep 2026 | DeWalt | 5K | 15.5% | 4 |

## What is being compared

- **DeWalt**: Measured on the search terms “dewalt” and “dewalt redemption”, summed into one figure.
- **Makita**: Measured on the search term “makita”.
- **Ryobi**: Measured on the search terms “ryobi”, “ryobi hedge trimmer” and “ryobi tool”, summed into one figure.
- **Stihl**: Measured on the search terms “500i stihl”, “stihl”, “stihl air blower”, “stihl blower”, “stihl brush cutter”, “stihl concrete saw”, “stihl hedge trimmer”, “stihl pole saw” and “stihl weed eater”, summed into one figure.

- [DeWalt](/demand/nz/brands/dewalt)
- [Makita](/demand/nz/brands/makita)
- [Ryobi](/demand/nz/brands/ryobi)
- [Stihl](/demand/nz/brands/stihl)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hedge cutter brands in New Zealand?

In September 2026, Stihl was the most searched among hedge cutter brands in New Zealand, with an estimated 10.6K branded searches, 33% of all searches for the four we track.

## Cite this page

Brandwave. "Hedge cutter brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-hedge-cutter-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hedge-cutter-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.