--- title: "Hotjar vs Microsoft Clarity: Which is searched more in New Zealand?" description: "Is Hotjar or Microsoft Clarity more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heatmap and session replay tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-heatmap-and-session-replay-tools/compare/hotjar-vs-microsoft-clarity" publisher: "Brandwave" --- # Hotjar vs Microsoft Clarity: Which is searched more in New Zealand? Is Hotjar or Microsoft Clarity more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heatmap and session replay tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hotjar and Microsoft Clarity - **Competitive set**: Heatmap and session replay tools - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hotjar Share of Search**: 14.9% - **Microsoft Clarity Share of Search**: 33.9% ## Is Hotjar or Microsoft Clarity more popular in search? - In September 2026, Microsoft Clarity had more branded searches than Hotjar among heatmap and session replay tools in New Zealand. Microsoft Clarity had about 590 branded searches, while Hotjar had 260. Microsoft Clarity made up 33.9% of all heatmap and session replay tool searches we track, and Hotjar accounted for 14.9%. - The lead changed hands once in the 12 months ending September 2026: Microsoft Clarity took it in January 2026. - Across the 12 months ending September 2026, Hotjar’s share of searches among heatmap and session replay tools in New Zealand moved from 34.3% to 14.9%, and its estimated monthly branded searches moved from 590 to 260. - Across the 12 months ending September 2026, Microsoft Clarity’s share of searches among heatmap and session replay tools in New Zealand moved from 27.9% to 33.9%, and its estimated monthly branded searches moved from 480 to 590. ## Top heatmap and session replay tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hotjar appeared in all five answers. Microsoft Clarity was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Clarity was listed before Hotjar in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Microsoft Clarity | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Contentsquare | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Hotjar | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | PostHog | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Mouseflow | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Fullstory | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Lucky Orange | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about heatmap and session replay tools - Asked ChatGPT "Which heatmap and session replay tool should I use in New Zealand?": 1. Microsoft Clarity, 2. Contentsquare, 3. PostHog, 4. Hotjar - Asked ChatGPT "What are the best heatmap and session replay tools in New Zealand?": 1. Microsoft Clarity, 2. Hotjar, 3. Contentsquare, 4. Mouseflow, 5. Fullstory, 6. PostHog - Asked ChatGPT "What's the best heatmap and session replay tool in New Zealand for website analytics?": 1. Microsoft Clarity, 2. Contentsquare, 3. PostHog, 4. Hotjar - Searched Google, AI Overview "website heatmap software": 1. Microsoft Clarity, 2. Hotjar, 3. Mouseflow, 4. Lucky Orange - Searched Google, AI Overview "user behaviour analytics tool": 1. Hotjar Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand heatmap and session replay tools in September 2026? - In September 2026, PostHog overtook Microsoft Clarity to become the leader among heatmap and session replay tools in New Zealand, with 41.4% of the searches. - In September 2026, Hotjar gained share of searches among heatmap and session replay tools in New Zealand, from 13.8% to 14.9%. - In September 2026, Microsoft Clarity lost share of searches among heatmap and session replay tools in New Zealand, from 38.1% to 33.9%. ## Month by month | Month | Hotjar estimated searches | Hotjar Share of Search | Hotjar rank | Microsoft Clarity estimated searches | Microsoft Clarity Share of Search | Microsoft Clarity rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 34.3% | 1 | 480 | 27.9% | 2 | | Nov 2025 | 590 | 36.2% | 1 | 480 | 29.4% | 2 | | Dec 2025 | 320 | 27.6% | 2 | 320 | 27.6% | 3 | | Jan 2026 | 390 | 26.2% | 3 | 480 | 32.2% | 1 | | Feb 2026 | 320 | 21.9% | 3 | 590 | 40.4% | 1 | | Mar 2026 | 260 | 16% | 3 | 590 | 36.4% | 1 | | Apr 2026 | 260 | 16.8% | 3 | 720 | 46.5% | 1 | | May 2026 | 260 | 17.6% | 3 | 590 | 39.9% | 1 | | Jun 2026 | 390 | 17.9% | 3 | 720 | 33% | 2 | | Jul 2026 | 260 | 14.4% | 3 | 720 | 39.8% | 1 | | Aug 2026 | 260 | 13.8% | 3 | 720 | 38.1% | 1 | | Sep 2026 | 260 | 14.9% | 3 | 590 | 33.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Hotjar’s and Microsoft Clarity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hotjar**: Measured on the search term “hotjar”. - **Microsoft Clarity**: Measured on the search terms “microsoft clarity” and “microsoftclarity”, summed into one figure. - [Hotjar profile](/demand/nz/brands/hotjar) - [Microsoft Clarity profile](/demand/nz/brands/microsoft-clarity) - [All heatmap and session replay tools in New Zealand](/demand/nz/categories/nz-heatmap-and-session-replay-tools): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hotjar or Microsoft Clarity more popular in search? In September 2026, Microsoft Clarity had more branded searches than Hotjar among heatmap and session replay tools in New Zealand. Microsoft Clarity had about 590 branded searches, while Hotjar had 260. Microsoft Clarity made up 33.9% of all heatmap and session replay tool searches we track, and Hotjar accounted for 14.9%. ## Cite this page Brandwave. "Hotjar vs Microsoft Clarity: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-heatmap-and-session-replay-tools/compare/hotjar-vs-microsoft-clarity This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-heatmap-and-session-replay-tools/compare/hotjar-vs-microsoft-clarity. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.