---
title: "Heatmap and session replay tools in New Zealand: Which are searched most?"
description: "Compare tools for viewing visitor behavior, heatmaps, and website friction. Share of Search among PostHog, Microsoft Clarity, Hotjar, Contentsquare, Lucky Orange, Fullstory and Mouseflow, the heatmap and session replay tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-heatmap-and-session-replay-tools"
publisher: "Brandwave"
---

# Heatmap and session replay tools in New Zealand: Which are searched most?

Compare tools for viewing visitor behavior, heatmaps, and website friction. Share of Search among PostHog, Microsoft Clarity, Hotjar, Contentsquare, Lucky Orange, Fullstory and Mouseflow, the heatmap and session replay tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Heatmap and session replay tools
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: PostHog, 41.4%

## Which brand is most popular in search among heatmap and session replay tools in New Zealand?

- In September 2026, PostHog was the most searched among heatmap and session replay tools in New Zealand, with an estimated 720 branded searches, 41.4% of all searches for the seven we track.
- Microsoft Clarity is in 2nd place, 7.5 percentage points behind at 33.9%.
- Across the 12 months ending September 2026, PostHog’s share of searches among heatmap and session replay tools in New Zealand increased from 27.9% to 41.4%.
- Across the 12 months ending September 2026, Microsoft Clarity’s share of searches among heatmap and session replay tools in New Zealand increased from 27.9% to 33.9%.
- Across the 12 months ending September 2026, Hotjar’s share of searches among heatmap and session replay tools in New Zealand decreased from 34.3% to 14.9%.
- Across the 12 months ending September 2026, Contentsquare’s share of searches among heatmap and session replay tools in New Zealand increased from 2.3% to 4%.
- Across the 12 months ending September 2026, Fullstory’s share of searches among heatmap and session replay tools in New Zealand decreased from 4.1% to 1.7%.
- Across the 12 months ending September 2026, Mouseflow’s share of searches among heatmap and session replay tools in New Zealand increased from 1.2% to 1.7%.
- Across the 12 months ending September 2026, PostHog’s share of searches among heatmap and session replay tools in New Zealand peaked at 41.4% in September 2026 and was lowest at 23.9% in November 2025.
- Across the 12 months ending September 2026, Microsoft Clarity’s share of searches among heatmap and session replay tools in New Zealand peaked at 46.5% in April 2026 and was lowest at 27.6% in December 2025.
- Across the 12 months ending September 2026, Hotjar’s share of searches among heatmap and session replay tools in New Zealand peaked at 36.2% in November 2025 and was lowest at 13.8% in August 2026.
- Across the 12 months ending September 2026, Contentsquare’s share of searches among heatmap and session replay tools in New Zealand peaked at 4.7% in May 2026 and was lowest at 2.3% in October 2025.
- Across the 12 months ending September 2026, Lucky Orange’s share of searches among heatmap and session replay tools in New Zealand peaked at 4.9% in March 2026 and was lowest at 1.7% in July 2026.
- Across the 12 months ending September 2026, Fullstory’s share of searches among heatmap and session replay tools in New Zealand peaked at 4.3% in December 2025 and was lowest at 1.1% in July 2026.
- Across the 12 months ending September 2026, Mouseflow’s share of searches among heatmap and session replay tools in New Zealand peaked at 1.9% in April 2026 and was lowest at 0.55% in July 2026.
- Across the 12 months ending September 2026, PostHog rose from 3rd to 1st among heatmap and session replay tools in New Zealand.
- Across the 12 months ending September 2026, Hotjar fell from 1st to 3rd among heatmap and session replay tools in New Zealand.
- Across the 12 months ending September 2026, Contentsquare rose from 5th to 4th among heatmap and session replay tools in New Zealand.
- Across the 12 months ending September 2026, Lucky Orange rose from 6th to 5th among heatmap and session replay tools in New Zealand.
- Across the 12 months ending September 2026, Fullstory fell from 4th to 6th among heatmap and session replay tools in New Zealand.

## Top heatmap and session replay tools in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Hotjar appeared every time. Microsoft Clarity was recommended most often, coming first in all four answers that gave a list. Contentsquare was second, and Hotjar was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Microsoft Clarity | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Contentsquare | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Hotjar | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| PostHog | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Mouseflow | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Fullstory | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Lucky Orange | 7th | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about heatmap and session replay tools

- Asked ChatGPT "Which heatmap and session replay tool should I use in New Zealand?": 1. Microsoft Clarity, 2. Contentsquare, 3. PostHog, 4. Hotjar
- Asked ChatGPT "What are the best heatmap and session replay tools in New Zealand?": 1. Microsoft Clarity, 2. Hotjar, 3. Contentsquare, 4. Mouseflow, 5. Fullstory, 6. PostHog
- Asked ChatGPT "What's the best heatmap and session replay tool in New Zealand for website analytics?": 1. Microsoft Clarity, 2. Contentsquare, 3. PostHog, 4. Hotjar
- Searched Google, AI Overview "website heatmap software": 1. Microsoft Clarity, 2. Hotjar, 3. Mouseflow, 4. Lucky Orange
- Searched Google, AI Overview "user behaviour analytics tool": 1. Hotjar

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [PostHog vs Microsoft Clarity: compare search popularity](/demand/nz/compare/microsoft-clarity-vs-posthog): 41.4% against 33.9% Share of Search.
- [PostHog vs Hotjar: compare search popularity](/demand/nz/compare/hotjar-vs-posthog): 41.4% against 14.9% Share of Search.
- [PostHog vs Contentsquare: compare search popularity](/demand/nz/compare/contentsquare-vs-posthog): 41.4% against 4% Share of Search.
- [PostHog vs Lucky Orange: compare search popularity](/demand/nz/compare/lucky-orange-vs-posthog): 41.4% against 2.3% Share of Search.
- [Microsoft Clarity vs Hotjar: compare search popularity](/demand/nz/compare/hotjar-vs-microsoft-clarity): 33.9% against 14.9% Share of Search.
- [Microsoft Clarity vs Contentsquare: compare search popularity](/demand/nz/compare/contentsquare-vs-microsoft-clarity): 33.9% against 4% Share of Search.
- [Microsoft Clarity vs Lucky Orange: compare search popularity](/demand/nz/compare/lucky-orange-vs-microsoft-clarity): 33.9% against 2.3% Share of Search.
- [Hotjar vs Contentsquare: compare search popularity](/demand/nz/compare/contentsquare-vs-hotjar): 14.9% against 4% Share of Search.
- [Hotjar vs Lucky Orange: compare search popularity](/demand/nz/compare/hotjar-vs-lucky-orange): 14.9% against 2.3% Share of Search.
- [Contentsquare vs Lucky Orange: compare search popularity](/demand/nz/compare/contentsquare-vs-lucky-orange): 4% against 2.3% Share of Search.

## How did search popularity change for New Zealand heatmap and session replay tools in September 2026?

- In September 2026, PostHog overtook Microsoft Clarity to become the leader among heatmap and session replay tools in New Zealand, with 41.4% of the searches.
- In September 2026, Contentsquare overtook Lucky Orange to rank 4th among heatmap and session replay tools in New Zealand, with 4% of the searches.
- In September 2026, Hotjar gained share of searches among heatmap and session replay tools in New Zealand, from 13.8% to 14.9%.
- In September 2026, Microsoft Clarity lost share of searches among heatmap and session replay tools in New Zealand, from 38.1% to 33.9%.
- In September 2026, Lucky Orange lost share of searches among heatmap and session replay tools in New Zealand, from 3.7% to 2.3%.
- Estimated monthly branded searches for Mouseflow in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.
- Estimated monthly branded searches for Fullstory in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | PostHog | 41.4% | 720 | 0.0% | PostHog |
| 2 | Microsoft Clarity | 33.9% | 590 | -18.1% | Microsoft |
| 3 | Hotjar | 14.9% | 260 | 0.0% | Contentsquare |
| 4 | Contentsquare | 4% | 70 | +40.0% | Contentsquare |
| 5 | Lucky Orange | 2.3% | 40 | -42.9% | Lucky Orange |
| 6 | Fullstory | 1.7% | 30 | -25.0% | Fullstory |
| 7 | Mouseflow | 1.7% | 30 | 0.0% | Mouseflow |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hotjar | 590 | 34.3% | 1 |
| Oct 2025 | Microsoft Clarity | 480 | 27.9% | 2 |
| Oct 2025 | PostHog | 480 | 27.9% | 3 |
| Oct 2025 | Fullstory | 70 | 4.1% | 4 |
| Oct 2025 | Contentsquare | 40 | 2.3% | 5 |
| Oct 2025 | Lucky Orange | 40 | 2.3% | 6 |
| Oct 2025 | Mouseflow | 20 | 1.2% | 7 |
| Nov 2025 | Hotjar | 590 | 36.2% | 1 |
| Nov 2025 | Microsoft Clarity | 480 | 29.4% | 2 |
| Nov 2025 | PostHog | 390 | 23.9% | 3 |
| Nov 2025 | Contentsquare | 50 | 3.1% | 4 |
| Nov 2025 | Fullstory | 50 | 3.1% | 5 |
| Nov 2025 | Lucky Orange | 40 | 2.5% | 6 |
| Nov 2025 | Mouseflow | 30 | 1.8% | 7 |
| Dec 2025 | PostHog | 390 | 33.6% | 1 |
| Dec 2025 | Hotjar | 320 | 27.6% | 2 |
| Dec 2025 | Microsoft Clarity | 320 | 27.6% | 3 |
| Dec 2025 | Fullstory | 50 | 4.3% | 4 |
| Dec 2025 | Contentsquare | 40 | 3.4% | 5 |
| Dec 2025 | Lucky Orange | 20 | 1.7% | 6 |
| Dec 2025 | Mouseflow | 20 | 1.7% | 7 |
| Jan 2026 | Microsoft Clarity | 480 | 32.2% | 1 |
| Jan 2026 | PostHog | 480 | 32.2% | 2 |
| Jan 2026 | Hotjar | 390 | 26.2% | 3 |
| Jan 2026 | Contentsquare | 50 | 3.4% | 4 |
| Jan 2026 | Fullstory | 50 | 3.4% | 5 |
| Jan 2026 | Lucky Orange | 30 | 2% | 6 |
| Jan 2026 | Mouseflow | 10 | 0.67% | 7 |
| Feb 2026 | Microsoft Clarity | 590 | 40.4% | 1 |
| Feb 2026 | PostHog | 390 | 26.7% | 2 |
| Feb 2026 | Hotjar | 320 | 21.9% | 3 |
| Feb 2026 | Contentsquare | 60 | 4.1% | 4 |
| Feb 2026 | Lucky Orange | 50 | 3.4% | 5 |
| Feb 2026 | Fullstory | 30 | 2.1% | 6 |
| Feb 2026 | Mouseflow | 20 | 1.4% | 7 |
| Mar 2026 | Microsoft Clarity | 590 | 36.4% | 1 |
| Mar 2026 | PostHog | 590 | 36.4% | 2 |
| Mar 2026 | Hotjar | 260 | 16% | 3 |
| Mar 2026 | Lucky Orange | 80 | 4.9% | 4 |
| Mar 2026 | Contentsquare | 50 | 3.1% | 5 |
| Mar 2026 | Fullstory | 30 | 1.9% | 6 |
| Mar 2026 | Mouseflow | 20 | 1.2% | 7 |
| Apr 2026 | Microsoft Clarity | 720 | 46.5% | 1 |
| Apr 2026 | PostHog | 390 | 25.2% | 2 |
| Apr 2026 | Hotjar | 260 | 16.8% | 3 |
| Apr 2026 | Contentsquare | 70 | 4.5% | 4 |
| Apr 2026 | Lucky Orange | 50 | 3.2% | 5 |
| Apr 2026 | Fullstory | 30 | 1.9% | 6 |
| Apr 2026 | Mouseflow | 30 | 1.9% | 7 |
| May 2026 | Microsoft Clarity | 590 | 39.9% | 1 |
| May 2026 | PostHog | 480 | 32.4% | 2 |
| May 2026 | Hotjar | 260 | 17.6% | 3 |
| May 2026 | Contentsquare | 70 | 4.7% | 4 |
| May 2026 | Fullstory | 30 | 2% | 5 |
| May 2026 | Lucky Orange | 30 | 2% | 6 |
| May 2026 | Mouseflow | 20 | 1.4% | 7 |
| Jun 2026 | PostHog | 880 | 40.4% | 1 |
| Jun 2026 | Microsoft Clarity | 720 | 33% | 2 |
| Jun 2026 | Hotjar | 390 | 17.9% | 3 |
| Jun 2026 | Contentsquare | 70 | 3.2% | 4 |
| Jun 2026 | Fullstory | 50 | 2.3% | 5 |
| Jun 2026 | Lucky Orange | 40 | 1.8% | 6 |
| Jun 2026 | Mouseflow | 30 | 1.4% | 7 |
| Jul 2026 | Microsoft Clarity | 720 | 39.8% | 1 |
| Jul 2026 | PostHog | 720 | 39.8% | 2 |
| Jul 2026 | Hotjar | 260 | 14.4% | 3 |
| Jul 2026 | Contentsquare | 50 | 2.8% | 4 |
| Jul 2026 | Lucky Orange | 30 | 1.7% | 5 |
| Jul 2026 | Fullstory | 20 | 1.1% | 6 |
| Jul 2026 | Mouseflow | 10 | 0.55% | 7 |
| Aug 2026 | Microsoft Clarity | 720 | 38.1% | 1 |
| Aug 2026 | PostHog | 720 | 38.1% | 2 |
| Aug 2026 | Hotjar | 260 | 13.8% | 3 |
| Aug 2026 | Lucky Orange | 70 | 3.7% | 4 |
| Aug 2026 | Contentsquare | 50 | 2.6% | 5 |
| Aug 2026 | Fullstory | 40 | 2.1% | 6 |
| Aug 2026 | Mouseflow | 30 | 1.6% | 7 |
| Sep 2026 | PostHog | 720 | 41.4% | 1 |
| Sep 2026 | Microsoft Clarity | 590 | 33.9% | 2 |
| Sep 2026 | Hotjar | 260 | 14.9% | 3 |
| Sep 2026 | Contentsquare | 70 | 4% | 4 |
| Sep 2026 | Lucky Orange | 40 | 2.3% | 5 |
| Sep 2026 | Fullstory | 30 | 1.7% | 6 |
| Sep 2026 | Mouseflow | 30 | 1.7% | 7 |

## What is being compared

- **Contentsquare**: Measured on the search terms “contentsquare” and “contentsquare analytics”, summed into one figure.
- **Fullstory**: Measured on the search terms “fullstory” and “fullstory session replay”, summed into one figure.
- **Hotjar**: Measured on the search term “hotjar”.
- **Lucky Orange**: Measured on the search terms “lucky orange” and “lucky orange heatmaps”, summed into one figure.
- **Microsoft Clarity**: Measured on the search terms “microsoft clarity” and “microsoftclarity”, summed into one figure.
- **Mouseflow**: Measured on the search term “mouseflow”.
- **PostHog**: Measured on the search term “posthog”.

- [Contentsquare](/demand/nz/brands/contentsquare)
- [Fullstory](/demand/nz/brands/fullstory)
- [Hotjar](/demand/nz/brands/hotjar)
- [Lucky Orange](/demand/nz/brands/lucky-orange)
- [Microsoft Clarity](/demand/nz/brands/microsoft-clarity)
- [Mouseflow](/demand/nz/brands/mouseflow)
- [PostHog](/demand/nz/brands/posthog)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among heatmap and session replay tools in New Zealand?

In September 2026, PostHog was the most searched among heatmap and session replay tools in New Zealand, with an estimated 720 branded searches, 41.4% of all searches for the seven we track.

## Cite this page

Brandwave. "Heatmap and session replay tools in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-heatmap-and-session-replay-tools

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-heatmap-and-session-replay-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.