--- title: "De'Longhi vs Goldair: Which is searched more in New Zealand?" description: "Is De'Longhi or Goldair more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heater and dehumidifier brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-heater-and-dehumidifier-brands/compare/delonghi-vs-goldair" publisher: "Brandwave" --- # De'Longhi vs Goldair: Which is searched more in New Zealand? Is De'Longhi or Goldair more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heater and dehumidifier brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: De'Longhi and Goldair - **Competitive set**: Heater and dehumidifier brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **De'Longhi Share of Search**: 44.6% - **Goldair Share of Search**: 26.9% ## Is De'Longhi or Goldair more popular in search? - In September 2026, De'Longhi had more branded searches than Goldair among heater and dehumidifier brands in New Zealand. De'Longhi had about 7,000 branded searches, while Goldair had 4,230. De'Longhi made up 44.6% of all heater and dehumidifier brand searches we track, and Goldair accounted for 26.9%. - The lead changed hands 2 times in the 12 months ending September 2026: Goldair took it in November 2025, De'Longhi took it in February 2026. - Across the 12 months ending September 2026, De'Longhi’s share of searches among heater and dehumidifier brands in New Zealand moved from 40.6% to 44.6%, and its estimated monthly branded searches moved from 5.5K to 7K. - Across the 12 months ending September 2026, Goldair’s share of searches among heater and dehumidifier brands in New Zealand moved from 28.7% to 26.9%, and its estimated monthly branded searches moved from 3.9K to 4.2K. ## Top heater and dehumidifier brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, De'Longhi and Goldair were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Goldair was listed before De'Longhi in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mitsubishi Electric | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Goldair | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | De'Longhi | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Dimplex | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Rinnai | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about heater and dehumidifier brands - Asked ChatGPT "Which heater or dehumidifier brand should I go to in New Zealand?": 1. Mitsubishi Electric, 2. Goldair, 3. De'Longhi, 4. Dimplex - Asked ChatGPT "What are the best heater and dehumidifier brands in New Zealand?": 1. Mitsubishi Electric, 2. De'Longhi, 3. Goldair, 4. Dimplex - Asked ChatGPT "What's the best heater or dehumidifier brand in New Zealand for damp winter rooms?": 1. Mitsubishi Electric, 2. Goldair, 3. De'Longhi - Searched Google, AI Overview "best dehumidifier": named none of the brands we track Not named in any answer: Rinnai. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand heater and dehumidifier brands in September 2026? - In September 2026, De'Longhi gained share of searches among heater and dehumidifier brands in New Zealand, from 41.7% to 44.6%. - In September 2026, Goldair lost share of searches among heater and dehumidifier brands in New Zealand, from 32.3% to 26.9%. ## Month by month | Month | De'Longhi estimated searches | De'Longhi Share of Search | De'Longhi rank | Goldair estimated searches | Goldair Share of Search | Goldair rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.5K | 40.6% | 1 | 3.9K | 28.7% | 2 | | Nov 2025 | 5.7K | 32.6% | 2 | 8.4K | 48.3% | 1 | | Dec 2025 | 5.8K | 36.6% | 2 | 7.3K | 45.7% | 1 | | Jan 2026 | 5.5K | 37% | 2 | 6.1K | 40.8% | 1 | | Feb 2026 | 4.7K | 35.4% | 1 | 4.4K | 33.3% | 2 | | Mar 2026 | 6K | 39.1% | 1 | 4.4K | 28.9% | 2 | | Apr 2026 | 9K | 41.1% | 1 | 7.3K | 33.2% | 2 | | May 2026 | 9.7K | 40% | 1 | 8.1K | 33.2% | 2 | | Jun 2026 | 10.3K | 39.1% | 1 | 8.8K | 33.1% | 2 | | Jul 2026 | 11.7K | 38.9% | 1 | 11K | 36.7% | 2 | | Aug 2026 | 10K | 41.7% | 1 | 7.7K | 32.3% | 2 | | Sep 2026 | 7K | 44.6% | 1 | 4.2K | 26.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using De'Longhi’s and Goldair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **De'Longhi**: Measured on the search terms “de longhi”, “delonghi”, “delonghi dedica”, “delonghi dehumidifier”, “delonghi descaler”, “delonghi ecodecalk descaler”, “delonghi eletta explore”, “delonghi heater”, “delonghi la specialista”, “delonghi magnifica”, “delonghi magnifica evo” and “delonghi oil heater”, summed into one figure. - **Goldair**: Measured on the search terms “cdb goldair”, “fan goldair”, “fan heater goldair”, “goldair”, “goldair bladeless fan”, “goldair convector heater”, “goldair dehumidifier”, “goldair heater”, “goldair micathermic heater”, “goldair oil heater”, “goldair panel heater”, “goldair platinum”, “goldair platinum heater”, “goldair tower fan”, “goldair tower heater” and “goldair wall heater”, summed into one figure. - [De'Longhi profile](/demand/nz/brands/delonghi) - [Goldair profile](/demand/nz/brands/goldair) - [All heater and dehumidifier brands in New Zealand](/demand/nz/categories/nz-heater-and-dehumidifier-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is De'Longhi or Goldair more popular in search? In September 2026, De'Longhi had more branded searches than Goldair among heater and dehumidifier brands in New Zealand. De'Longhi had about 7,000 branded searches, while Goldair had 4,230. De'Longhi made up 44.6% of all heater and dehumidifier brand searches we track, and Goldair accounted for 26.9%. ## Cite this page Brandwave. "De'Longhi vs Goldair: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-heater-and-dehumidifier-brands/compare/delonghi-vs-goldair This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-heater-and-dehumidifier-brands/compare/delonghi-vs-goldair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.