--- title: "De'Longhi vs Dimplex: Which is searched more in New Zealand?" description: "Is De'Longhi or Dimplex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heater and dehumidifier brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-heater-and-dehumidifier-brands/compare/delonghi-vs-dimplex" publisher: "Brandwave" --- # De'Longhi vs Dimplex: Which is searched more in New Zealand? Is De'Longhi or Dimplex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heater and dehumidifier brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: De'Longhi and Dimplex - **Competitive set**: Heater and dehumidifier brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **De'Longhi Share of Search**: 44.6% - **Dimplex Share of Search**: 5% ## Is De'Longhi or Dimplex more popular in search? - In September 2026, De'Longhi had more branded searches than Dimplex among heater and dehumidifier brands in New Zealand. De'Longhi had about 7,000 branded searches, while Dimplex had 790. De'Longhi made up 44.6% of all heater and dehumidifier brand searches we track, and Dimplex accounted for 5%. - De'Longhi was ahead of Dimplex in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, De'Longhi’s share of searches among heater and dehumidifier brands in New Zealand moved from 40.6% to 44.6%, and its estimated monthly branded searches moved from 5.5K to 7K. - Across the 12 months ending September 2026, Dimplex’s share of searches among heater and dehumidifier brands in New Zealand moved from 5.3% to 5%, and its estimated monthly branded searches moved from 720 to 790. ## Top heater and dehumidifier brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, De'Longhi was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Dimplex was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. De'Longhi was listed before Dimplex in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mitsubishi Electric | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Goldair | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | De'Longhi | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Dimplex | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Rinnai | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about heater and dehumidifier brands - Asked ChatGPT "Which heater or dehumidifier brand should I go to in New Zealand?": 1. Mitsubishi Electric, 2. Goldair, 3. De'Longhi, 4. Dimplex - Asked ChatGPT "What are the best heater and dehumidifier brands in New Zealand?": 1. Mitsubishi Electric, 2. De'Longhi, 3. Goldair, 4. Dimplex - Asked ChatGPT "What's the best heater or dehumidifier brand in New Zealand for damp winter rooms?": 1. Mitsubishi Electric, 2. Goldair, 3. De'Longhi - Searched Google, AI Overview "best dehumidifier": named none of the brands we track Not named in any answer: Rinnai. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand heater and dehumidifier brands in September 2026? - In September 2026, De'Longhi gained share of searches among heater and dehumidifier brands in New Zealand, from 41.7% to 44.6%. - In September 2026, Dimplex lost share of searches among heater and dehumidifier brands in New Zealand, from 7.4% to 5%. ## Month by month | Month | De'Longhi estimated searches | De'Longhi Share of Search | De'Longhi rank | Dimplex estimated searches | Dimplex Share of Search | Dimplex rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.5K | 40.6% | 1 | 720 | 5.3% | 4 | | Nov 2025 | 5.7K | 32.6% | 2 | 450 | 2.6% | 4 | | Dec 2025 | 5.8K | 36.6% | 2 | 430 | 2.7% | 4 | | Jan 2026 | 5.5K | 37% | 2 | 470 | 3.2% | 4 | | Feb 2026 | 4.7K | 35.4% | 1 | 470 | 3.5% | 4 | | Mar 2026 | 6K | 39.1% | 1 | 1.1K | 7.3% | 4 | | Apr 2026 | 9K | 41.1% | 1 | 2K | 9% | 4 | | May 2026 | 9.7K | 40% | 1 | 2.1K | 8.7% | 4 | | Jun 2026 | 10.3K | 39.1% | 1 | 2.3K | 8.8% | 4 | | Jul 2026 | 11.7K | 38.9% | 1 | 2.3K | 7.7% | 4 | | Aug 2026 | 10K | 41.7% | 1 | 1.8K | 7.4% | 4 | | Sep 2026 | 7K | 44.6% | 1 | 790 | 5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using De'Longhi’s and Dimplex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **De'Longhi**: Measured on the search terms “de longhi”, “delonghi”, “delonghi dedica”, “delonghi dehumidifier”, “delonghi descaler”, “delonghi ecodecalk descaler”, “delonghi eletta explore”, “delonghi heater”, “delonghi la specialista”, “delonghi magnifica”, “delonghi magnifica evo” and “delonghi oil heater”, summed into one figure. - **Dimplex**: Measured on the search terms “dc dimplex heater”, “dimplex cadiz heater”, “dimplex dehumidifier”, “dimplex eco heater”, “dimplex electric heater”, “dimplex fire”, “dimplex heater”, “dimplex heater oil”, “dimplex heater wall” and “dimplex panel heater”, summed into one figure. - [De'Longhi profile](/demand/nz/brands/delonghi) - [Dimplex profile](/demand/nz/brands/dimplex) - [All heater and dehumidifier brands in New Zealand](/demand/nz/categories/nz-heater-and-dehumidifier-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is De'Longhi or Dimplex more popular in search? In September 2026, De'Longhi had more branded searches than Dimplex among heater and dehumidifier brands in New Zealand. De'Longhi had about 7,000 branded searches, while Dimplex had 790. De'Longhi made up 44.6% of all heater and dehumidifier brand searches we track, and Dimplex accounted for 5%. ## Cite this page Brandwave. "De'Longhi vs Dimplex: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-heater-and-dehumidifier-brands/compare/delonghi-vs-dimplex This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-heater-and-dehumidifier-brands/compare/delonghi-vs-dimplex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.