---
title: "Heated gloves brands in New Zealand: Which are searched most?"
description: "Compare the heated gloves brands people buy. Share of Search among DeWalt, Milwaukee, Therm-ic and Lenz, the heated gloves brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-heated-gloves-brands"
publisher: "Brandwave"
---

# Heated gloves brands in New Zealand: Which are searched most?

Compare the heated gloves brands people buy. Share of Search among DeWalt, Milwaukee, Therm-ic and Lenz, the heated gloves brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Heated gloves brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: DeWalt, 62.5%

## Which brand is most popular in search among heated gloves brands in New Zealand?

- In September 2026, DeWalt was the most searched among heated gloves brands in New Zealand, with an estimated 5K branded searches, 62.5% of all searches for the four we track.
- Milwaukee is in 2nd place, 25.6 percentage points behind at 37%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among heated gloves brands in New Zealand decreased from 65.3% to 62.5%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among heated gloves brands in New Zealand increased from 34.3% to 37%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among heated gloves brands in New Zealand peaked at 70.8% in November 2025 and was lowest at 56.8% in August 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among heated gloves brands in New Zealand peaked at 42.7% in August 2026 and was lowest at 28.9% in November 2025.
- Across the 12 months ending September 2026, Therm-ic and Lenz held steady: their share of searches among heated gloves brands in New Zealand each moved less than 0.5 percentage points.

## Top heated gloves brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Lenz was mentioned most often, in four of the five answers. Lenz was recommended most often, coming first in two out of three answers that gave a list. Therm-ic was second, and Milwaukee was third. DeWalt, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Lenz | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Therm-ic | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Milwaukee | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about heated gloves brands

- Asked ChatGPT "Which heated gloves brand should I buy in New Zealand?": 1. Lenz, 2. Therm-ic
- Asked ChatGPT "What are the best heated gloves brands in New Zealand?": 1. Therm-ic, 2. Lenz, 3. Milwaukee
- Asked ChatGPT "What's the best heated gloves brand in New Zealand for cold weather?": 1. Lenz, 2. Therm-ic
- Searched Google, AI Overview "heated gloves nz": 1. Lenz
- Searched Google, AI Overview "battery heated gloves": named none of the brands we track

Not named in any answer: DeWalt.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [DeWalt vs Milwaukee: compare search popularity](/demand/nz/compare/dewalt-vs-milwaukee): 62.5% against 37% Share of Search.

## How did search popularity change for New Zealand heated gloves brands in September 2026?

- In September 2026, DeWalt gained share of searches among heated gloves brands in New Zealand, from 56.8% to 62.5%.
- In September 2026, Milwaukee lost share of searches among heated gloves brands in New Zealand, from 42.7% to 37%.
- Estimated monthly branded searches for Therm-ic in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | DeWalt | 62.5% | 5K | 0.0% | DeWalt |
| 2 | Milwaukee | 37% | 3K | -21.3% | Milwaukee |
| 3 | Therm-ic | 0.38% | 30 | -25.0% | Therm-ic |
| 4 | Lenz | 0.13% | 10 | 0.0% | Lenz |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | DeWalt | 4.2K | 65.3% | 1 |
| Oct 2025 | Milwaukee | 2.2K | 34.3% | 2 |
| Oct 2025 | Therm-ic | 20 | 0.31% | 3 |
| Oct 2025 | Lenz | 10 | 0.16% | 4 |
| Nov 2025 | DeWalt | 6K | 70.8% | 1 |
| Nov 2025 | Milwaukee | 2.5K | 28.9% | 2 |
| Nov 2025 | Therm-ic | 20 | 0.24% | 3 |
| Nov 2025 | Lenz | 10 | 0.12% | 4 |
| Dec 2025 | DeWalt | 4.3K | 66.7% | 1 |
| Dec 2025 | Milwaukee | 2.1K | 32.9% | 2 |
| Dec 2025 | Therm-ic | 20 | 0.31% | 3 |
| Dec 2025 | Lenz | 10 | 0.15% | 4 |
| Jan 2026 | DeWalt | 4.2K | 69.8% | 1 |
| Jan 2026 | Milwaukee | 1.8K | 29.5% | 2 |
| Jan 2026 | Therm-ic | 30 | 0.5% | 3 |
| Jan 2026 | Lenz | 10 | 0.17% | 4 |
| Feb 2026 | DeWalt | 4.3K | 66.5% | 1 |
| Feb 2026 | Milwaukee | 2.1K | 33.1% | 2 |
| Feb 2026 | Therm-ic | 20 | 0.31% | 3 |
| Feb 2026 | Lenz | 10 | 0.15% | 4 |
| Mar 2026 | DeWalt | 4.5K | 66.3% | 1 |
| Mar 2026 | Milwaukee | 2.3K | 33.4% | 2 |
| Mar 2026 | Therm-ic | 20 | 0.3% | 3 |
| Mar 2026 | Lenz | 0 | 0% | 4 |
| Apr 2026 | DeWalt | 4.2K | 66.1% | 1 |
| Apr 2026 | Milwaukee | 2.1K | 33.3% | 2 |
| Apr 2026 | Therm-ic | 30 | 0.47% | 3 |
| Apr 2026 | Lenz | 10 | 0.16% | 4 |
| May 2026 | DeWalt | 4.3K | 61.1% | 1 |
| May 2026 | Milwaukee | 2.7K | 38.2% | 2 |
| May 2026 | Therm-ic | 30 | 0.42% | 3 |
| May 2026 | Lenz | 20 | 0.28% | 4 |
| Jun 2026 | DeWalt | 5.3K | 65.1% | 1 |
| Jun 2026 | Milwaukee | 2.8K | 34.3% | 2 |
| Jun 2026 | Therm-ic | 40 | 0.49% | 3 |
| Jun 2026 | Lenz | 10 | 0.12% | 4 |
| Jul 2026 | DeWalt | 4.3K | 61.9% | 1 |
| Jul 2026 | Milwaukee | 2.6K | 37.1% | 2 |
| Jul 2026 | Therm-ic | 40 | 0.57% | 3 |
| Jul 2026 | Lenz | 30 | 0.43% | 4 |
| Aug 2026 | DeWalt | 5K | 56.8% | 1 |
| Aug 2026 | Milwaukee | 3.8K | 42.7% | 2 |
| Aug 2026 | Therm-ic | 40 | 0.46% | 3 |
| Aug 2026 | Lenz | 10 | 0.11% | 4 |
| Sep 2026 | DeWalt | 5K | 62.5% | 1 |
| Sep 2026 | Milwaukee | 3K | 37% | 2 |
| Sep 2026 | Therm-ic | 30 | 0.38% | 3 |
| Sep 2026 | Lenz | 10 | 0.13% | 4 |

## What is being compared

- **DeWalt**: Measured on the search terms “dewalt” and “dewalt redemption”, summed into one figure.
- **Lenz**: Measured on the search term “lenz heated gloves”.
- **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure.
- **Therm-ic**: Measured on the search terms “therm ic” and “thermic heated gloves”, summed into one figure.

- [DeWalt](/demand/nz/brands/dewalt)
- [Lenz](/demand/nz/brands/lenz)
- [Milwaukee](/demand/nz/brands/milwaukee)
- [Therm-ic](/demand/nz/brands/therm-ic)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among heated gloves brands in New Zealand?

In September 2026, DeWalt was the most searched among heated gloves brands in New Zealand, with an estimated 5K branded searches, 62.5% of all searches for the four we track.

## Cite this page

Brandwave. "Heated gloves brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-heated-gloves-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-heated-gloves-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.