--- title: "Daikin vs Midea: Which is searched more in New Zealand?" description: "Is Daikin or Midea more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heat pump brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-heat-pump-brands/compare/daikin-vs-midea" publisher: "Brandwave" --- # Daikin vs Midea: Which is searched more in New Zealand? Is Daikin or Midea more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heat pump brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Daikin and Midea - **Competitive set**: Heat pump brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Daikin Share of Search**: 25.2% - **Midea Share of Search**: 17% ## Is Daikin or Midea more popular in search? - In September 2026, Daikin had more branded searches than Midea among heat pump brands in New Zealand. Daikin had about 3,470 branded searches, while Midea had 2,340. Daikin made up 25.2% of all heat pump brand searches we track, and Midea accounted for 17%. - Daikin was ahead of Midea in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Daikin’s share of searches among heat pump brands in New Zealand moved from 27.4% to 25.2%, and its estimated monthly branded searches moved from 3.8K to 3.5K. - Across the 12 months ending September 2026, Midea’s share of searches among heat pump brands in New Zealand moved from 18.2% to 17%, and its estimated monthly branded searches moved from 2.5K to 2.3K. ## Top heat pump brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Daikin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Midea was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Daikin was listed before Midea in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mitsubishi Electric | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Daikin | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Panasonic | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Fujitsu | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Midea | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Rinnai | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Toshiba | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hitachi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about heat pump brands - Asked ChatGPT "Which heat pump brand should I buy in New Zealand?": 1. Mitsubishi Electric, 2. Daikin, 3. Panasonic, 4. Fujitsu - Asked ChatGPT "What are the best heat pump brands in New Zealand?": 1. Mitsubishi Electric, 2. Daikin, 3. Fujitsu, 4. Panasonic - Asked ChatGPT "What's the best heat pump brand in New Zealand for home heating?": 1. Mitsubishi Electric, 2. Daikin, 3. Fujitsu, 4. Panasonic - Searched Google, AI Overview "heat pumps nz": 1. Mitsubishi Electric, 2. Daikin, 3. Panasonic, 4. Midea - Searched Google, AI Overview "heat pump for house": 1. Panasonic, 2. Fujitsu, 3. Mitsubishi Electric Not named in any answer: Rinnai, Toshiba and Hitachi. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand heat pump brands in September 2026? - In September 2026, Rinnai overtook Daikin to become the leader among heat pump brands in New Zealand, with 27.8% of the searches. - In September 2026, Midea gained share of searches among heat pump brands in New Zealand, from 14.5% to 17%. - In September 2026, Daikin lost share of searches among heat pump brands in New Zealand, from 26.1% to 25.2%. ## Month by month | Month | Daikin estimated searches | Daikin Share of Search | Daikin rank | Midea estimated searches | Midea Share of Search | Midea rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.8K | 27.4% | 1 | 2.5K | 18.2% | 3 | | Nov 2025 | 4.1K | 25.6% | 1 | 3.8K | 23.7% | 2 | | Dec 2025 | 3.5K | 25.4% | 1 | 3.3K | 23.4% | 2 | | Jan 2026 | 3.7K | 25.7% | 1 | 3K | 20.7% | 2 | | Feb 2026 | 4K | 26.8% | 1 | 2.4K | 16.1% | 3 | | Mar 2026 | 4.3K | 26.4% | 1 | 2.6K | 16.3% | 3 | | Apr 2026 | 4.5K | 24.7% | 1 | 2.8K | 15.2% | 3 | | May 2026 | 4.7K | 24.5% | 1 | 3K | 15.8% | 3 | | Jun 2026 | 5.3K | 26.4% | 1 | 2.9K | 14.6% | 3 | | Jul 2026 | 5.3K | 23.1% | 1 | 3.8K | 16.5% | 3 | | Aug 2026 | 4.8K | 26.1% | 1 | 2.6K | 14.5% | 3 | | Sep 2026 | 3.5K | 25.2% | 2 | 2.3K | 17% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Daikin’s and Midea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Daikin**: Measured on the search terms “daikin”, “daikin a”, “daikin ac”, “daikin air purifier”, “daikin brc1e63”, “daikin ducted”, “daikin heat pump”, “daikin inverter”, “daikin vam” and “daikin vrv”, summed into one figure. - **Midea**: Measured on the search terms “ac midea”, “midea” and “midea heat pump”, summed into one figure. - [Daikin profile](/demand/nz/brands/daikin) - [Midea profile](/demand/nz/brands/midea) - [All heat pump brands in New Zealand](/demand/nz/categories/nz-heat-pump-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Daikin or Midea more popular in search? In September 2026, Daikin had more branded searches than Midea among heat pump brands in New Zealand. Daikin had about 3,470 branded searches, while Midea had 2,340. Daikin made up 25.2% of all heat pump brand searches we track, and Midea accounted for 17%. ## Cite this page Brandwave. "Daikin vs Midea: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-heat-pump-brands/compare/daikin-vs-midea This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-heat-pump-brands/compare/daikin-vs-midea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.