--- title: "Fitbit vs Garmin: Which is searched more in New Zealand?" description: "Is Fitbit or Garmin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heart monitor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-heart-monitor-brands/compare/fitbit-vs-garmin" publisher: "Brandwave" --- # Fitbit vs Garmin: Which is searched more in New Zealand? Is Fitbit or Garmin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heart monitor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fitbit and Garmin - **Competitive set**: Heart monitor brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fitbit Share of Search**: 46.4% - **Garmin Share of Search**: 53.5% ## Is Fitbit or Garmin more popular in search? - In September 2026, Garmin had more branded searches than Fitbit among heart monitor brands in New Zealand. Garmin had about 15,700 branded searches, while Fitbit had 13,600. Garmin made up 53.5% of all heart monitor brand searches we track, and Fitbit accounted for 46.4%. - The lead changed hands 2 times in the 12 months ending September 2026: Fitbit took it in June 2026, Garmin took it in July 2026. - Across the 12 months ending September 2026, Fitbit’s share of searches among heart monitor brands in New Zealand moved from 41.7% to 46.4%, and its estimated monthly branded searches moved from 11.1K to 13.6K. - Across the 12 months ending September 2026, Garmin’s share of searches among heart monitor brands in New Zealand moved from 58.2% to 53.5%, and its estimated monthly branded searches moved from 15.5K to 15.7K. ## Top heart monitor brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Garmin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fitbit was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Garmin was listed before Fitbit in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Polar | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Garmin | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Fitbit | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about heart monitor brands - Asked ChatGPT "Which heart monitor brand should I buy in New Zealand?": 1. Polar, 2. Garmin - Asked ChatGPT "What are the best heart monitor brands in New Zealand?": 1. Polar, 2. Garmin, 3. Fitbit - Asked ChatGPT "What's the best heart monitor brand in New Zealand for fitness tracking?": 1. Polar, 2. Garmin - Searched Google, AI Overview "best heart monitor": 1. Fitbit, 2. Polar - Searched Google, AI Overview "heart rate monitor nz": 1. Polar, 2. Garmin Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand heart monitor brands in September 2026? - In September 2026, Garmin lost share of searches among heart monitor brands in New Zealand, from 54% to 53.5%. - Estimated monthly branded searches for Fitbit in New Zealand rose 22.2% over 12 measured months, from 11.1K to 13.6K in September 2026. ## Month by month | Month | Fitbit estimated searches | Fitbit Share of Search | Fitbit rank | Garmin estimated searches | Garmin Share of Search | Garmin rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 11.1K | 41.7% | 2 | 15.5K | 58.2% | 1 | | Nov 2025 | 13.7K | 41.8% | 2 | 19.1K | 58.1% | 1 | | Dec 2025 | 13.9K | 46.8% | 2 | 15.8K | 53.1% | 1 | | Jan 2026 | 13.8K | 46.8% | 2 | 15.7K | 53.1% | 1 | | Feb 2026 | 11.1K | 41.7% | 2 | 15.5K | 58.3% | 1 | | Mar 2026 | 9.6K | 38.1% | 2 | 15.5K | 61.8% | 1 | | Apr 2026 | 10.9K | 40.9% | 2 | 15.7K | 59% | 1 | | May 2026 | 13.2K | 45.7% | 2 | 15.7K | 54.2% | 1 | | Jun 2026 | 13K | 50.3% | 1 | 12.8K | 49.6% | 2 | | Jul 2026 | 11.2K | 46.6% | 2 | 12.8K | 53.3% | 1 | | Aug 2026 | 13.2K | 45.9% | 2 | 15.5K | 54% | 1 | | Sep 2026 | 13.6K | 46.4% | 2 | 15.7K | 53.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Fitbit’s and Garmin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fitbit**: Measured on the search terms “fitbit”, “fitbit charger”, “fitbit google”, “fitbit inspire”, “fitbit inspire 2”, “fitbit inspire 3”, “fitbit luxe”, “fitbit sense” and “fitbit versa”, summed into one figure. - **Garmin**: Measured on the search terms “garmin” and “garmin hr monitor”, summed into one figure. - [Fitbit profile](/demand/nz/brands/fitbit) - [Garmin profile](/demand/nz/brands/garmin) - [All heart monitor brands in New Zealand](/demand/nz/categories/nz-heart-monitor-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fitbit or Garmin more popular in search? In September 2026, Garmin had more branded searches than Fitbit among heart monitor brands in New Zealand. Garmin had about 15,700 branded searches, while Fitbit had 13,600. Garmin made up 53.5% of all heart monitor brand searches we track, and Fitbit accounted for 46.4%. ## Cite this page Brandwave. "Fitbit vs Garmin: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-heart-monitor-brands/compare/fitbit-vs-garmin This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-heart-monitor-brands/compare/fitbit-vs-garmin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.