---
title: "Heart monitor brands in New Zealand: Which are searched most?"
description: "Compare the heart monitor brands people buy. Share of Search among Garmin, Fitbit and Polar, the heart monitor brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-heart-monitor-brands"
publisher: "Brandwave"
---

# Heart monitor brands in New Zealand: Which are searched most?

Compare the heart monitor brands people buy. Share of Search among Garmin, Fitbit and Polar, the heart monitor brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Heart monitor brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Garmin, 53.5%

## Which brand is most popular in search among heart monitor brands in New Zealand?

- In September 2026, Garmin was the most searched among heart monitor brands in New Zealand, with an estimated 15.7K branded searches, 53.5% of all searches for the three we track.
- Fitbit is in 2nd place, 7.1 percentage points behind at 46.4%.
- Across the 12 months ending September 2026, Garmin’s share of searches among heart monitor brands in New Zealand decreased from 58.2% to 53.5%.
- Across the 12 months ending September 2026, Fitbit’s share of searches among heart monitor brands in New Zealand increased from 41.7% to 46.4%.
- Across the 12 months ending September 2026, Garmin’s share of searches among heart monitor brands in New Zealand peaked at 61.8% in March 2026 and was lowest at 49.6% in June 2026.
- Across the 12 months ending September 2026, Fitbit’s share of searches among heart monitor brands in New Zealand peaked at 50.3% in June 2026 and was lowest at 38.1% in March 2026.
- Across the 12 months ending September 2026, Polar held steady: its share of searches among heart monitor brands in New Zealand moved less than 0.5 percentage points.

## Top heart monitor brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Polar appeared every time. Polar was recommended most often, coming first in all three answers that gave a list. Garmin was second, and Fitbit was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Polar | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Garmin | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Fitbit | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |

## Every AI answer about heart monitor brands

- Asked ChatGPT "Which heart monitor brand should I buy in New Zealand?": 1. Polar, 2. Garmin
- Asked ChatGPT "What are the best heart monitor brands in New Zealand?": 1. Polar, 2. Garmin, 3. Fitbit
- Asked ChatGPT "What's the best heart monitor brand in New Zealand for fitness tracking?": 1. Polar, 2. Garmin
- Searched Google, AI Overview "best heart monitor": 1. Fitbit, 2. Polar
- Searched Google, AI Overview "heart rate monitor nz": 1. Polar, 2. Garmin

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Garmin vs Fitbit: compare search popularity](/demand/nz/compare/fitbit-vs-garmin): 53.5% against 46.4% Share of Search.

## How did search popularity change for New Zealand heart monitor brands in September 2026?

- In September 2026, Garmin lost share of searches among heart monitor brands in New Zealand, from 54% to 53.5%.
- Estimated monthly branded searches for Polar in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.
- Estimated monthly branded searches for Fitbit in New Zealand rose 22.2% over 12 measured months, from 11.1K to 13.6K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Garmin | 53.5% | 15.7K | +1.0% | Garmin |
| 2 | Fitbit | 46.4% | 13.6K | +3.1% | Google |
| 3 | Polar | 0.1% | 30 | +50.0% | Polar |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Garmin | 15.5K | 58.2% | 1 |
| Oct 2025 | Fitbit | 11.1K | 41.7% | 2 |
| Oct 2025 | Polar | 10 | 0.04% | 3 |
| Nov 2025 | Garmin | 19.1K | 58.1% | 1 |
| Nov 2025 | Fitbit | 13.7K | 41.8% | 2 |
| Nov 2025 | Polar | 10 | 0.03% | 3 |
| Dec 2025 | Garmin | 15.8K | 53.1% | 1 |
| Dec 2025 | Fitbit | 13.9K | 46.8% | 2 |
| Dec 2025 | Polar | 20 | 0.07% | 3 |
| Jan 2026 | Garmin | 15.7K | 53.1% | 1 |
| Jan 2026 | Fitbit | 13.8K | 46.8% | 2 |
| Jan 2026 | Polar | 20 | 0.07% | 3 |
| Feb 2026 | Garmin | 15.5K | 58.3% | 1 |
| Feb 2026 | Fitbit | 11.1K | 41.7% | 2 |
| Feb 2026 | Polar | 10 | 0.04% | 3 |
| Mar 2026 | Garmin | 15.5K | 61.8% | 1 |
| Mar 2026 | Fitbit | 9.6K | 38.1% | 2 |
| Mar 2026 | Polar | 20 | 0.08% | 3 |
| Apr 2026 | Garmin | 15.7K | 59% | 1 |
| Apr 2026 | Fitbit | 10.9K | 40.9% | 2 |
| Apr 2026 | Polar | 10 | 0.04% | 3 |
| May 2026 | Garmin | 15.7K | 54.2% | 1 |
| May 2026 | Fitbit | 13.2K | 45.7% | 2 |
| May 2026 | Polar | 20 | 0.07% | 3 |
| Jun 2026 | Fitbit | 13K | 50.3% | 1 |
| Jun 2026 | Garmin | 12.8K | 49.6% | 2 |
| Jun 2026 | Polar | 30 | 0.12% | 3 |
| Jul 2026 | Garmin | 12.8K | 53.3% | 1 |
| Jul 2026 | Fitbit | 11.2K | 46.6% | 2 |
| Jul 2026 | Polar | 20 | 0.08% | 3 |
| Aug 2026 | Garmin | 15.5K | 54% | 1 |
| Aug 2026 | Fitbit | 13.2K | 45.9% | 2 |
| Aug 2026 | Polar | 20 | 0.07% | 3 |
| Sep 2026 | Garmin | 15.7K | 53.5% | 1 |
| Sep 2026 | Fitbit | 13.6K | 46.4% | 2 |
| Sep 2026 | Polar | 30 | 0.1% | 3 |

## What is being compared

- **Fitbit**: Measured on the search terms “fitbit”, “fitbit charger”, “fitbit google”, “fitbit inspire”, “fitbit inspire 2”, “fitbit inspire 3”, “fitbit luxe”, “fitbit sense” and “fitbit versa”, summed into one figure.
- **Garmin**: Measured on the search terms “garmin” and “garmin hr monitor”, summed into one figure.
- **Polar**: Measured on the search term “polar heart rate”.

- [Fitbit](/demand/nz/brands/fitbit)
- [Garmin](/demand/nz/brands/garmin)
- [Polar](/demand/nz/brands/polar)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among heart monitor brands in New Zealand?

In September 2026, Garmin was the most searched among heart monitor brands in New Zealand, with an estimated 15.7K branded searches, 53.5% of all searches for the three we track.

## Cite this page

Brandwave. "Heart monitor brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-heart-monitor-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-heart-monitor-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.