---
title: "Hearing protection brands in New Zealand: Which are searched most?"
description: "Compare the earplug and ear muff brands New Zealanders buy. Share of Search among Loop, 3M Peltor, Mack's, Honeywell, Etymotic, Howard Leight and Moldex, the hearing protection brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-hearing-protection-brands"
publisher: "Brandwave"
---

# Hearing protection brands in New Zealand: Which are searched most?

Compare the earplug and ear muff brands New Zealanders buy. Share of Search among Loop, 3M Peltor, Mack's, Honeywell, Etymotic, Howard Leight and Moldex, the hearing protection brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hearing protection brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Loop, 69.8%

## Which brand is most popular in search among hearing protection brands in New Zealand?

- In September 2026, Loop was the most searched among hearing protection brands in New Zealand, with an estimated 5K branded searches, 69.8% of all searches for the seven we track.
- 3M Peltor is in 2nd place, 52.2 percentage points behind at 17.6%.
- Across the 12 months ending September 2026, Loop’s share of searches among hearing protection brands in New Zealand increased from 67.8% to 69.8%.
- Across the 12 months ending September 2026, 3M Peltor’s share of searches among hearing protection brands in New Zealand decreased from 18.5% to 17.6%.
- Across the 12 months ending September 2026, Mack's’ share of searches among hearing protection brands in New Zealand decreased from 9.5% to 8.9%.
- Across the 12 months ending September 2026, Loop’s share of searches among hearing protection brands in New Zealand peaked at 75% in December 2025 and was lowest at 65.8% in March 2026.
- Across the 12 months ending September 2026, 3M Peltor’s share of searches among hearing protection brands in New Zealand peaked at 19.4% in March 2026 and was lowest at 13.9% in December 2025.
- Across the 12 months ending September 2026, Mack's’ share of searches among hearing protection brands in New Zealand peaked at 12.5% in April 2026 and was lowest at 7.7% in November 2025.
- Across the 12 months ending September 2026, Honeywell’s share of searches among hearing protection brands in New Zealand peaked at 2.4% in March 2026 and was lowest at 1.3% in December 2025.
- Across the 12 months ending September 2026, Howard Leight rose from 7th to 6th among hearing protection brands in New Zealand.
- Across the 12 months ending September 2026, Moldex fell from 6th to 7th among hearing protection brands in New Zealand.
- Across the 12 months ending September 2026, Honeywell and Etymotic held steady: their share of searches among hearing protection brands in New Zealand each moved less than 0.5 percentage points.

## Top hearing protection brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, 3M Peltor appeared every time. 3M Peltor was recommended most often, coming first in all three answers that gave a list. Howard Leight was second, and Moldex was third. Loop, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| 3M Peltor | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Howard Leight | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Moldex | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Honeywell | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Etymotic | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Loop | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mack's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about hearing protection brands

- Asked ChatGPT "Which hearing protection brand should I buy in New Zealand?": 1. 3M Peltor, 2. Howard Leight, 3. Moldex
- Asked ChatGPT "What are the best hearing protection brands in New Zealand?": 1. 3M Peltor, 2. Howard Leight, 3. Moldex, 4. Etymotic, 5. Honeywell
- Asked ChatGPT "What's the best hearing protection brand in New Zealand for loud work?": 1. 3M Peltor, 2. Honeywell, 3. Howard Leight, 4. Moldex
- Searched Google, AI Overview "best hearing protection": 1. 3M Peltor, 2. Howard Leight
- Searched Google, AI Overview "hearing protection for work": 1. 3M Peltor

Not named in any answer: Loop and Mack's.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Loop vs 3M Peltor: compare search popularity](/demand/nz/compare/3m-peltor-vs-loop-earplugs): 69.8% against 17.6% Share of Search.
- [Loop vs Mack's: compare search popularity](/demand/nz/compare/loop-earplugs-vs-macks): 69.8% against 8.9% Share of Search.
- [Loop vs Honeywell: compare search popularity](/demand/nz/compare/honeywell-vs-loop-earplugs): 69.8% against 2.1% Share of Search.
- [3M Peltor vs Mack's: compare search popularity](/demand/nz/compare/3m-peltor-vs-macks): 17.6% against 8.9% Share of Search.
- [3M Peltor vs Honeywell: compare search popularity](/demand/nz/compare/3m-peltor-vs-honeywell): 17.6% against 2.1% Share of Search.
- [Mack's vs Honeywell: compare search popularity](/demand/nz/compare/honeywell-vs-macks): 8.9% against 2.1% Share of Search.

## How did search popularity change for New Zealand hearing protection brands in September 2026?

- In September 2026, 3M Peltor gained share of searches among hearing protection brands in New Zealand, from 15.8% to 17.6%.
- In September 2026, Loop lost share of searches among hearing protection brands in New Zealand, from 72% to 69.8%.
- In September 2026, Howard Leight rose from 7th to 6th among hearing protection brands in New Zealand.
- In September 2026, Moldex fell from 6th to 7th among hearing protection brands in New Zealand.
- Estimated monthly branded searches for Honeywell in New Zealand rose 25% over 12 measured months, from 120 to 150 in September 2026.
- Estimated monthly branded searches for Mack's in New Zealand rose 16.7% over 12 measured months, from 540 to 630 in September 2026.
- Estimated monthly branded searches for Etymotic in New Zealand fell 14.3% over 12 measured months, from 70 to 60 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Loop | 69.8% | 5K | -2.9% | Loop |
| 2 | 3M Peltor | 17.6% | 1.3K | +11.6% | 3M |
| 3 | Mack's | 8.9% | 630 | +1.6% | Mack's |
| 4 | Honeywell | 2.1% | 150 | -6.3% | Honeywell International |
| 5 | Etymotic | 0.84% | 60 | +50.0% | Etymotic Research |
| 6 | Howard Leight | 0.42% | 30 | +50.0% | Honeywell |
| 7 | Moldex | 0.42% | 30 | 0.0% | Moldex |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Loop | 3.9K | 67.8% | 1 |
| Oct 2025 | 3M Peltor | 1.1K | 18.5% | 2 |
| Oct 2025 | Mack's | 540 | 9.5% | 3 |
| Oct 2025 | Honeywell | 120 | 2.1% | 4 |
| Oct 2025 | Etymotic | 70 | 1.2% | 5 |
| Oct 2025 | Moldex | 30 | 0.53% | 6 |
| Oct 2025 | Howard Leight | 20 | 0.35% | 7 |
| Nov 2025 | Loop | 5K | 72.2% | 1 |
| Nov 2025 | 3M Peltor | 1.1K | 16.4% | 2 |
| Nov 2025 | Mack's | 530 | 7.7% | 3 |
| Nov 2025 | Honeywell | 130 | 1.9% | 4 |
| Nov 2025 | Etymotic | 80 | 1.2% | 5 |
| Nov 2025 | Moldex | 30 | 0.43% | 6 |
| Nov 2025 | Howard Leight | 20 | 0.29% | 7 |
| Dec 2025 | Loop | 5.1K | 75% | 1 |
| Dec 2025 | 3M Peltor | 940 | 13.9% | 2 |
| Dec 2025 | Mack's | 560 | 8.3% | 3 |
| Dec 2025 | Honeywell | 90 | 1.3% | 4 |
| Dec 2025 | Etymotic | 60 | 0.89% | 5 |
| Dec 2025 | Howard Leight | 20 | 0.3% | 6 |
| Dec 2025 | Moldex | 20 | 0.3% | 7 |
| Jan 2026 | Loop | 4.9K | 72.6% | 1 |
| Jan 2026 | 3M Peltor | 1K | 15.4% | 2 |
| Jan 2026 | Mack's | 580 | 8.6% | 3 |
| Jan 2026 | Honeywell | 110 | 1.6% | 4 |
| Jan 2026 | Etymotic | 60 | 0.89% | 5 |
| Jan 2026 | Moldex | 50 | 0.74% | 6 |
| Jan 2026 | Howard Leight | 10 | 0.15% | 7 |
| Feb 2026 | Loop | 4.1K | 70.3% | 1 |
| Feb 2026 | 3M Peltor | 1K | 17.1% | 2 |
| Feb 2026 | Mack's | 500 | 8.5% | 3 |
| Feb 2026 | Honeywell | 100 | 1.7% | 4 |
| Feb 2026 | Etymotic | 70 | 1.2% | 5 |
| Feb 2026 | Moldex | 50 | 0.85% | 6 |
| Feb 2026 | Howard Leight | 20 | 0.34% | 7 |
| Mar 2026 | Loop | 4.1K | 65.8% | 1 |
| Mar 2026 | 3M Peltor | 1.2K | 19.4% | 2 |
| Mar 2026 | Mack's | 640 | 10.3% | 3 |
| Mar 2026 | Honeywell | 150 | 2.4% | 4 |
| Mar 2026 | Moldex | 60 | 0.96% | 5 |
| Mar 2026 | Etymotic | 50 | 0.8% | 6 |
| Mar 2026 | Howard Leight | 20 | 0.32% | 7 |
| Apr 2026 | Loop | 4K | 66.3% | 1 |
| Apr 2026 | 3M Peltor | 1.1K | 17.9% | 2 |
| Apr 2026 | Mack's | 750 | 12.5% | 3 |
| Apr 2026 | Honeywell | 100 | 1.7% | 4 |
| Apr 2026 | Etymotic | 50 | 0.83% | 5 |
| Apr 2026 | Howard Leight | 30 | 0.5% | 6 |
| Apr 2026 | Moldex | 20 | 0.33% | 7 |
| May 2026 | Loop | 5.9K | 73.7% | 1 |
| May 2026 | 3M Peltor | 1.2K | 14.7% | 2 |
| May 2026 | Mack's | 650 | 8.2% | 3 |
| May 2026 | Honeywell | 150 | 1.9% | 4 |
| May 2026 | Etymotic | 60 | 0.75% | 5 |
| May 2026 | Howard Leight | 30 | 0.38% | 6 |
| May 2026 | Moldex | 30 | 0.38% | 7 |
| Jun 2026 | Loop | 5.1K | 71.3% | 1 |
| Jun 2026 | 3M Peltor | 1.2K | 16.3% | 2 |
| Jun 2026 | Mack's | 660 | 9.3% | 3 |
| Jun 2026 | Honeywell | 120 | 1.7% | 4 |
| Jun 2026 | Etymotic | 60 | 0.84% | 5 |
| Jun 2026 | Howard Leight | 20 | 0.28% | 6 |
| Jun 2026 | Moldex | 20 | 0.28% | 7 |
| Jul 2026 | Loop | 4.9K | 70.9% | 1 |
| Jul 2026 | 3M Peltor | 1.2K | 16.7% | 2 |
| Jul 2026 | Mack's | 590 | 8.5% | 3 |
| Jul 2026 | Honeywell | 140 | 2% | 4 |
| Jul 2026 | Etymotic | 70 | 1% | 5 |
| Jul 2026 | Moldex | 40 | 0.58% | 6 |
| Jul 2026 | Howard Leight | 20 | 0.29% | 7 |
| Aug 2026 | Loop | 5.1K | 72% | 1 |
| Aug 2026 | 3M Peltor | 1.1K | 15.8% | 2 |
| Aug 2026 | Mack's | 620 | 8.7% | 3 |
| Aug 2026 | Honeywell | 160 | 2.3% | 4 |
| Aug 2026 | Etymotic | 40 | 0.56% | 5 |
| Aug 2026 | Moldex | 30 | 0.42% | 6 |
| Aug 2026 | Howard Leight | 20 | 0.28% | 7 |
| Sep 2026 | Loop | 5K | 69.8% | 1 |
| Sep 2026 | 3M Peltor | 1.3K | 17.6% | 2 |
| Sep 2026 | Mack's | 630 | 8.9% | 3 |
| Sep 2026 | Honeywell | 150 | 2.1% | 4 |
| Sep 2026 | Etymotic | 60 | 0.84% | 5 |
| Sep 2026 | Howard Leight | 30 | 0.42% | 6 |
| Sep 2026 | Moldex | 30 | 0.42% | 7 |

## What is being compared

- **3M Peltor**: Measured on the search terms “3m bluetooth earmuffs”, “3m ear defenders”, “3m ear muffs”, “3m ear protection with radio”, “3m peltor”, “3m peltor ear muffs”, “3m peltor ear protection”, “3m peltor earmuffs”, “3m radio ear defenders”, “3m radio ear protection”, “3m radio earmuffs”, “ear defenders 3m peltor”, “earmuff 3m peltor”, “peltor bluetooth earmuffs”, “peltor ear muffs”, “peltor earmuffs”, “peltor earmuffs bluetooth” and “peltor radio earmuffs”, summed into one figure.
- **Etymotic**: Measured on the search terms “ety plugs”, “etymotic case”, “etymotic earplugs”, “etymotic ety”, “etymotic ety plugs”, “etymotic high fidelity earplugs” and “etymotic musicians earplugs”, summed into one figure.
- **Honeywell**: Measured on the search terms “earmuff honeywell”, “earplug howard leight”, “honeywell bluetooth earmuffs”, “honeywell ear protection”, “honeywell earmuffs”, “honeywell earplug”, “howard leight earplug” and “howard leight earplugs”, summed into one figure.
- **Howard Leight**: Measured on the search term “howard leight”.
- **Loop**: Measured on the search terms “loop ear buds”, “loop ear plugs”, “loop earplugs”, “loop engage”, “loop engage earplugs”, “loop experience”, “loop quiet”, “loop quiet earplugs”, “loop switch” and “looperplugs”, summed into one figure.
- **Mack's**: Measured on the search terms “mack's earplugs silicone”, “mack's silicone earplugs”, “macks”, “macks earplug” and “macks earplugs”, summed into one figure.
- **Moldex**: Measured on the search terms “moldex” and “moldex respirator”, summed into one figure.

- [3M Peltor](/demand/nz/brands/3m-peltor)
- [Etymotic](/demand/nz/brands/etymotic)
- [Honeywell](/demand/nz/brands/honeywell)
- [Howard Leight](/demand/nz/brands/howard-leight)
- [Loop](/demand/nz/brands/loop-earplugs)
- [Mack's](/demand/nz/brands/macks)
- [Moldex](/demand/nz/brands/moldex)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hearing protection brands in New Zealand?

In September 2026, Loop was the most searched among hearing protection brands in New Zealand, with an estimated 5K branded searches, 69.8% of all searches for the seven we track.

## Cite this page

Brandwave. "Hearing protection brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-hearing-protection-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hearing-protection-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.