---
title: "Hearing aid brands in New Zealand: Which brands are most popular in search?"
description: "Compare the hearing aid brands New Zealanders are fitted with. Share of Search among Phonak, ReSound, Oticon, Signia and Widex, the hearing aid brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-hearing-aid-brands"
publisher: "Brandwave"
---

# Hearing aid brands in New Zealand: Which brands are most popular in search?

Compare the hearing aid brands New Zealanders are fitted with. Share of Search among Phonak, ReSound, Oticon, Signia and Widex, the hearing aid brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hearing aid brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Phonak, 55.5%

## Which brand is most popular in search among hearing aid brands in New Zealand?

- In August 2026, Phonak was the most searched among hearing aid brands in New Zealand, with an estimated 1.7K branded searches and 55.5% estimated Share of Search within this set.
- ReSound is in 2nd place, 39 percentage points behind at 16.6% Share of Search.
- Across the 11 months ending August 2026, ReSound’s estimated Share of Search among hearing aid brands in New Zealand decreased from 17.5% to 16.6%.
- Across the 11 months ending August 2026, Oticon’s estimated Share of Search among hearing aid brands in New Zealand decreased from 16% to 15.3%.
- Across the 11 months ending August 2026, Signia’s estimated Share of Search among hearing aid brands in New Zealand increased from 6.2% to 6.8%.
- Across the 11 months ending August 2026, Widex’s estimated Share of Search among hearing aid brands in New Zealand increased from 4.4% to 5.8%.
- Across the 11 months ending August 2026, Phonak’s estimated Share of Search among hearing aid brands in New Zealand peaked at 55.9% in October 2025 and was lowest at 48.8% in April 2026.
- Across the 11 months ending August 2026, ReSound’s estimated Share of Search among hearing aid brands in New Zealand peaked at 20.3% in November 2025 and was lowest at 16.6% in August 2026.
- Across the 11 months ending August 2026, Oticon’s estimated Share of Search among hearing aid brands in New Zealand peaked at 20.2% in April 2026 and was lowest at 15% in June 2026.
- Across the 11 months ending August 2026, Signia’s estimated Share of Search among hearing aid brands in New Zealand peaked at 10.7% in May 2026 and was lowest at 5.9% in January 2026.
- Across the 11 months ending August 2026, Widex’s estimated Share of Search among hearing aid brands in New Zealand peaked at 8.5% in March 2026 and was lowest at 4.4% in October 2025.
- Across the 11 months ending August 2026, Phonak held steady: its estimated Share of Search among hearing aid brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Phonak vs ReSound: compare search popularity](/demand/nz/compare/phonak-vs-resound): 55.5% against 16.6% Share of Search.
- [Phonak vs Oticon: compare search popularity](/demand/nz/compare/oticon-vs-phonak): 55.5% against 15.3% Share of Search.
- [Phonak vs Signia: compare search popularity](/demand/nz/compare/phonak-vs-signia): 55.5% against 6.8% Share of Search.
- [Phonak vs Widex: compare search popularity](/demand/nz/compare/phonak-vs-widex): 55.5% against 5.8% Share of Search.
- [ReSound vs Oticon: compare search popularity](/demand/nz/compare/oticon-vs-resound): 16.6% against 15.3% Share of Search.
- [ReSound vs Signia: compare search popularity](/demand/nz/compare/resound-vs-signia): 16.6% against 6.8% Share of Search.
- [ReSound vs Widex: compare search popularity](/demand/nz/compare/resound-vs-widex): 16.6% against 5.8% Share of Search.
- [Oticon vs Signia: compare search popularity](/demand/nz/compare/oticon-vs-signia): 15.3% against 6.8% Share of Search.
- [Oticon vs Widex: compare search popularity](/demand/nz/compare/oticon-vs-widex): 15.3% against 5.8% Share of Search.
- [Signia vs Widex: compare search popularity](/demand/nz/compare/signia-vs-widex): 6.8% against 5.8% Share of Search.

## How did search popularity change for New Zealand hearing aid brands in August 2026?

- In August 2026, Phonak gained estimated Share of Search among hearing aid brands in New Zealand, from 49% to 55.5%.
- In August 2026, Oticon lost estimated Share of Search among hearing aid brands in New Zealand, from 19.6% to 15.3%.
- In August 2026, ReSound lost estimated Share of Search among hearing aid brands in New Zealand, from 18.2% to 16.6%.
- In August 2026, Signia lost estimated Share of Search among hearing aid brands in New Zealand, from 7.3% to 6.8%.
- Estimated monthly branded searches for Widex in New Zealand rose 20% over 11 measured months, from 150 to 180 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Phonak | 55.5% | 1.7K | +22.1% | Phonak |
| 2 | ReSound | 16.6% | 510 | -1.9% | ReSound |
| 3 | Oticon | 15.3% | 470 | -16.1% | Oticon |
| 4 | Signia | 6.8% | 210 | 0.0% | Signia |
| 5 | Widex | 5.8% | 180 | +5.9% | Widex |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Phonak | 1.9K | 55.9% | 1 |
| Oct 2025 | ReSound | 590 | 17.5% | 2 |
| Oct 2025 | Oticon | 540 | 16% | 3 |
| Oct 2025 | Signia | 210 | 6.2% | 4 |
| Oct 2025 | Widex | 150 | 4.4% | 5 |
| Nov 2025 | Phonak | 1.4K | 49.7% | 1 |
| Nov 2025 | ReSound | 580 | 20.3% | 2 |
| Nov 2025 | Oticon | 530 | 18.5% | 3 |
| Nov 2025 | Signia | 170 | 5.9% | 4 |
| Nov 2025 | Widex | 160 | 5.6% | 5 |
| Dec 2025 | Phonak | 1.4K | 50.2% | 1 |
| Dec 2025 | ReSound | 540 | 19.9% | 2 |
| Dec 2025 | Oticon | 490 | 18.1% | 3 |
| Dec 2025 | Signia | 170 | 6.3% | 4 |
| Dec 2025 | Widex | 150 | 5.5% | 5 |
| Jan 2026 | Phonak | 1.5K | 51.7% | 1 |
| Jan 2026 | ReSound | 580 | 20.1% | 2 |
| Jan 2026 | Oticon | 460 | 16% | 3 |
| Jan 2026 | Widex | 180 | 6.3% | 4 |
| Jan 2026 | Signia | 170 | 5.9% | 5 |
| Feb 2026 | Phonak | 1.6K | 50.9% | 1 |
| Feb 2026 | ReSound | 610 | 18.8% | 2 |
| Feb 2026 | Oticon | 530 | 16.4% | 3 |
| Feb 2026 | Signia | 260 | 8% | 4 |
| Feb 2026 | Widex | 190 | 5.9% | 5 |
| Mar 2026 | Phonak | 1.8K | 50.1% | 1 |
| Mar 2026 | ReSound | 640 | 18.1% | 2 |
| Mar 2026 | Oticon | 560 | 15.9% | 3 |
| Mar 2026 | Widex | 300 | 8.5% | 4 |
| Mar 2026 | Signia | 260 | 7.4% | 5 |
| Apr 2026 | Phonak | 1.4K | 48.8% | 1 |
| Apr 2026 | Oticon | 600 | 20.2% | 2 |
| Apr 2026 | ReSound | 520 | 17.5% | 3 |
| Apr 2026 | Signia | 210 | 7.1% | 4 |
| Apr 2026 | Widex | 190 | 6.4% | 5 |
| May 2026 | Phonak | 1.8K | 49.6% | 1 |
| May 2026 | Oticon | 650 | 17.9% | 2 |
| May 2026 | ReSound | 610 | 16.8% | 3 |
| May 2026 | Signia | 390 | 10.7% | 4 |
| May 2026 | Widex | 180 | 5% | 5 |
| Jun 2026 | Phonak | 1.5K | 50.9% | 1 |
| Jun 2026 | ReSound | 570 | 19.5% | 2 |
| Jun 2026 | Oticon | 440 | 15% | 3 |
| Jun 2026 | Widex | 220 | 7.5% | 4 |
| Jun 2026 | Signia | 210 | 7.2% | 5 |
| Jul 2026 | Phonak | 1.4K | 49% | 1 |
| Jul 2026 | Oticon | 560 | 19.6% | 2 |
| Jul 2026 | ReSound | 520 | 18.2% | 3 |
| Jul 2026 | Signia | 210 | 7.3% | 4 |
| Jul 2026 | Widex | 170 | 5.9% | 5 |
| Aug 2026 | Phonak | 1.7K | 55.5% | 1 |
| Aug 2026 | ReSound | 510 | 16.6% | 2 |
| Aug 2026 | Oticon | 470 | 15.3% | 3 |
| Aug 2026 | Signia | 210 | 6.8% | 4 |
| Aug 2026 | Widex | 180 | 5.8% | 5 |
| Sep 2026 | Oticon | — | — | — |
| Sep 2026 | Phonak | — | — | — |
| Sep 2026 | ReSound | — | — | — |
| Sep 2026 | Signia | — | — | — |
| Sep 2026 | Widex | — | — | — |

## What is being compared

- **Oticon**: Measured on the search terms “oticon”, “oticon co nz” and “oticon hearing aid”, summed into one figure.
- **Phonak**: Measured on the search terms “phonak”, “phonak hearing aid”, “phonak hearing aid price”, “phonak near me”, “phonak new zealand”, “phonak tv connector for hearing aids” and “sonova phonak”, summed into one figure.
- **ReSound**: Measured on the search terms “resound”, “resound com”, “resound compatible phones”, “resound hearing aid” and “resound near me”, summed into one figure.
- **Signia**: Measured on the search term “signia hearing aid”.
- **Widex**: Measured on the search terms “widex”, “widex ear aid”, “widex near me” and “widex new zealand”, summed into one figure.

- [Oticon](/demand/nz/brands/oticon)
- [Phonak](/demand/nz/brands/phonak)
- [ReSound](/demand/nz/brands/resound)
- [Signia](/demand/nz/brands/signia)
- [Widex](/demand/nz/brands/widex)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hearing aid brands in New Zealand?

In August 2026, Phonak was the most searched among hearing aid brands in New Zealand, with an estimated 1.7K branded searches and 55.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Hearing aid brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-hearing-aid-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hearing-aid-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.