---
title: "Headless CMS platforms in New Zealand: Which brands are most popular in search?"
description: "Compare Headless CMS platforms in New Zealand by measured brand search demand. Share of Search among Contentful, Prismic, Sanity and Hygraph, the headless CMS platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-headless-cms-platforms"
publisher: "Brandwave"
---

# Headless CMS platforms in New Zealand: Which brands are most popular in search?

Compare Headless CMS platforms in New Zealand by measured brand search demand. Share of Search among Contentful, Prismic, Sanity and Hygraph, the headless CMS platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Headless CMS platforms
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Contentful, 47%

## Which brand is most popular in search among headless CMS platforms in New Zealand?

- In August 2026, Contentful was the most searched among headless CMS platforms in New Zealand, with an estimated 550 branded searches and 47% estimated Share of Search within this set.
- Prismic is in 2nd place, 16.2 percentage points behind at 30.8% Share of Search.
- Across the 11 months ending August 2026, Contentful’s estimated Share of Search among headless CMS platforms in New Zealand increased from 44.1% to 47%.
- Across the 11 months ending August 2026, Prismic’s estimated Share of Search among headless CMS platforms in New Zealand decreased from 37.3% to 30.8%.
- Across the 11 months ending August 2026, Sanity’s estimated Share of Search among headless CMS platforms in New Zealand increased from 16.1% to 20.5%.
- Across the 11 months ending August 2026, Hygraph’s estimated Share of Search among headless CMS platforms in New Zealand decreased from 2.5% to 1.7%.
- Across the 11 months ending August 2026, Contentful’s estimated Share of Search among headless CMS platforms in New Zealand peaked at 49.3% in March 2026 and was lowest at 39.4% in May 2026.
- Across the 11 months ending August 2026, Prismic’s estimated Share of Search among headless CMS platforms in New Zealand peaked at 38% in January 2026 and was lowest at 25.4% in July 2026.
- Across the 11 months ending August 2026, Sanity’s estimated Share of Search among headless CMS platforms in New Zealand peaked at 25.4% in June 2026 and was lowest at 16% in January 2026.
- Across the 11 months ending August 2026, Hygraph’s estimated Share of Search among headless CMS platforms in New Zealand peaked at 3.7% in March 2026 and was lowest at 0.91% in November 2025.

## Compare search popularity between leading brands

- [Contentful vs Prismic: compare search popularity](/demand/nz/compare/contentful-vs-prismic): 47% against 30.8% Share of Search.
- [Contentful vs Sanity: compare search popularity](/demand/nz/compare/contentful-vs-sanity-cms): 47% against 20.5% Share of Search.
- [Prismic vs Sanity: compare search popularity](/demand/nz/compare/prismic-vs-sanity-cms): 30.8% against 20.5% Share of Search.

## How did search popularity change for New Zealand headless CMS platforms in August 2026?

- In August 2026, Prismic gained estimated Share of Search among headless CMS platforms in New Zealand, from 25.4% to 30.8%.
- In August 2026, Sanity lost estimated Share of Search among headless CMS platforms in New Zealand, from 23% to 20.5%.
- In August 2026, Contentful lost estimated Share of Search among headless CMS platforms in New Zealand, from 49.2% to 47%.
- In August 2026, Hygraph lost estimated Share of Search among headless CMS platforms in New Zealand, from 2.5% to 1.7%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Contentful | 47% | 550 | -8.3% | Contentful |
| 2 | Prismic | 30.8% | 360 | +16.1% | Prismic |
| 3 | Sanity | 20.5% | 240 | -14.3% | Sanity |
| 4 | Hygraph | 1.7% | 20 | -33.3% | Hygraph |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Contentful | 520 | 44.1% | 1 |
| Oct 2025 | Prismic | 440 | 37.3% | 2 |
| Oct 2025 | Sanity | 190 | 16.1% | 3 |
| Oct 2025 | Hygraph | 30 | 2.5% | 4 |
| Nov 2025 | Contentful | 510 | 46.4% | 1 |
| Nov 2025 | Prismic | 370 | 33.6% | 2 |
| Nov 2025 | Sanity | 210 | 19.1% | 3 |
| Nov 2025 | Hygraph | 10 | 0.91% | 4 |
| Dec 2025 | Contentful | 380 | 40.9% | 1 |
| Dec 2025 | Prismic | 350 | 37.6% | 2 |
| Dec 2025 | Sanity | 180 | 19.4% | 3 |
| Dec 2025 | Hygraph | 20 | 2.2% | 4 |
| Jan 2026 | Contentful | 430 | 43% | 1 |
| Jan 2026 | Prismic | 380 | 38% | 2 |
| Jan 2026 | Sanity | 160 | 16% | 3 |
| Jan 2026 | Hygraph | 30 | 3% | 4 |
| Feb 2026 | Contentful | 520 | 44.8% | 1 |
| Feb 2026 | Prismic | 390 | 33.6% | 2 |
| Feb 2026 | Sanity | 210 | 18.1% | 3 |
| Feb 2026 | Hygraph | 40 | 3.4% | 4 |
| Mar 2026 | Contentful | 660 | 49.3% | 1 |
| Mar 2026 | Prismic | 350 | 26.1% | 2 |
| Mar 2026 | Sanity | 280 | 20.9% | 3 |
| Mar 2026 | Hygraph | 50 | 3.7% | 4 |
| Apr 2026 | Contentful | 570 | 45.6% | 1 |
| Apr 2026 | Prismic | 360 | 28.8% | 2 |
| Apr 2026 | Sanity | 300 | 24% | 3 |
| Apr 2026 | Hygraph | 20 | 1.6% | 4 |
| May 2026 | Contentful | 500 | 39.4% | 1 |
| May 2026 | Prismic | 430 | 33.9% | 2 |
| May 2026 | Sanity | 300 | 23.6% | 3 |
| May 2026 | Hygraph | 40 | 3.1% | 4 |
| Jun 2026 | Contentful | 580 | 44.6% | 1 |
| Jun 2026 | Prismic | 370 | 28.5% | 2 |
| Jun 2026 | Sanity | 330 | 25.4% | 3 |
| Jun 2026 | Hygraph | 20 | 1.5% | 4 |
| Jul 2026 | Contentful | 600 | 49.2% | 1 |
| Jul 2026 | Prismic | 310 | 25.4% | 2 |
| Jul 2026 | Sanity | 280 | 23% | 3 |
| Jul 2026 | Hygraph | 30 | 2.5% | 4 |
| Aug 2026 | Contentful | 550 | 47% | 1 |
| Aug 2026 | Prismic | 360 | 30.8% | 2 |
| Aug 2026 | Sanity | 240 | 20.5% | 3 |
| Aug 2026 | Hygraph | 20 | 1.7% | 4 |
| Sep 2026 | Contentful | — | — | — |
| Sep 2026 | Hygraph | — | — | — |
| Sep 2026 | Prismic | — | — | — |
| Sep 2026 | Sanity | — | — | — |

## What is being compared

- **Contentful**: Measured on the search terms “app contentful”, “contentful”, “contentful ai”, “contentful apps”, “contentful blog”, “contentful cms”, “contentful com”, “contentful company”, “contentful demo”, “contentful ecommerce”, “contentful headless cms”, “contentful launch”, “contentful open source”, “contentful personalization”, “contentful pricing”, “contentful reviews”, “contentful seo”, “contentful studio”, “contentful video” and “headless cms contentful”, summed into one figure.
- **Hygraph**: Measured on the search terms “hygraph”, “hygraph cms”, “hygraph headless cms” and “hygraph pricing”, summed into one figure.
- **Prismic**: Measured on the search terms “cms prismic”, “headless cms prismic”, “prismic”, “prismic cms”, “prismic cms pricing”, “prismic headless cms”, “prismic hosting”, “prismic io”, “prismic pricing”, “prismic website” and “prismicio”, summed into one figure.
- **Sanity**: Measured on the search terms “cms sanity”, “customize sanity studio”, “headless cms sanity”, “sanity cms”, “sanity content operating system”, “sanity headless cms”, “sanity io”, “sanity io cms”, “sanity studio”, “sanity studio cms” and “sanity studio v3”, summed into one figure.

- [Contentful](/demand/nz/brands/contentful)
- [Hygraph](/demand/nz/brands/hygraph)
- [Prismic](/demand/nz/brands/prismic)
- [Sanity](/demand/nz/brands/sanity-cms)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among headless CMS platforms in New Zealand?

In August 2026, Contentful was the most searched among headless CMS platforms in New Zealand, with an estimated 550 branded searches and 47% estimated Share of Search within this set.

## Cite this page

Brandwave. "Headless CMS platforms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-headless-cms-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-headless-cms-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.