---
title: "Head torch brands in New Zealand: Which are searched most?"
description: "Compare the head torch and headlamp brands New Zealanders buy. Share of Search among Black Diamond, Ledlenser, Nitecore, Fenix and Petzl, the head torch brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-head-torch-brands"
publisher: "Brandwave"
---

# Head torch brands in New Zealand: Which are searched most?

Compare the head torch and headlamp brands New Zealanders buy. Share of Search among Black Diamond, Ledlenser, Nitecore, Fenix and Petzl, the head torch brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Head torch brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Black Diamond, 52.7%

## Which brand is most popular in search among head torch brands in New Zealand?

- In September 2026, Black Diamond was the most searched among head torch brands in New Zealand, with an estimated 2.2K branded searches, 52.7% of all searches for the five we track.
- Ledlenser is in 2nd place, 35.1 percentage points behind at 17.6%.
- Across the 12 months ending September 2026, Black Diamond’s share of searches among head torch brands in New Zealand increased from 45.2% to 52.7%.
- Across the 12 months ending September 2026, Ledlenser’s share of searches among head torch brands in New Zealand decreased from 20.9% to 17.6%.
- Across the 12 months ending September 2026, Nitecore’s share of searches among head torch brands in New Zealand decreased from 15.9% to 13.4%.
- Across the 12 months ending September 2026, Petzl’s share of searches among head torch brands in New Zealand decreased from 9.3% to 7.8%.
- Across the 12 months ending September 2026, Black Diamond’s share of searches among head torch brands in New Zealand peaked at 52.7% in September 2026 and was lowest at 37.6% in April 2026.
- Across the 12 months ending September 2026, Ledlenser’s share of searches among head torch brands in New Zealand peaked at 27.4% in April 2026 and was lowest at 17.6% in September 2026.
- Across the 12 months ending September 2026, Nitecore’s share of searches among head torch brands in New Zealand peaked at 17.1% in April 2026 and was lowest at 13.4% in July 2026.
- Across the 12 months ending September 2026, Fenix’s share of searches among head torch brands in New Zealand peaked at 15.7% in July 2026 and was lowest at 7.8% in January 2026.
- Across the 12 months ending September 2026, Petzl’s share of searches among head torch brands in New Zealand peaked at 10.8% in November 2025 and was lowest at 5.5% in April 2026.
- Across the 12 months ending September 2026, Fenix rose from 5th to 4th among head torch brands in New Zealand.
- Across the 12 months ending September 2026, Petzl fell from 4th to 5th among head torch brands in New Zealand.

## Top head torch brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Black Diamond appeared every time. Petzl was recommended most often, coming first in three out of four answers that gave a list. Black Diamond was second, and Nitecore was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Petzl | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Black Diamond | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Nitecore | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Fenix | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Ledlenser | 5th | 2 of 3 | 1 of 2 | 3 of 5 |

## Every AI answer about head torch brands

- Asked ChatGPT "Which head torch brand should I buy in New Zealand?": 1. Petzl, 2. Black Diamond, 3. Nitecore, 4. Ledlenser
- Asked ChatGPT "What are the best head torch brands in New Zealand?": 1. Petzl, 2. Nitecore, 3. Black Diamond, 4. Ledlenser
- Asked ChatGPT "What's the best head torch brand in New Zealand for camping and hiking?": 1. Petzl, 2. Black Diamond, 3. Fenix
- Searched Google, AI Overview "headlamp nz": 1. Black Diamond, 2. Fenix, 3. Nitecore, 4. Ledlenser
- Searched Google, AI Overview "head torch for running": 1. Fenix, 2. Black Diamond

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Black Diamond vs Ledlenser: compare search popularity](/demand/nz/compare/black-diamond-vs-ledlenser): 52.7% against 17.6% Share of Search.
- [Black Diamond vs Nitecore: compare search popularity](/demand/nz/compare/black-diamond-vs-nitecore): 52.7% against 13.4% Share of Search.
- [Black Diamond vs Fenix: compare search popularity](/demand/nz/compare/black-diamond-vs-fenix): 52.7% against 8.5% Share of Search.
- [Black Diamond vs Petzl: compare search popularity](/demand/nz/compare/black-diamond-vs-petzl): 52.7% against 7.8% Share of Search.
- [Ledlenser vs Nitecore: compare search popularity](/demand/nz/compare/ledlenser-vs-nitecore): 17.6% against 13.4% Share of Search.
- [Ledlenser vs Fenix: compare search popularity](/demand/nz/compare/fenix-vs-ledlenser): 17.6% against 8.5% Share of Search.
- [Ledlenser vs Petzl: compare search popularity](/demand/nz/compare/ledlenser-vs-petzl): 17.6% against 7.8% Share of Search.
- [Nitecore vs Fenix: compare search popularity](/demand/nz/compare/fenix-vs-nitecore): 13.4% against 8.5% Share of Search.
- [Nitecore vs Petzl: compare search popularity](/demand/nz/compare/nitecore-vs-petzl): 13.4% against 7.8% Share of Search.
- [Fenix vs Petzl: compare search popularity](/demand/nz/compare/fenix-vs-petzl): 8.5% against 7.8% Share of Search.

## How did search popularity change for New Zealand head torch brands in September 2026?

- In September 2026, Black Diamond gained share of searches among head torch brands in New Zealand, from 45% to 52.7%.
- In September 2026, Petzl gained share of searches among head torch brands in New Zealand, from 6.5% to 7.8%.
- In September 2026, Fenix lost share of searches among head torch brands in New Zealand, from 14.4% to 8.5%.
- In September 2026, Ledlenser lost share of searches among head torch brands in New Zealand, from 20.3% to 17.6%.
- In September 2026, Nitecore rose from 4th to 3rd among head torch brands in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Black Diamond | 52.7% | 2.2K | -2.7% | Black Diamond |
| 2 | Ledlenser | 17.6% | 720 | -28.0% | Ledlenser |
| 3 | Nitecore | 13.4% | 550 | -19.1% | Nitecore |
| 4 | Fenix | 8.5% | 350 | -50.7% | Fenix |
| 5 | Petzl | 7.8% | 320 | 0.0% | Petzl |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Black Diamond | 1.6K | 45.2% | 1 |
| Oct 2025 | Ledlenser | 720 | 20.9% | 2 |
| Oct 2025 | Nitecore | 550 | 15.9% | 3 |
| Oct 2025 | Petzl | 320 | 9.3% | 4 |
| Oct 2025 | Fenix | 300 | 8.7% | 5 |
| Nov 2025 | Black Diamond | 1.6K | 44.8% | 1 |
| Nov 2025 | Ledlenser | 720 | 19.9% | 2 |
| Nov 2025 | Nitecore | 570 | 15.7% | 3 |
| Nov 2025 | Petzl | 390 | 10.8% | 4 |
| Nov 2025 | Fenix | 320 | 8.8% | 5 |
| Dec 2025 | Black Diamond | 1.7K | 48.3% | 1 |
| Dec 2025 | Ledlenser | 720 | 20.6% | 2 |
| Dec 2025 | Nitecore | 550 | 15.7% | 3 |
| Dec 2025 | Fenix | 280 | 8% | 4 |
| Dec 2025 | Petzl | 260 | 7.4% | 5 |
| Jan 2026 | Black Diamond | 1.6K | 48.5% | 1 |
| Jan 2026 | Ledlenser | 590 | 17.7% | 2 |
| Jan 2026 | Nitecore | 550 | 16.5% | 3 |
| Jan 2026 | Petzl | 320 | 9.6% | 4 |
| Jan 2026 | Fenix | 260 | 7.8% | 5 |
| Feb 2026 | Black Diamond | 1.6K | 50.2% | 1 |
| Feb 2026 | Ledlenser | 590 | 18.3% | 2 |
| Feb 2026 | Nitecore | 460 | 14.2% | 3 |
| Feb 2026 | Fenix | 300 | 9.3% | 4 |
| Feb 2026 | Petzl | 260 | 8% | 5 |
| Mar 2026 | Black Diamond | 1.6K | 42.5% | 1 |
| Mar 2026 | Ledlenser | 880 | 23.1% | 2 |
| Mar 2026 | Nitecore | 550 | 14.4% | 3 |
| Mar 2026 | Fenix | 500 | 13.1% | 4 |
| Mar 2026 | Petzl | 260 | 6.8% | 5 |
| Apr 2026 | Black Diamond | 1.8K | 37.6% | 1 |
| Apr 2026 | Ledlenser | 1.3K | 27.4% | 2 |
| Apr 2026 | Nitecore | 810 | 17.1% | 3 |
| Apr 2026 | Fenix | 590 | 12.4% | 4 |
| Apr 2026 | Petzl | 260 | 5.5% | 5 |
| May 2026 | Black Diamond | 2K | 41.4% | 1 |
| May 2026 | Ledlenser | 1K | 20.8% | 2 |
| May 2026 | Nitecore | 810 | 16.8% | 3 |
| May 2026 | Fenix | 690 | 14.3% | 4 |
| May 2026 | Petzl | 320 | 6.7% | 5 |
| Jun 2026 | Black Diamond | 2K | 42.2% | 1 |
| Jun 2026 | Ledlenser | 1K | 21.2% | 2 |
| Jun 2026 | Fenix | 710 | 15% | 3 |
| Jun 2026 | Nitecore | 700 | 14.8% | 4 |
| Jun 2026 | Petzl | 320 | 6.8% | 5 |
| Jul 2026 | Black Diamond | 2K | 39.1% | 1 |
| Jul 2026 | Ledlenser | 1.3K | 25.5% | 2 |
| Jul 2026 | Fenix | 800 | 15.7% | 3 |
| Jul 2026 | Nitecore | 680 | 13.4% | 4 |
| Jul 2026 | Petzl | 320 | 6.3% | 5 |
| Aug 2026 | Black Diamond | 2.2K | 45% | 1 |
| Aug 2026 | Ledlenser | 1K | 20.3% | 2 |
| Aug 2026 | Fenix | 710 | 14.4% | 3 |
| Aug 2026 | Nitecore | 680 | 13.8% | 4 |
| Aug 2026 | Petzl | 320 | 6.5% | 5 |
| Sep 2026 | Black Diamond | 2.2K | 52.7% | 1 |
| Sep 2026 | Ledlenser | 720 | 17.6% | 2 |
| Sep 2026 | Nitecore | 550 | 13.4% | 3 |
| Sep 2026 | Fenix | 350 | 8.5% | 4 |
| Sep 2026 | Petzl | 320 | 7.8% | 5 |

## What is being compared

- **Black Diamond**: Measured on the search terms “black diamond” and “black diamond headlamp”, summed into one figure.
- **Fenix**: Measured on the search terms “fenix headlamp” and “fenix torch”, summed into one figure.
- **Ledlenser**: Measured on the search term “ledlenser”.
- **Nitecore**: Measured on the search terms “nitecore” and “nitecore torch”, summed into one figure.
- **Petzl**: Measured on the search term “petzl”.

- [Black Diamond](/demand/nz/brands/black-diamond)
- [Fenix](/demand/nz/brands/fenix)
- [Ledlenser](/demand/nz/brands/ledlenser)
- [Nitecore](/demand/nz/brands/nitecore)
- [Petzl](/demand/nz/brands/petzl)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among head torch brands in New Zealand?

In September 2026, Black Diamond was the most searched among head torch brands in New Zealand, with an estimated 2.2K branded searches, 52.7% of all searches for the five we track.

## Cite this page

Brandwave. "Head torch brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-head-torch-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-head-torch-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.