---
title: "Hayfever and allergy brands in New Zealand: Which brands are most popular in search?"
description: "Compare the antihistamine and hayfever relief brands New Zealanders buy. Share of Search among Flixonase, Telfast, Zyrtec, Razene and Claratyne, the hayfever and allergy brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-hayfever-and-allergy-brands"
publisher: "Brandwave"
---

# Hayfever and allergy brands in New Zealand: Which brands are most popular in search?

Compare the antihistamine and hayfever relief brands New Zealanders buy. Share of Search among Flixonase, Telfast, Zyrtec, Razene and Claratyne, the hayfever and allergy brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hayfever and allergy brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Flixonase, 36.3%

## Which brand is most popular in search among hayfever and allergy brands in New Zealand?

- In August 2026, Flixonase was the most searched among hayfever and allergy brands in New Zealand, with an estimated 4.8K branded searches and 36.3% estimated Share of Search within this set.
- Telfast is in 2nd place, 12.9 percentage points behind at 23.5% Share of Search.
- Across the 11 months ending August 2026, Flixonase’s estimated Share of Search among hayfever and allergy brands in New Zealand increased from 35% to 36.3%.
- Across the 11 months ending August 2026, Telfast’s estimated Share of Search among hayfever and allergy brands in New Zealand decreased from 27.4% to 23.5%.
- Across the 11 months ending August 2026, Zyrtec’s estimated Share of Search among hayfever and allergy brands in New Zealand increased from 10.1% to 18.6%.
- Across the 11 months ending August 2026, Razene’s estimated Share of Search among hayfever and allergy brands in New Zealand decreased from 14.1% to 11.6%.
- Across the 11 months ending August 2026, Claratyne’s estimated Share of Search among hayfever and allergy brands in New Zealand decreased from 13.4% to 10%.
- Across the 11 months ending August 2026, Flixonase’s estimated Share of Search among hayfever and allergy brands in New Zealand peaked at 39.4% in July 2026 and was lowest at 29.1% in January 2026.
- Across the 11 months ending August 2026, Telfast’s estimated Share of Search among hayfever and allergy brands in New Zealand peaked at 32.9% in December 2025 and was lowest at 18.6% in June 2026.
- Across the 11 months ending August 2026, Zyrtec’s estimated Share of Search among hayfever and allergy brands in New Zealand peaked at 20.7% in May 2026 and was lowest at 9.6% in November 2025.
- Across the 11 months ending August 2026, Razene’s estimated Share of Search among hayfever and allergy brands in New Zealand peaked at 14.1% in October 2025 and was lowest at 10.5% in July 2026.
- Across the 11 months ending August 2026, Claratyne’s estimated Share of Search among hayfever and allergy brands in New Zealand peaked at 14.6% in January 2026 and was lowest at 9% in July 2026.
- Across the 11 months ending August 2026, Zyrtec rose from 5th to 3rd among hayfever and allergy brands in New Zealand.
- Across the 11 months ending August 2026, Razene fell from 3rd to 4th among hayfever and allergy brands in New Zealand.
- Across the 11 months ending August 2026, Claratyne fell from 4th to 5th among hayfever and allergy brands in New Zealand.

## Compare search popularity between leading brands

- [Flixonase vs Telfast: compare search popularity](/demand/nz/compare/flixonase-vs-telfast): 36.3% against 23.5% Share of Search.
- [Flixonase vs Zyrtec: compare search popularity](/demand/nz/compare/flixonase-vs-zyrtec): 36.3% against 18.6% Share of Search.
- [Flixonase vs Razene: compare search popularity](/demand/nz/compare/flixonase-vs-razene): 36.3% against 11.6% Share of Search.
- [Flixonase vs Claratyne: compare search popularity](/demand/nz/compare/claratyne-vs-flixonase): 36.3% against 10% Share of Search.
- [Telfast vs Zyrtec: compare search popularity](/demand/nz/compare/telfast-vs-zyrtec): 23.5% against 18.6% Share of Search.
- [Telfast vs Razene: compare search popularity](/demand/nz/compare/razene-vs-telfast): 23.5% against 11.6% Share of Search.
- [Telfast vs Claratyne: compare search popularity](/demand/nz/compare/claratyne-vs-telfast): 23.5% against 10% Share of Search.
- [Zyrtec vs Razene: compare search popularity](/demand/nz/compare/razene-vs-zyrtec): 18.6% against 11.6% Share of Search.
- [Zyrtec vs Claratyne: compare search popularity](/demand/nz/compare/claratyne-vs-zyrtec): 18.6% against 10% Share of Search.
- [Razene vs Claratyne: compare search popularity](/demand/nz/compare/claratyne-vs-razene): 11.6% against 10% Share of Search.

## How did search popularity change for New Zealand hayfever and allergy brands in August 2026?

- In August 2026, Telfast gained estimated Share of Search among hayfever and allergy brands in New Zealand, from 21.1% to 23.5%.
- In August 2026, Razene gained estimated Share of Search among hayfever and allergy brands in New Zealand, from 10.5% to 11.6%.
- In August 2026, Claratyne gained estimated Share of Search among hayfever and allergy brands in New Zealand, from 9% to 10%.
- In August 2026, Flixonase lost estimated Share of Search among hayfever and allergy brands in New Zealand, from 39.4% to 36.3%.
- In August 2026, Zyrtec lost estimated Share of Search among hayfever and allergy brands in New Zealand, from 19.9% to 18.6%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Flixonase | 36.3% | 4.8K | +1.5% | Flixonase |
| 2 | Telfast | 23.5% | 3.1K | +22.6% | Telfast |
| 3 | Zyrtec | 18.6% | 2.5K | +2.9% | Zyrtec |
| 4 | Razene | 11.6% | 1.5K | +21.6% | Razene |
| 5 | Claratyne | 10% | 1.3K | +21.3% | Claratyne |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Flixonase | 5.2K | 35% | 1 |
| Oct 2025 | Telfast | 4.1K | 27.4% | 2 |
| Oct 2025 | Razene | 2.1K | 14.1% | 3 |
| Oct 2025 | Claratyne | 2K | 13.4% | 4 |
| Oct 2025 | Zyrtec | 1.5K | 10.1% | 5 |
| Nov 2025 | Flixonase | 6.2K | 32.6% | 1 |
| Nov 2025 | Telfast | 6K | 31.7% | 2 |
| Nov 2025 | Razene | 2.5K | 13.3% | 3 |
| Nov 2025 | Claratyne | 2.4K | 12.8% | 4 |
| Nov 2025 | Zyrtec | 1.8K | 9.6% | 5 |
| Dec 2025 | Telfast | 6.7K | 32.9% | 1 |
| Dec 2025 | Flixonase | 6.2K | 30.6% | 2 |
| Dec 2025 | Razene | 2.9K | 14.1% | 3 |
| Dec 2025 | Claratyne | 2.6K | 12.7% | 4 |
| Dec 2025 | Zyrtec | 2K | 9.7% | 5 |
| Jan 2026 | Telfast | 3.5K | 29.5% | 1 |
| Jan 2026 | Flixonase | 3.4K | 29.1% | 2 |
| Jan 2026 | Claratyne | 1.7K | 14.6% | 3 |
| Jan 2026 | Razene | 1.6K | 13.4% | 4 |
| Jan 2026 | Zyrtec | 1.6K | 13.4% | 5 |
| Feb 2026 | Flixonase | 3.3K | 30.6% | 1 |
| Feb 2026 | Telfast | 2.8K | 25.6% | 2 |
| Feb 2026 | Zyrtec | 2K | 18.4% | 3 |
| Feb 2026 | Razene | 1.5K | 13.5% | 4 |
| Feb 2026 | Claratyne | 1.3K | 12% | 5 |
| Mar 2026 | Flixonase | 4.2K | 36.4% | 1 |
| Mar 2026 | Telfast | 2.9K | 24.9% | 2 |
| Mar 2026 | Zyrtec | 1.6K | 14.1% | 3 |
| Mar 2026 | Razene | 1.5K | 13.2% | 4 |
| Mar 2026 | Claratyne | 1.3K | 11.4% | 5 |
| Apr 2026 | Flixonase | 3.4K | 32% | 1 |
| Apr 2026 | Telfast | 2.5K | 24.1% | 2 |
| Apr 2026 | Zyrtec | 1.9K | 18.3% | 3 |
| Apr 2026 | Razene | 1.4K | 13.1% | 4 |
| Apr 2026 | Claratyne | 1.3K | 12.5% | 5 |
| May 2026 | Flixonase | 4.1K | 35.2% | 1 |
| May 2026 | Zyrtec | 2.4K | 20.7% | 2 |
| May 2026 | Telfast | 2.4K | 20.4% | 3 |
| May 2026 | Razene | 1.4K | 12.3% | 4 |
| May 2026 | Claratyne | 1.3K | 11.4% | 5 |
| Jun 2026 | Flixonase | 4.1K | 38.6% | 1 |
| Jun 2026 | Zyrtec | 2.1K | 19.7% | 2 |
| Jun 2026 | Telfast | 2K | 18.6% | 3 |
| Jun 2026 | Claratyne | 1.3K | 11.9% | 4 |
| Jun 2026 | Razene | 1.2K | 11.3% | 5 |
| Jul 2026 | Flixonase | 4.7K | 39.4% | 1 |
| Jul 2026 | Telfast | 2.5K | 21.1% | 2 |
| Jul 2026 | Zyrtec | 2.4K | 19.9% | 3 |
| Jul 2026 | Razene | 1.3K | 10.5% | 4 |
| Jul 2026 | Claratyne | 1.1K | 9% | 5 |
| Aug 2026 | Flixonase | 4.8K | 36.3% | 1 |
| Aug 2026 | Telfast | 3.1K | 23.5% | 2 |
| Aug 2026 | Zyrtec | 2.5K | 18.6% | 3 |
| Aug 2026 | Razene | 1.5K | 11.6% | 4 |
| Aug 2026 | Claratyne | 1.3K | 10% | 5 |
| Sep 2026 | Claratyne | — | — | — |
| Sep 2026 | Flixonase | — | — | — |
| Sep 2026 | Razene | — | — | — |
| Sep 2026 | Telfast | — | — | — |
| Sep 2026 | Zyrtec | — | — | — |

## What is being compared

- **Claratyne**: Measured on the search terms “claratyne”, “claratyne allergy”, “claratyne antihistamine”, “claratyne hayfever”, “claratyne nasal spray”, “claratyne near me”, “claratyne nz” and “claratyne tablets”, summed into one figure.
- **Flixonase**: Measured on the search terms “flixonase”, “flixonase allergy”, “flixonase allergy and hayfever”, “flixonase antihistamine”, “flixonase hayfever”, “flixonase nasal spray countdown”, “flixonase nasal spray uses”, “flixonase near me”, “flixonase nose spray”, “flixonase nz”, “flixonase online”, “flixonase spray” and “flixonase when pregnant”, summed into one figure.
- **Razene**: Measured on the search terms “razene”, “razene 10mg”, “razene antihistamine”, “razene cetirizine”, “razene cetirizine hydrochloride”, “razene hayfever” and “razene tablets”, summed into one figure.
- **Telfast**: Measured on the search terms “telfast”, “telfast 120”, “telfast 120mg”, “telfast 180”, “telfast 180 nz”, “telfast 180mg”, “telfast 60”, “telfast 60 mg”, “telfast allergy”, “telfast antihistamine”, “telfast hayfever”, “telfast liquid”, “telfast nasal spray”, “telfast near me”, “telfast nz”, “telfast online” and “telfast pill”, summed into one figure.
- **Zyrtec**: Measured on the search terms “dog zyrtec”, “zyrtec”, “zyrtec allergy”, “zyrtec allergy medicine”, “zyrtec antihistamine”, “zyrtec cetirizin”, “zyrtec for hives”, “zyrtec for kids”, “zyrtec hayfever”, “zyrtec nasal spray” and “zyrtec pill”, summed into one figure.

- [Claratyne](/demand/nz/brands/claratyne)
- [Flixonase](/demand/nz/brands/flixonase)
- [Razene](/demand/nz/brands/razene)
- [Telfast](/demand/nz/brands/telfast)
- [Zyrtec](/demand/nz/brands/zyrtec)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hayfever and allergy brands in New Zealand?

In August 2026, Flixonase was the most searched among hayfever and allergy brands in New Zealand, with an estimated 4.8K branded searches and 36.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Hayfever and allergy brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-hayfever-and-allergy-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hayfever-and-allergy-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.