---
title: "Hawke's bay wineries in New Zealand: Which brands are most popular in search?"
description: "Compare the Hawke's Bay wineries visitors taste, dine and stay at. Share of Search among Craggy Range, Church Road, Mission Estate, Elephant Hill, Te Mata Estate, Trinity Hill and Black Barn, the hawke's bay wineries Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-hawkes-bay-wineries"
publisher: "Brandwave"
---

# Hawke's bay wineries in New Zealand: Which brands are most popular in search?

Compare the Hawke's Bay wineries visitors taste, dine and stay at. Share of Search among Craggy Range, Church Road, Mission Estate, Elephant Hill, Te Mata Estate, Trinity Hill and Black Barn, the hawke's bay wineries Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hawke's Bay wineries
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Craggy Range, 39.1%

## Which brand is most popular in search among hawke's bay wineries in New Zealand?

- In August 2026, Craggy Range was the most searched among hawke's bay wineries in New Zealand, with an estimated 11.7K branded searches and 39.1% estimated Share of Search within this set.
- Church Road is in 2nd place, 14.8 percentage points behind at 24.3% Share of Search.
- Across the 11 months ending August 2026, Craggy Range’s estimated Share of Search among hawke's bay wineries in New Zealand increased from 33.4% to 39.1%.
- Across the 11 months ending August 2026, Mission Estate’s estimated Share of Search among hawke's bay wineries in New Zealand decreased from 18.6% to 15.9%.
- Across the 11 months ending August 2026, Elephant Hill’s estimated Share of Search among hawke's bay wineries in New Zealand decreased from 11.6% to 9.2%.
- Across the 11 months ending August 2026, Craggy Range’s estimated Share of Search among hawke's bay wineries in New Zealand peaked at 41.6% in June 2026 and was lowest at 31.3% in February 2026.
- Across the 11 months ending August 2026, Church Road’s estimated Share of Search among hawke's bay wineries in New Zealand peaked at 24.9% in July 2026 and was lowest at 19.3% in May 2026.
- Across the 11 months ending August 2026, Mission Estate’s estimated Share of Search among hawke's bay wineries in New Zealand peaked at 21.2% in January 2026 and was lowest at 15.3% in June 2026.
- Across the 11 months ending August 2026, Elephant Hill’s estimated Share of Search among hawke's bay wineries in New Zealand peaked at 23.1% in May 2026 and was lowest at 8.3% in June 2026.
- Across the 11 months ending August 2026, Te Mata Estate’s estimated Share of Search among hawke's bay wineries in New Zealand peaked at 9.8% in February 2026 and was lowest at 6.3% in May 2026.
- Across the 11 months ending August 2026, Trinity Hill’s estimated Share of Search among hawke's bay wineries in New Zealand peaked at 4.6% in January 2026 and was lowest at 2.9% in July 2026.
- Across the 11 months ending August 2026, Church Road, Te Mata Estate, Trinity Hill and Black Barn held steady: their estimated Share of Search among hawke's bay wineries in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Craggy Range vs Church Road: compare search popularity](/demand/nz/compare/church-road-vs-craggy-range): 39.1% against 24.3% Share of Search.
- [Craggy Range vs Mission Estate: compare search popularity](/demand/nz/compare/craggy-range-vs-mission-estate): 39.1% against 15.9% Share of Search.
- [Craggy Range vs Elephant Hill: compare search popularity](/demand/nz/compare/craggy-range-vs-elephant-hill): 39.1% against 9.2% Share of Search.
- [Craggy Range vs Te Mata Estate: compare search popularity](/demand/nz/compare/craggy-range-vs-te-mata-estate): 39.1% against 7.3% Share of Search.
- [Church Road vs Mission Estate: compare search popularity](/demand/nz/compare/church-road-vs-mission-estate): 24.3% against 15.9% Share of Search.
- [Church Road vs Elephant Hill: compare search popularity](/demand/nz/compare/church-road-vs-elephant-hill): 24.3% against 9.2% Share of Search.
- [Church Road vs Te Mata Estate: compare search popularity](/demand/nz/compare/church-road-vs-te-mata-estate): 24.3% against 7.3% Share of Search.
- [Mission Estate vs Elephant Hill: compare search popularity](/demand/nz/compare/elephant-hill-vs-mission-estate): 15.9% against 9.2% Share of Search.
- [Mission Estate vs Te Mata Estate: compare search popularity](/demand/nz/compare/mission-estate-vs-te-mata-estate): 15.9% against 7.3% Share of Search.
- [Elephant Hill vs Te Mata Estate: compare search popularity](/demand/nz/compare/elephant-hill-vs-te-mata-estate): 9.2% against 7.3% Share of Search.

## How did search popularity change for New Zealand hawke's bay wineries in August 2026?

- In August 2026, Craggy Range gained estimated Share of Search among hawke's bay wineries in New Zealand, from 37.9% to 39.1%.
- In August 2026, Mission Estate lost estimated Share of Search among hawke's bay wineries in New Zealand, from 17.7% to 15.9%.
- In August 2026, Church Road lost estimated Share of Search among hawke's bay wineries in New Zealand, from 24.9% to 24.3%.
- Estimated monthly branded searches for Black Barn in New Zealand fell 45.3% over 11 measured months, from 640 to 350 in August 2026.
- Estimated monthly branded searches for Elephant Hill in New Zealand fell 44.6% over 11 measured months, from 5K to 2.7K in August 2026.
- Estimated monthly branded searches for Trinity Hill in New Zealand fell 31.1% over 11 measured months, from 1.3K to 910 in August 2026.
- Estimated monthly branded searches for Te Mata Estate in New Zealand fell 30.9% over 11 measured months, from 3.1K to 2.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Craggy Range | 39.1% | 11.7K | -1.4% | Craggy Range |
| 2 | Church Road | 24.3% | 7.3K | -6.7% | Pernod Ricard Winemakers |
| 3 | Mission Estate | 15.9% | 4.8K | -14.4% | Mission Estate |
| 4 | Elephant Hill | 9.2% | 2.7K | +0.7% | Elephant Hill |
| 5 | Te Mata Estate | 7.3% | 2.2K | 0.0% | Te Mata Estate |
| 6 | Trinity Hill | 3% | 910 | +1.1% | Trinity Hill |
| 7 | Black Barn | 1.2% | 350 | +12.9% | Black Barn |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Craggy Range | 14.3K | 33.4% | 1 |
| Oct 2025 | Church Road | 10.5K | 24.5% | 2 |
| Oct 2025 | Mission Estate | 8K | 18.6% | 3 |
| Oct 2025 | Elephant Hill | 5K | 11.6% | 4 |
| Oct 2025 | Te Mata Estate | 3.1K | 7.3% | 5 |
| Oct 2025 | Trinity Hill | 1.3K | 3.1% | 6 |
| Oct 2025 | Black Barn | 640 | 1.5% | 7 |
| Nov 2025 | Craggy Range | 17.1K | 37% | 1 |
| Nov 2025 | Mission Estate | 9.3K | 20.2% | 2 |
| Nov 2025 | Church Road | 8.9K | 19.4% | 3 |
| Nov 2025 | Elephant Hill | 5K | 10.9% | 4 |
| Nov 2025 | Te Mata Estate | 3.5K | 7.5% | 5 |
| Nov 2025 | Trinity Hill | 1.6K | 3.5% | 6 |
| Nov 2025 | Black Barn | 660 | 1.4% | 7 |
| Dec 2025 | Craggy Range | 21.6K | 33.2% | 1 |
| Dec 2025 | Church Road | 14K | 21.4% | 2 |
| Dec 2025 | Mission Estate | 13.6K | 20.9% | 3 |
| Dec 2025 | Elephant Hill | 7.3K | 11.1% | 4 |
| Dec 2025 | Te Mata Estate | 4.9K | 7.6% | 5 |
| Dec 2025 | Trinity Hill | 2.9K | 4.5% | 6 |
| Dec 2025 | Black Barn | 820 | 1.3% | 7 |
| Jan 2026 | Craggy Range | 20.7K | 32.1% | 1 |
| Jan 2026 | Mission Estate | 13.6K | 21.2% | 2 |
| Jan 2026 | Church Road | 13.5K | 20.9% | 3 |
| Jan 2026 | Elephant Hill | 7.5K | 11.7% | 4 |
| Jan 2026 | Te Mata Estate | 5.1K | 7.9% | 5 |
| Jan 2026 | Trinity Hill | 2.9K | 4.6% | 6 |
| Jan 2026 | Black Barn | 990 | 1.5% | 7 |
| Feb 2026 | Craggy Range | 16.9K | 31.3% | 1 |
| Feb 2026 | Mission Estate | 11.4K | 21.2% | 2 |
| Feb 2026 | Church Road | 11.2K | 20.7% | 3 |
| Feb 2026 | Elephant Hill | 6.2K | 11.4% | 4 |
| Feb 2026 | Te Mata Estate | 5.3K | 9.8% | 5 |
| Feb 2026 | Trinity Hill | 2.4K | 4.5% | 6 |
| Feb 2026 | Black Barn | 650 | 1.2% | 7 |
| Mar 2026 | Craggy Range | 16.7K | 35.2% | 1 |
| Mar 2026 | Church Road | 10.2K | 21.4% | 2 |
| Mar 2026 | Mission Estate | 9.2K | 19.3% | 3 |
| Mar 2026 | Elephant Hill | 5K | 10.6% | 4 |
| Mar 2026 | Te Mata Estate | 4K | 8.5% | 5 |
| Mar 2026 | Trinity Hill | 1.9K | 4.1% | 6 |
| Mar 2026 | Black Barn | 450 | 0.95% | 7 |
| Apr 2026 | Craggy Range | 14K | 33.8% | 1 |
| Apr 2026 | Church Road | 9.2K | 22.4% | 2 |
| Apr 2026 | Mission Estate | 7.9K | 19.1% | 3 |
| Apr 2026 | Elephant Hill | 5K | 12% | 4 |
| Apr 2026 | Te Mata Estate | 3.2K | 7.7% | 5 |
| Apr 2026 | Trinity Hill | 1.6K | 3.9% | 6 |
| Apr 2026 | Black Barn | 450 | 1.1% | 7 |
| May 2026 | Craggy Range | 14.2K | 32% | 1 |
| May 2026 | Elephant Hill | 10.2K | 23.1% | 2 |
| May 2026 | Church Road | 8.5K | 19.3% | 3 |
| May 2026 | Mission Estate | 6.9K | 15.6% | 4 |
| May 2026 | Te Mata Estate | 2.8K | 6.3% | 5 |
| May 2026 | Trinity Hill | 1.3K | 3% | 6 |
| May 2026 | Black Barn | 370 | 0.84% | 7 |
| Jun 2026 | Craggy Range | 11.6K | 41.6% | 1 |
| Jun 2026 | Church Road | 6.5K | 23.5% | 2 |
| Jun 2026 | Mission Estate | 4.2K | 15.3% | 3 |
| Jun 2026 | Elephant Hill | 2.3K | 8.3% | 4 |
| Jun 2026 | Te Mata Estate | 2K | 7.2% | 5 |
| Jun 2026 | Trinity Hill | 900 | 3.2% | 6 |
| Jun 2026 | Black Barn | 250 | 0.9% | 7 |
| Jul 2026 | Craggy Range | 11.9K | 37.9% | 1 |
| Jul 2026 | Church Road | 7.8K | 24.9% | 2 |
| Jul 2026 | Mission Estate | 5.6K | 17.7% | 3 |
| Jul 2026 | Elephant Hill | 2.7K | 8.7% | 4 |
| Jul 2026 | Te Mata Estate | 2.2K | 6.9% | 5 |
| Jul 2026 | Trinity Hill | 900 | 2.9% | 6 |
| Jul 2026 | Black Barn | 310 | 0.99% | 7 |
| Aug 2026 | Craggy Range | 11.7K | 39.1% | 1 |
| Aug 2026 | Church Road | 7.3K | 24.3% | 2 |
| Aug 2026 | Mission Estate | 4.8K | 15.9% | 3 |
| Aug 2026 | Elephant Hill | 2.7K | 9.2% | 4 |
| Aug 2026 | Te Mata Estate | 2.2K | 7.3% | 5 |
| Aug 2026 | Trinity Hill | 910 | 3% | 6 |
| Aug 2026 | Black Barn | 350 | 1.2% | 7 |
| Sep 2026 | Black Barn | — | — | — |
| Sep 2026 | Church Road | — | — | — |
| Sep 2026 | Craggy Range | — | — | — |
| Sep 2026 | Elephant Hill | — | — | — |
| Sep 2026 | Mission Estate | — | — | — |
| Sep 2026 | Te Mata Estate | — | — | — |
| Sep 2026 | Trinity Hill | — | — | — |

## What is being compared

- **Black Barn**: Measured on the search terms “black barn cellar door”, “black barn wine tasting” and “black barn winery”, summed into one figure.
- **Church Road**: Measured on the search terms “church road”, “church road cellar door”, “church road chardonnay”, “church road grand reserve”, “church road grand reserve chardonnay”, “church road grand reserve syrah”, “church road gwen”, “church road gwen pinot gris”, “church road gwen rose”, “church road mcdonald series”, “church road mcdonald series chardonnay”, “church road mcdonald series pinot gris”, “church road mcdonald series syrah”, “church road merlot”, “church road merlot cabernet sauvignon”, “church road near me”, “church road new zealand”, “church road nz”, “church road pinot gris”, “church road pinot noir”, “church road rose”, “church road sauvignon blanc”, “church road syrah”, “church road tom”, “church road tom chardonnay”, “church road tom syrah”, “church road vineyard”, “church road wine”, “church road wine tasting”, “church road winery”, “churchroad” and “churchroad wine”, summed into one figure.
- **Craggy Range**: Measured on the search terms “craggy range”, “craggy range aroha”, “craggy range cellar door”, “craggy range chardonnay”, “craggy range gimblett gravels syrah”, “craggy range le sol”, “craggy range near me”, “craggy range pinot noir”, “craggy range road”, “craggy range sauv blanc”, “craggy range sophia”, “craggy range sophia 2013”, “craggy range syrah”, “craggy range te kahu”, “craggy range te muna”, “craggy range te muna road vineyard”, “craggy range vineyard”, “craggy range wine tasting”, “craggy range winery”, “craggyrange” and “craggyrange com”, summed into one figure.
- **Elephant Hill**: Measured on the search terms “elephant hill”, “elephant hill cellar door”, “elephant hill chardonnay”, “elephant hill near me”, “elephant hill nz”, “elephant hill photos”, “elephant hill rose”, “elephant hill vineyard”, “elephant hill wine”, “elephant hill wine tasting”, “elephanthill” and “elephanthill co nz”, summed into one figure.
- **Mission Estate**: Measured on the search terms “mission estate”, “mission estate cellar door”, “mission estate near me”, “mission estate restaurant”, “mission estate vineyard”, “mission estate wine”, “mission estate wine tasting”, “mission estate winery restaurant”, “missionestate”, “missionestate co nz” and “the mission estate”, summed into one figure.
- **Te Mata Estate**: Measured on the search terms “te mata estate bullnose syrah”, “te mata estate coleraine”, “te mata estate new zealand”, “te mata estate sauvignon blanc”, “te mata estate syrah”, “te mata estate vineyard”, “te mata estate winery” and “te mata wines”, summed into one figure.
- **Trinity Hill**: Measured on the search terms “trinity hill cellar door”, “trinity hill vineyard” and “trinity hill winery”, summed into one figure.

- [Black Barn](/demand/nz/brands/black-barn)
- [Church Road](/demand/nz/brands/church-road)
- [Craggy Range](/demand/nz/brands/craggy-range)
- [Elephant Hill](/demand/nz/brands/elephant-hill)
- [Mission Estate](/demand/nz/brands/mission-estate)
- [Te Mata Estate](/demand/nz/brands/te-mata-estate)
- [Trinity Hill](/demand/nz/brands/trinity-hill)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hawke's bay wineries in New Zealand?

In August 2026, Craggy Range was the most searched among hawke's bay wineries in New Zealand, with an estimated 11.7K branded searches and 39.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Hawke's bay wineries in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-hawkes-bay-wineries

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hawkes-bay-wineries. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.