---
title: "Hastings recruitment agencies in New Zealand: Which brands are most popular in search?"
description: "Compare Hastings recruitment agencies using branded search demand from across New Zealand. Share of Search among OneStaff, Adecco, AWF, Trade Assist and Populous People, the hastings recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-hastings-recruitment-agencies"
publisher: "Brandwave"
---

# Hastings recruitment agencies in New Zealand: Which brands are most popular in search?

Compare Hastings recruitment agencies using branded search demand from across New Zealand. Share of Search among OneStaff, Adecco, AWF, Trade Assist and Populous People, the hastings recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hastings recruitment agencies
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: OneStaff, 44.7%

## Which brand is most popular in search among hastings recruitment agencies in New Zealand?

- In August 2026, OneStaff was the most searched among hastings recruitment agencies in New Zealand, with an estimated 10.1K branded searches and 44.7% estimated Share of Search within this set.
- Adecco is in 2nd place, 15.6 percentage points behind at 29.1% Share of Search.
- Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among hastings recruitment agencies in New Zealand decreased from 47.7% to 44.7%.
- Across the 11 months ending August 2026, Adecco’s estimated Share of Search among hastings recruitment agencies in New Zealand increased from 25.5% to 29.1%.
- Across the 11 months ending August 2026, Populous People’s estimated Share of Search among hastings recruitment agencies in New Zealand decreased from 1.3% to 0.76%.
- Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among hastings recruitment agencies in New Zealand peaked at 47.9% in June 2026 and was lowest at 43.4% in March 2026.
- Across the 11 months ending August 2026, Adecco’s estimated Share of Search among hastings recruitment agencies in New Zealand peaked at 29.9% in July 2026 and was lowest at 24.6% in November 2025.
- Across the 11 months ending August 2026, AWF’s estimated Share of Search among hastings recruitment agencies in New Zealand peaked at 20.7% in November 2025 and was lowest at 15.4% in December 2025.
- Across the 11 months ending August 2026, Trade Assist’s estimated Share of Search among hastings recruitment agencies in New Zealand peaked at 9.1% in January 2026 and was lowest at 5.2% in June 2026.
- Across the 11 months ending August 2026, AWF and Trade Assist held steady: their estimated Share of Search among hastings recruitment agencies in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [OneStaff vs Adecco: compare search popularity](/demand/nz/compare/adecco-vs-onestaff): 44.7% against 29.1% Share of Search.
- [OneStaff vs AWF: compare search popularity](/demand/nz/compare/awf-vs-onestaff): 44.7% against 17.9% Share of Search.
- [OneStaff vs Trade Assist: compare search popularity](/demand/nz/compare/onestaff-vs-trade-assist): 44.7% against 7.4% Share of Search.
- [Adecco vs AWF: compare search popularity](/demand/nz/compare/adecco-vs-awf): 29.1% against 17.9% Share of Search.
- [Adecco vs Trade Assist: compare search popularity](/demand/nz/compare/adecco-vs-trade-assist): 29.1% against 7.4% Share of Search.
- [AWF vs Trade Assist: compare search popularity](/demand/nz/compare/awf-vs-trade-assist): 17.9% against 7.4% Share of Search.

## How did search popularity change for New Zealand hastings recruitment agencies in August 2026?

- In August 2026, Trade Assist gained estimated Share of Search among hastings recruitment agencies in New Zealand, from 5.3% to 7.4%.
- In August 2026, OneStaff gained estimated Share of Search among hastings recruitment agencies in New Zealand, from 44% to 44.7%.
- In August 2026, AWF lost estimated Share of Search among hastings recruitment agencies in New Zealand, from 20% to 17.9%.
- In August 2026, Adecco lost estimated Share of Search among hastings recruitment agencies in New Zealand, from 29.9% to 29.1%.
- Estimated monthly branded searches for Populous People in New Zealand fell 46.9% over 11 measured months, from 320 to 170 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | OneStaff | 44.7% | 10.1K | -1.8% | OneStaff |
| 2 | Adecco | 29.1% | 6.6K | -5.7% | Adecco |
| 3 | AWF | 17.9% | 4K | -13.1% | AWF |
| 4 | Trade Assist | 7.4% | 1.7K | +35.8% | Trade Assist (New Zealand) Limited |
| 5 | Populous People | 0.76% | 170 | -19.0% | Populous People |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | OneStaff | 11.9K | 47.7% | 1 |
| Oct 2025 | Adecco | 6.4K | 25.5% | 2 |
| Oct 2025 | AWF | 4.5K | 18% | 3 |
| Oct 2025 | Trade Assist | 1.9K | 7.5% | 4 |
| Oct 2025 | Populous People | 320 | 1.3% | 5 |
| Nov 2025 | OneStaff | 11.8K | 45.1% | 1 |
| Nov 2025 | Adecco | 6.4K | 24.6% | 2 |
| Nov 2025 | AWF | 5.4K | 20.7% | 3 |
| Nov 2025 | Trade Assist | 2.3K | 8.6% | 4 |
| Nov 2025 | Populous People | 260 | 0.99% | 5 |
| Dec 2025 | OneStaff | 9.2K | 47.4% | 1 |
| Dec 2025 | Adecco | 5.4K | 27.8% | 2 |
| Dec 2025 | AWF | 3K | 15.4% | 3 |
| Dec 2025 | Trade Assist | 1.6K | 8.2% | 4 |
| Dec 2025 | Populous People | 210 | 1.1% | 5 |
| Jan 2026 | OneStaff | 11.6K | 45.5% | 1 |
| Jan 2026 | Adecco | 7K | 27.5% | 2 |
| Jan 2026 | AWF | 4.3K | 17.1% | 3 |
| Jan 2026 | Trade Assist | 2.3K | 9.1% | 4 |
| Jan 2026 | Populous People | 210 | 0.83% | 5 |
| Feb 2026 | OneStaff | 11.7K | 47.4% | 1 |
| Feb 2026 | Adecco | 6.5K | 26.2% | 2 |
| Feb 2026 | AWF | 4.5K | 18% | 3 |
| Feb 2026 | Trade Assist | 1.9K | 7.7% | 4 |
| Feb 2026 | Populous People | 170 | 0.69% | 5 |
| Mar 2026 | OneStaff | 11.6K | 43.4% | 1 |
| Mar 2026 | Adecco | 7.8K | 29% | 2 |
| Mar 2026 | AWF | 5.3K | 19.9% | 3 |
| Mar 2026 | Trade Assist | 1.9K | 7.2% | 4 |
| Mar 2026 | Populous People | 170 | 0.63% | 5 |
| Apr 2026 | OneStaff | 9.8K | 44.4% | 1 |
| Apr 2026 | Adecco | 6.4K | 29% | 2 |
| Apr 2026 | AWF | 4.4K | 19.8% | 3 |
| Apr 2026 | Trade Assist | 1.3K | 5.6% | 4 |
| Apr 2026 | Populous People | 260 | 1.2% | 5 |
| May 2026 | OneStaff | 11.8K | 47.2% | 1 |
| May 2026 | Adecco | 7K | 27.9% | 2 |
| May 2026 | AWF | 4.5K | 17.8% | 3 |
| May 2026 | Trade Assist | 1.6K | 6.3% | 4 |
| May 2026 | Populous People | 210 | 0.84% | 5 |
| Jun 2026 | OneStaff | 11.9K | 47.9% | 1 |
| Jun 2026 | Adecco | 7K | 28% | 2 |
| Jun 2026 | AWF | 4.5K | 17.9% | 3 |
| Jun 2026 | Trade Assist | 1.3K | 5.2% | 4 |
| Jun 2026 | Populous People | 260 | 1% | 5 |
| Jul 2026 | OneStaff | 10.3K | 44% | 1 |
| Jul 2026 | Adecco | 7K | 29.9% | 2 |
| Jul 2026 | AWF | 4.7K | 20% | 3 |
| Jul 2026 | Trade Assist | 1.2K | 5.3% | 4 |
| Jul 2026 | Populous People | 210 | 0.9% | 5 |
| Aug 2026 | OneStaff | 10.1K | 44.7% | 1 |
| Aug 2026 | Adecco | 6.6K | 29.1% | 2 |
| Aug 2026 | AWF | 4K | 17.9% | 3 |
| Aug 2026 | Trade Assist | 1.7K | 7.4% | 4 |
| Aug 2026 | Populous People | 170 | 0.76% | 5 |
| Sep 2026 | Adecco | — | — | — |
| Sep 2026 | AWF | — | — | — |
| Sep 2026 | OneStaff | — | — | — |
| Sep 2026 | Populous People | — | — | — |
| Sep 2026 | Trade Assist | — | — | — |

## What is being compared

- **Adecco**: Measured on the search terms “adecco”, “adecco accounting”, “adecco accounting jobs”, “adecco co nz”, “adecco dunedin”, “adecco employment”, “adecco employment agency”, “adecco employment services”, “adecco hastings”, “adecco jobs”, “adecco labour hire”, “adecco marketing”, “adecco marketing jobs”, “adecco near me”, “adecco near me jobs”, “adecco nelson”, “adecco new plymouth”, “adecco new zealand”, “adecco nz”, “adecco nz jobs”, “adecco online”, “adecco online jobs”, “adecco palmerston north”, “adecco personnel ltd”, “adecco positions”, “adecco property management”, “adecco recruitment”, “adecco recruitment agency”, “adecco recruitment nz”, “adecco temp agency”, “adecco wanganui”, “adecco whangarei”, “adecco work agency”, “staffing adecco” and “the adecco”, summed into one figure.
- **AWF**: Measured on the search terms “awf”, “awf hastings”, “awf jobs”, “awf labour hire”, “awf new zealand”, “awf nz”, “awf recruitment” and “awf whanganui”, summed into one figure.
- **OneStaff**: Measured on the search terms “one staff”, “one staff agency”, “one staff new plymouth”, “one staff nz”, “one staff queenstown”, “one staff recruitment”, “one staff rotorua”, “OneStaff”, “onestaff agency”, “onestaff auckland”, “onestaff christchurch”, “onestaff co nz”, “onestaff dunedin”, “onestaff hamilton”, “onestaff hastings”, “onestaff hawkes bay”, “onestaff invercargill”, “onestaff jobs”, “onestaff new plymouth”, “onestaff new zealand”, “onestaff nz”, “onestaff palmerston north”, “onestaff palmerston north jobs”, “onestaff queenstown”, “onestaff recruitment”, “onestaff rotorua”, “onestaff tauranga”, “onestaff wellington” and “onestaff.co.nz”, summed into one figure.
- **Populous People**: Measured on the search term “populous people”.
- **Trade Assist**: Measured on the search terms “Trade Assist”, “trade assist hastings”, “trade assist jobs”, “trade assist new zealand”, “trade assist nz”, “trade assist recruitment” and “tradeassist”, summed into one figure.

- [Adecco](/demand/nz/brands/adecco)
- [AWF](/demand/nz/brands/awf)
- [OneStaff](/demand/nz/brands/onestaff)
- [Populous People](/demand/nz/brands/populous-people)
- [Trade Assist](/demand/nz/brands/trade-assist)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hastings recruitment agencies in New Zealand?

In August 2026, OneStaff was the most searched among hastings recruitment agencies in New Zealand, with an estimated 10.1K branded searches and 44.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "Hastings recruitment agencies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-hastings-recruitment-agencies

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hastings-recruitment-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.