---
title: "Hastings mortgage advisers in New Zealand: Which brands are most popular in search?"
description: "Compare Hastings mortgage advisers using branded search demand from across New Zealand. Share of Search among Finsol, Mortgage Sure and Vesta Finance & Advisory, the hastings mortgage advisers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-hastings-mortgage-advisers"
publisher: "Brandwave"
---

# Hastings mortgage advisers in New Zealand: Which brands are most popular in search?

Compare Hastings mortgage advisers using branded search demand from across New Zealand. Share of Search among Finsol, Mortgage Sure and Vesta Finance & Advisory, the hastings mortgage advisers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hastings mortgage advisers
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Aug 2026
- **Highest Share of Search**: Finsol, 68.2%

## Which brand is most popular in search among hastings mortgage advisers in New Zealand?

- In August 2026, Finsol was the most searched among hastings mortgage advisers in New Zealand, with an estimated 300 branded searches and 68.2% estimated Share of Search within this set.
- Mortgage Sure is in 2nd place, 50 percentage points behind at 18.2% Share of Search.
- Across the 11 months ending August 2026, Finsol’s estimated Share of Search among hastings mortgage advisers in New Zealand decreased from 68.8% to 68.2%.
- Across the 11 months ending August 2026, Mortgage Sure’s estimated Share of Search among hastings mortgage advisers in New Zealand decreased from 25% to 18.2%.
- Across the 11 months ending August 2026, Vesta Finance & Advisory’s estimated Share of Search among hastings mortgage advisers in New Zealand increased from 6.3% to 13.6%.
- Across the 11 months ending August 2026, Finsol’s estimated Share of Search among hastings mortgage advisers in New Zealand peaked at 75.6% in May 2026 and was lowest at 64.1% in April 2026.
- Across the 11 months ending August 2026, Mortgage Sure’s estimated Share of Search among hastings mortgage advisers in New Zealand peaked at 32.3% in December 2025 and was lowest at 14.6% in June 2026.
- Across the 11 months ending August 2026, Vesta Finance & Advisory’s estimated Share of Search among hastings mortgage advisers in New Zealand peaked at 19.5% in June 2026 and was lowest at 3.2% in December 2025.

## Compare search popularity between leading brands

- [Finsol vs Mortgage Sure: compare search popularity](/demand/nz/compare/finsol-vs-mortgage-sure): 68.2% against 18.2% Share of Search.
- [Finsol vs Vesta Finance & Advisory: compare search popularity](/demand/nz/compare/finsol-vs-vesta-finance-advisory): 68.2% against 13.6% Share of Search.
- [Mortgage Sure vs Vesta Finance & Advisory: compare search popularity](/demand/nz/compare/mortgage-sure-vs-vesta-finance-advisory): 18.2% against 13.6% Share of Search.

## How did search popularity change for New Zealand hastings mortgage advisers in August 2026?

- In August 2026, Vesta Finance & Advisory gained estimated Share of Search among hastings mortgage advisers in New Zealand, from 9.1% to 13.6%.
- In August 2026, Finsol gained estimated Share of Search among hastings mortgage advisers in New Zealand, from 66.7% to 68.2%.
- In August 2026, Mortgage Sure lost estimated Share of Search among hastings mortgage advisers in New Zealand, from 24.2% to 18.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Finsol | 68.2% | 300 | +36.4% | Finsol |
| 2 | Mortgage Sure | 18.2% | 80 | 0.0% | Mortgage Sure |
| 3 | Vesta Finance & Advisory | 13.6% | 60 | +100.0% | Vesta Finance & Advisory |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Finsol | 330 | 68.8% | 1 |
| Oct 2025 | Mortgage Sure | 120 | 25% | 2 |
| Oct 2025 | Vesta Finance & Advisory | 30 | 6.3% | 3 |
| Nov 2025 | Finsol | 270 | 64.3% | 1 |
| Nov 2025 | Mortgage Sure | 120 | 28.6% | 2 |
| Nov 2025 | Vesta Finance & Advisory | 30 | 7.1% | 3 |
| Dec 2025 | Finsol | 200 | 64.5% | 1 |
| Dec 2025 | Mortgage Sure | 100 | 32.3% | 2 |
| Dec 2025 | Vesta Finance & Advisory | 10 | 3.2% | 3 |
| Jan 2026 | Finsol | 290 | 70.7% | 1 |
| Jan 2026 | Mortgage Sure | 100 | 24.4% | 2 |
| Jan 2026 | Vesta Finance & Advisory | 20 | 4.9% | 3 |
| Feb 2026 | Finsol | 260 | 70.3% | 1 |
| Feb 2026 | Mortgage Sure | 80 | 21.6% | 2 |
| Feb 2026 | Vesta Finance & Advisory | 30 | 8.1% | 3 |
| Mar 2026 | Finsol | 260 | 72.2% | 1 |
| Mar 2026 | Mortgage Sure | 80 | 22.2% | 2 |
| Mar 2026 | Vesta Finance & Advisory | 20 | 5.6% | 3 |
| Apr 2026 | Finsol | 250 | 64.1% | 1 |
| Apr 2026 | Mortgage Sure | 120 | 30.8% | 2 |
| Apr 2026 | Vesta Finance & Advisory | 20 | 5.1% | 3 |
| May 2026 | Finsol | 310 | 75.6% | 1 |
| May 2026 | Mortgage Sure | 80 | 19.5% | 2 |
| May 2026 | Vesta Finance & Advisory | 20 | 4.9% | 3 |
| Jun 2026 | Finsol | 270 | 65.9% | 1 |
| Jun 2026 | Vesta Finance & Advisory | 80 | 19.5% | 2 |
| Jun 2026 | Mortgage Sure | 60 | 14.6% | 3 |
| Jul 2026 | Finsol | 220 | 66.7% | 1 |
| Jul 2026 | Mortgage Sure | 80 | 24.2% | 2 |
| Jul 2026 | Vesta Finance & Advisory | 30 | 9.1% | 3 |
| Aug 2026 | Finsol | 300 | 68.2% | 1 |
| Aug 2026 | Mortgage Sure | 80 | 18.2% | 2 |
| Aug 2026 | Vesta Finance & Advisory | 60 | 13.6% | 3 |
| Sep 2026 | Finsol | — | — | — |
| Sep 2026 | Mortgage Sure | — | — | — |
| Sep 2026 | Vesta Finance & Advisory | — | — | — |

## What is being compared

- **Finsol**: Measured on the search terms “finsol”, “finsol finance”, “finsol financial services”, “finsol napier”, “finsol new zealand” and “finsol nz”, summed into one figure.
- **Mortgage Sure**: Measured on the search terms “mortgage sure”, “mortgage sure hastings” and “mortgagesure”, summed into one figure.
- **Vesta Finance & Advisory**: Measured on the search terms “vesta finance & advisory”, “vesta finance & advisory mortgage brokers” and “vesta finance and advisory”, summed into one figure.

- [Finsol](/demand/nz/brands/finsol)
- [Mortgage Sure](/demand/nz/brands/mortgage-sure)
- [Vesta Finance & Advisory](/demand/nz/brands/vesta-finance-advisory)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hastings mortgage advisers in New Zealand?

In August 2026, Finsol was the most searched among hastings mortgage advisers in New Zealand, with an estimated 300 branded searches and 68.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Hastings mortgage advisers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-hastings-mortgage-advisers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hastings-mortgage-advisers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
