--- title: "Insure Hawke's Bay vs The Insurance Collective: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Insure Hawke's Bay or The Insurance Collective? Compare estimated monthly branded-search demand and Share of Search inside the Hastings insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-hastings-insurance-brokers/compare/insure-hawke-s-bay-vs-the-insurance-collective" publisher: "Brandwave" --- # Insure Hawke's Bay vs The Insurance Collective: Which is more popular by branded search in New Zealand? Which is more popular in search, Insure Hawke's Bay or The Insurance Collective? Compare estimated monthly branded-search demand and Share of Search inside the Hastings insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Insure Hawke's Bay and The Insurance Collective - **Competitive set**: Hastings insurance brokers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Insure Hawke's Bay Share of Search**: 25% - **The Insurance Collective Share of Search**: 14.3% ## Which is more popular in search, Insure Hawke's Bay or The Insurance Collective? - In August 2026, Insure Hawke's Bay had more branded searches than The Insurance Collective among hastings insurance brokers in New Zealand. Insure Hawke's Bay was estimated to have 70 branded searches compared to The Insurance Collective’s 40, and held a 25% Share of Search versus The Insurance Collective’s 14.3%. - The lead changed hands 2 times in the 11 months ending August 2026: The Insurance Collective took it in December 2025, Insure Hawke's Bay took it in March 2026. - Across the 11 months ending August 2026, Insure Hawke's Bay’s estimated Share of Search among hastings insurance brokers in New Zealand held steady at 25%, and its estimated monthly branded searches moved from 50 to 70. - Across the 11 months ending August 2026, The Insurance Collective’s estimated Share of Search among hastings insurance brokers in New Zealand moved from 5% to 14.3%, and its estimated monthly branded searches moved from 10 to 40. ## How did search popularity change for New Zealand hastings insurance brokers in August 2026? - In August 2026, Insure Hawke's Bay lost estimated Share of Search among hastings insurance brokers in New Zealand, from 32.1% to 25%. - In August 2026, The Insurance Collective lost estimated Share of Search among hastings insurance brokers in New Zealand, from 17.9% to 14.3%. ## Month by month | Month | Insure Hawke's Bay estimated searches | Insure Hawke's Bay Share of Search | Insure Hawke's Bay rank | The Insurance Collective estimated searches | The Insurance Collective Share of Search | The Insurance Collective rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 25% | 2 | 10 | 5% | 4 | | Nov 2025 | 50 | 22.7% | 2 | 10 | 4.5% | 4 | | Dec 2025 | 30 | 15% | 3 | 40 | 20% | 2 | | Jan 2026 | 50 | 17.2% | 3 | 70 | 24.1% | 2 | | Feb 2026 | 50 | 16.7% | 2 | 50 | 16.7% | 3 | | Mar 2026 | 110 | 31.4% | 2 | 40 | 11.4% | 3 | | Apr 2026 | 90 | 33.3% | 2 | 10 | 3.7% | 4 | | May 2026 | 70 | 23.3% | 2 | 30 | 10% | 3 | | Jun 2026 | 70 | 21.9% | 2 | 30 | 9.4% | 4 | | Jul 2026 | 90 | 32.1% | 2 | 50 | 17.9% | 3 | | Aug 2026 | 70 | 25% | 2 | 40 | 14.3% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Insure Hawke's Bay’s and The Insurance Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Insure Hawke's Bay**: Measured on the search term “insure hawkes bay”. - **The Insurance Collective**: Measured on the search term “the insurance collective”. - [Insure Hawke's Bay profile](/demand/nz/brands/insure-hawke-s-bay) - [The Insurance Collective profile](/demand/nz/brands/the-insurance-collective) - [All hastings insurance brokers in New Zealand](/demand/nz/categories/nz-hastings-insurance-brokers): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Insure Hawke's Bay or The Insurance Collective? In August 2026, Insure Hawke's Bay had more branded searches than The Insurance Collective among hastings insurance brokers in New Zealand. Insure Hawke's Bay was estimated to have 70 branded searches compared to The Insurance Collective’s 40, and held a 25% Share of Search versus The Insurance Collective’s 14.3%. ## Cite this page Brandwave. "Insure Hawke's Bay vs The Insurance Collective: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-hastings-insurance-brokers/compare/insure-hawke-s-bay-vs-the-insurance-collective This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hastings-insurance-brokers/compare/insure-hawke-s-bay-vs-the-insurance-collective. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.