---
title: "Hastings insurance brokers in New Zealand: Which brands are most popular in search?"
description: "Compare Hastings insurance brokers using branded search demand from across New Zealand. Share of Search among Hurford Parker, Insure Hawke's Bay, The Insurance Collective and ABC Insurance, the hastings insurance brokers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-hastings-insurance-brokers"
publisher: "Brandwave"
---

# Hastings insurance brokers in New Zealand: Which brands are most popular in search?

Compare Hastings insurance brokers using branded search demand from across New Zealand. Share of Search among Hurford Parker, Insure Hawke's Bay, The Insurance Collective and ABC Insurance, the hastings insurance brokers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hastings insurance brokers
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Hurford Parker, 53.6%

## Which brand is most popular in search among hastings insurance brokers in New Zealand?

- In August 2026, Hurford Parker was the most searched among hastings insurance brokers in New Zealand, with an estimated 150 branded searches and 53.6% estimated Share of Search within this set.
- Insure Hawke's Bay is in 2nd place, 28.6 percentage points behind at 25% Share of Search.
- Across the 11 months ending August 2026, Hurford Parker’s estimated Share of Search among hastings insurance brokers in New Zealand decreased from 65% to 53.6%.
- Across the 11 months ending August 2026, The Insurance Collective’s estimated Share of Search among hastings insurance brokers in New Zealand increased from 5% to 14.3%.
- Across the 11 months ending August 2026, ABC Insurance’s estimated Share of Search among hastings insurance brokers in New Zealand increased from 5% to 7.1%.
- Across the 11 months ending August 2026, Hurford Parker’s estimated Share of Search among hastings insurance brokers in New Zealand peaked at 68.2% in November 2025 and was lowest at 42.9% in July 2026.
- Across the 11 months ending August 2026, Insure Hawke's Bay’s estimated Share of Search among hastings insurance brokers in New Zealand peaked at 33.3% in April 2026 and was lowest at 15% in December 2025.
- Across the 11 months ending August 2026, The Insurance Collective’s estimated Share of Search among hastings insurance brokers in New Zealand peaked at 24.1% in January 2026 and was lowest at 3.7% in April 2026.
- Across the 11 months ending August 2026, ABC Insurance’s estimated Share of Search among hastings insurance brokers in New Zealand peaked at 12.5% in June 2026 and was lowest at 4.5% in November 2025.
- Across the 11 months ending August 2026, The Insurance Collective rose from 4th to 3rd among hastings insurance brokers in New Zealand.
- Across the 11 months ending August 2026, ABC Insurance fell from 3rd to 4th among hastings insurance brokers in New Zealand.
- Across the 11 months ending August 2026, Insure Hawke's Bay held steady: its estimated Share of Search among hastings insurance brokers in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Hurford Parker vs Insure Hawke's Bay: compare search popularity](/demand/nz/compare/hurford-parker-vs-insure-hawke-s-bay): 53.6% against 25% Share of Search.
- [Hurford Parker vs The Insurance Collective: compare search popularity](/demand/nz/compare/hurford-parker-vs-the-insurance-collective): 53.6% against 14.3% Share of Search.
- [Hurford Parker vs ABC Insurance: compare search popularity](/demand/nz/compare/abc-insurance-vs-hurford-parker): 53.6% against 7.1% Share of Search.
- [Insure Hawke's Bay vs The Insurance Collective: compare search popularity](/demand/nz/compare/insure-hawke-s-bay-vs-the-insurance-collective): 25% against 14.3% Share of Search.
- [Insure Hawke's Bay vs ABC Insurance: compare search popularity](/demand/nz/compare/abc-insurance-vs-insure-hawke-s-bay): 25% against 7.1% Share of Search.
- [The Insurance Collective vs ABC Insurance: compare search popularity](/demand/nz/compare/abc-insurance-vs-the-insurance-collective): 14.3% against 7.1% Share of Search.

## How did search popularity change for New Zealand hastings insurance brokers in August 2026?

- In August 2026, Hurford Parker gained estimated Share of Search among hastings insurance brokers in New Zealand, from 42.9% to 53.6%.
- In August 2026, Insure Hawke's Bay lost estimated Share of Search among hastings insurance brokers in New Zealand, from 32.1% to 25%.
- In August 2026, The Insurance Collective lost estimated Share of Search among hastings insurance brokers in New Zealand, from 17.9% to 14.3%.
- Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Hurford Parker | 53.6% | 150 | +25.0% | Hurford Parker |
| 2 | Insure Hawke's Bay | 25% | 70 | -22.2% | Insure Hawke's Bay |
| 3 | The Insurance Collective | 14.3% | 40 | -20.0% | The Insurance Collective |
| 4 | ABC Insurance | 7.1% | 20 | 0.0% | ABC Insurance |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hurford Parker | 130 | 65% | 1 |
| Oct 2025 | Insure Hawke's Bay | 50 | 25% | 2 |
| Oct 2025 | ABC Insurance | 10 | 5% | 3 |
| Oct 2025 | The Insurance Collective | 10 | 5% | 4 |
| Nov 2025 | Hurford Parker | 150 | 68.2% | 1 |
| Nov 2025 | Insure Hawke's Bay | 50 | 22.7% | 2 |
| Nov 2025 | ABC Insurance | 10 | 4.5% | 3 |
| Nov 2025 | The Insurance Collective | 10 | 4.5% | 4 |
| Dec 2025 | Hurford Parker | 120 | 60% | 1 |
| Dec 2025 | The Insurance Collective | 40 | 20% | 2 |
| Dec 2025 | Insure Hawke's Bay | 30 | 15% | 3 |
| Dec 2025 | ABC Insurance | 10 | 5% | 4 |
| Jan 2026 | Hurford Parker | 150 | 51.7% | 1 |
| Jan 2026 | The Insurance Collective | 70 | 24.1% | 2 |
| Jan 2026 | Insure Hawke's Bay | 50 | 17.2% | 3 |
| Jan 2026 | ABC Insurance | 20 | 6.9% | 4 |
| Feb 2026 | Hurford Parker | 180 | 60% | 1 |
| Feb 2026 | Insure Hawke's Bay | 50 | 16.7% | 2 |
| Feb 2026 | The Insurance Collective | 50 | 16.7% | 3 |
| Feb 2026 | ABC Insurance | 20 | 6.7% | 4 |
| Mar 2026 | Hurford Parker | 180 | 51.4% | 1 |
| Mar 2026 | Insure Hawke's Bay | 110 | 31.4% | 2 |
| Mar 2026 | The Insurance Collective | 40 | 11.4% | 3 |
| Mar 2026 | ABC Insurance | 20 | 5.7% | 4 |
| Apr 2026 | Hurford Parker | 150 | 55.6% | 1 |
| Apr 2026 | Insure Hawke's Bay | 90 | 33.3% | 2 |
| Apr 2026 | ABC Insurance | 20 | 7.4% | 3 |
| Apr 2026 | The Insurance Collective | 10 | 3.7% | 4 |
| May 2026 | Hurford Parker | 180 | 60% | 1 |
| May 2026 | Insure Hawke's Bay | 70 | 23.3% | 2 |
| May 2026 | The Insurance Collective | 30 | 10% | 3 |
| May 2026 | ABC Insurance | 20 | 6.7% | 4 |
| Jun 2026 | Hurford Parker | 180 | 56.3% | 1 |
| Jun 2026 | Insure Hawke's Bay | 70 | 21.9% | 2 |
| Jun 2026 | ABC Insurance | 40 | 12.5% | 3 |
| Jun 2026 | The Insurance Collective | 30 | 9.4% | 4 |
| Jul 2026 | Hurford Parker | 120 | 42.9% | 1 |
| Jul 2026 | Insure Hawke's Bay | 90 | 32.1% | 2 |
| Jul 2026 | The Insurance Collective | 50 | 17.9% | 3 |
| Jul 2026 | ABC Insurance | 20 | 7.1% | 4 |
| Aug 2026 | Hurford Parker | 150 | 53.6% | 1 |
| Aug 2026 | Insure Hawke's Bay | 70 | 25% | 2 |
| Aug 2026 | The Insurance Collective | 40 | 14.3% | 3 |
| Aug 2026 | ABC Insurance | 20 | 7.1% | 4 |
| Sep 2026 | ABC Insurance | — | — | — |
| Sep 2026 | Hurford Parker | — | — | — |
| Sep 2026 | Insure Hawke's Bay | — | — | — |
| Sep 2026 | The Insurance Collective | — | — | — |

## What is being compared

- **ABC Insurance**: Measured on the search terms “abc insurance” and “abcinsurance”, summed into one figure.
- **Hurford Parker**: Measured on the search terms “hurford parker” and “hurford parker hastings”, summed into one figure.
- **Insure Hawke's Bay**: Measured on the search term “insure hawkes bay”.
- **The Insurance Collective**: Measured on the search term “the insurance collective”.

- [ABC Insurance](/demand/nz/brands/abc-insurance)
- [Hurford Parker](/demand/nz/brands/hurford-parker)
- [Insure Hawke's Bay](/demand/nz/brands/insure-hawke-s-bay)
- [The Insurance Collective](/demand/nz/brands/the-insurance-collective)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hastings insurance brokers in New Zealand?

In August 2026, Hurford Parker was the most searched among hastings insurance brokers in New Zealand, with an estimated 150 branded searches and 53.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Hastings insurance brokers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-hastings-insurance-brokers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hastings-insurance-brokers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.