---
title: "Hastings funeral directors in New Zealand: Which brands are most popular in search?"
description: "Compare Hastings funeral directors using branded search demand from across New Zealand. Share of Search among Beth Shan, Tong & Peryer, Terry Longley & Son and Gentle Touch Funeral Services, the hastings funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-hastings-funeral-directors"
publisher: "Brandwave"
---

# Hastings funeral directors in New Zealand: Which brands are most popular in search?

Compare Hastings funeral directors using branded search demand from across New Zealand. Share of Search among Beth Shan, Tong & Peryer, Terry Longley & Son and Gentle Touch Funeral Services, the hastings funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hastings funeral directors
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Beth Shan, 74.2%

## Which brand is most popular in search among hastings funeral directors in New Zealand?

- In August 2026, Beth Shan was the most searched among hastings funeral directors in New Zealand, with an estimated 1.4K branded searches and 74.2% estimated Share of Search within this set.
- Tong & Peryer is in 2nd place, 60.3 percentage points behind at 13.9% Share of Search.
- Across the 11 months ending August 2026, Beth Shan’s estimated Share of Search among hastings funeral directors in New Zealand decreased from 75.6% to 74.2%.
- Across the 11 months ending August 2026, Gentle Touch Funeral Services’ estimated Share of Search among hastings funeral directors in New Zealand increased from 3% to 4.6%.
- Across the 11 months ending August 2026, Beth Shan’s estimated Share of Search among hastings funeral directors in New Zealand peaked at 86% in January 2026 and was lowest at 64.7% in June 2026.
- Across the 11 months ending August 2026, Tong & Peryer’s estimated Share of Search among hastings funeral directors in New Zealand peaked at 18.7% in June 2026 and was lowest at 7.9% in January 2026.
- Across the 11 months ending August 2026, Terry Longley & Son’s estimated Share of Search among hastings funeral directors in New Zealand peaked at 11.8% in June 2026 and was lowest at 2.8% in January 2026.
- Across the 11 months ending August 2026, Gentle Touch Funeral Services’ estimated Share of Search among hastings funeral directors in New Zealand peaked at 11.1% in April 2026 and was lowest at 2.1% in July 2026.
- Across the 11 months ending August 2026, Tong & Peryer and Terry Longley & Son held steady: their estimated Share of Search among hastings funeral directors in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Beth Shan vs Tong & Peryer: compare search popularity](/demand/nz/compare/beth-shan-vs-tong-peryer): 74.2% against 13.9% Share of Search.
- [Beth Shan vs Terry Longley & Son: compare search popularity](/demand/nz/compare/beth-shan-vs-terry-longley-and-son): 74.2% against 7.2% Share of Search.
- [Beth Shan vs Gentle Touch Funeral Services: compare search popularity](/demand/nz/compare/beth-shan-vs-gentle-touch-funeral-services): 74.2% against 4.6% Share of Search.
- [Tong & Peryer vs Terry Longley & Son: compare search popularity](/demand/nz/compare/terry-longley-and-son-vs-tong-peryer): 13.9% against 7.2% Share of Search.
- [Tong & Peryer vs Gentle Touch Funeral Services: compare search popularity](/demand/nz/compare/gentle-touch-funeral-services-vs-tong-peryer): 13.9% against 4.6% Share of Search.
- [Terry Longley & Son vs Gentle Touch Funeral Services: compare search popularity](/demand/nz/compare/gentle-touch-funeral-services-vs-terry-longley-and-son): 7.2% against 4.6% Share of Search.

## How did search popularity change for New Zealand hastings funeral directors in August 2026?

- In August 2026, Beth Shan gained estimated Share of Search among hastings funeral directors in New Zealand, from 69.8% to 74.2%.
- In August 2026, Gentle Touch Funeral Services gained estimated Share of Search among hastings funeral directors in New Zealand, from 2.1% to 4.6%.
- In August 2026, Terry Longley & Son lost estimated Share of Search among hastings funeral directors in New Zealand, from 11.5% to 7.2%.
- In August 2026, Tong & Peryer lost estimated Share of Search among hastings funeral directors in New Zealand, from 16.6% to 13.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Beth Shan | 74.2% | 1.4K | -12.2% | Beth Shan |
| 2 | Tong & Peryer | 13.9% | 270 | -30.8% | Tong & Peryer |
| 3 | Terry Longley & Son | 7.2% | 140 | -48.1% | Terry Longley & Son |
| 4 | Gentle Touch Funeral Services | 4.6% | 90 | +80.0% | Gentle Touch Funeral Services |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Beth Shan | 1.5K | 75.6% | 1 |
| Oct 2025 | Tong & Peryer | 270 | 13.7% | 2 |
| Oct 2025 | Terry Longley & Son | 150 | 7.6% | 3 |
| Oct 2025 | Gentle Touch Funeral Services | 60 | 3% | 4 |
| Nov 2025 | Beth Shan | 1.2K | 77.8% | 1 |
| Nov 2025 | Tong & Peryer | 210 | 13.3% | 2 |
| Nov 2025 | Terry Longley & Son | 100 | 6.3% | 3 |
| Nov 2025 | Gentle Touch Funeral Services | 40 | 2.5% | 4 |
| Dec 2025 | Beth Shan | 1.4K | 77.3% | 1 |
| Dec 2025 | Tong & Peryer | 270 | 15.3% | 2 |
| Dec 2025 | Terry Longley & Son | 80 | 4.5% | 3 |
| Dec 2025 | Gentle Touch Funeral Services | 50 | 2.8% | 4 |
| Jan 2026 | Beth Shan | 1.9K | 86% | 1 |
| Jan 2026 | Tong & Peryer | 170 | 7.9% | 2 |
| Jan 2026 | Gentle Touch Funeral Services | 70 | 3.3% | 3 |
| Jan 2026 | Terry Longley & Son | 60 | 2.8% | 4 |
| Feb 2026 | Beth Shan | 1.2K | 78% | 1 |
| Feb 2026 | Tong & Peryer | 190 | 12.7% | 2 |
| Feb 2026 | Terry Longley & Son | 80 | 5.3% | 3 |
| Feb 2026 | Gentle Touch Funeral Services | 60 | 4% | 4 |
| Mar 2026 | Beth Shan | 1.4K | 83.2% | 1 |
| Mar 2026 | Tong & Peryer | 140 | 8.4% | 2 |
| Mar 2026 | Terry Longley & Son | 80 | 4.8% | 3 |
| Mar 2026 | Gentle Touch Funeral Services | 60 | 3.6% | 4 |
| Apr 2026 | Beth Shan | 1.4K | 71.6% | 1 |
| Apr 2026 | Tong & Peryer | 230 | 12.1% | 2 |
| Apr 2026 | Gentle Touch Funeral Services | 210 | 11.1% | 3 |
| Apr 2026 | Terry Longley & Son | 100 | 5.3% | 4 |
| May 2026 | Beth Shan | 1.5K | 72.7% | 1 |
| May 2026 | Tong & Peryer | 370 | 17.7% | 2 |
| May 2026 | Terry Longley & Son | 140 | 6.7% | 3 |
| May 2026 | Gentle Touch Funeral Services | 60 | 2.9% | 4 |
| Jun 2026 | Beth Shan | 1.2K | 64.7% | 1 |
| Jun 2026 | Tong & Peryer | 350 | 18.7% | 2 |
| Jun 2026 | Terry Longley & Son | 220 | 11.8% | 3 |
| Jun 2026 | Gentle Touch Funeral Services | 90 | 4.8% | 4 |
| Jul 2026 | Beth Shan | 1.6K | 69.8% | 1 |
| Jul 2026 | Tong & Peryer | 390 | 16.6% | 2 |
| Jul 2026 | Terry Longley & Son | 270 | 11.5% | 3 |
| Jul 2026 | Gentle Touch Funeral Services | 50 | 2.1% | 4 |
| Aug 2026 | Beth Shan | 1.4K | 74.2% | 1 |
| Aug 2026 | Tong & Peryer | 270 | 13.9% | 2 |
| Aug 2026 | Terry Longley & Son | 140 | 7.2% | 3 |
| Aug 2026 | Gentle Touch Funeral Services | 90 | 4.6% | 4 |
| Sep 2026 | Beth Shan | — | — | — |
| Sep 2026 | Gentle Touch Funeral Services | — | — | — |
| Sep 2026 | Terry Longley & Son | — | — | — |
| Sep 2026 | Tong & Peryer | — | — | — |

## What is being compared

- **Beth Shan**: Measured on the search terms “beth shan”, “beth shan funeral”, “beth shan funerals hastings”, “beth shan funerals napier”, “beth shan hastings”, “beth shan near me”, “beth-shan”, “beth-shan hastings” and “bethshan”, summed into one figure.
- **Gentle Touch Funeral Services**: Measured on the search terms “gentle touch funeral services”, “gentle touch funeral services hastings” and “gentle touch funerals”, summed into one figure.
- **Terry Longley & Son**: Measured on the search terms “terry longley & son” and “terry longley and son”, summed into one figure.
- **Tong & Peryer**: Measured on the search terms “tong & peryer”, “tong & peryer funeral directors”, “tong and peryer” and “tong and peryer hastings”, summed into one figure.

- [Beth Shan](/demand/nz/brands/beth-shan)
- [Gentle Touch Funeral Services](/demand/nz/brands/gentle-touch-funeral-services)
- [Terry Longley & Son](/demand/nz/brands/terry-longley-and-son)
- [Tong & Peryer](/demand/nz/brands/tong-peryer)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hastings funeral directors in New Zealand?

In August 2026, Beth Shan was the most searched among hastings funeral directors in New Zealand, with an estimated 1.4K branded searches and 74.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Hastings funeral directors in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-hastings-funeral-directors

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hastings-funeral-directors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.