--- title: "Hastings accounting firms in New Zealand: Which brands are most popular in search?" description: "Compare Hastings accounting firms using branded search demand from across New Zealand. Share of Search among Nexia New Zealand, Tax Link and Epplett & Co, the hastings accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-hastings-accounting-firms" publisher: "Brandwave" --- # Hastings accounting firms in New Zealand: Which brands are most popular in search? Compare Hastings accounting firms using branded search demand from across New Zealand. Share of Search among Nexia New Zealand, Tax Link and Epplett & Co, the hastings accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Hastings accounting firms - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Nexia New Zealand, 59.1% ## Which brand is most popular in search among hastings accounting firms in New Zealand? - In August 2026, Nexia New Zealand was the most searched among hastings accounting firms in New Zealand, with an estimated 390 branded searches and 59.1% estimated Share of Search within this set. - Tax Link is in 2nd place, 22.7 percentage points behind at 36.4% Share of Search. - Across the 11 months ending August 2026, Nexia New Zealand’s estimated Share of Search among hastings accounting firms in New Zealand decreased from 67.6% to 59.1%. - Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among hastings accounting firms in New Zealand increased from 28.2% to 36.4%. - Across the 11 months ending August 2026, Nexia New Zealand’s estimated Share of Search among hastings accounting firms in New Zealand peaked at 67.6% in October 2025 and was lowest at 55.7% in April 2026. - Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among hastings accounting firms in New Zealand peaked at 41.4% in April 2026 and was lowest at 28.2% in October 2025. - Across the 11 months ending August 2026, Epplett & Co’s estimated Share of Search among hastings accounting firms in New Zealand peaked at 5.3% in July 2026 and was lowest at 2.3% in December 2025. - Across the 11 months ending August 2026, Epplett & Co held steady: its estimated Share of Search among hastings accounting firms in New Zealand moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Nexia New Zealand vs Tax Link: compare search popularity](/demand/nz/compare/nexia-new-zealand-vs-tax-link): 59.1% against 36.4% Share of Search. - [Nexia New Zealand vs Epplett & Co: compare search popularity](/demand/nz/compare/epplett-co-vs-nexia-new-zealand): 59.1% against 4.5% Share of Search. - [Tax Link vs Epplett & Co: compare search popularity](/demand/nz/compare/epplett-co-vs-tax-link): 36.4% against 4.5% Share of Search. ## How did search popularity change for New Zealand hastings accounting firms in August 2026? - In August 2026, Nexia New Zealand gained estimated Share of Search among hastings accounting firms in New Zealand, from 56.1% to 59.1%. - In August 2026, Tax Link lost estimated Share of Search among hastings accounting firms in New Zealand, from 38.6% to 36.4%. - In August 2026, Epplett & Co lost estimated Share of Search among hastings accounting firms in New Zealand, from 5.3% to 4.5%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Nexia New Zealand | 59.1% | 390 | +21.9% | Nexia New Zealand | | 2 | Tax Link | 36.4% | 240 | +9.1% | Tax Link | | 3 | Epplett & Co | 4.5% | 30 | 0.0% | Epplett & Co | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Nexia New Zealand | 480 | 67.6% | 1 | | Oct 2025 | Tax Link | 200 | 28.2% | 2 | | Oct 2025 | Epplett & Co | 30 | 4.2% | 3 | | Nov 2025 | Nexia New Zealand | 320 | 64% | 1 | | Nov 2025 | Tax Link | 160 | 32% | 2 | | Nov 2025 | Epplett & Co | 20 | 4% | 3 | | Dec 2025 | Nexia New Zealand | 260 | 60.5% | 1 | | Dec 2025 | Tax Link | 160 | 37.2% | 2 | | Dec 2025 | Epplett & Co | 10 | 2.3% | 3 | | Jan 2026 | Nexia New Zealand | 320 | 58.2% | 1 | | Jan 2026 | Tax Link | 210 | 38.2% | 2 | | Jan 2026 | Epplett & Co | 20 | 3.6% | 3 | | Feb 2026 | Nexia New Zealand | 480 | 66.7% | 1 | | Feb 2026 | Tax Link | 210 | 29.2% | 2 | | Feb 2026 | Epplett & Co | 30 | 4.2% | 3 | | Mar 2026 | Nexia New Zealand | 480 | 56.5% | 1 | | Mar 2026 | Tax Link | 340 | 40% | 2 | | Mar 2026 | Epplett & Co | 30 | 3.5% | 3 | | Apr 2026 | Nexia New Zealand | 390 | 55.7% | 1 | | Apr 2026 | Tax Link | 290 | 41.4% | 2 | | Apr 2026 | Epplett & Co | 20 | 2.9% | 3 | | May 2026 | Nexia New Zealand | 480 | 63.2% | 1 | | May 2026 | Tax Link | 250 | 32.9% | 2 | | May 2026 | Epplett & Co | 30 | 3.9% | 3 | | Jun 2026 | Nexia New Zealand | 400 | 58% | 1 | | Jun 2026 | Tax Link | 270 | 39.1% | 2 | | Jun 2026 | Epplett & Co | 20 | 2.9% | 3 | | Jul 2026 | Nexia New Zealand | 320 | 56.1% | 1 | | Jul 2026 | Tax Link | 220 | 38.6% | 2 | | Jul 2026 | Epplett & Co | 30 | 5.3% | 3 | | Aug 2026 | Nexia New Zealand | 390 | 59.1% | 1 | | Aug 2026 | Tax Link | 240 | 36.4% | 2 | | Aug 2026 | Epplett & Co | 30 | 4.5% | 3 | | Sep 2026 | Epplett & Co | — | — | — | | Sep 2026 | Nexia New Zealand | — | — | — | | Sep 2026 | Tax Link | — | — | — | ## What is being compared - **Epplett & Co**: Measured on the search term “epplett”. - **Nexia New Zealand**: Measured on the search terms “nexia new zealand” and “nexia new zealand chartered accountants”, summed into one figure. - **Tax Link**: Measured on the search terms “tax link”, “tax link accountants”, “tax link chartered accountants”, “tax link hastings”, “tax link invercargill”, “tax link napier”, “tax link nz”, “tax link timaru”, “taxlink”, “taxlink accountants”, “taxlink accounting” and “taxlink timaru”, summed into one figure. - [Epplett & Co](/demand/nz/brands/epplett-co) - [Nexia New Zealand](/demand/nz/brands/nexia-new-zealand) - [Tax Link](/demand/nz/brands/tax-link) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among hastings accounting firms in New Zealand? In August 2026, Nexia New Zealand was the most searched among hastings accounting firms in New Zealand, with an estimated 390 branded searches and 59.1% estimated Share of Search within this set. ## Cite this page Brandwave. "Hastings accounting firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-hastings-accounting-firms This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hastings-accounting-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.