--- title: "Seagate vs Western Digital: Which is searched more in New Zealand?" description: "Is Seagate or Western Digital more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hard drive brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-hard-drive-brands/compare/seagate-vs-western-digital" publisher: "Brandwave" --- # Seagate vs Western Digital: Which is searched more in New Zealand? Is Seagate or Western Digital more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hard drive brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Seagate and Western Digital - **Competitive set**: Hard drive brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Seagate Share of Search**: 44.4% - **Western Digital Share of Search**: 19.4% ## Is Seagate or Western Digital more popular in search? - In September 2026, Seagate had more branded searches than Western Digital among hard drive brands in New Zealand. Seagate had about 480 branded searches, while Western Digital had 210. Seagate made up 44.4% of all hard drive brand searches we track, and Western Digital accounted for 19.4%. - Seagate was ahead of Western Digital in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Seagate’s share of searches among hard drive brands in New Zealand moved from 45.3% to 44.4%, and its estimated monthly branded searches moved from 530 to 480. - Across the 12 months ending September 2026, Western Digital’s share of searches among hard drive brands in New Zealand moved from 21.4% to 19.4%, and its estimated monthly branded searches moved from 250 to 210. ## Top hard drive brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Seagate appeared in all five answers. Western Digital was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Western Digital was listed before Seagate in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Western Digital | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Seagate | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Samsung | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about hard drive brands - Asked ChatGPT "Which hard drive brand should I buy in New Zealand?": 1. Western Digital, 2. Seagate - Asked ChatGPT "What are the best hard drive brands in New Zealand?": 1. Western Digital, 2. Seagate, 3. Samsung - Asked ChatGPT "What's the best hard drive brand in New Zealand for more storage?": 1. Western Digital, 2. Seagate - Searched Google, AI Overview "external hard drive": 1. Seagate - Searched Google, AI Overview "hard drive nz": 1. Seagate, 2. Western Digital Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand hard drive brands in September 2026? - In September 2026, Seagate gained share of searches among hard drive brands in New Zealand, from 43.5% to 44.4%. - Western Digital’s share of searches among hard drive brands in New Zealand has lost ground for 3 months in a row, from 27.7% to 19.4% in September 2026. ## Month by month | Month | Seagate estimated searches | Seagate Share of Search | Seagate rank | Western Digital estimated searches | Western Digital Share of Search | Western Digital rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 530 | 45.3% | 1 | 250 | 21.4% | 3 | | Nov 2025 | 590 | 43.1% | 1 | 300 | 21.9% | 3 | | Dec 2025 | 700 | 49.3% | 1 | 240 | 16.9% | 3 | | Jan 2026 | 770 | 48.1% | 1 | 440 | 27.5% | 2 | | Feb 2026 | 640 | 43% | 1 | 530 | 35.6% | 2 | | Mar 2026 | 580 | 43.9% | 1 | 350 | 26.5% | 3 | | Apr 2026 | 590 | 45.7% | 1 | 310 | 24% | 3 | | May 2026 | 730 | 51.4% | 1 | 370 | 26.1% | 2 | | Jun 2026 | 620 | 47.7% | 1 | 360 | 27.7% | 2 | | Jul 2026 | 480 | 41% | 1 | 300 | 25.6% | 3 | | Aug 2026 | 570 | 43.5% | 1 | 260 | 19.8% | 3 | | Sep 2026 | 480 | 44.4% | 1 | 210 | 19.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Seagate’s and Western Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Seagate**: Measured on the search terms “one touch seagate”, “seagate”, “seagate 2t”, “seagate barracuda”, “seagate expansion” and “seagate ironwolf”, summed into one figure. - **Western Digital**: Measured on the search terms “western digital”, “western digital disk” and “westerndigital”, summed into one figure. - [Seagate profile](/demand/nz/brands/seagate) - [Western Digital profile](/demand/nz/brands/western-digital) - [All hard drive brands in New Zealand](/demand/nz/categories/nz-hard-drive-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Seagate or Western Digital more popular in search? In September 2026, Seagate had more branded searches than Western Digital among hard drive brands in New Zealand. Seagate had about 480 branded searches, while Western Digital had 210. Seagate made up 44.4% of all hard drive brand searches we track, and Western Digital accounted for 19.4%. ## Cite this page Brandwave. "Seagate vs Western Digital: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-hard-drive-brands/compare/seagate-vs-western-digital This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hard-drive-brands/compare/seagate-vs-western-digital. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.