---
title: "Hard drive brands in New Zealand: Which are searched most?"
description: "Compare the hard drive brands people buy. Share of Search among Seagate, Samsung and Western Digital, the hard drive brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-hard-drive-brands"
publisher: "Brandwave"
---

# Hard drive brands in New Zealand: Which are searched most?

Compare the hard drive brands people buy. Share of Search among Seagate, Samsung and Western Digital, the hard drive brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hard drive brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Seagate, 44.4%

## Which brand is most popular in search among hard drive brands in New Zealand?

- In September 2026, Seagate was the most searched among hard drive brands in New Zealand, with an estimated 480 branded searches, 44.4% of all searches for the three we track.
- Samsung is in 2nd place, 8.3 percentage points behind at 36.1%.
- Across the 12 months ending September 2026, Seagate’s share of searches among hard drive brands in New Zealand decreased from 45.3% to 44.4%.
- Across the 12 months ending September 2026, Samsung’s share of searches among hard drive brands in New Zealand increased from 33.3% to 36.1%.
- Across the 12 months ending September 2026, Western Digital’s share of searches among hard drive brands in New Zealand decreased from 21.4% to 19.4%.
- Across the 12 months ending September 2026, Seagate’s share of searches among hard drive brands in New Zealand peaked at 51.4% in May 2026 and was lowest at 41% in July 2026.
- Across the 12 months ending September 2026, Samsung’s share of searches among hard drive brands in New Zealand peaked at 36.6% in August 2026 and was lowest at 21.5% in February 2026.
- Across the 12 months ending September 2026, Western Digital’s share of searches among hard drive brands in New Zealand peaked at 35.6% in February 2026 and was lowest at 16.9% in December 2025.

## Top hard drive brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Seagate appeared every time. Western Digital was recommended most often, coming first in three out of four answers that gave a list. Seagate was second, and Samsung was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Western Digital | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Seagate | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Samsung | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about hard drive brands

- Asked ChatGPT "Which hard drive brand should I buy in New Zealand?": 1. Western Digital, 2. Seagate
- Asked ChatGPT "What are the best hard drive brands in New Zealand?": 1. Western Digital, 2. Seagate, 3. Samsung
- Asked ChatGPT "What's the best hard drive brand in New Zealand for more storage?": 1. Western Digital, 2. Seagate
- Searched Google, AI Overview "external hard drive": 1. Seagate
- Searched Google, AI Overview "hard drive nz": 1. Seagate, 2. Western Digital

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Seagate vs Samsung: compare search popularity](/demand/nz/compare/samsung-vs-seagate): 44.4% against 36.1% Share of Search.
- [Seagate vs Western Digital: compare search popularity](/demand/nz/compare/seagate-vs-western-digital): 44.4% against 19.4% Share of Search.
- [Samsung vs Western Digital: compare search popularity](/demand/nz/compare/samsung-vs-western-digital): 36.1% against 19.4% Share of Search.

## How did search popularity change for New Zealand hard drive brands in September 2026?

- In September 2026, Seagate gained share of searches among hard drive brands in New Zealand, from 43.5% to 44.4%.
- In September 2026, Samsung lost share of searches among hard drive brands in New Zealand, from 36.6% to 36.1%.
- Western Digital’s share of searches among hard drive brands in New Zealand has lost ground for 3 months in a row, from 27.7% to 19.4% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Seagate | 44.4% | 480 | -15.8% | Seagate |
| 2 | Samsung | 36.1% | 390 | -18.8% | Samsung |
| 3 | Western Digital | 19.4% | 210 | -19.2% | Western Digital |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Seagate | 530 | 45.3% | 1 |
| Oct 2025 | Samsung | 390 | 33.3% | 2 |
| Oct 2025 | Western Digital | 250 | 21.4% | 3 |
| Nov 2025 | Seagate | 590 | 43.1% | 1 |
| Nov 2025 | Samsung | 480 | 35% | 2 |
| Nov 2025 | Western Digital | 300 | 21.9% | 3 |
| Dec 2025 | Seagate | 700 | 49.3% | 1 |
| Dec 2025 | Samsung | 480 | 33.8% | 2 |
| Dec 2025 | Western Digital | 240 | 16.9% | 3 |
| Jan 2026 | Seagate | 770 | 48.1% | 1 |
| Jan 2026 | Western Digital | 440 | 27.5% | 2 |
| Jan 2026 | Samsung | 390 | 24.4% | 3 |
| Feb 2026 | Seagate | 640 | 43% | 1 |
| Feb 2026 | Western Digital | 530 | 35.6% | 2 |
| Feb 2026 | Samsung | 320 | 21.5% | 3 |
| Mar 2026 | Seagate | 580 | 43.9% | 1 |
| Mar 2026 | Samsung | 390 | 29.5% | 2 |
| Mar 2026 | Western Digital | 350 | 26.5% | 3 |
| Apr 2026 | Seagate | 590 | 45.7% | 1 |
| Apr 2026 | Samsung | 390 | 30.2% | 2 |
| Apr 2026 | Western Digital | 310 | 24% | 3 |
| May 2026 | Seagate | 730 | 51.4% | 1 |
| May 2026 | Western Digital | 370 | 26.1% | 2 |
| May 2026 | Samsung | 320 | 22.5% | 3 |
| Jun 2026 | Seagate | 620 | 47.7% | 1 |
| Jun 2026 | Western Digital | 360 | 27.7% | 2 |
| Jun 2026 | Samsung | 320 | 24.6% | 3 |
| Jul 2026 | Seagate | 480 | 41% | 1 |
| Jul 2026 | Samsung | 390 | 33.3% | 2 |
| Jul 2026 | Western Digital | 300 | 25.6% | 3 |
| Aug 2026 | Seagate | 570 | 43.5% | 1 |
| Aug 2026 | Samsung | 480 | 36.6% | 2 |
| Aug 2026 | Western Digital | 260 | 19.8% | 3 |
| Sep 2026 | Seagate | 480 | 44.4% | 1 |
| Sep 2026 | Samsung | 390 | 36.1% | 2 |
| Sep 2026 | Western Digital | 210 | 19.4% | 3 |

## What is being compared

- **Samsung**: Measured on the search term “samsung odyssey”.
- **Seagate**: Measured on the search terms “one touch seagate”, “seagate”, “seagate 2t”, “seagate barracuda”, “seagate expansion” and “seagate ironwolf”, summed into one figure.
- **Western Digital**: Measured on the search terms “western digital”, “western digital disk” and “westerndigital”, summed into one figure.

- [Samsung](/demand/nz/brands/samsung)
- [Seagate](/demand/nz/brands/seagate)
- [Western Digital](/demand/nz/brands/western-digital)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hard drive brands in New Zealand?

In September 2026, Seagate was the most searched among hard drive brands in New Zealand, with an estimated 480 branded searches, 44.4% of all searches for the three we track.

## Cite this page

Brandwave. "Hard drive brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-hard-drive-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hard-drive-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.