--- title: "Handmade and maker marketplaces in New Zealand: Which brands are most popular in search?" description: "Compare the handmade and maker marketplaces New Zealand crafters sell on and shoppers buy from. Share of Search among Etsy, Felt and Notonthehighstreet, the handmade and maker marketplaces Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-handmade-marketplaces" publisher: "Brandwave" --- # Handmade and maker marketplaces in New Zealand: Which brands are most popular in search? Compare the handmade and maker marketplaces New Zealand crafters sell on and shoppers buy from. Share of Search among Etsy, Felt and Notonthehighstreet, the handmade and maker marketplaces Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Handmade and maker marketplaces - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Etsy, 95.2% ## Which brand is most popular in search among handmade and maker marketplaces in New Zealand? - In August 2026, Etsy was the most searched among handmade and maker marketplaces in New Zealand, with an estimated 63K branded searches and 95.2% estimated Share of Search within this set. - Felt is in 2nd place, 90.7 percentage points behind at 4.4% Share of Search. - Across the 11 months ending August 2026, Etsy’s estimated Share of Search among handmade and maker marketplaces in New Zealand increased from 94.5% to 95.2%. - Across the 11 months ending August 2026, Etsy’s estimated Share of Search among handmade and maker marketplaces in New Zealand peaked at 95.6% in January 2026 and was lowest at 91.4% in December 2025. - Across the 11 months ending August 2026, Felt’s estimated Share of Search among handmade and maker marketplaces in New Zealand peaked at 7.2% in November 2025 and was lowest at 4% in March 2026. - Across the 11 months ending August 2026, Notonthehighstreet’s estimated Share of Search among handmade and maker marketplaces in New Zealand peaked at 1.7% in December 2025 and was lowest at 0.39% in July 2026. - Across the 11 months ending August 2026, Felt and Notonthehighstreet held steady: their estimated Share of Search among handmade and maker marketplaces in New Zealand each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Etsy vs Felt: compare search popularity](/demand/nz/compare/etsy-vs-felt): 95.2% against 4.4% Share of Search. ## How did search popularity change for New Zealand handmade and maker marketplaces in August 2026? - Estimated monthly branded searches for Notonthehighstreet in New Zealand fell 26.3% over 11 measured months, from 380 to 280 in August 2026. - Estimated monthly branded searches for Felt in New Zealand fell 10.7% over 11 measured months, from 3.3K to 2.9K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Etsy | 95.2% | 63K | +16.4% | Etsy | | 2 | Felt | 4.4% | 2.9K | +6.6% | Felt | | 3 | Notonthehighstreet | 0.42% | 280 | +27.3% | Notonthehighstreet | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Etsy | 62.9K | 94.5% | 1 | | Oct 2025 | Felt | 3.3K | 4.9% | 2 | | Oct 2025 | Notonthehighstreet | 380 | 0.57% | 3 | | Nov 2025 | Etsy | 62.8K | 91.8% | 1 | | Nov 2025 | Felt | 4.9K | 7.2% | 2 | | Nov 2025 | Notonthehighstreet | 710 | 1% | 3 | | Dec 2025 | Etsy | 53.8K | 91.4% | 1 | | Dec 2025 | Felt | 4K | 6.9% | 2 | | Dec 2025 | Notonthehighstreet | 1K | 1.7% | 3 | | Jan 2026 | Etsy | 65.8K | 95.6% | 1 | | Jan 2026 | Felt | 2.8K | 4% | 2 | | Jan 2026 | Notonthehighstreet | 270 | 0.39% | 3 | | Feb 2026 | Etsy | 51.8K | 95.4% | 1 | | Feb 2026 | Felt | 2.2K | 4% | 2 | | Feb 2026 | Notonthehighstreet | 280 | 0.52% | 3 | | Mar 2026 | Etsy | 54K | 95.3% | 1 | | Mar 2026 | Felt | 2.3K | 4% | 2 | | Mar 2026 | Notonthehighstreet | 390 | 0.69% | 3 | | Apr 2026 | Etsy | 53.8K | 94.8% | 1 | | Apr 2026 | Felt | 2.7K | 4.8% | 2 | | Apr 2026 | Notonthehighstreet | 220 | 0.39% | 3 | | May 2026 | Etsy | 53.9K | 94.6% | 1 | | May 2026 | Felt | 2.7K | 4.8% | 2 | | May 2026 | Notonthehighstreet | 330 | 0.58% | 3 | | Jun 2026 | Etsy | 54K | 94.6% | 1 | | Jun 2026 | Felt | 2.8K | 4.8% | 2 | | Jun 2026 | Notonthehighstreet | 320 | 0.56% | 3 | | Jul 2026 | Etsy | 54.1K | 94.8% | 1 | | Jul 2026 | Felt | 2.7K | 4.8% | 2 | | Jul 2026 | Notonthehighstreet | 220 | 0.39% | 3 | | Aug 2026 | Etsy | 63K | 95.2% | 1 | | Aug 2026 | Felt | 2.9K | 4.4% | 2 | | Aug 2026 | Notonthehighstreet | 280 | 0.42% | 3 | | Sep 2026 | Etsy | — | — | — | | Sep 2026 | Felt | — | — | — | | Sep 2026 | Notonthehighstreet | — | — | — | ## What is being compared - **Etsy**: Measured on the search terms “digital products etsy”, “etsy”, “etsy art”, “etsy art prints”, “etsy c”, “etsy com full site”, “etsy crafts”, “etsy gifts”, “etsy handmade”, “etsy jewelry”, “etsy near me”, “etsy nyse”, “etsy nz”, “etsy online”, “etsy phone cases”, “etsy prints”, “etsy rings”, “etsy shop”, “etsy store”, “etsy wall art”, “sell on etsy” and “www etsy com”, summed into one figure. - **Felt**: Measured on the search terms “felt co nz”, “felt crafts”, “felt gifts”, “felt handmade”, “felt nz”, “felt nz online” and “felt vintage”, summed into one figure. - **Notonthehighstreet**: Measured on the search terms “not on the high street”, “notonthehighstreet”, “notonthehighstreet com”, “notonthehighstreet gifts” and “notonthehighstreet nz”, summed into one figure. - [Etsy](/demand/nz/brands/etsy) - [Felt](/demand/nz/brands/felt) - [Notonthehighstreet](/demand/nz/brands/notonthehighstreet) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among handmade and maker marketplaces in New Zealand? In August 2026, Etsy was the most searched among handmade and maker marketplaces in New Zealand, with an estimated 63K branded searches and 95.2% estimated Share of Search within this set. ## Cite this page Brandwave. "Handmade and maker marketplaces in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-handmade-marketplaces This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-handmade-marketplaces. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.