---
title: "Handheld vacuum brands in New Zealand: Which are searched most?"
description: "Compare the handheld vacuum brands people buy. Share of Search among Dyson, DeWalt, Eufy, BISSELL, Miele, Black+Decker and Shark, the handheld vacuum brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-handheld-vacuum-brands"
publisher: "Brandwave"
---

# Handheld vacuum brands in New Zealand: Which are searched most?

Compare the handheld vacuum brands people buy. Share of Search among Dyson, DeWalt, Eufy, BISSELL, Miele, Black+Decker and Shark, the handheld vacuum brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Handheld vacuum brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Dyson, 57.2%

## Which brand is most popular in search among handheld vacuum brands in New Zealand?

- In September 2026, Dyson was the most searched among handheld vacuum brands in New Zealand, with an estimated 29.1K branded searches, 57.2% of all searches for the seven we track.
- DeWalt is in 2nd place, 42.8 percentage points behind at 14.3%.
- Across the 12 months ending September 2026, Dyson’s share of searches among handheld vacuum brands in New Zealand decreased from 57.9% to 57.2%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among handheld vacuum brands in New Zealand increased from 12.9% to 14.3%.
- Across the 12 months ending September 2026, Eufy’s share of searches among handheld vacuum brands in New Zealand increased from 12.3% to 13.2%.
- Across the 12 months ending September 2026, BISSELL’s share of searches among handheld vacuum brands in New Zealand decreased from 9.1% to 8.4%.
- Across the 12 months ending September 2026, Miele’s share of searches among handheld vacuum brands in New Zealand decreased from 6.4% to 5.5%.
- Across the 12 months ending September 2026, Dyson’s share of searches among handheld vacuum brands in New Zealand peaked at 65.3% in November 2025 and was lowest at 51.7% in February 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among handheld vacuum brands in New Zealand peaked at 15.6% in June 2026 and was lowest at 10.1% in December 2025.
- Across the 12 months ending September 2026, Eufy’s share of searches among handheld vacuum brands in New Zealand peaked at 15.8% in February 2026 and was lowest at 9.9% in November 2025.
- Across the 12 months ending September 2026, BISSELL’s share of searches among handheld vacuum brands in New Zealand peaked at 10.3% in August 2026 and was lowest at 6.9% in November 2025.
- Across the 12 months ending September 2026, Miele’s share of searches among handheld vacuum brands in New Zealand peaked at 8.4% in May 2026 and was lowest at 4.6% in December 2025.
- Across the 12 months ending September 2026, Black+Decker and Shark held steady: their share of searches among handheld vacuum brands in New Zealand each moved less than 0.5 percentage points.

## Top handheld vacuum brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Dyson, Black+Decker and Shark were mentioned most often, in three of the five answers. Shark was recommended most often, coming first in all three answers that gave a list. Dyson was second, and Black+Decker was third. DeWalt, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Shark | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Dyson | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Black+Decker | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| BISSELL | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Eufy | Not ranked | 0 of 3 | 2 of 2 | 2 of 5 |
| Miele | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about handheld vacuum brands

- Asked ChatGPT "Which handheld vacuum brand should I buy in New Zealand?": 1. Shark, 2. Dyson, 3. Black+Decker
- Asked ChatGPT "What are the best handheld vacuum brands in New Zealand?": 1. Shark, 2. Dyson, 3. Black+Decker, 4. BISSELL
- Asked ChatGPT "What's the best handheld vacuum brand in New Zealand for small messes?": 1. Shark, 2. Dyson, 3. Black+Decker
- Searched Google, AI Overview "handheld vacuum": 1. Eufy
- Searched Google, AI Overview "small vacuum cleaner": 1. Eufy

Not named in any answer: DeWalt and Miele.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## Compare search popularity between leading brands

- [Dyson vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-dyson): 57.2% against 14.3% Share of Search.
- [Dyson vs Eufy: compare search popularity](/demand/nz/compare/dyson-vs-eufy): 57.2% against 13.2% Share of Search.
- [Dyson vs BISSELL: compare search popularity](/demand/nz/compare/bissell-vs-dyson): 57.2% against 8.4% Share of Search.
- [Dyson vs Miele: compare search popularity](/demand/nz/compare/dyson-vs-miele): 57.2% against 5.5% Share of Search.
- [DeWalt vs Eufy: compare search popularity](/demand/nz/compare/dewalt-vs-eufy): 14.3% against 13.2% Share of Search.
- [DeWalt vs BISSELL: compare search popularity](/demand/nz/compare/bissell-vs-dewalt): 14.3% against 8.4% Share of Search.
- [DeWalt vs Miele: compare search popularity](/demand/nz/compare/dewalt-vs-miele): 14.3% against 5.5% Share of Search.
- [Eufy vs BISSELL: compare search popularity](/demand/nz/compare/bissell-vs-eufy): 13.2% against 8.4% Share of Search.
- [Eufy vs Miele: compare search popularity](/demand/nz/compare/eufy-vs-miele): 13.2% against 5.5% Share of Search.
- [BISSELL vs Miele: compare search popularity](/demand/nz/compare/bissell-vs-miele): 8.4% against 5.5% Share of Search.

## How did search popularity change for New Zealand handheld vacuum brands in September 2026?

- In September 2026, Dyson gained share of searches among handheld vacuum brands in New Zealand, from 54.7% to 57.2%.
- In September 2026, Eufy gained share of searches among handheld vacuum brands in New Zealand, from 12.1% to 13.2%.
- In September 2026, BISSELL lost share of searches among handheld vacuum brands in New Zealand, from 10.3% to 8.4%.
- In September 2026, DeWalt lost share of searches among handheld vacuum brands in New Zealand, from 15.3% to 14.3%.
- In September 2026, Miele lost share of searches among handheld vacuum brands in New Zealand, from 6.1% to 5.5%.
- Estimated monthly branded searches for Shark in New Zealand rose 200% over 12 measured months, from 70 to 210 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dyson | 57.2% | 29.1K | +16.0% | Dyson |
| 2 | DeWalt | 14.3% | 7.3K | +3.8% | DeWalt |
| 3 | Eufy | 13.2% | 6.7K | +21.3% | Anker |
| 4 | BISSELL | 8.4% | 4.3K | -9.6% | BISSELL |
| 5 | Miele | 5.5% | 2.8K | 0.0% | Miele |
| 6 | Black+Decker | 1% | 520 | -7.1% | Black and Decker |
| 7 | Shark | 0.41% | 210 | +50.0% | SharkNinja |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dyson | 25.9K | 57.9% | 1 |
| Oct 2025 | DeWalt | 5.8K | 12.9% | 2 |
| Oct 2025 | Eufy | 5.5K | 12.3% | 3 |
| Oct 2025 | BISSELL | 4.1K | 9.1% | 4 |
| Oct 2025 | Miele | 2.9K | 6.4% | 5 |
| Oct 2025 | Black+Decker | 510 | 1.1% | 6 |
| Oct 2025 | Shark | 70 | 0.16% | 7 |
| Nov 2025 | Dyson | 46K | 65.3% | 1 |
| Nov 2025 | DeWalt | 7.8K | 11% | 2 |
| Nov 2025 | Eufy | 7K | 9.9% | 3 |
| Nov 2025 | BISSELL | 4.8K | 6.9% | 4 |
| Nov 2025 | Miele | 4.2K | 5.9% | 5 |
| Nov 2025 | Black+Decker | 590 | 0.84% | 6 |
| Nov 2025 | Shark | 70 | 0.1% | 7 |
| Dec 2025 | Dyson | 38.8K | 65.3% | 1 |
| Dec 2025 | Eufy | 6.9K | 11.6% | 2 |
| Dec 2025 | DeWalt | 6K | 10.1% | 3 |
| Dec 2025 | BISSELL | 4.3K | 7.3% | 4 |
| Dec 2025 | Miele | 2.7K | 4.6% | 5 |
| Dec 2025 | Black+Decker | 620 | 1% | 6 |
| Dec 2025 | Shark | 90 | 0.15% | 7 |
| Jan 2026 | Dyson | 23.4K | 55.5% | 1 |
| Jan 2026 | Eufy | 5.7K | 13.5% | 2 |
| Jan 2026 | DeWalt | 5.5K | 13.1% | 3 |
| Jan 2026 | BISSELL | 4.2K | 9.9% | 4 |
| Jan 2026 | Miele | 2.8K | 6.6% | 5 |
| Jan 2026 | Black+Decker | 470 | 1.1% | 6 |
| Jan 2026 | Shark | 90 | 0.21% | 7 |
| Feb 2026 | Dyson | 19.4K | 51.7% | 1 |
| Feb 2026 | Eufy | 5.9K | 15.8% | 2 |
| Feb 2026 | DeWalt | 5.6K | 14.9% | 3 |
| Feb 2026 | BISSELL | 3.3K | 8.8% | 4 |
| Feb 2026 | Miele | 2.9K | 7.7% | 5 |
| Feb 2026 | Black+Decker | 390 | 1% | 6 |
| Feb 2026 | Shark | 90 | 0.24% | 7 |
| Mar 2026 | Dyson | 21.5K | 53.6% | 1 |
| Mar 2026 | DeWalt | 5.7K | 14.3% | 2 |
| Mar 2026 | Eufy | 5.7K | 14.2% | 3 |
| Mar 2026 | BISSELL | 3.4K | 8.5% | 4 |
| Mar 2026 | Miele | 3.3K | 8.2% | 5 |
| Mar 2026 | Black+Decker | 380 | 0.95% | 6 |
| Mar 2026 | Shark | 110 | 0.27% | 7 |
| Apr 2026 | Dyson | 21.1K | 53.9% | 1 |
| Apr 2026 | Eufy | 5.8K | 14.8% | 2 |
| Apr 2026 | DeWalt | 5.4K | 13.8% | 3 |
| Apr 2026 | BISSELL | 3.4K | 8.8% | 4 |
| Apr 2026 | Miele | 2.9K | 7.4% | 5 |
| Apr 2026 | Black+Decker | 450 | 1.2% | 6 |
| Apr 2026 | Shark | 110 | 0.28% | 7 |
| May 2026 | Dyson | 23.6K | 54.8% | 1 |
| May 2026 | Eufy | 5.7K | 13.2% | 2 |
| May 2026 | DeWalt | 5.7K | 13.2% | 3 |
| May 2026 | BISSELL | 3.8K | 8.9% | 4 |
| May 2026 | Miele | 3.6K | 8.4% | 5 |
| May 2026 | Black+Decker | 450 | 1% | 6 |
| May 2026 | Shark | 210 | 0.49% | 7 |
| Jun 2026 | Dyson | 23.2K | 53.6% | 1 |
| Jun 2026 | DeWalt | 6.7K | 15.6% | 2 |
| Jun 2026 | Eufy | 5.5K | 12.6% | 3 |
| Jun 2026 | BISSELL | 3.8K | 8.8% | 4 |
| Jun 2026 | Miele | 3.4K | 7.8% | 5 |
| Jun 2026 | Black+Decker | 470 | 1.1% | 6 |
| Jun 2026 | Shark | 170 | 0.39% | 7 |
| Jul 2026 | Dyson | 25.5K | 56.8% | 1 |
| Jul 2026 | DeWalt | 5.8K | 12.9% | 2 |
| Jul 2026 | Eufy | 5.8K | 12.9% | 3 |
| Jul 2026 | BISSELL | 4.4K | 9.8% | 4 |
| Jul 2026 | Miele | 2.8K | 6.2% | 5 |
| Jul 2026 | Black+Decker | 490 | 1.1% | 6 |
| Jul 2026 | Shark | 170 | 0.38% | 7 |
| Aug 2026 | Dyson | 25.1K | 54.7% | 1 |
| Aug 2026 | DeWalt | 7K | 15.3% | 2 |
| Aug 2026 | Eufy | 5.5K | 12.1% | 3 |
| Aug 2026 | BISSELL | 4.7K | 10.3% | 4 |
| Aug 2026 | Miele | 2.8K | 6.1% | 5 |
| Aug 2026 | Black+Decker | 560 | 1.2% | 6 |
| Aug 2026 | Shark | 140 | 0.31% | 7 |
| Sep 2026 | Dyson | 29.1K | 57.2% | 1 |
| Sep 2026 | DeWalt | 7.3K | 14.3% | 2 |
| Sep 2026 | Eufy | 6.7K | 13.2% | 3 |
| Sep 2026 | BISSELL | 4.3K | 8.4% | 4 |
| Sep 2026 | Miele | 2.8K | 5.5% | 5 |
| Sep 2026 | Black+Decker | 520 | 1% | 6 |
| Sep 2026 | Shark | 210 | 0.41% | 7 |

## What is being compared

- **BISSELL**: Measured on the search terms “bissell”, “bissell cleaner”, “bissell helix” and “bissell steam cleaner”, summed into one figure.
- **Black+Decker**: Measured on the search terms “black and decker dustbuster”, “black and decker handheld vacuum” and “black and decker vacuum”, summed into one figure.
- **DeWalt**: Measured on the search terms “dewalt”, “dewalt grass trimmer”, “dewalt redemption”, “dewalt sander” and “dewalt vacuum”, summed into one figure.
- **Dyson**: Measured on the search terms “dyson”, “dyson air cleaner”, “dyson air wrap”, “dyson airwrap”, “dyson straightener” and “dyson supersonic”, summed into one figure.
- **Eufy**: Measured on the search terms “eufy”, “eufy robotic vacuum”, “eufy robovac”, “eufy solar panel” and “eufy vacuum”, summed into one figure.
- **Miele**: Measured on the search terms “miele” and “miele outlet”, summed into one figure.
- **Shark**: Measured on the search term “shark robot vacuum”.

- [BISSELL](/demand/nz/brands/bissell)
- [Black+Decker](/demand/nz/brands/black-and-decker)
- [DeWalt](/demand/nz/brands/dewalt)
- [Dyson](/demand/nz/brands/dyson)
- [Eufy](/demand/nz/brands/eufy)
- [Miele](/demand/nz/brands/miele)
- [Shark](/demand/nz/brands/shark)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among handheld vacuum brands in New Zealand?

In September 2026, Dyson was the most searched among handheld vacuum brands in New Zealand, with an estimated 29.1K branded searches, 57.2% of all searches for the seven we track.

## Cite this page

Brandwave. "Handheld vacuum brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-handheld-vacuum-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-handheld-vacuum-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.