---
title: "Handheld gaming PC brands in New Zealand: Which brands are most popular in search?"
description: "Compare the handheld gaming PCs New Zealand gamers buy. Share of Search among Steam Deck, ROG Ally, Lenovo Legion Go, Ayaneo and MSI Claw, the handheld gaming PC brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-handheld-gaming-pc-brands"
publisher: "Brandwave"
---

# Handheld gaming PC brands in New Zealand: Which brands are most popular in search?

Compare the handheld gaming PCs New Zealand gamers buy. Share of Search among Steam Deck, ROG Ally, Lenovo Legion Go, Ayaneo and MSI Claw, the handheld gaming PC brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Handheld gaming PC brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Steam Deck, 81.4%

## Which brand is most popular in search among handheld gaming PC brands in New Zealand?

- In August 2026, Steam Deck was the most searched among handheld gaming PC brands in New Zealand, with an estimated 12.1K branded searches and 81.4% estimated Share of Search within this set.
- ROG Ally is in 2nd place, 74.3 percentage points behind at 7.1% Share of Search.
- Across the 11 months ending August 2026, Steam Deck’s estimated Share of Search among handheld gaming PC brands in New Zealand increased from 79.1% to 81.4%.
- Across the 11 months ending August 2026, Lenovo Legion Go’s estimated Share of Search among handheld gaming PC brands in New Zealand decreased from 9.5% to 6.3%.
- Across the 11 months ending August 2026, Ayaneo’s estimated Share of Search among handheld gaming PC brands in New Zealand increased from 1.8% to 2.8%.
- Across the 11 months ending August 2026, Steam Deck’s estimated Share of Search among handheld gaming PC brands in New Zealand peaked at 85.6% in May 2026 and was lowest at 79.1% in October 2025.
- Across the 11 months ending August 2026, ROG Ally’s estimated Share of Search among handheld gaming PC brands in New Zealand peaked at 7.6% in July 2026 and was lowest at 4.9% in November 2025.
- Across the 11 months ending August 2026, Lenovo Legion Go’s estimated Share of Search among handheld gaming PC brands in New Zealand peaked at 9.5% in October 2025 and was lowest at 5.3% in May 2026.
- Across the 11 months ending August 2026, Ayaneo’s estimated Share of Search among handheld gaming PC brands in New Zealand peaked at 2.8% in August 2026 and was lowest at 1.6% in November 2025.
- Across the 11 months ending August 2026, ROG Ally rose from 3rd to 2nd among handheld gaming PC brands in New Zealand.
- Across the 11 months ending August 2026, Lenovo Legion Go fell from 2nd to 3rd among handheld gaming PC brands in New Zealand.
- Across the 11 months ending August 2026, Ayaneo rose from 5th to 4th among handheld gaming PC brands in New Zealand.
- Across the 11 months ending August 2026, MSI Claw fell from 4th to 5th among handheld gaming PC brands in New Zealand.

## Compare search popularity between leading brands

- [Steam Deck vs ROG Ally: compare search popularity](/demand/nz/compare/rog-ally-vs-steam-deck): 81.4% against 7.1% Share of Search.
- [Steam Deck vs Lenovo Legion Go: compare search popularity](/demand/nz/compare/lenovo-legion-go-vs-steam-deck): 81.4% against 6.3% Share of Search.
- [Steam Deck vs Ayaneo: compare search popularity](/demand/nz/compare/ayaneo-vs-steam-deck): 81.4% against 2.8% Share of Search.
- [Steam Deck vs MSI Claw: compare search popularity](/demand/nz/compare/msi-claw-vs-steam-deck): 81.4% against 2.4% Share of Search.
- [ROG Ally vs Lenovo Legion Go: compare search popularity](/demand/nz/compare/lenovo-legion-go-vs-rog-ally): 7.1% against 6.3% Share of Search.
- [ROG Ally vs Ayaneo: compare search popularity](/demand/nz/compare/ayaneo-vs-rog-ally): 7.1% against 2.8% Share of Search.
- [ROG Ally vs MSI Claw: compare search popularity](/demand/nz/compare/msi-claw-vs-rog-ally): 7.1% against 2.4% Share of Search.
- [Lenovo Legion Go vs Ayaneo: compare search popularity](/demand/nz/compare/ayaneo-vs-lenovo-legion-go): 6.3% against 2.8% Share of Search.
- [Lenovo Legion Go vs MSI Claw: compare search popularity](/demand/nz/compare/lenovo-legion-go-vs-msi-claw): 6.3% against 2.4% Share of Search.
- [Ayaneo vs MSI Claw: compare search popularity](/demand/nz/compare/ayaneo-vs-msi-claw): 2.8% against 2.4% Share of Search.

## How did search popularity change for New Zealand handheld gaming PC brands in August 2026?

- Ayaneo’s estimated Share of Search among handheld gaming PC brands in New Zealand has gained ground for 3 months in a row, from 1.8% to 2.8% in August 2026.
- Estimated monthly branded searches for Lenovo Legion Go in New Zealand fell 41.5% over 11 measured months, from 1.6K to 930 in August 2026.
- Estimated monthly branded searches for MSI Claw in New Zealand fell 20.5% over 11 measured months, from 440 to 350 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Steam Deck | 81.4% | 12.1K | -0.7% | Steam Deck |
| 2 | ROG Ally | 7.1% | 1.1K | -6.2% | ROG Ally |
| 3 | Lenovo Legion Go | 6.3% | 930 | -6.1% | Lenovo |
| 4 | Ayaneo | 2.8% | 420 | +20.0% | Ayaneo |
| 5 | MSI Claw | 2.4% | 350 | +12.9% | MSI Claw |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Steam Deck | 13.3K | 79.1% | 1 |
| Oct 2025 | Lenovo Legion Go | 1.6K | 9.5% | 2 |
| Oct 2025 | ROG Ally | 1.2K | 6.9% | 3 |
| Oct 2025 | MSI Claw | 440 | 2.6% | 4 |
| Oct 2025 | Ayaneo | 310 | 1.8% | 5 |
| Nov 2025 | Steam Deck | 19.4K | 84.1% | 1 |
| Nov 2025 | Lenovo Legion Go | 1.7K | 7.5% | 2 |
| Nov 2025 | ROG Ally | 1.1K | 4.9% | 3 |
| Nov 2025 | MSI Claw | 440 | 1.9% | 4 |
| Nov 2025 | Ayaneo | 360 | 1.6% | 5 |
| Dec 2025 | Steam Deck | 17.5K | 84.7% | 1 |
| Dec 2025 | Lenovo Legion Go | 1.3K | 6.4% | 2 |
| Dec 2025 | ROG Ally | 1.1K | 5.5% | 3 |
| Dec 2025 | MSI Claw | 360 | 1.7% | 4 |
| Dec 2025 | Ayaneo | 350 | 1.7% | 5 |
| Jan 2026 | Steam Deck | 15.2K | 83.7% | 1 |
| Jan 2026 | Lenovo Legion Go | 1.3K | 7.2% | 2 |
| Jan 2026 | ROG Ally | 990 | 5.4% | 3 |
| Jan 2026 | MSI Claw | 380 | 2.1% | 4 |
| Jan 2026 | Ayaneo | 290 | 1.6% | 5 |
| Feb 2026 | Steam Deck | 12.2K | 84.8% | 1 |
| Feb 2026 | Lenovo Legion Go | 830 | 5.8% | 2 |
| Feb 2026 | ROG Ally | 820 | 5.7% | 3 |
| Feb 2026 | Ayaneo | 280 | 1.9% | 4 |
| Feb 2026 | MSI Claw | 260 | 1.8% | 5 |
| Mar 2026 | Steam Deck | 11.7K | 82% | 1 |
| Mar 2026 | Lenovo Legion Go | 990 | 7% | 2 |
| Mar 2026 | ROG Ally | 970 | 6.8% | 3 |
| Mar 2026 | MSI Claw | 310 | 2.2% | 4 |
| Mar 2026 | Ayaneo | 290 | 2% | 5 |
| Apr 2026 | Steam Deck | 13.2K | 82.6% | 1 |
| Apr 2026 | Lenovo Legion Go | 1.1K | 7.1% | 2 |
| Apr 2026 | ROG Ally | 990 | 6.2% | 3 |
| Apr 2026 | Ayaneo | 360 | 2.2% | 4 |
| Apr 2026 | MSI Claw | 300 | 1.9% | 5 |
| May 2026 | Steam Deck | 16.9K | 85.6% | 1 |
| May 2026 | ROG Ally | 1.1K | 5.5% | 2 |
| May 2026 | Lenovo Legion Go | 1.1K | 5.3% | 3 |
| May 2026 | MSI Claw | 370 | 1.9% | 4 |
| May 2026 | Ayaneo | 350 | 1.8% | 5 |
| Jun 2026 | Steam Deck | 16.1K | 83% | 1 |
| Jun 2026 | ROG Ally | 1.4K | 7.4% | 2 |
| Jun 2026 | Lenovo Legion Go | 1.1K | 5.5% | 3 |
| Jun 2026 | MSI Claw | 450 | 2.3% | 4 |
| Jun 2026 | Ayaneo | 360 | 1.9% | 5 |
| Jul 2026 | Steam Deck | 12.2K | 81.4% | 1 |
| Jul 2026 | ROG Ally | 1.1K | 7.6% | 2 |
| Jul 2026 | Lenovo Legion Go | 990 | 6.6% | 3 |
| Jul 2026 | Ayaneo | 350 | 2.3% | 4 |
| Jul 2026 | MSI Claw | 310 | 2.1% | 5 |
| Aug 2026 | Steam Deck | 12.1K | 81.4% | 1 |
| Aug 2026 | ROG Ally | 1.1K | 7.1% | 2 |
| Aug 2026 | Lenovo Legion Go | 930 | 6.3% | 3 |
| Aug 2026 | Ayaneo | 420 | 2.8% | 4 |
| Aug 2026 | MSI Claw | 350 | 2.4% | 5 |
| Sep 2026 | Ayaneo | — | — | — |
| Sep 2026 | Lenovo Legion Go | — | — | — |
| Sep 2026 | MSI Claw | — | — | — |
| Sep 2026 | ROG Ally | — | — | — |
| Sep 2026 | Steam Deck | — | — | — |

## What is being compared

- **Ayaneo**: Measured on the search terms “ayaneo”, “ayaneo gaming handheld”, “ayaneo handheld” and “ayaneo nz”, summed into one figure.
- **Lenovo Legion Go**: Measured on the search terms “legion go”, “lenovo legion go gaming handheld”, “lenovo legion go handheld”, “lenovo legion go near me”, “lenovo legion go new zealand”, “lenovo legion go nz” and “lenovolegiongo”, summed into one figure.
- **MSI Claw**: Measured on the search terms “msi claw gaming handheld”, “msi claw handheld”, “msi claw near me”, “msi claw nz”, “msi com” and “msiclaw”, summed into one figure.
- **ROG Ally**: Measured on the search terms “rog ally”, “rog ally gaming handheld”, “rog ally handheld”, “rog ally near me”, “rog ally new zealand”, “rog ally nz” and “rogally”, summed into one figure.
- **Steam Deck**: Measured on the search terms “best steam deck game”, “oled steam deck”, “steam deck”, “steam deck 2”, “steam deck console”, “steam deck game”, “steam deck gaming handheld”, “steam deck handheld”, “steam deck near me”, “steam deck new zealand”, “steam deck nz”, “steam deck oled”, “steam deck online”, “steam deck portable console”, “steam deck price”, “steamdeck”, “steamdeck 2”, “steamdeck com”, “steamdeck console”, “steamdeck games”, “steamdeck handheld”, “steamdeck nz”, “store steampowered com” and “valve steam deck”, summed into one figure.

- [Ayaneo](/demand/nz/brands/ayaneo)
- [Lenovo Legion Go](/demand/nz/brands/lenovo-legion-go)
- [MSI Claw](/demand/nz/brands/msi-claw)
- [ROG Ally](/demand/nz/brands/rog-ally)
- [Steam Deck](/demand/nz/brands/steam-deck)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among handheld gaming PC brands in New Zealand?

In August 2026, Steam Deck was the most searched among handheld gaming PC brands in New Zealand, with an estimated 12.1K branded searches and 81.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Handheld gaming PC brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-handheld-gaming-pc-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-handheld-gaming-pc-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.