---
title: "Handbag brands in New Zealand: Which brands are most popular in search?"
description: "Compare the handbag and accessories brands New Zealanders shop for. Share of Search among Louis Vuitton, Coach, Status Anxiety, Saben, Kate Spade, Longchamp, Michael Kors and Mimco, the handbag brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-handbag-brands"
publisher: "Brandwave"
---

# Handbag brands in New Zealand: Which brands are most popular in search?

Compare the handbag and accessories brands New Zealanders shop for. Share of Search among Louis Vuitton, Coach, Status Anxiety, Saben, Kate Spade, Longchamp, Michael Kors and Mimco, the handbag brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Handbag brands
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Aug 2026
- **Highest Share of Search**: Louis Vuitton, 31.8%

## Which brand is most popular in search among handbag brands in New Zealand?

- In August 2026, Louis Vuitton was the most searched among handbag brands in New Zealand, with an estimated 45.9K branded searches and 31.8% estimated Share of Search within this set.
- Coach is in 2nd place, 9 percentage points behind at 22.7% Share of Search.
- Across the 11 months ending August 2026, Louis Vuitton’s estimated Share of Search among handbag brands in New Zealand decreased from 38.8% to 31.8%.
- Across the 11 months ending August 2026, Coach’s estimated Share of Search among handbag brands in New Zealand increased from 13.1% to 22.7%.
- Across the 11 months ending August 2026, Status Anxiety’s estimated Share of Search among handbag brands in New Zealand decreased from 11.8% to 10.5%.
- Across the 11 months ending August 2026, Saben’s estimated Share of Search among handbag brands in New Zealand decreased from 11.6% to 10.3%.
- Across the 11 months ending August 2026, Longchamp’s estimated Share of Search among handbag brands in New Zealand increased from 6.2% to 7.9%.
- Across the 11 months ending August 2026, Michael Kors’ estimated Share of Search among handbag brands in New Zealand decreased from 8.3% to 7.3%.
- Across the 11 months ending August 2026, Louis Vuitton’s estimated Share of Search among handbag brands in New Zealand peaked at 38.8% in October 2025 and was lowest at 31.2% in November 2025.
- Across the 11 months ending August 2026, Coach’s estimated Share of Search among handbag brands in New Zealand peaked at 23.9% in July 2026 and was lowest at 12.4% in November 2025.
- Across the 11 months ending August 2026, Status Anxiety’s estimated Share of Search among handbag brands in New Zealand peaked at 14.9% in November 2025 and was lowest at 9.1% in July 2026.
- Across the 11 months ending August 2026, Saben’s estimated Share of Search among handbag brands in New Zealand peaked at 15.7% in November 2025 and was lowest at 8.9% in July 2026.
- Across the 11 months ending August 2026, Kate Spade’s estimated Share of Search among handbag brands in New Zealand peaked at 9.8% in November 2025 and was lowest at 7.4% in March 2026.
- Across the 11 months ending August 2026, Longchamp’s estimated Share of Search among handbag brands in New Zealand peaked at 7.9% in August 2026 and was lowest at 5.6% in December 2025.
- Across the 11 months ending August 2026, Michael Kors’ estimated Share of Search among handbag brands in New Zealand peaked at 9.9% in December 2025 and was lowest at 6.7% in April 2026.
- Across the 11 months ending August 2026, Longchamp rose from 7th to 6th among handbag brands in New Zealand.
- Across the 11 months ending August 2026, Michael Kors fell from 6th to 7th among handbag brands in New Zealand.
- Across the 11 months ending August 2026, Kate Spade and Mimco held steady: their estimated Share of Search among handbag brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Louis Vuitton vs Coach: compare search popularity](/demand/nz/compare/coach-vs-louis-vuitton): 31.8% against 22.7% Share of Search.
- [Louis Vuitton vs Status Anxiety: compare search popularity](/demand/nz/compare/louis-vuitton-vs-status-anxiety): 31.8% against 10.5% Share of Search.
- [Louis Vuitton vs Saben: compare search popularity](/demand/nz/compare/louis-vuitton-vs-saben): 31.8% against 10.3% Share of Search.
- [Louis Vuitton vs Kate Spade: compare search popularity](/demand/nz/compare/kate-spade-vs-louis-vuitton): 31.8% against 8.1% Share of Search.
- [Coach vs Status Anxiety: compare search popularity](/demand/nz/compare/coach-vs-status-anxiety): 22.7% against 10.5% Share of Search.
- [Coach vs Saben: compare search popularity](/demand/nz/compare/coach-vs-saben): 22.7% against 10.3% Share of Search.
- [Coach vs Kate Spade: compare search popularity](/demand/nz/compare/coach-vs-kate-spade): 22.7% against 8.1% Share of Search.
- [Status Anxiety vs Saben: compare search popularity](/demand/nz/compare/saben-vs-status-anxiety): 10.5% against 10.3% Share of Search.
- [Status Anxiety vs Kate Spade: compare search popularity](/demand/nz/compare/kate-spade-vs-status-anxiety): 10.5% against 8.1% Share of Search.
- [Saben vs Kate Spade: compare search popularity](/demand/nz/compare/kate-spade-vs-saben): 10.3% against 8.1% Share of Search.

## How did search popularity change for New Zealand handbag brands in August 2026?

- In August 2026, Longchamp overtook Michael Kors to rank 6th among handbag brands in New Zealand, at 7.9%.
- In August 2026, Saben gained estimated Share of Search among handbag brands in New Zealand, from 8.9% to 10.3%.
- In August 2026, Status Anxiety gained estimated Share of Search among handbag brands in New Zealand, from 9.1% to 10.5%.
- In August 2026, Kate Spade gained estimated Share of Search among handbag brands in New Zealand, from 7.6% to 8.1%.
- In August 2026, Louis Vuitton lost estimated Share of Search among handbag brands in New Zealand, from 34.9% to 31.8%.
- In August 2026, Coach lost estimated Share of Search among handbag brands in New Zealand, from 23.9% to 22.7%.
- Estimated monthly branded searches for Mimco in New Zealand fell 10.5% over 11 measured months, from 2K to 1.8K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Louis Vuitton | 31.8% | 45.9K | -6.5% | LVMH |
| 2 | Coach | 22.7% | 32.9K | -2.4% | Tapestry |
| 3 | Status Anxiety | 10.5% | 15.2K | +18.8% | Status Anxiety |
| 4 | Saben | 10.3% | 14.9K | +19.7% | Saben |
| 5 | Kate Spade | 8.1% | 11.8K | +9.6% | Tapestry |
| 6 | Longchamp | 7.9% | 11.5K | +18.0% | Longchamp |
| 7 | Michael Kors | 7.3% | 10.6K | 0.0% | Michael Kors |
| 8 | Mimco | 1.2% | 1.8K | -0.6% | Mimco |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Louis Vuitton | 48.7K | 38.8% | 1 |
| Oct 2025 | Coach | 16.5K | 13.1% | 2 |
| Oct 2025 | Status Anxiety | 14.8K | 11.8% | 3 |
| Oct 2025 | Saben | 14.6K | 11.6% | 4 |
| Oct 2025 | Kate Spade | 10.8K | 8.6% | 5 |
| Oct 2025 | Michael Kors | 10.4K | 8.3% | 6 |
| Oct 2025 | Longchamp | 7.8K | 6.2% | 7 |
| Oct 2025 | Mimco | 2K | 1.6% | 8 |
| Nov 2025 | Louis Vuitton | 49.7K | 31.2% | 1 |
| Nov 2025 | Saben | 24.9K | 15.7% | 2 |
| Nov 2025 | Status Anxiety | 23.8K | 14.9% | 3 |
| Nov 2025 | Coach | 19.7K | 12.4% | 4 |
| Nov 2025 | Kate Spade | 15.5K | 9.8% | 5 |
| Nov 2025 | Michael Kors | 13.8K | 8.7% | 6 |
| Nov 2025 | Longchamp | 9.3K | 5.9% | 7 |
| Nov 2025 | Mimco | 2.5K | 1.5% | 8 |
| Dec 2025 | Louis Vuitton | 57.5K | 33.9% | 1 |
| Dec 2025 | Coach | 28.2K | 16.6% | 2 |
| Dec 2025 | Status Anxiety | 22.8K | 13.4% | 3 |
| Dec 2025 | Michael Kors | 16.8K | 9.9% | 4 |
| Dec 2025 | Saben | 16.5K | 9.7% | 5 |
| Dec 2025 | Kate Spade | 15.9K | 9.4% | 6 |
| Dec 2025 | Longchamp | 9.5K | 5.6% | 7 |
| Dec 2025 | Mimco | 2.5K | 1.5% | 8 |
| Jan 2026 | Louis Vuitton | 51.4K | 36.8% | 1 |
| Jan 2026 | Coach | 23.6K | 16.9% | 2 |
| Jan 2026 | Status Anxiety | 15.4K | 11% | 3 |
| Jan 2026 | Saben | 13.8K | 9.9% | 4 |
| Jan 2026 | Michael Kors | 11.7K | 8.4% | 5 |
| Jan 2026 | Kate Spade | 11.2K | 8% | 6 |
| Jan 2026 | Longchamp | 10.4K | 7.5% | 7 |
| Jan 2026 | Mimco | 2.1K | 1.5% | 8 |
| Feb 2026 | Louis Vuitton | 42.5K | 37.8% | 1 |
| Feb 2026 | Coach | 18.7K | 16.6% | 2 |
| Feb 2026 | Saben | 13.2K | 11.8% | 3 |
| Feb 2026 | Status Anxiety | 11.3K | 10% | 4 |
| Feb 2026 | Kate Spade | 9.1K | 8.1% | 5 |
| Feb 2026 | Michael Kors | 8.4K | 7.4% | 6 |
| Feb 2026 | Longchamp | 7.7K | 6.8% | 7 |
| Feb 2026 | Mimco | 1.7K | 1.5% | 8 |
| Mar 2026 | Louis Vuitton | 47K | 38.1% | 1 |
| Mar 2026 | Coach | 21K | 17.1% | 2 |
| Mar 2026 | Status Anxiety | 14.6K | 11.9% | 3 |
| Mar 2026 | Saben | 13.1K | 10.7% | 4 |
| Mar 2026 | Kate Spade | 9.2K | 7.4% | 5 |
| Mar 2026 | Michael Kors | 8.4K | 6.8% | 6 |
| Mar 2026 | Longchamp | 8.1K | 6.6% | 7 |
| Mar 2026 | Mimco | 1.7K | 1.4% | 8 |
| Apr 2026 | Louis Vuitton | 48.4K | 38.8% | 1 |
| Apr 2026 | Coach | 23.8K | 19.1% | 2 |
| Apr 2026 | Status Anxiety | 12.6K | 10.1% | 3 |
| Apr 2026 | Saben | 12K | 9.6% | 4 |
| Apr 2026 | Kate Spade | 10.3K | 8.2% | 5 |
| Apr 2026 | Michael Kors | 8.4K | 6.7% | 6 |
| Apr 2026 | Longchamp | 7.6K | 6.1% | 7 |
| Apr 2026 | Mimco | 1.8K | 1.5% | 8 |
| May 2026 | Louis Vuitton | 49.6K | 36.1% | 1 |
| May 2026 | Coach | 25.8K | 18.8% | 2 |
| May 2026 | Saben | 16.4K | 12% | 3 |
| May 2026 | Status Anxiety | 12.7K | 9.2% | 4 |
| May 2026 | Kate Spade | 12.4K | 9% | 5 |
| May 2026 | Michael Kors | 10.4K | 7.5% | 6 |
| May 2026 | Longchamp | 8.3K | 6% | 7 |
| May 2026 | Mimco | 1.9K | 1.4% | 8 |
| Jun 2026 | Louis Vuitton | 49K | 32.3% | 1 |
| Jun 2026 | Coach | 35.1K | 23.2% | 2 |
| Jun 2026 | Saben | 17.3K | 11.4% | 3 |
| Jun 2026 | Status Anxiety | 16.1K | 10.6% | 4 |
| Jun 2026 | Kate Spade | 11.6K | 7.6% | 5 |
| Jun 2026 | Michael Kors | 10.5K | 6.9% | 6 |
| Jun 2026 | Longchamp | 10.2K | 6.7% | 7 |
| Jun 2026 | Mimco | 1.9K | 1.3% | 8 |
| Jul 2026 | Louis Vuitton | 49.1K | 34.9% | 1 |
| Jul 2026 | Coach | 33.7K | 23.9% | 2 |
| Jul 2026 | Status Anxiety | 12.8K | 9.1% | 3 |
| Jul 2026 | Saben | 12.5K | 8.9% | 4 |
| Jul 2026 | Kate Spade | 10.7K | 7.6% | 5 |
| Jul 2026 | Michael Kors | 10.6K | 7.5% | 6 |
| Jul 2026 | Longchamp | 9.7K | 6.9% | 7 |
| Jul 2026 | Mimco | 1.8K | 1.3% | 8 |
| Aug 2026 | Louis Vuitton | 45.9K | 31.8% | 1 |
| Aug 2026 | Coach | 32.9K | 22.7% | 2 |
| Aug 2026 | Status Anxiety | 15.2K | 10.5% | 3 |
| Aug 2026 | Saben | 14.9K | 10.3% | 4 |
| Aug 2026 | Kate Spade | 11.8K | 8.1% | 5 |
| Aug 2026 | Longchamp | 11.5K | 7.9% | 6 |
| Aug 2026 | Michael Kors | 10.6K | 7.3% | 7 |
| Aug 2026 | Mimco | 1.8K | 1.2% | 8 |
| Sep 2026 | Coach | — | — | — |
| Sep 2026 | Kate Spade | — | — | — |
| Sep 2026 | Longchamp | — | — | — |
| Sep 2026 | Louis Vuitton | — | — | — |
| Sep 2026 | Michael Kors | — | — | — |
| Sep 2026 | Mimco | — | — | — |
| Sep 2026 | Saben | — | — | — |
| Sep 2026 | Status Anxiety | — | — | — |

## What is being compared

- **Coach**: Measured on the search terms “coach bag”, “coach cross bag”, “coach handbag”, “coach shoulder bag”, “coach tabby bag”, “coach teri shoulder bag”, “coach tote”, “coach tote bag”, “coach wallet”, “pink bag coach” and “vintage coach bags”, summed into one figure.
- **Kate Spade**: Measured on the search terms “kate spade”, “kate spade bag”, “kate spade cardholder”, “kate spade crossbody bag”, “kate spade handbag”, “kate spade near me”, “kate spade new”, “kate spade nz”, “kate spade online”, “kate spade outlet”, “kate spade perfumes”, “kate spade purses”, “kate spade tote”, “kate spade tote bag”, “kate spade wallet”, “katespade”, “katespade bag”, “katespade com”, “katespade handbag”, “katespade nz”, “katespade tote” and “katespade wallet”, summed into one figure.
- **Longchamp**: Measured on the search terms “la pliage longchamp”, “large longchamp bag”, “longchamp”, “longchamp bag”, “longchamp com”, “longchamp cross bag”, “longchamp handbag”, “longchamp le pliage”, “longchamp le pliage bag”, “longchamp le pliage large”, “longchamp le pliage original”, “longchamp le pliage tote”, “longchamp near me”, “longchamp nz”, “longchamp online”, “longchamp rucksack”, “longchamp small bag”, “longchamp tote” and “longchamp wallet”, summed into one figure.
- **Louis Vuitton**: Measured on the search terms “imagination louis vuitton”, “louis vuitton”, “louis vuitton card holder”, “louis vuitton handbag”, “louis vuitton imagination”, “louis vuitton near me”, “louis vuitton neverfull”, “louis vuitton neverfull mm”, “louis vuitton new zealand”, “louis vuitton ombre nomade”, “louis vuitton online”, “louis vuitton wallet men”, “louisvuitton”, “louisvuitton bag”, “louisvuitton handbag”, “louisvuitton nz”, “louisvuitton tote”, “louisvuitton wallet”, “lv”, “lv bag men”, “lv belt”, “lv perfume”, “lv purse”, “lv scarf”, “lv shoes” and “lv sunglasses”, summed into one figure.
- **Michael Kors**: Measured on the search terms “michael kors”, “michael kors bag”, “michael kors handbag”, “michael kors jet set tote”, “michael kors near me”, “michael kors nz”, “michael kors official site”, “michael kors outfit”, “michael kors outlet near me”, “michael kors pocketbooks”, “michael kors sale”, “michael kors usa”, “michael kors wonderlust”, “michaelkors”, “michaelkors bag”, “michaelkors ca”, “michaelkors com”, “michaelkors handbag”, “michaelkors nz”, “michaelkors outlet”, “michaelkors tote” and “michaelkors wallet”, summed into one figure.
- **Mimco**: Measured on the search terms “mimco”, “mimco bag”, “mimco co nz”, “mimco jewellery”, “mimco leather bag”, “mimco near me”, “mimco nz”, “mimco online”, “mimco purse”, “mimco shoes”, “mimco tote” and “mimco wallet”, summed into one figure.
- **Saben**: Measured on the search terms “saben”, “saben bag”, “saben beatrice”, “saben big sis tilly”, “saben briefcase”, “saben co nz”, “saben coco”, “saben delilah wallet”, “saben frankie”, “saben matilda”, “saben near me”, “saben nikko”, “saben nz”, “saben odile”, “saben outlet”, “saben parker”, “saben parker briefcase”, “saben rebe”, “saben roma”, “saben sam wallet”, “saben tilly”, “saben tilly big sis”, “saben tilly crossbody”, “saben tote”, “saben wallet” and “saben winona”, summed into one figure.
- **Status Anxiety**: Measured on the search terms “purse status anxiety”, “status anxiety”, “status anxiety bag”, “status anxiety bag sale”, “status anxiety belt”, “status anxiety card holder”, “status anxiety crossbody bag”, “status anxiety force of being”, “status anxiety force of being bag”, “status anxiety last mountains bag”, “status anxiety leather bag”, “status anxiety mens wallet”, “status anxiety nappy bag”, “status anxiety near me”, “status anxiety nz”, “status anxiety plunder”, “status anxiety plunder bag”, “status anxiety purse”, “status anxiety sale”, “status anxiety shoulder bag”, “status anxiety sunglasses”, “status anxiety tote”, “status anxiety tote bag”, “status anxiety wallet”, “statusanxiety”, “statusanxiety com au” and “statusanxiety nz”, summed into one figure.

- [Coach](/demand/nz/brands/coach)
- [Kate Spade](/demand/nz/brands/kate-spade)
- [Longchamp](/demand/nz/brands/longchamp)
- [Louis Vuitton](/demand/nz/brands/louis-vuitton)
- [Michael Kors](/demand/nz/brands/michael-kors)
- [Mimco](/demand/nz/brands/mimco)
- [Saben](/demand/nz/brands/saben)
- [Status Anxiety](/demand/nz/brands/status-anxiety)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among handbag brands in New Zealand?

In August 2026, Louis Vuitton was the most searched among handbag brands in New Zealand, with an estimated 45.9K branded searches and 31.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "Handbag brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-handbag-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-handbag-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.