--- title: "Diptyque vs Jo Malone: Which is searched more in New Zealand?" description: "Is Diptyque or Jo Malone more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hand soap brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-hand-soap-brands/compare/diptyque-vs-jo-malone" publisher: "Brandwave" --- # Diptyque vs Jo Malone: Which is searched more in New Zealand? Is Diptyque or Jo Malone more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hand soap brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Diptyque and Jo Malone - **Competitive set**: Hand soap brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Diptyque Share of Search**: 14.8% - **Jo Malone Share of Search**: 19.3% ## Is Diptyque or Jo Malone more popular in search? - In September 2026, Jo Malone had more branded searches than Diptyque among hand soap brands in New Zealand. Jo Malone had about 5,280 branded searches, while Diptyque had 4,030. Jo Malone made up 19.3% of all hand soap brand searches we track, and Diptyque accounted for 14.8%. - The lead changed hands 2 times in the 12 months ending September 2026: Diptyque took it in June 2026, Jo Malone took it in July 2026. - Across the 12 months ending September 2026, Diptyque’s share of searches among hand soap brands in New Zealand moved from 12.7% to 14.8%, and its estimated monthly branded searches moved from 3.3K to 4K. - Across the 12 months ending September 2026, Jo Malone’s share of searches among hand soap brands in New Zealand moved from 17% to 19.3%, and its estimated monthly branded searches moved from 4.4K to 5.3K. ## Top hand soap brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Diptyque nor Jo Malone showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ecostore | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Essano | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Aesop | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Only Good | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Jo Malone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Diptyque | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | L'Occitane | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dove | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hand soap brands - Asked ChatGPT "Which hand soap brand should I buy in New Zealand?": 1. ecostore, 2. Essano - Asked ChatGPT "What are the best hand soap brands in New Zealand?": 1. ecostore, 2. Aesop, 3. Only Good, 4. Essano - Asked ChatGPT "What's the best hand soap brand in New Zealand for everyday washing?": 1. ecostore, 2. Essano, 3. Aesop - Searched Google, AI Overview "hand soap nz": 1. ecostore, 2. Only Good - Searched Google, AI Overview "luxury hand soap": 1. Aesop Not named in any answer: Jo Malone, Diptyque, L'Occitane and Dove. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand hand soap brands in September 2026? - In September 2026, Jo Malone gained share of searches among hand soap brands in New Zealand, from 16% to 19.3%. - In September 2026, Diptyque lost share of searches among hand soap brands in New Zealand, from 15.4% to 14.8%. ## Month by month | Month | Diptyque estimated searches | Diptyque Share of Search | Diptyque rank | Jo Malone estimated searches | Jo Malone Share of Search | Jo Malone rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.3K | 12.7% | 4 | 4.4K | 17% | 3 | | Nov 2025 | 3.9K | 8.6% | 4 | 6K | 13.3% | 3 | | Dec 2025 | 4.2K | 10.6% | 4 | 7.5K | 18.9% | 3 | | Jan 2026 | 3.1K | 13.3% | 4 | 3.7K | 15.5% | 3 | | Feb 2026 | 2.8K | 13.5% | 4 | 3.4K | 16.3% | 2 | | Mar 2026 | 2.9K | 12.2% | 4 | 4.3K | 18.1% | 2 | | Apr 2026 | 3.5K | 15.4% | 4 | 4.1K | 17.9% | 2 | | May 2026 | 3.5K | 12.6% | 5 | 4.3K | 15.7% | 3 | | Jun 2026 | 3.4K | 13.4% | 3 | 3.4K | 13.2% | 4 | | Jul 2026 | 3.7K | 14.5% | 4 | 4.2K | 16.4% | 2 | | Aug 2026 | 4.1K | 15.4% | 3 | 4.3K | 16% | 2 | | Sep 2026 | 4K | 14.8% | 3 | 5.3K | 19.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Diptyque’s and Jo Malone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Diptyque**: Measured on the search terms “diptyque”, “diptyque do son”, “diptyque eau duelle”, “diptyque leau papier”, “diptyque orpheon”, “diptyque perfume”, “diptyque philosykos”, “diptyque philosykos parfum”, “diptyque solid perfume”, “diptyque tam dao” and “orpheon diptyque”, summed into one figure. - **Jo Malone**: Measured on the search terms “jo malone london”, “jo malone scents” and “jomalone”, summed into one figure. - [Diptyque profile](/demand/nz/brands/diptyque) - [Jo Malone profile](/demand/nz/brands/jo-malone) - [All hand soap brands in New Zealand](/demand/nz/categories/nz-hand-soap-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Diptyque or Jo Malone more popular in search? In September 2026, Jo Malone had more branded searches than Diptyque among hand soap brands in New Zealand. Jo Malone had about 5,280 branded searches, while Diptyque had 4,030. Jo Malone made up 19.3% of all hand soap brand searches we track, and Diptyque accounted for 14.8%. ## Cite this page Brandwave. "Diptyque vs Jo Malone: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-hand-soap-brands/compare/diptyque-vs-jo-malone This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hand-soap-brands/compare/diptyque-vs-jo-malone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.