---
title: "Hand soap brands in New Zealand: Which are searched most?"
description: "Compare the hand soap brands people buy. Share of Search among Aesop, Jo Malone, Diptyque, L'Occitane, Essano, ecostore, Dove and Only Good, the hand soap brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-hand-soap-brands"
publisher: "Brandwave"
---

# Hand soap brands in New Zealand: Which are searched most?

Compare the hand soap brands people buy. Share of Search among Aesop, Jo Malone, Diptyque, L'Occitane, Essano, ecostore, Dove and Only Good, the hand soap brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hand soap brands
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Aesop, 31.4%

## Which brand is most popular in search among hand soap brands in New Zealand?

- In September 2026, Aesop was the most searched among hand soap brands in New Zealand, with an estimated 8.6K branded searches, 31.4% of all searches for the eight we track.
- Jo Malone is in 2nd place, 12.1 percentage points behind at 19.3%.
- Across the 12 months ending September 2026, Aesop’s share of searches among hand soap brands in New Zealand decreased from 32.1% to 31.4%.
- Across the 12 months ending September 2026, Jo Malone’s share of searches among hand soap brands in New Zealand increased from 17% to 19.3%.
- Across the 12 months ending September 2026, Diptyque’s share of searches among hand soap brands in New Zealand increased from 12.7% to 14.8%.
- Across the 12 months ending September 2026, L'Occitane’s share of searches among hand soap brands in New Zealand decreased from 17.5% to 13.6%.
- Across the 12 months ending September 2026, Essano’s share of searches among hand soap brands in New Zealand increased from 8.2% to 9.1%.
- Across the 12 months ending September 2026, ecostore’s share of searches among hand soap brands in New Zealand decreased from 9% to 8.2%.
- Across the 12 months ending September 2026, Aesop’s share of searches among hand soap brands in New Zealand peaked at 46.8% in November 2025 and was lowest at 29.8% in April 2026.
- Across the 12 months ending September 2026, Jo Malone’s share of searches among hand soap brands in New Zealand peaked at 19.3% in September 2026 and was lowest at 13.2% in June 2026.
- Across the 12 months ending September 2026, Diptyque’s share of searches among hand soap brands in New Zealand peaked at 15.4% in August 2026 and was lowest at 8.6% in November 2025.
- Across the 12 months ending September 2026, L'Occitane’s share of searches among hand soap brands in New Zealand peaked at 25.3% in December 2025 and was lowest at 13.6% in September 2026.
- Across the 12 months ending September 2026, Essano’s share of searches among hand soap brands in New Zealand peaked at 13.2% in May 2026 and was lowest at 4.7% in November 2025.
- Across the 12 months ending September 2026, ecostore’s share of searches among hand soap brands in New Zealand peaked at 11.3% in February 2026 and was lowest at 5.8% in December 2025.
- Across the 12 months ending September 2026, Dove’s share of searches among hand soap brands in New Zealand peaked at 3.1% in August 2026 and was lowest at 1.5% in November 2025.
- Across the 12 months ending September 2026, Jo Malone rose from 3rd to 2nd among hand soap brands in New Zealand.
- Across the 12 months ending September 2026, Diptyque rose from 4th to 3rd among hand soap brands in New Zealand.
- Across the 12 months ending September 2026, L'Occitane fell from 2nd to 4th among hand soap brands in New Zealand.
- Across the 12 months ending September 2026, Essano rose from 6th to 5th among hand soap brands in New Zealand.
- Across the 12 months ending September 2026, ecostore fell from 5th to 6th among hand soap brands in New Zealand.
- Across the 12 months ending September 2026, Dove and Only Good held steady: their share of searches among hand soap brands in New Zealand each moved less than 0.5 percentage points.

## Top hand soap brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, ecostore was mentioned most often, in four of the five answers. ecostore was recommended most often, coming first in all four answers that gave a list. Essano was second, and Aesop was third. Jo Malone, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| ecostore | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Essano | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Aesop | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Only Good | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Jo Malone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Diptyque | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| L'Occitane | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Dove | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about hand soap brands

- Asked ChatGPT "Which hand soap brand should I buy in New Zealand?": 1. ecostore, 2. Essano
- Asked ChatGPT "What are the best hand soap brands in New Zealand?": 1. ecostore, 2. Aesop, 3. Only Good, 4. Essano
- Asked ChatGPT "What's the best hand soap brand in New Zealand for everyday washing?": 1. ecostore, 2. Essano, 3. Aesop
- Searched Google, AI Overview "hand soap nz": 1. ecostore, 2. Only Good
- Searched Google, AI Overview "luxury hand soap": 1. Aesop

Not named in any answer: Jo Malone, Diptyque, L'Occitane and Dove.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Aesop vs Jo Malone: compare search popularity](/demand/nz/compare/aesop-vs-jo-malone): 31.4% against 19.3% Share of Search.
- [Aesop vs Diptyque: compare search popularity](/demand/nz/compare/aesop-vs-diptyque): 31.4% against 14.8% Share of Search.
- [Aesop vs L'Occitane: compare search popularity](/demand/nz/compare/aesop-vs-loccitane): 31.4% against 13.6% Share of Search.
- [Aesop vs Essano: compare search popularity](/demand/nz/compare/aesop-vs-essano): 31.4% against 9.1% Share of Search.
- [Jo Malone vs Diptyque: compare search popularity](/demand/nz/compare/diptyque-vs-jo-malone): 19.3% against 14.8% Share of Search.
- [Jo Malone vs L'Occitane: compare search popularity](/demand/nz/compare/jo-malone-vs-loccitane): 19.3% against 13.6% Share of Search.
- [Jo Malone vs Essano: compare search popularity](/demand/nz/compare/essano-vs-jo-malone): 19.3% against 9.1% Share of Search.
- [Diptyque vs L'Occitane: compare search popularity](/demand/nz/compare/diptyque-vs-loccitane): 14.8% against 13.6% Share of Search.
- [Diptyque vs Essano: compare search popularity](/demand/nz/compare/diptyque-vs-essano): 14.8% against 9.1% Share of Search.
- [L'Occitane vs Essano: compare search popularity](/demand/nz/compare/essano-vs-loccitane): 13.6% against 9.1% Share of Search.

## How did search popularity change for New Zealand hand soap brands in September 2026?

- In September 2026, Jo Malone gained share of searches among hand soap brands in New Zealand, from 16% to 19.3%.
- In September 2026, ecostore lost share of searches among hand soap brands in New Zealand, from 9.3% to 8.2%.
- In September 2026, Aesop lost share of searches among hand soap brands in New Zealand, from 32.3% to 31.4%.
- In September 2026, Diptyque lost share of searches among hand soap brands in New Zealand, from 15.4% to 14.8%.
- L'Occitane’s share of searches among hand soap brands in New Zealand has lost ground for 3 months in a row, from 17.8% to 13.6% in September 2026.
- Estimated monthly branded searches for Essano in New Zealand rose 16.9% over 12 measured months, from 2.1K to 2.5K in September 2026.
- Estimated monthly branded searches for Dove in New Zealand rose 15.1% over 12 measured months, from 730 to 840 in September 2026.
- Estimated monthly branded searches for Only Good in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Aesop | 31.4% | 8.6K | -1.2% | Aesop |
| 2 | Jo Malone | 19.3% | 5.3K | +23.1% | Jo Malone |
| 3 | Diptyque | 14.8% | 4K | -2.7% | Diptyque |
| 4 | L'Occitane | 13.6% | 3.7K | -0.8% | L'Occitane |
| 5 | Essano | 9.1% | 2.5K | -1.6% | Essano |
| 6 | ecostore | 8.2% | 2.2K | -10.0% | ecostore |
| 7 | Dove | 3.1% | 840 | +1.2% | Unilever |
| 8 | Only Good | 0.51% | 140 | 0.0% | Only Good |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Aesop | 8.3K | 32.1% | 1 |
| Oct 2025 | L'Occitane | 4.5K | 17.5% | 2 |
| Oct 2025 | Jo Malone | 4.4K | 17% | 3 |
| Oct 2025 | Diptyque | 3.3K | 12.7% | 4 |
| Oct 2025 | ecostore | 2.3K | 9% | 5 |
| Oct 2025 | Essano | 2.1K | 8.2% | 6 |
| Oct 2025 | Dove | 730 | 2.8% | 7 |
| Oct 2025 | Only Good | 170 | 0.66% | 8 |
| Nov 2025 | Aesop | 20.9K | 46.8% | 1 |
| Nov 2025 | L'Occitane | 8.2K | 18.3% | 2 |
| Nov 2025 | Jo Malone | 6K | 13.3% | 3 |
| Nov 2025 | Diptyque | 3.9K | 8.6% | 4 |
| Nov 2025 | ecostore | 2.9K | 6.4% | 5 |
| Nov 2025 | Essano | 2.1K | 4.7% | 6 |
| Nov 2025 | Dove | 650 | 1.5% | 7 |
| Nov 2025 | Only Good | 170 | 0.38% | 8 |
| Dec 2025 | Aesop | 12.8K | 32.2% | 1 |
| Dec 2025 | L'Occitane | 10K | 25.3% | 2 |
| Dec 2025 | Jo Malone | 7.5K | 18.9% | 3 |
| Dec 2025 | Diptyque | 4.2K | 10.6% | 4 |
| Dec 2025 | ecostore | 2.3K | 5.8% | 5 |
| Dec 2025 | Essano | 2.2K | 5.4% | 6 |
| Dec 2025 | Dove | 610 | 1.5% | 7 |
| Dec 2025 | Only Good | 110 | 0.28% | 8 |
| Jan 2026 | Aesop | 7.1K | 29.9% | 1 |
| Jan 2026 | L'Occitane | 4.5K | 18.9% | 2 |
| Jan 2026 | Jo Malone | 3.7K | 15.5% | 3 |
| Jan 2026 | Diptyque | 3.1K | 13.3% | 4 |
| Jan 2026 | ecostore | 2.4K | 10.3% | 5 |
| Jan 2026 | Essano | 2.2K | 9.2% | 6 |
| Jan 2026 | Dove | 530 | 2.2% | 7 |
| Jan 2026 | Only Good | 140 | 0.59% | 8 |
| Feb 2026 | Aesop | 6.9K | 33.2% | 1 |
| Feb 2026 | Jo Malone | 3.4K | 16.3% | 2 |
| Feb 2026 | L'Occitane | 3K | 14.3% | 3 |
| Feb 2026 | Diptyque | 2.8K | 13.5% | 4 |
| Feb 2026 | ecostore | 2.4K | 11.3% | 5 |
| Feb 2026 | Essano | 1.8K | 8.6% | 6 |
| Feb 2026 | Dove | 460 | 2.2% | 7 |
| Feb 2026 | Only Good | 140 | 0.67% | 8 |
| Mar 2026 | Aesop | 8.2K | 34.4% | 1 |
| Mar 2026 | Jo Malone | 4.3K | 18.1% | 2 |
| Mar 2026 | L'Occitane | 3.7K | 15.5% | 3 |
| Mar 2026 | Diptyque | 2.9K | 12.2% | 4 |
| Mar 2026 | ecostore | 2.3K | 9.8% | 5 |
| Mar 2026 | Essano | 1.8K | 7.5% | 6 |
| Mar 2026 | Dove | 480 | 2% | 7 |
| Mar 2026 | Only Good | 110 | 0.46% | 8 |
| Apr 2026 | Aesop | 6.9K | 29.8% | 1 |
| Apr 2026 | Jo Malone | 4.1K | 17.9% | 2 |
| Apr 2026 | L'Occitane | 3.7K | 16.1% | 3 |
| Apr 2026 | Diptyque | 3.5K | 15.4% | 4 |
| Apr 2026 | ecostore | 2.4K | 10.2% | 5 |
| Apr 2026 | Essano | 1.9K | 8.1% | 6 |
| Apr 2026 | Dove | 500 | 2.2% | 7 |
| Apr 2026 | Only Good | 110 | 0.48% | 8 |
| May 2026 | Aesop | 8.4K | 30.9% | 1 |
| May 2026 | L'Occitane | 4.5K | 16.4% | 2 |
| May 2026 | Jo Malone | 4.3K | 15.7% | 3 |
| May 2026 | Essano | 3.6K | 13.2% | 4 |
| May 2026 | Diptyque | 3.5K | 12.6% | 5 |
| May 2026 | ecostore | 2.4K | 8.7% | 6 |
| May 2026 | Dove | 530 | 1.9% | 7 |
| May 2026 | Only Good | 140 | 0.51% | 8 |
| Jun 2026 | Aesop | 8.6K | 33.5% | 1 |
| Jun 2026 | L'Occitane | 4.5K | 17.8% | 2 |
| Jun 2026 | Diptyque | 3.4K | 13.4% | 3 |
| Jun 2026 | Jo Malone | 3.4K | 13.2% | 4 |
| Jun 2026 | ecostore | 2.4K | 9.3% | 5 |
| Jun 2026 | Essano | 2.4K | 9.2% | 6 |
| Jun 2026 | Dove | 750 | 2.9% | 7 |
| Jun 2026 | Only Good | 140 | 0.55% | 8 |
| Jul 2026 | Aesop | 8.6K | 33.6% | 1 |
| Jul 2026 | Jo Malone | 4.2K | 16.4% | 2 |
| Jul 2026 | L'Occitane | 3.8K | 14.7% | 3 |
| Jul 2026 | Diptyque | 3.7K | 14.5% | 4 |
| Jul 2026 | Essano | 2.3K | 9% | 5 |
| Jul 2026 | ecostore | 2.2K | 8.6% | 6 |
| Jul 2026 | Dove | 680 | 2.7% | 7 |
| Jul 2026 | Only Good | 140 | 0.55% | 8 |
| Aug 2026 | Aesop | 8.7K | 32.3% | 1 |
| Aug 2026 | Jo Malone | 4.3K | 16% | 2 |
| Aug 2026 | Diptyque | 4.1K | 15.4% | 3 |
| Aug 2026 | L'Occitane | 3.7K | 13.9% | 4 |
| Aug 2026 | Essano | 2.5K | 9.4% | 5 |
| Aug 2026 | ecostore | 2.5K | 9.3% | 6 |
| Aug 2026 | Dove | 830 | 3.1% | 7 |
| Aug 2026 | Only Good | 140 | 0.52% | 8 |
| Sep 2026 | Aesop | 8.6K | 31.4% | 1 |
| Sep 2026 | Jo Malone | 5.3K | 19.3% | 2 |
| Sep 2026 | Diptyque | 4K | 14.8% | 3 |
| Sep 2026 | L'Occitane | 3.7K | 13.6% | 4 |
| Sep 2026 | Essano | 2.5K | 9.1% | 5 |
| Sep 2026 | ecostore | 2.2K | 8.2% | 6 |
| Sep 2026 | Dove | 840 | 3.1% | 7 |
| Sep 2026 | Only Good | 140 | 0.51% | 8 |

## What is being compared

- **Aesop**: Measured on the search terms “aesop”, “aesop animal”, “aesop aromatique”, “aesop body wash”, “aesop deo”, “aesop gift set”, “aesop hand wash”, “aesop handbalm”, “aesop high street”, “aesop hwyl”, “aesop incense”, “aesop lip balm”, “aesop marrakech”, “aesop parfum”, “aesop room spray”, “aesop sale”, “aesop skincare” and “aesop tacit”, summed into one figure.
- **Diptyque**: Measured on the search terms “diptyque”, “diptyque do son”, “diptyque eau duelle”, “diptyque leau papier”, “diptyque orpheon”, “diptyque perfume”, “diptyque philosykos”, “diptyque philosykos parfum”, “diptyque solid perfume”, “diptyque tam dao” and “orpheon diptyque”, summed into one figure.
- **Dove**: Measured on the search terms “dove rollon”, “dove scrub”, “dove tanning lotion” and “dove vanilla”, summed into one figure.
- **ecostore**: Measured on the search terms “eco store”, “ecostore”, “ecostore nappy balm”, “ecostore refill”, “ecostore rinse aid”, “ecostore ultra power”, “ecostore ultra sensitive”, “ecostore wool wash” and “the ecostore”, summed into one figure.
- **Essano**: Measured on the search terms “essano”, “essano cleanser”, “essano eye cream”, “essano night cream”, “essano rosehip oil” and “essano serum”, summed into one figure.
- **Jo Malone**: Measured on the search terms “jo malone london”, “jo malone scents” and “jomalone”, summed into one figure.
- **L'Occitane**: Measured on the search terms “balm l occitane”, “l occitane”, “l occitane oil” and “loccitane”, summed into one figure.
- **Only Good**: Measured on the search term “only good”.

- [Aesop](/demand/nz/brands/aesop)
- [Diptyque](/demand/nz/brands/diptyque)
- [Dove](/demand/nz/brands/dove)
- [ecostore](/demand/nz/brands/ecostore)
- [Essano](/demand/nz/brands/essano)
- [Jo Malone](/demand/nz/brands/jo-malone)
- [L'Occitane](/demand/nz/brands/loccitane)
- [Only Good](/demand/nz/brands/only-good)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hand soap brands in New Zealand?

In September 2026, Aesop was the most searched among hand soap brands in New Zealand, with an estimated 8.6K branded searches, 31.4% of all searches for the eight we track.

## Cite this page

Brandwave. "Hand soap brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-hand-soap-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hand-soap-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.