--- title: "Ryobi vs Stanley: Which is searched more in New Zealand?" description: "Is Ryobi or Stanley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hand planer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-hand-planer-brands/compare/ryobi-vs-stanley-tools" publisher: "Brandwave" --- # Ryobi vs Stanley: Which is searched more in New Zealand? Is Ryobi or Stanley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hand planer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ryobi and Stanley - **Competitive set**: Hand planer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ryobi Share of Search**: 40.3% - **Stanley Share of Search**: 0.54% ## Is Ryobi or Stanley more popular in search? - In September 2026, Ryobi had more branded searches than Stanley among hand planer brands in New Zealand. Ryobi had about 8,200 branded searches, while Stanley had 110. Ryobi made up 40.3% of all hand planer brand searches we track, and Stanley accounted for 0.54%. - Ryobi was ahead of Stanley in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ryobi’s share of searches among hand planer brands in New Zealand moved from 41.2% to 40.3%, and its estimated monthly branded searches moved from 6.7K to 8.2K. - Across the 12 months ending September 2026, Stanley’s share of searches among hand planer brands in New Zealand moved from 0.68% to 0.54%, and its estimated monthly branded searches held steady at 110. ## Top hand planer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stanley appeared in all five answers. Ryobi was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stanley was listed before Ryobi in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stanley | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Veritas | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Lie-Nielsen | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Makita | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Festool | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Ryobi | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about hand planer brands - Asked ChatGPT "Which hand planer brand should I buy in New Zealand?": 1. Stanley, 2. Lie-Nielsen, 3. Makita, 4. Ryobi - Asked ChatGPT "What are the best hand planer brands in New Zealand?": 1. Veritas, 2. Stanley, 3. Lie-Nielsen - Asked ChatGPT "What's the best hand planer brand in New Zealand for woodworking projects?": 1. Veritas, 2. Lie-Nielsen, 3. Stanley - Searched Google, AI Overview "hand planer nz": 1. Stanley, 2. Veritas - Searched Google, AI Overview "wood planer nz": 1. Stanley, 2. Makita, 3. Festool Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand hand planer brands in September 2026? - In September 2026, Ryobi lost share of searches among hand planer brands in New Zealand, from 41.2% to 40.3%. ## Month by month | Month | Ryobi estimated searches | Ryobi Share of Search | Ryobi rank | Stanley estimated searches | Stanley Share of Search | Stanley rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.7K | 41.2% | 2 | 110 | 0.68% | 4 | | Nov 2025 | 10.4K | 53.1% | 1 | 90 | 0.46% | 4 | | Dec 2025 | 10.4K | 54% | 1 | 110 | 0.57% | 4 | | Jan 2026 | 8K | 47.3% | 1 | 120 | 0.71% | 4 | | Feb 2026 | 6.6K | 41.3% | 2 | 90 | 0.56% | 4 | | Mar 2026 | 7.9K | 45% | 1 | 90 | 0.51% | 4 | | Apr 2026 | 6.7K | 42.5% | 2 | 120 | 0.76% | 4 | | May 2026 | 5.7K | 37.4% | 2 | 120 | 0.79% | 4 | | Jun 2026 | 5.9K | 36.9% | 2 | 140 | 0.88% | 4 | | Jul 2026 | 5.5K | 35.5% | 2 | 170 | 1.1% | 4 | | Aug 2026 | 6.9K | 41.2% | 2 | 140 | 0.84% | 4 | | Sep 2026 | 8.2K | 40.3% | 2 | 110 | 0.54% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Ryobi’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ryobi**: Measured on the search terms “ryobi”, “ryobi hand blower” and “ryobi tool”, summed into one figure. - **Stanley**: Measured on the search terms “stanley hand plane” and “stanley plane”, summed into one figure. - [Ryobi profile](/demand/nz/brands/ryobi) - [Stanley profile](/demand/nz/brands/stanley-tools) - [All hand planer brands in New Zealand](/demand/nz/categories/nz-hand-planer-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ryobi or Stanley more popular in search? In September 2026, Ryobi had more branded searches than Stanley among hand planer brands in New Zealand. Ryobi had about 8,200 branded searches, while Stanley had 110. Ryobi made up 40.3% of all hand planer brand searches we track, and Stanley accounted for 0.54%. ## Cite this page Brandwave. "Ryobi vs Stanley: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-hand-planer-brands/compare/ryobi-vs-stanley-tools This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hand-planer-brands/compare/ryobi-vs-stanley-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.