---
title: "Hand planer brands in New Zealand: Which are searched most?"
description: "Compare the hand planer brands people buy. Share of Search among Makita, Ryobi, Festool, Stanley, Lie-Nielsen and Veritas, the hand planer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-hand-planer-brands"
publisher: "Brandwave"
---

# Hand planer brands in New Zealand: Which are searched most?

Compare the hand planer brands people buy. Share of Search among Makita, Ryobi, Festool, Stanley, Lie-Nielsen and Veritas, the hand planer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hand planer brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Makita, 44.1%

## Which brand is most popular in search among hand planer brands in New Zealand?

- In September 2026, Makita was the most searched among hand planer brands in New Zealand, with an estimated 9K branded searches, 44.1% of all searches for the six we track.
- Ryobi is in 2nd place, 3.8 percentage points behind at 40.3%.
- Across the 12 months ending September 2026, Ryobi’s share of searches among hand planer brands in New Zealand decreased from 41.2% to 40.3%.
- Across the 12 months ending September 2026, Festool’s share of searches among hand planer brands in New Zealand increased from 13.3% to 14.7%.
- Across the 12 months ending September 2026, Makita’s share of searches among hand planer brands in New Zealand peaked at 47.1% in May 2026 and was lowest at 36.1% in November 2025.
- Across the 12 months ending September 2026, Ryobi’s share of searches among hand planer brands in New Zealand peaked at 54% in December 2025 and was lowest at 35.5% in July 2026.
- Across the 12 months ending September 2026, Festool’s share of searches among hand planer brands in New Zealand peaked at 15.9% in July 2026 and was lowest at 8.3% in December 2025.
- Across the 12 months ending September 2026, Makita, Stanley, Lie-Nielsen and Veritas held steady: their share of searches among hand planer brands in New Zealand each moved less than 0.5 percentage points.

## Top hand planer brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Stanley appeared every time. Stanley was recommended most often, coming first in three out of five answers. Veritas was second, and Lie-Nielsen was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Stanley | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Veritas | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Lie-Nielsen | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Makita | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Festool | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ryobi | 6th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about hand planer brands

- Asked ChatGPT "Which hand planer brand should I buy in New Zealand?": 1. Stanley, 2. Lie-Nielsen, 3. Makita, 4. Ryobi
- Asked ChatGPT "What are the best hand planer brands in New Zealand?": 1. Veritas, 2. Stanley, 3. Lie-Nielsen
- Asked ChatGPT "What's the best hand planer brand in New Zealand for woodworking projects?": 1. Veritas, 2. Lie-Nielsen, 3. Stanley
- Searched Google, AI Overview "hand planer nz": 1. Stanley, 2. Veritas
- Searched Google, AI Overview "wood planer nz": 1. Stanley, 2. Makita, 3. Festool

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Makita vs Ryobi: compare search popularity](/demand/nz/compare/makita-vs-ryobi): 44.1% against 40.3% Share of Search.
- [Makita vs Festool: compare search popularity](/demand/nz/compare/festool-vs-makita): 44.1% against 14.7% Share of Search.
- [Ryobi vs Festool: compare search popularity](/demand/nz/compare/festool-vs-ryobi): 40.3% against 14.7% Share of Search.

## How did search popularity change for New Zealand hand planer brands in September 2026?

- In September 2026, Festool gained share of searches among hand planer brands in New Zealand, from 13.4% to 14.7%.
- In September 2026, Ryobi lost share of searches among hand planer brands in New Zealand, from 41.2% to 40.3%.
- Estimated monthly branded searches for Makita in New Zealand rose 24.9% over 12 measured months, from 7.2K to 9K in September 2026.
- Estimated monthly branded searches for Lie-Nielsen in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Makita | 44.1% | 9K | +22.7% | Makita |
| 2 | Ryobi | 40.3% | 8.2K | +19.4% | Ryobi |
| 3 | Festool | 14.7% | 3K | +33.9% | Festool |
| 4 | Stanley | 0.54% | 110 | -21.4% | Stanley |
| 5 | Lie-Nielsen | 0.25% | 50 | -28.6% | Lie-Nielsen |
| 6 | Veritas | 0.15% | 30 | 0.0% | Veritas |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Makita | 7.2K | 44.2% | 1 |
| Oct 2025 | Ryobi | 6.7K | 41.2% | 2 |
| Oct 2025 | Festool | 2.2K | 13.3% | 3 |
| Oct 2025 | Stanley | 110 | 0.68% | 4 |
| Oct 2025 | Lie-Nielsen | 70 | 0.43% | 5 |
| Oct 2025 | Veritas | 30 | 0.18% | 6 |
| Nov 2025 | Ryobi | 10.4K | 53.1% | 1 |
| Nov 2025 | Makita | 7.1K | 36.1% | 2 |
| Nov 2025 | Festool | 1.9K | 9.9% | 3 |
| Nov 2025 | Stanley | 90 | 0.46% | 4 |
| Nov 2025 | Lie-Nielsen | 70 | 0.36% | 5 |
| Nov 2025 | Veritas | 20 | 0.1% | 6 |
| Dec 2025 | Ryobi | 10.4K | 54% | 1 |
| Dec 2025 | Makita | 7.1K | 36.7% | 2 |
| Dec 2025 | Festool | 1.6K | 8.3% | 3 |
| Dec 2025 | Stanley | 110 | 0.57% | 4 |
| Dec 2025 | Lie-Nielsen | 70 | 0.36% | 5 |
| Dec 2025 | Veritas | 20 | 0.1% | 6 |
| Jan 2026 | Ryobi | 8K | 47.3% | 1 |
| Jan 2026 | Makita | 7.1K | 41.7% | 2 |
| Jan 2026 | Festool | 1.6K | 9.6% | 3 |
| Jan 2026 | Stanley | 120 | 0.71% | 4 |
| Jan 2026 | Lie-Nielsen | 90 | 0.53% | 5 |
| Jan 2026 | Veritas | 20 | 0.12% | 6 |
| Feb 2026 | Makita | 7.2K | 45.1% | 1 |
| Feb 2026 | Ryobi | 6.6K | 41.3% | 2 |
| Feb 2026 | Festool | 2K | 12.4% | 3 |
| Feb 2026 | Stanley | 90 | 0.56% | 4 |
| Feb 2026 | Lie-Nielsen | 70 | 0.44% | 5 |
| Feb 2026 | Veritas | 30 | 0.19% | 6 |
| Mar 2026 | Ryobi | 7.9K | 45% | 1 |
| Mar 2026 | Makita | 7.2K | 40.9% | 2 |
| Mar 2026 | Festool | 2.3K | 13% | 3 |
| Mar 2026 | Stanley | 90 | 0.51% | 4 |
| Mar 2026 | Lie-Nielsen | 50 | 0.28% | 5 |
| Mar 2026 | Veritas | 40 | 0.23% | 6 |
| Apr 2026 | Makita | 7.1K | 44.8% | 1 |
| Apr 2026 | Ryobi | 6.7K | 42.5% | 2 |
| Apr 2026 | Festool | 1.8K | 11.3% | 3 |
| Apr 2026 | Stanley | 120 | 0.76% | 4 |
| Apr 2026 | Lie-Nielsen | 70 | 0.44% | 5 |
| Apr 2026 | Veritas | 30 | 0.19% | 6 |
| May 2026 | Makita | 7.2K | 47.1% | 1 |
| May 2026 | Ryobi | 5.7K | 37.4% | 2 |
| May 2026 | Festool | 2.2K | 14.3% | 3 |
| May 2026 | Stanley | 120 | 0.79% | 4 |
| May 2026 | Lie-Nielsen | 50 | 0.33% | 5 |
| May 2026 | Veritas | 30 | 0.2% | 6 |
| Jun 2026 | Makita | 7.3K | 46.1% | 1 |
| Jun 2026 | Ryobi | 5.9K | 36.9% | 2 |
| Jun 2026 | Festool | 2.4K | 15.4% | 3 |
| Jun 2026 | Stanley | 140 | 0.88% | 4 |
| Jun 2026 | Lie-Nielsen | 90 | 0.57% | 5 |
| Jun 2026 | Veritas | 30 | 0.19% | 6 |
| Jul 2026 | Makita | 7.2K | 46.7% | 1 |
| Jul 2026 | Ryobi | 5.5K | 35.5% | 2 |
| Jul 2026 | Festool | 2.5K | 15.9% | 3 |
| Jul 2026 | Stanley | 170 | 1.1% | 4 |
| Jul 2026 | Lie-Nielsen | 90 | 0.58% | 5 |
| Jul 2026 | Veritas | 30 | 0.19% | 6 |
| Aug 2026 | Makita | 7.3K | 43.9% | 1 |
| Aug 2026 | Ryobi | 6.9K | 41.2% | 2 |
| Aug 2026 | Festool | 2.2K | 13.4% | 3 |
| Aug 2026 | Stanley | 140 | 0.84% | 4 |
| Aug 2026 | Lie-Nielsen | 70 | 0.42% | 5 |
| Aug 2026 | Veritas | 30 | 0.18% | 6 |
| Sep 2026 | Makita | 9K | 44.1% | 1 |
| Sep 2026 | Ryobi | 8.2K | 40.3% | 2 |
| Sep 2026 | Festool | 3K | 14.7% | 3 |
| Sep 2026 | Stanley | 110 | 0.54% | 4 |
| Sep 2026 | Lie-Nielsen | 50 | 0.25% | 5 |
| Sep 2026 | Veritas | 30 | 0.15% | 6 |

## What is being compared

- **Festool**: Measured on the search terms “festool”, “festool chop saw”, “festool domino”, “festool orbital sander”, “festool planer”, “festool plunge saw”, “festool router”, “festool sander”, “festool track”, “festool track saw”, “festool vacuum” and “festool wall sander”, summed into one figure.
- **Lie-Nielsen**: Measured on the search term “lie nielsen”.
- **Makita**: Measured on the search terms “makita” and “makita planer”, summed into one figure.
- **Ryobi**: Measured on the search terms “ryobi”, “ryobi hand blower” and “ryobi tool”, summed into one figure.
- **Stanley**: Measured on the search terms “stanley hand plane” and “stanley plane”, summed into one figure.
- **Veritas**: Measured on the search terms “veritas planes” and “veritas tools”, summed into one figure.

- [Festool](/demand/nz/brands/festool)
- [Lie-Nielsen](/demand/nz/brands/lie-nielsen)
- [Makita](/demand/nz/brands/makita)
- [Ryobi](/demand/nz/brands/ryobi)
- [Stanley](/demand/nz/brands/stanley-tools)
- [Veritas](/demand/nz/brands/veritas-tools)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hand planer brands in New Zealand?

In September 2026, Makita was the most searched among hand planer brands in New Zealand, with an estimated 9K branded searches, 44.1% of all searches for the six we track.

## Cite this page

Brandwave. "Hand planer brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-hand-planer-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hand-planer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.