---
title: "Hand mixer brands in New Zealand: Which are searched most?"
description: "Compare the hand mixer brands people buy. Share of Search among Breville, Smeg, KitchenAid, Kenwood and Braun, the hand mixer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-hand-mixer-brands"
publisher: "Brandwave"
---

# Hand mixer brands in New Zealand: Which are searched most?

Compare the hand mixer brands people buy. Share of Search among Breville, Smeg, KitchenAid, Kenwood and Braun, the hand mixer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hand mixer brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Breville, 40.4%

## Which brand is most popular in search among hand mixer brands in New Zealand?

- In September 2026, Breville was the most searched among hand mixer brands in New Zealand, with an estimated 12.1K branded searches, 40.4% of all searches for the five we track.
- Smeg is in 2nd place, 10.4 percentage points behind at 29.9%.
- Across the 12 months ending September 2026, Breville’s share of searches among hand mixer brands in New Zealand decreased from 44.4% to 40.4%.
- Across the 12 months ending September 2026, Smeg’s share of searches among hand mixer brands in New Zealand increased from 19.1% to 29.9%.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among hand mixer brands in New Zealand decreased from 28.8% to 22.7%.
- Across the 12 months ending September 2026, Kenwood’s share of searches among hand mixer brands in New Zealand decreased from 7.6% to 6.9%.
- Across the 12 months ending September 2026, Breville’s share of searches among hand mixer brands in New Zealand peaked at 49.4% in May 2026 and was lowest at 36.4% in August 2026.
- Across the 12 months ending September 2026, Smeg’s share of searches among hand mixer brands in New Zealand peaked at 37.4% in August 2026 and was lowest at 12.9% in December 2025.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among hand mixer brands in New Zealand peaked at 35.9% in December 2025 and was lowest at 19.6% in August 2026.
- Across the 12 months ending September 2026, Kenwood’s share of searches among hand mixer brands in New Zealand peaked at 11.9% in December 2025 and was lowest at 6.5% in August 2026.
- Across the 12 months ending September 2026, Smeg rose from 3rd to 2nd among hand mixer brands in New Zealand.
- Across the 12 months ending September 2026, KitchenAid fell from 2nd to 3rd among hand mixer brands in New Zealand.
- Across the 12 months ending September 2026, Braun held steady: its share of searches among hand mixer brands in New Zealand moved less than 0.5 percentage points.

## Top hand mixer brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, KitchenAid and Kenwood appeared every time. KitchenAid and Kenwood tied as the most recommended. Breville was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| KitchenAid | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Kenwood | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Breville | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Braun | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Smeg | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about hand mixer brands

- Asked ChatGPT "Which hand mixer brand should I buy in New Zealand?": 1. Kenwood, 2. KitchenAid, 3. Breville
- Asked ChatGPT "What are the best hand mixer brands in New Zealand?": 1. Breville, 2. KitchenAid, 3. Kenwood
- Asked ChatGPT "What's the best hand mixer brand in New Zealand for baking at home?": 1. Breville, 2. KitchenAid, 3. Braun, 4. Kenwood
- Searched Google, AI Overview "hand mixer nz": 1. Kenwood, 2. KitchenAid
- Searched Google, AI Overview "electric hand mixer": 1. KitchenAid, 2. Kenwood, 3. Smeg

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Breville vs Smeg: compare search popularity](/demand/nz/compare/breville-vs-smeg): 40.4% against 29.9% Share of Search.
- [Breville vs KitchenAid: compare search popularity](/demand/nz/compare/breville-vs-kitchenaid): 40.4% against 22.7% Share of Search.
- [Breville vs Kenwood: compare search popularity](/demand/nz/compare/breville-vs-kenwood): 40.4% against 6.9% Share of Search.
- [Smeg vs KitchenAid: compare search popularity](/demand/nz/compare/kitchenaid-vs-smeg): 29.9% against 22.7% Share of Search.
- [Smeg vs Kenwood: compare search popularity](/demand/nz/compare/kenwood-vs-smeg): 29.9% against 6.9% Share of Search.
- [KitchenAid vs Kenwood: compare search popularity](/demand/nz/compare/kenwood-vs-kitchenaid): 22.7% against 6.9% Share of Search.

## How did search popularity change for New Zealand hand mixer brands in September 2026?

- In September 2026, Breville overtook Smeg to become the leader among hand mixer brands in New Zealand, with 40.4% of the searches.
- In September 2026, KitchenAid gained share of searches among hand mixer brands in New Zealand, from 19.6% to 22.7%.
- In September 2026, Smeg lost share of searches among hand mixer brands in New Zealand, from 37.4% to 29.9%.
- Estimated monthly branded searches for Kenwood in New Zealand rose 14.4% over 12 measured months, from 1.8K to 2.1K in September 2026.
- Estimated monthly branded searches for Braun in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Breville | 40.4% | 12.1K | -2.5% | Breville |
| 2 | Smeg | 29.9% | 8.9K | -29.5% | Smeg |
| 3 | KitchenAid | 22.7% | 6.8K | +2.1% | KitchenAid |
| 4 | Kenwood | 6.9% | 2.1K | -6.8% | Kenwood |
| 5 | Braun | 0.03% | 10 | -50.0% | Procter & Gamble |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Breville | 10.5K | 44.4% | 1 |
| Oct 2025 | KitchenAid | 6.8K | 28.8% | 2 |
| Oct 2025 | Smeg | 4.5K | 19.1% | 3 |
| Oct 2025 | Kenwood | 1.8K | 7.6% | 4 |
| Oct 2025 | Braun | 20 | 0.08% | 5 |
| Nov 2025 | Breville | 13.3K | 39.8% | 1 |
| Nov 2025 | KitchenAid | 11.8K | 35.4% | 2 |
| Nov 2025 | Smeg | 5.1K | 15.4% | 3 |
| Nov 2025 | Kenwood | 3.1K | 9.3% | 4 |
| Nov 2025 | Braun | 20 | 0.06% | 5 |
| Dec 2025 | Breville | 13.1K | 39.2% | 1 |
| Dec 2025 | KitchenAid | 12.1K | 35.9% | 2 |
| Dec 2025 | Smeg | 4.3K | 12.9% | 3 |
| Dec 2025 | Kenwood | 4K | 11.9% | 4 |
| Dec 2025 | Braun | 30 | 0.09% | 5 |
| Jan 2026 | Breville | 10.9K | 43.6% | 1 |
| Jan 2026 | KitchenAid | 8.1K | 32.7% | 2 |
| Jan 2026 | Smeg | 3.8K | 15.2% | 3 |
| Jan 2026 | Kenwood | 2.1K | 8.3% | 4 |
| Jan 2026 | Braun | 30 | 0.12% | 5 |
| Feb 2026 | Breville | 8.3K | 43.3% | 1 |
| Feb 2026 | KitchenAid | 6.5K | 33.7% | 2 |
| Feb 2026 | Smeg | 3K | 15.7% | 3 |
| Feb 2026 | Kenwood | 1.4K | 7.3% | 4 |
| Feb 2026 | Braun | 10 | 0.05% | 5 |
| Mar 2026 | Breville | 9.6K | 44.8% | 1 |
| Mar 2026 | KitchenAid | 6.5K | 30.3% | 2 |
| Mar 2026 | Smeg | 3.6K | 16.9% | 3 |
| Mar 2026 | Kenwood | 1.7K | 8% | 4 |
| Mar 2026 | Braun | 20 | 0.09% | 5 |
| Apr 2026 | Breville | 11.9K | 48% | 1 |
| Apr 2026 | KitchenAid | 6.6K | 26.4% | 2 |
| Apr 2026 | Smeg | 3.8K | 15.1% | 3 |
| Apr 2026 | Kenwood | 2.6K | 10.3% | 4 |
| Apr 2026 | Braun | 40 | 0.16% | 5 |
| May 2026 | Breville | 12.2K | 49.4% | 1 |
| May 2026 | KitchenAid | 6.7K | 27.1% | 2 |
| May 2026 | Smeg | 3.7K | 15% | 3 |
| May 2026 | Kenwood | 2.1K | 8.4% | 4 |
| May 2026 | Braun | 20 | 0.08% | 5 |
| Jun 2026 | Breville | 11.3K | 47.2% | 1 |
| Jun 2026 | KitchenAid | 6.5K | 27.2% | 2 |
| Jun 2026 | Smeg | 4.4K | 18.3% | 3 |
| Jun 2026 | Kenwood | 1.7K | 7.1% | 4 |
| Jun 2026 | Braun | 20 | 0.08% | 5 |
| Jul 2026 | Breville | 12.8K | 40.3% | 1 |
| Jul 2026 | Smeg | 10.2K | 32.1% | 2 |
| Jul 2026 | KitchenAid | 6.6K | 20.9% | 3 |
| Jul 2026 | Kenwood | 2.1K | 6.5% | 4 |
| Jul 2026 | Braun | 30 | 0.09% | 5 |
| Aug 2026 | Smeg | 12.7K | 37.4% | 1 |
| Aug 2026 | Breville | 12.4K | 36.4% | 2 |
| Aug 2026 | KitchenAid | 6.7K | 19.6% | 3 |
| Aug 2026 | Kenwood | 2.2K | 6.5% | 4 |
| Aug 2026 | Braun | 20 | 0.06% | 5 |
| Sep 2026 | Breville | 12.1K | 40.4% | 1 |
| Sep 2026 | Smeg | 8.9K | 29.9% | 2 |
| Sep 2026 | KitchenAid | 6.8K | 22.7% | 3 |
| Sep 2026 | Kenwood | 2.1K | 6.9% | 4 |
| Sep 2026 | Braun | 10 | 0.03% | 5 |

## What is being compared

- **Braun**: Measured on the search term “braun hand mixer”.
- **Breville**: Measured on the search terms “breville”, “breville barista express”, “breville barista pro”, “breville barista touch”, “breville bread maker”, “breville descaler”, “breville double boiler” and “breville oracle”, summed into one figure.
- **Kenwood**: Measured on the search terms “kenwood hand mixer” and “kenwood mixer”, summed into one figure.
- **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid attachments”, “kitchenaid bowls”, “kitchenaid foodprosessor”, “kitchenaid mincer”, “kitchenaid pasta attachment” and “kitchenaid sausage grinder”, summed into one figure.
- **Smeg**: Measured on the search terms “smeg”, “smeg aus”, “smeg cocotte”, “smeg coffee machine”, “smeg kitchen”, “smeg microwaves”, “smeg promotions”, “smeg range hoods”, “smeg sale” and “smeg stoves”, summed into one figure.

- [Braun](/demand/nz/brands/braun)
- [Breville](/demand/nz/brands/breville)
- [Kenwood](/demand/nz/brands/kenwood)
- [KitchenAid](/demand/nz/brands/kitchenaid)
- [Smeg](/demand/nz/brands/smeg)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hand mixer brands in New Zealand?

In September 2026, Breville was the most searched among hand mixer brands in New Zealand, with an estimated 12.1K branded searches, 40.4% of all searches for the five we track.

## Cite this page

Brandwave. "Hand mixer brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-hand-mixer-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hand-mixer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.