---
title: "Hand blender brands in New Zealand: Which are searched most?"
description: "Compare the hand blender brands people buy. Share of Search among Breville, KitchenAid, Kenwood, Braun, Bamix and Bosch, the hand blender brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-hand-blender-brands"
publisher: "Brandwave"
---

# Hand blender brands in New Zealand: Which are searched most?

Compare the hand blender brands people buy. Share of Search among Breville, KitchenAid, Kenwood, Braun, Bamix and Bosch, the hand blender brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hand blender brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Breville, 52.3%

## Which brand is most popular in search among hand blender brands in New Zealand?

- In September 2026, Breville was the most searched among hand blender brands in New Zealand, with an estimated 12.1K branded searches, 52.3% of all searches for the six we track.
- KitchenAid is in 2nd place, 22.8 percentage points behind at 29.5%.
- Across the 12 months ending September 2026, Breville’s share of searches among hand blender brands in New Zealand increased from 48.4% to 52.3%.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among hand blender brands in New Zealand decreased from 31.4% to 29.5%.
- Across the 12 months ending September 2026, Kenwood’s share of searches among hand blender brands in New Zealand decreased from 19% to 16.9%.
- Across the 12 months ending September 2026, Breville’s share of searches among hand blender brands in New Zealand peaked at 52.8% in July 2026 and was lowest at 41.5% in December 2025.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among hand blender brands in New Zealand peaked at 38.2% in November 2025 and was lowest at 27.4% in July 2026.
- Across the 12 months ending September 2026, Kenwood’s share of searches among hand blender brands in New Zealand peaked at 19.2% in December 2025 and was lowest at 16.9% in September 2026.
- Across the 12 months ending September 2026, Braun, Bamix and Bosch held steady: their share of searches among hand blender brands in New Zealand each moved less than 0.5 percentage points.

## Top hand blender brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Kenwood and Braun appeared every time. Braun was recommended most often, coming first in all four answers that gave a list. Bamix was second, and Kenwood was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Braun | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Bamix | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Kenwood | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Breville | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Bosch | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| KitchenAid | 6th | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about hand blender brands

- Asked ChatGPT "Which hand blender brand should I buy in New Zealand?": 1. Braun, 2. Bamix, 3. Kenwood
- Asked ChatGPT "What are the best hand blender brands in New Zealand?": 1. Braun, 2. Bamix, 3. Breville, 4. Bosch, 5. Kenwood
- Asked ChatGPT "What's the best hand blender brand in New Zealand for everyday cooking?": 1. Braun, 2. Bamix, 3. Kenwood, 4. Breville
- Searched Google, AI Overview "best hand blender": 1. Braun, 2. Kenwood, 3. Bamix
- Searched Google, AI Overview "stick blender nz": 1. Braun, 2. Kenwood, 3. KitchenAid

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Breville vs KitchenAid: compare search popularity](/demand/nz/compare/breville-vs-kitchenaid): 52.3% against 29.5% Share of Search.
- [Breville vs Kenwood: compare search popularity](/demand/nz/compare/breville-vs-kenwood): 52.3% against 16.9% Share of Search.
- [KitchenAid vs Kenwood: compare search popularity](/demand/nz/compare/kenwood-vs-kitchenaid): 29.5% against 16.9% Share of Search.

## How did search popularity change for New Zealand hand blender brands in September 2026?

- In September 2026, KitchenAid gained share of searches among hand blender brands in New Zealand, from 28.2% to 29.5%.
- In September 2026, Kenwood lost share of searches among hand blender brands in New Zealand, from 17.9% to 16.9%.
- Estimated monthly branded searches for Braun in New Zealand rose 23.8% over 12 measured months, from 210 to 260 in September 2026.
- Estimated monthly branded searches for Breville in New Zealand rose 14.7% over 12 measured months, from 10.5K to 12.1K in September 2026.
- Estimated monthly branded searches for Bosch in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.
- Estimated monthly branded searches for Bamix in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Breville | 52.3% | 12.1K | -2.5% | Breville |
| 2 | KitchenAid | 29.5% | 6.8K | +2.1% | KitchenAid |
| 3 | Kenwood | 16.9% | 3.9K | -7.6% | Kenwood |
| 4 | Braun | 1.1% | 260 | 0.0% | Procter & Gamble |
| 5 | Bamix | 0.17% | 40 | -55.6% | Bamix |
| 6 | Bosch | 0.04% | 10 | 0.0% | Bosch |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Breville | 10.5K | 48.4% | 1 |
| Oct 2025 | KitchenAid | 6.8K | 31.4% | 2 |
| Oct 2025 | Kenwood | 4.1K | 19% | 3 |
| Oct 2025 | Braun | 210 | 0.97% | 4 |
| Oct 2025 | Bamix | 50 | 0.23% | 5 |
| Oct 2025 | Bosch | 20 | 0.09% | 6 |
| Nov 2025 | Breville | 13.3K | 43% | 1 |
| Nov 2025 | KitchenAid | 11.8K | 38.2% | 2 |
| Nov 2025 | Kenwood | 5.4K | 17.6% | 3 |
| Nov 2025 | Braun | 320 | 1% | 4 |
| Nov 2025 | Bamix | 70 | 0.23% | 5 |
| Nov 2025 | Bosch | 10 | 0.03% | 6 |
| Dec 2025 | Breville | 13.1K | 41.5% | 1 |
| Dec 2025 | KitchenAid | 12.1K | 38% | 2 |
| Dec 2025 | Kenwood | 6.1K | 19.2% | 3 |
| Dec 2025 | Braun | 320 | 1% | 4 |
| Dec 2025 | Bamix | 70 | 0.22% | 5 |
| Dec 2025 | Bosch | 10 | 0.03% | 6 |
| Jan 2026 | Breville | 10.9K | 45.7% | 1 |
| Jan 2026 | KitchenAid | 8.1K | 34.2% | 2 |
| Jan 2026 | Kenwood | 4.4K | 18.7% | 3 |
| Jan 2026 | Braun | 260 | 1.1% | 4 |
| Jan 2026 | Bamix | 70 | 0.29% | 5 |
| Jan 2026 | Bosch | 10 | 0.04% | 6 |
| Feb 2026 | Breville | 8.3K | 44.7% | 1 |
| Feb 2026 | KitchenAid | 6.5K | 34.7% | 2 |
| Feb 2026 | Kenwood | 3.6K | 19.2% | 3 |
| Feb 2026 | Braun | 210 | 1.1% | 4 |
| Feb 2026 | Bamix | 50 | 0.27% | 5 |
| Feb 2026 | Bosch | 10 | 0.05% | 6 |
| Mar 2026 | Breville | 9.6K | 48.3% | 1 |
| Mar 2026 | KitchenAid | 6.5K | 32.6% | 2 |
| Mar 2026 | Kenwood | 3.5K | 17.6% | 3 |
| Mar 2026 | Braun | 210 | 1.1% | 4 |
| Mar 2026 | Bamix | 90 | 0.45% | 5 |
| Mar 2026 | Bosch | 10 | 0.05% | 6 |
| Apr 2026 | Breville | 11.9K | 52.6% | 1 |
| Apr 2026 | KitchenAid | 6.6K | 28.9% | 2 |
| Apr 2026 | Kenwood | 3.9K | 17% | 3 |
| Apr 2026 | Braun | 260 | 1.1% | 4 |
| Apr 2026 | Bamix | 90 | 0.4% | 5 |
| Apr 2026 | Bosch | 10 | 0.04% | 6 |
| May 2026 | Breville | 12.2K | 51.2% | 1 |
| May 2026 | KitchenAid | 6.7K | 28.1% | 2 |
| May 2026 | Kenwood | 4.5K | 18.9% | 3 |
| May 2026 | Braun | 320 | 1.3% | 4 |
| May 2026 | Bamix | 90 | 0.38% | 5 |
| May 2026 | Bosch | 10 | 0.04% | 6 |
| Jun 2026 | Breville | 11.3K | 50.4% | 1 |
| Jun 2026 | KitchenAid | 6.5K | 29.1% | 2 |
| Jun 2026 | Kenwood | 4.3K | 19% | 3 |
| Jun 2026 | Braun | 260 | 1.2% | 4 |
| Jun 2026 | Bamix | 70 | 0.31% | 5 |
| Jun 2026 | Bosch | 10 | 0.04% | 6 |
| Jul 2026 | Breville | 12.8K | 52.8% | 1 |
| Jul 2026 | KitchenAid | 6.6K | 27.4% | 2 |
| Jul 2026 | Kenwood | 4.3K | 17.9% | 3 |
| Jul 2026 | Braun | 390 | 1.6% | 4 |
| Jul 2026 | Bamix | 70 | 0.29% | 5 |
| Jul 2026 | Bosch | 10 | 0.04% | 6 |
| Aug 2026 | Breville | 12.4K | 52.4% | 1 |
| Aug 2026 | KitchenAid | 6.7K | 28.2% | 2 |
| Aug 2026 | Kenwood | 4.2K | 17.9% | 3 |
| Aug 2026 | Braun | 260 | 1.1% | 4 |
| Aug 2026 | Bamix | 90 | 0.38% | 5 |
| Aug 2026 | Bosch | 10 | 0.04% | 6 |
| Sep 2026 | Breville | 12.1K | 52.3% | 1 |
| Sep 2026 | KitchenAid | 6.8K | 29.5% | 2 |
| Sep 2026 | Kenwood | 3.9K | 16.9% | 3 |
| Sep 2026 | Braun | 260 | 1.1% | 4 |
| Sep 2026 | Bamix | 40 | 0.17% | 5 |
| Sep 2026 | Bosch | 10 | 0.04% | 6 |

## What is being compared

- **Bamix**: Measured on the search term “bamix”.
- **Bosch**: Measured on the search term “bosch hand blender”.
- **Braun**: Measured on the search term “braun hand blender”.
- **Breville**: Measured on the search terms “breville”, “breville barista express”, “breville barista pro”, “breville barista touch”, “breville bread maker”, “breville descaler”, “breville double boiler” and “breville oracle”, summed into one figure.
- **Kenwood**: Measured on the search terms “auto radio kenwood”, “kenwood”, “kenwood attachments”, “kenwood chef”, “kenwood chef attachments”, “kenwood chef classic”, “kenwood chef titanium”, “kenwood chefette”, “kenwood foodprocessor”, “kenwood head unit”, “kenwood kmix”, “kenwood multipro”, “kenwood multipro go”, “kenwood patissier”, “kenwood stereo” and “kenwood truck”, summed into one figure.
- **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid attachments”, “kitchenaid bowls”, “kitchenaid foodprosessor”, “kitchenaid mincer”, “kitchenaid pasta attachment” and “kitchenaid sausage grinder”, summed into one figure.

- [Bamix](/demand/nz/brands/bamix)
- [Bosch](/demand/nz/brands/bosch)
- [Braun](/demand/nz/brands/braun)
- [Breville](/demand/nz/brands/breville)
- [Kenwood](/demand/nz/brands/kenwood)
- [KitchenAid](/demand/nz/brands/kitchenaid)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hand blender brands in New Zealand?

In September 2026, Breville was the most searched among hand blender brands in New Zealand, with an estimated 12.1K branded searches, 52.3% of all searches for the six we track.

## Cite this page

Brandwave. "Hand blender brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-hand-blender-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hand-blender-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.