--- title: "Hamilton destination restaurants in New Zealand: Which brands are most popular in search?" description: "Compare restaurants diners can choose between for a meal out in Hamilton, New Zealand. Share of Search among Gothenburg, Mr Pickles and Palate, the hamilton destination restaurants Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-hamilton-restaurants" publisher: "Brandwave" --- # Hamilton destination restaurants in New Zealand: Which brands are most popular in search? Compare restaurants diners can choose between for a meal out in Hamilton, New Zealand. Share of Search among Gothenburg, Mr Pickles and Palate, the hamilton destination restaurants Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Hamilton destination restaurants - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Gothenburg, 78.8% ## Which brand is most popular in search among hamilton destination restaurants in New Zealand? - In August 2026, Gothenburg was the most searched among hamilton destination restaurants in New Zealand, with an estimated 8.6K branded searches and 78.8% estimated Share of Search within this set. - Mr Pickles is in 2nd place, 66.9 percentage points behind at 12% Share of Search. - Across the 11 months ending August 2026, Gothenburg’s estimated Share of Search among hamilton destination restaurants in New Zealand increased from 77.5% to 78.8%. - Across the 11 months ending August 2026, Mr Pickles’ estimated Share of Search among hamilton destination restaurants in New Zealand decreased from 14.5% to 12%. - Across the 11 months ending August 2026, Palate’s estimated Share of Search among hamilton destination restaurants in New Zealand increased from 8% to 9.2%. - Across the 11 months ending August 2026, Gothenburg’s estimated Share of Search among hamilton destination restaurants in New Zealand peaked at 79.7% in March 2026 and was lowest at 68.6% in January 2026. - Across the 11 months ending August 2026, Mr Pickles’ estimated Share of Search among hamilton destination restaurants in New Zealand peaked at 20.5% in January 2026 and was lowest at 12% in August 2026. - Across the 11 months ending August 2026, Palate’s estimated Share of Search among hamilton destination restaurants in New Zealand peaked at 10.9% in January 2026 and was lowest at 7.2% in March 2026. ## Compare search popularity between leading brands - [Gothenburg vs Mr Pickles: compare search popularity](/demand/nz/compare/gothenburg-vs-mr-pickles): 78.8% against 12% Share of Search. - [Gothenburg vs Palate: compare search popularity](/demand/nz/compare/gothenburg-vs-palate): 78.8% against 9.2% Share of Search. - [Mr Pickles vs Palate: compare search popularity](/demand/nz/compare/mr-pickles-vs-palate): 12% against 9.2% Share of Search. ## How did search popularity change for New Zealand hamilton destination restaurants in August 2026? - In August 2026, Palate gained estimated Share of Search among hamilton destination restaurants in New Zealand, from 8.4% to 9.2%. - Estimated monthly branded searches for Mr Pickles in New Zealand fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Gothenburg | 78.8% | 8.6K | +3.8% | Gothenburg | | 2 | Mr Pickles | 12% | 1.3K | 0.0% | Mr Pickles | | 3 | Palate | 9.2% | 1K | +13.6% | Palate | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Gothenburg | 8.5K | 77.5% | 1 | | Oct 2025 | Mr Pickles | 1.6K | 14.5% | 2 | | Oct 2025 | Palate | 880 | 8% | 3 | | Nov 2025 | Gothenburg | 9K | 76.5% | 1 | | Nov 2025 | Mr Pickles | 1.9K | 16.1% | 2 | | Nov 2025 | Palate | 880 | 7.4% | 3 | | Dec 2025 | Gothenburg | 9.1K | 77.7% | 1 | | Dec 2025 | Mr Pickles | 1.6K | 13.7% | 2 | | Dec 2025 | Palate | 1K | 8.6% | 3 | | Jan 2026 | Gothenburg | 6.4K | 68.6% | 1 | | Jan 2026 | Mr Pickles | 1.9K | 20.5% | 2 | | Jan 2026 | Palate | 1K | 10.9% | 3 | | Feb 2026 | Gothenburg | 8.6K | 74.8% | 1 | | Feb 2026 | Mr Pickles | 1.9K | 16.5% | 2 | | Feb 2026 | Palate | 1K | 8.7% | 3 | | Mar 2026 | Gothenburg | 9.8K | 79.7% | 1 | | Mar 2026 | Mr Pickles | 1.6K | 13.1% | 2 | | Mar 2026 | Palate | 880 | 7.2% | 3 | | Apr 2026 | Gothenburg | 7.4K | 77.2% | 1 | | Apr 2026 | Mr Pickles | 1.3K | 13.6% | 2 | | Apr 2026 | Palate | 880 | 9.2% | 3 | | May 2026 | Gothenburg | 8.4K | 79.5% | 1 | | May 2026 | Mr Pickles | 1.3K | 12.2% | 2 | | May 2026 | Palate | 880 | 8.3% | 3 | | Jun 2026 | Gothenburg | 7K | 76.3% | 1 | | Jun 2026 | Mr Pickles | 1.3K | 14.1% | 2 | | Jun 2026 | Palate | 880 | 9.6% | 3 | | Jul 2026 | Gothenburg | 8.3K | 79.1% | 1 | | Jul 2026 | Mr Pickles | 1.3K | 12.5% | 2 | | Jul 2026 | Palate | 880 | 8.4% | 3 | | Aug 2026 | Gothenburg | 8.6K | 78.8% | 1 | | Aug 2026 | Mr Pickles | 1.3K | 12% | 2 | | Aug 2026 | Palate | 1K | 9.2% | 3 | | Sep 2026 | Gothenburg | — | — | — | | Sep 2026 | Mr Pickles | — | — | — | | Sep 2026 | Palate | — | — | — | ## What is being compared - **Gothenburg**: Measured on the search terms “gothenburg hamilton”, “gothenburg hamilton menu”, “gothenburg restaurant” and “gothenburg restaurant hamilton nz”, summed into one figure. - **Mr Pickles**: Measured on the search term “mr pickles hamilton”. - **Palate**: Measured on the search terms “palate hamilton” and “palate restaurant hamilton reservations”, summed into one figure. - [Gothenburg](/demand/nz/brands/gothenburg) - [Mr Pickles](/demand/nz/brands/mr-pickles) - [Palate](/demand/nz/brands/palate) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among hamilton destination restaurants in New Zealand? In August 2026, Gothenburg was the most searched among hamilton destination restaurants in New Zealand, with an estimated 8.6K branded searches and 78.8% estimated Share of Search within this set. ## Cite this page Brandwave. "Hamilton destination restaurants in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-hamilton-restaurants This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hamilton-restaurants. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.