---
title: "Hamilton recruitment agencies in New Zealand: Which brands are most popular in search?"
description: "Compare Hamilton recruitment agencies using branded search demand from across New Zealand. Share of Search among OneStaff, Drake, Asset Recruitment and RecruitNet, the hamilton recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-hamilton-recruitment-agencies"
publisher: "Brandwave"
---

# Hamilton recruitment agencies in New Zealand: Which brands are most popular in search?

Compare Hamilton recruitment agencies using branded search demand from across New Zealand. Share of Search among OneStaff, Drake, Asset Recruitment and RecruitNet, the hamilton recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hamilton recruitment agencies
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: OneStaff, 79%

## Which brand is most popular in search among hamilton recruitment agencies in New Zealand?

- In August 2026, OneStaff was the most searched among hamilton recruitment agencies in New Zealand, with an estimated 10.1K branded searches and 79% estimated Share of Search within this set.
- Drake is in 2nd place, 67.5 percentage points behind at 11.5% Share of Search.
- Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among hamilton recruitment agencies in New Zealand decreased from 84.1% to 79%.
- Across the 11 months ending August 2026, Drake’s estimated Share of Search among hamilton recruitment agencies in New Zealand increased from 9.7% to 11.5%.
- Across the 11 months ending August 2026, Asset Recruitment’s estimated Share of Search among hamilton recruitment agencies in New Zealand increased from 5.9% to 8.8%.
- Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among hamilton recruitment agencies in New Zealand peaked at 85.2% in November 2025 and was lowest at 79% in August 2026.
- Across the 11 months ending August 2026, Drake’s estimated Share of Search among hamilton recruitment agencies in New Zealand peaked at 12.5% in January 2026 and was lowest at 9.5% in November 2025.
- Across the 11 months ending August 2026, Asset Recruitment’s estimated Share of Search among hamilton recruitment agencies in New Zealand peaked at 8.8% in August 2026 and was lowest at 5% in November 2025.
- Across the 11 months ending August 2026, RecruitNet held steady: its estimated Share of Search among hamilton recruitment agencies in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [OneStaff vs Drake: compare search popularity](/demand/nz/compare/drake-vs-onestaff): 79% against 11.5% Share of Search.
- [OneStaff vs Asset Recruitment: compare search popularity](/demand/nz/compare/asset-recruitment-vs-onestaff): 79% against 8.8% Share of Search.
- [Drake vs Asset Recruitment: compare search popularity](/demand/nz/compare/asset-recruitment-vs-drake): 11.5% against 8.8% Share of Search.

## How did search popularity change for New Zealand hamilton recruitment agencies in August 2026?

- In August 2026, Asset Recruitment gained estimated Share of Search among hamilton recruitment agencies in New Zealand, from 7.5% to 8.8%.
- In August 2026, Drake gained estimated Share of Search among hamilton recruitment agencies in New Zealand, from 10.6% to 11.5%.
- In August 2026, OneStaff lost estimated Share of Search among hamilton recruitment agencies in New Zealand, from 81.4% to 79%.
- Estimated monthly branded searches for RecruitNet in New Zealand rose 80% over 11 measured months, from 50 to 90 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | OneStaff | 79% | 10.1K | -1.8% | OneStaff |
| 2 | Drake | 11.5% | 1.5K | +10.5% | Drake |
| 3 | Asset Recruitment | 8.8% | 1.1K | +19.1% | Asset Recruitment |
| 4 | RecruitNet | 0.71% | 90 | +28.6% | RecruitNet |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | OneStaff | 11.9K | 84.1% | 1 |
| Oct 2025 | Drake | 1.4K | 9.7% | 2 |
| Oct 2025 | Asset Recruitment | 830 | 5.9% | 3 |
| Oct 2025 | RecruitNet | 50 | 0.35% | 4 |
| Nov 2025 | OneStaff | 11.8K | 85.2% | 1 |
| Nov 2025 | Drake | 1.3K | 9.5% | 2 |
| Nov 2025 | Asset Recruitment | 690 | 5% | 3 |
| Nov 2025 | RecruitNet | 50 | 0.36% | 4 |
| Dec 2025 | OneStaff | 9.2K | 83% | 1 |
| Dec 2025 | Drake | 1.1K | 10.3% | 2 |
| Dec 2025 | Asset Recruitment | 700 | 6.4% | 3 |
| Dec 2025 | RecruitNet | 40 | 0.36% | 4 |
| Jan 2026 | OneStaff | 11.6K | 81.5% | 1 |
| Jan 2026 | Drake | 1.8K | 12.5% | 2 |
| Jan 2026 | Asset Recruitment | 800 | 5.6% | 3 |
| Jan 2026 | RecruitNet | 50 | 0.35% | 4 |
| Feb 2026 | OneStaff | 11.7K | 81.5% | 1 |
| Feb 2026 | Drake | 1.5K | 10.5% | 2 |
| Feb 2026 | Asset Recruitment | 1.1K | 7.7% | 3 |
| Feb 2026 | RecruitNet | 40 | 0.28% | 4 |
| Mar 2026 | OneStaff | 11.6K | 81.7% | 1 |
| Mar 2026 | Drake | 1.6K | 11% | 2 |
| Mar 2026 | Asset Recruitment | 1K | 7% | 3 |
| Mar 2026 | RecruitNet | 40 | 0.28% | 4 |
| Apr 2026 | OneStaff | 9.8K | 81.5% | 1 |
| Apr 2026 | Drake | 1.4K | 11.4% | 2 |
| Apr 2026 | Asset Recruitment | 820 | 6.8% | 3 |
| Apr 2026 | RecruitNet | 30 | 0.25% | 4 |
| May 2026 | OneStaff | 11.8K | 82.3% | 1 |
| May 2026 | Drake | 1.5K | 10.6% | 2 |
| May 2026 | Asset Recruitment | 990 | 6.9% | 3 |
| May 2026 | RecruitNet | 30 | 0.21% | 4 |
| Jun 2026 | OneStaff | 11.9K | 83.3% | 1 |
| Jun 2026 | Drake | 1.4K | 9.6% | 2 |
| Jun 2026 | Asset Recruitment | 990 | 6.9% | 3 |
| Jun 2026 | RecruitNet | 40 | 0.28% | 4 |
| Jul 2026 | OneStaff | 10.3K | 81.4% | 1 |
| Jul 2026 | Drake | 1.3K | 10.6% | 2 |
| Jul 2026 | Asset Recruitment | 940 | 7.5% | 3 |
| Jul 2026 | RecruitNet | 70 | 0.56% | 4 |
| Aug 2026 | OneStaff | 10.1K | 79% | 1 |
| Aug 2026 | Drake | 1.5K | 11.5% | 2 |
| Aug 2026 | Asset Recruitment | 1.1K | 8.8% | 3 |
| Aug 2026 | RecruitNet | 90 | 0.71% | 4 |
| Sep 2026 | Asset Recruitment | — | — | — |
| Sep 2026 | Drake | — | — | — |
| Sep 2026 | OneStaff | — | — | — |
| Sep 2026 | RecruitNet | — | — | — |

## What is being compared

- **Asset Recruitment**: Measured on the search terms “asset recruitment”, “asset recruitment agency”, “asset recruitment hamilton”, “asset recruitment jobs”, “assetrec.co.nz” and “assetrecruitment”, summed into one figure.
- **Drake**: Measured on the search terms “drake international”, “drake international agency”, “drake international new zealand”, “drake international nz”, “drake international recruitment”, “drake international recruitment agency”, “drake labour hire”, “drake new zealand”, “drake new zealand jobs”, “drake palmerston north”, “drake palmerston north jobs”, “drake recruitment”, “drake recruitment hamilton”, “drake recruitment masterton”, “drake recruitment nz” and “drake temp agency”, summed into one figure.
- **OneStaff**: Measured on the search terms “one staff”, “one staff agency”, “one staff new plymouth”, “one staff nz”, “one staff queenstown”, “one staff recruitment”, “one staff rotorua”, “OneStaff”, “onestaff agency”, “onestaff auckland”, “onestaff christchurch”, “onestaff co nz”, “onestaff dunedin”, “onestaff hamilton”, “onestaff hastings”, “onestaff hawkes bay”, “onestaff invercargill”, “onestaff jobs”, “onestaff new plymouth”, “onestaff new zealand”, “onestaff nz”, “onestaff palmerston north”, “onestaff palmerston north jobs”, “onestaff queenstown”, “onestaff recruitment”, “onestaff rotorua”, “onestaff tauranga”, “onestaff wellington” and “onestaff.co.nz”, summed into one figure.
- **RecruitNet**: Measured on the search term “recruitnet”.

- [Asset Recruitment](/demand/nz/brands/asset-recruitment)
- [Drake](/demand/nz/brands/drake)
- [OneStaff](/demand/nz/brands/onestaff)
- [RecruitNet](/demand/nz/brands/recruitnet)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hamilton recruitment agencies in New Zealand?

In August 2026, OneStaff was the most searched among hamilton recruitment agencies in New Zealand, with an estimated 10.1K branded searches and 79% estimated Share of Search within this set.

## Cite this page

Brandwave. "Hamilton recruitment agencies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-hamilton-recruitment-agencies

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hamilton-recruitment-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.