---
title: "Hamilton pilates studios in New Zealand: Which brands are most popular in search?"
description: "Compare Hamilton Pilates studios using branded search demand from across New Zealand. Share of Search among Reform Fitness, KX Pilates, Lifted Pilates, Body Reform Pilates and @Pilates, the hamilton pilates studios Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-hamilton-pilates-studios"
publisher: "Brandwave"
---

# Hamilton pilates studios in New Zealand: Which brands are most popular in search?

Compare Hamilton Pilates studios using branded search demand from across New Zealand. Share of Search among Reform Fitness, KX Pilates, Lifted Pilates, Body Reform Pilates and @Pilates, the hamilton pilates studios Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hamilton Pilates studios
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Reform Fitness, 94.3%

## Which brand is most popular in search among hamilton pilates studios in New Zealand?

- In August 2026, Reform Fitness was the most searched among hamilton pilates studios in New Zealand, with an estimated 18.2K branded searches and 94.3% estimated Share of Search within this set.
- KX Pilates is in 2nd place, 91 percentage points behind at 3.4% Share of Search.
- Across the 11 months ending August 2026, Reform Fitness’ estimated Share of Search among hamilton pilates studios in New Zealand peaked at 96% in December 2025 and was lowest at 92.1% in May 2026.
- Across the 11 months ending August 2026, KX Pilates’ estimated Share of Search among hamilton pilates studios in New Zealand peaked at 5.5% in May 2026 and was lowest at 2.5% in December 2025.
- Across the 11 months ending August 2026, Lifted Pilates’ estimated Share of Search among hamilton pilates studios in New Zealand peaked at 2.4% in April 2026 and was lowest at 1.3% in December 2025.
- Across the 11 months ending August 2026, Reform Fitness, KX Pilates, Lifted Pilates, Body Reform Pilates and @Pilates held steady: their estimated Share of Search among hamilton pilates studios in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Reform Fitness vs KX Pilates: compare search popularity](/demand/nz/compare/kx-pilates-vs-reform-fitness): 94.3% against 3.4% Share of Search.
- [Reform Fitness vs Lifted Pilates: compare search popularity](/demand/nz/compare/lifted-pilates-vs-reform-fitness): 94.3% against 2% Share of Search.
- [KX Pilates vs Lifted Pilates: compare search popularity](/demand/nz/compare/kx-pilates-vs-lifted-pilates): 3.4% against 2% Share of Search.

## How did search popularity change for New Zealand hamilton pilates studios in August 2026?

- Reform Fitness’ estimated Share of Search among hamilton pilates studios in New Zealand has gained ground for 3 months in a row, from 92.1% to 94.3% in August 2026.
- KX Pilates’ estimated Share of Search among hamilton pilates studios in New Zealand has lost ground for 3 months in a row, from 5.5% to 3.4% in August 2026.
- Estimated monthly branded searches for Lifted Pilates in New Zealand rose 11.4% over 11 measured months, from 350 to 390 in August 2026.
- Estimated monthly branded searches for Body Reform Pilates in New Zealand fell 55.6% over 11 measured months, from 90 to 40 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Reform Fitness | 94.3% | 18.2K | +1.0% | Reform Fitness |
| 2 | KX Pilates | 3.4% | 650 | -3.0% | KX Pilates |
| 3 | Lifted Pilates | 2% | 390 | 0.0% | Lifted Pilates |
| 4 | Body Reform Pilates | 0.21% | 40 | 0.0% | Body Reform Pilates |
| 5 | @Pilates | 0.05% | 10 | -50.0% | @Pilates |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Reform Fitness | 21.2K | 94.6% | 1 |
| Oct 2025 | KX Pilates | 770 | 3.4% | 2 |
| Oct 2025 | Lifted Pilates | 350 | 1.6% | 3 |
| Oct 2025 | Body Reform Pilates | 90 | 0.4% | 4 |
| Oct 2025 | @Pilates | 10 | 0.04% | 5 |
| Nov 2025 | Reform Fitness | 20.9K | 95.6% | 1 |
| Nov 2025 | KX Pilates | 610 | 2.8% | 2 |
| Nov 2025 | Lifted Pilates | 300 | 1.4% | 3 |
| Nov 2025 | Body Reform Pilates | 50 | 0.23% | 4 |
| Nov 2025 | @Pilates | 10 | 0.05% | 5 |
| Dec 2025 | Reform Fitness | 18.2K | 96% | 1 |
| Dec 2025 | KX Pilates | 470 | 2.5% | 2 |
| Dec 2025 | Lifted Pilates | 240 | 1.3% | 3 |
| Dec 2025 | Body Reform Pilates | 40 | 0.21% | 4 |
| Dec 2025 | @Pilates | 10 | 0.05% | 5 |
| Jan 2026 | Reform Fitness | 22.5K | 94.6% | 1 |
| Jan 2026 | KX Pilates | 740 | 3.1% | 2 |
| Jan 2026 | Lifted Pilates | 460 | 1.9% | 3 |
| Jan 2026 | Body Reform Pilates | 80 | 0.34% | 4 |
| Jan 2026 | @Pilates | 10 | 0.04% | 5 |
| Feb 2026 | Reform Fitness | 20.7K | 94.5% | 1 |
| Feb 2026 | KX Pilates | 600 | 2.7% | 2 |
| Feb 2026 | Lifted Pilates | 500 | 2.3% | 3 |
| Feb 2026 | Body Reform Pilates | 90 | 0.41% | 4 |
| Feb 2026 | @Pilates | 10 | 0.05% | 5 |
| Mar 2026 | Reform Fitness | 21K | 94.7% | 1 |
| Mar 2026 | KX Pilates | 620 | 2.8% | 2 |
| Mar 2026 | Lifted Pilates | 480 | 2.2% | 3 |
| Mar 2026 | Body Reform Pilates | 60 | 0.27% | 4 |
| Mar 2026 | @Pilates | 10 | 0.05% | 5 |
| Apr 2026 | Reform Fitness | 20.9K | 93.4% | 1 |
| Apr 2026 | KX Pilates | 870 | 3.9% | 2 |
| Apr 2026 | Lifted Pilates | 530 | 2.4% | 3 |
| Apr 2026 | Body Reform Pilates | 60 | 0.27% | 4 |
| Apr 2026 | @Pilates | 10 | 0.04% | 5 |
| May 2026 | Reform Fitness | 20.1K | 92.1% | 1 |
| May 2026 | KX Pilates | 1.2K | 5.5% | 2 |
| May 2026 | Lifted Pilates | 460 | 2.1% | 3 |
| May 2026 | Body Reform Pilates | 60 | 0.28% | 4 |
| May 2026 | @Pilates | 10 | 0.05% | 5 |
| Jun 2026 | Reform Fitness | 19.1K | 94.1% | 1 |
| Jun 2026 | KX Pilates | 730 | 3.6% | 2 |
| Jun 2026 | Lifted Pilates | 430 | 2.1% | 3 |
| Jun 2026 | Body Reform Pilates | 40 | 0.2% | 4 |
| Jun 2026 | @Pilates | 10 | 0.05% | 5 |
| Jul 2026 | Reform Fitness | 18K | 94.1% | 1 |
| Jul 2026 | KX Pilates | 670 | 3.5% | 2 |
| Jul 2026 | Lifted Pilates | 390 | 2% | 3 |
| Jul 2026 | Body Reform Pilates | 40 | 0.21% | 4 |
| Jul 2026 | @Pilates | 20 | 0.1% | 5 |
| Aug 2026 | Reform Fitness | 18.2K | 94.3% | 1 |
| Aug 2026 | KX Pilates | 650 | 3.4% | 2 |
| Aug 2026 | Lifted Pilates | 390 | 2% | 3 |
| Aug 2026 | Body Reform Pilates | 40 | 0.21% | 4 |
| Aug 2026 | @Pilates | 10 | 0.05% | 5 |
| Sep 2026 | @Pilates | — | — | — |
| Sep 2026 | Body Reform Pilates | — | — | — |
| Sep 2026 | KX Pilates | — | — | — |
| Sep 2026 | Lifted Pilates | — | — | — |
| Sep 2026 | Reform Fitness | — | — | — |

## What is being compared

- **@Pilates**: Measured on the search term “atpilates”.
- **Body Reform Pilates**: Measured on the search terms “body reform pilates” and “body reform pilates hamilton”, summed into one figure.
- **KX Pilates**: Measured on the search terms “kx pilates”, “kx pilates auckland”, “kx pilates classes”, “kx pilates cost”, “kx pilates hamilton”, “kx pilates near me”, “kx pilates nz”, “kx pilates offer”, “kx pilates online”, “kx pilates price list”, “kx pilates prices”, “kx pilates reformer”, “kx pilates workout”, “kxpilates” and “kxpilates near me”, summed into one figure.
- **Lifted Pilates**: Measured on the search terms “lifted pilates” and “lifted pilates hamilton”, summed into one figure.
- **Reform Fitness**: Measured on the search terms “reform albany”, “reform ashburton”, “reform auckland”, “reform birkenhead”, “reform cambridge”, “reform christchurch”, “reform commercial bay”, “reform dunedin”, “reform ferrymead”, “reform fitness”, “reform fitness albany”, “reform fitness auckland”, “reform fitness birkenhead”, “reform fitness cambridge”, “reform fitness christchurch”, “reform fitness commercial bay”, “reform fitness dunedin”, “reform fitness hamilton”, “reform fitness hobsonville”, “reform fitness karaka”, “reform fitness mt maunganui”, “reform fitness mt wellington”, “reform fitness new plymouth”, “reform fitness newmarket”, “reform fitness nz”, “reform fitness onehunga”, “reform fitness ormiston”, “reform fitness papamoa”, “reform fitness parnell”, “reform fitness petone”, “reform fitness pilates”, “reform fitness prebbleton”, “reform fitness prices”, “reform fitness queenstown”, “reform fitness rototuna”, “reform fitness silverdale”, “reform fitness takapuna”, “reform fitness victoria park”, “reform fitness wanaka”, “reform fitness wellington”, “reform hamilton”, “reform hobsonville”, “reform karaka”, “reform mt maunganui”, “reform mt wellington”, “reform new plymouth”, “reform newmarket”, “reform onehunga”, “reform ormiston”, “reform papamoa”, “reform parnell”, “reform petone”, “reform pilates”, “reform pilates cambridge”, “reform pilates prices”, “reform prebbleton”, “reform queenstown”, “reform rolleston”, “reform rotorua”, “reform rototuna”, “reform silverdale”, “reform takapuna”, “reform taupo”, “reform victoria park”, “reform wanaka”, “reform wellington” and “reformfitness”, summed into one figure.

- [@Pilates](/demand/nz/brands/pilates)
- [Body Reform Pilates](/demand/nz/brands/body-reform-pilates)
- [KX Pilates](/demand/nz/brands/kx-pilates)
- [Lifted Pilates](/demand/nz/brands/lifted-pilates)
- [Reform Fitness](/demand/nz/brands/reform-fitness)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hamilton pilates studios in New Zealand?

In August 2026, Reform Fitness was the most searched among hamilton pilates studios in New Zealand, with an estimated 18.2K branded searches and 94.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Hamilton pilates studios in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-hamilton-pilates-studios

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hamilton-pilates-studios. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.