--- title: "Hamilton optometrists in New Zealand: Which brands are most popular in search?" description: "Compare Hamilton optometrists in New Zealand by measured brand search demand. Share of Search among Rose Optometry, Paterson Burn and Gates Optometrists, the hamilton optometrists Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-hamilton-optometrists" publisher: "Brandwave" --- # Hamilton optometrists in New Zealand: Which brands are most popular in search? Compare Hamilton optometrists in New Zealand by measured brand search demand. Share of Search among Rose Optometry, Paterson Burn and Gates Optometrists, the hamilton optometrists Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Hamilton optometrists - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Rose Optometry, 60.6% ## Which brand is most popular in search among hamilton optometrists in New Zealand? - In August 2026, Rose Optometry was the most searched among hamilton optometrists in New Zealand, with an estimated 3.2K branded searches and 60.6% estimated Share of Search within this set. - Paterson Burn is in 2nd place, 23.9 percentage points behind at 36.7% Share of Search. - Across the 11 months ending August 2026, Rose Optometry’s estimated Share of Search among hamilton optometrists in New Zealand increased from 57.5% to 60.6%. - Across the 11 months ending August 2026, Paterson Burn’s estimated Share of Search among hamilton optometrists in New Zealand decreased from 38.3% to 36.7%. - Across the 11 months ending August 2026, Gates Optometrists’ estimated Share of Search among hamilton optometrists in New Zealand decreased from 4.2% to 2.7%. - Across the 11 months ending August 2026, Rose Optometry’s estimated Share of Search among hamilton optometrists in New Zealand peaked at 60.6% in August 2026 and was lowest at 52.1% in June 2026. - Across the 11 months ending August 2026, Paterson Burn’s estimated Share of Search among hamilton optometrists in New Zealand peaked at 45.3% in June 2026 and was lowest at 36.7% in August 2026. - Across the 11 months ending August 2026, Gates Optometrists’ estimated Share of Search among hamilton optometrists in New Zealand peaked at 4.2% in October 2025 and was lowest at 2.4% in March 2026. ## Compare search popularity between leading brands - [Rose Optometry vs Paterson Burn: compare search popularity](/demand/nz/compare/paterson-burn-vs-rose-optometry): 60.6% against 36.7% Share of Search. - [Rose Optometry vs Gates Optometrists: compare search popularity](/demand/nz/compare/gates-optometrists-vs-rose-optometry): 60.6% against 2.7% Share of Search. - [Paterson Burn vs Gates Optometrists: compare search popularity](/demand/nz/compare/gates-optometrists-vs-paterson-burn): 36.7% against 2.7% Share of Search. ## How did search popularity change for New Zealand hamilton optometrists in August 2026? - In August 2026, Rose Optometry gained estimated Share of Search among hamilton optometrists in New Zealand, from 58.3% to 60.6%. - In August 2026, Paterson Burn lost estimated Share of Search among hamilton optometrists in New Zealand, from 39.3% to 36.7%. - Estimated monthly branded searches for Gates Optometrists in New Zealand fell 26.3% over 11 measured months, from 190 to 140 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Rose Optometry | 60.6% | 3.2K | 0.0% | Rose Optometry | | 2 | Paterson Burn | 36.7% | 1.9K | -10.2% | Paterson Burn | | 3 | Gates Optometrists | 2.7% | 140 | +7.7% | Gates Optometrists | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Rose Optometry | 2.6K | 57.5% | 1 | | Oct 2025 | Paterson Burn | 1.7K | 38.3% | 2 | | Oct 2025 | Gates Optometrists | 190 | 4.2% | 3 | | Nov 2025 | Rose Optometry | 2.6K | 57.6% | 1 | | Nov 2025 | Paterson Burn | 1.7K | 38.6% | 2 | | Nov 2025 | Gates Optometrists | 170 | 3.8% | 3 | | Dec 2025 | Rose Optometry | 2K | 55.4% | 1 | | Dec 2025 | Paterson Burn | 1.5K | 41.3% | 2 | | Dec 2025 | Gates Optometrists | 120 | 3.3% | 3 | | Jan 2026 | Rose Optometry | 2.6K | 58.2% | 1 | | Jan 2026 | Paterson Burn | 1.8K | 39.1% | 2 | | Jan 2026 | Gates Optometrists | 120 | 2.7% | 3 | | Feb 2026 | Rose Optometry | 2.6K | 57.6% | 1 | | Feb 2026 | Paterson Burn | 1.8K | 39.7% | 2 | | Feb 2026 | Gates Optometrists | 120 | 2.7% | 3 | | Mar 2026 | Rose Optometry | 3.2K | 58.2% | 1 | | Mar 2026 | Paterson Burn | 2.2K | 39.5% | 2 | | Mar 2026 | Gates Optometrists | 130 | 2.4% | 3 | | Apr 2026 | Rose Optometry | 2.6K | 59.8% | 1 | | Apr 2026 | Paterson Burn | 1.6K | 37.7% | 2 | | Apr 2026 | Gates Optometrists | 110 | 2.5% | 3 | | May 2026 | Rose Optometry | 2.6K | 54.5% | 1 | | May 2026 | Paterson Burn | 2K | 42.6% | 2 | | May 2026 | Gates Optometrists | 140 | 2.9% | 3 | | Jun 2026 | Rose Optometry | 2.6K | 52.1% | 1 | | Jun 2026 | Paterson Burn | 2.3K | 45.3% | 2 | | Jun 2026 | Gates Optometrists | 130 | 2.6% | 3 | | Jul 2026 | Rose Optometry | 3.2K | 58.3% | 1 | | Jul 2026 | Paterson Burn | 2.2K | 39.3% | 2 | | Jul 2026 | Gates Optometrists | 130 | 2.4% | 3 | | Aug 2026 | Rose Optometry | 3.2K | 60.6% | 1 | | Aug 2026 | Paterson Burn | 1.9K | 36.7% | 2 | | Aug 2026 | Gates Optometrists | 140 | 2.7% | 3 | | Sep 2026 | Gates Optometrists | — | — | — | | Sep 2026 | Paterson Burn | — | — | — | | Sep 2026 | Rose Optometry | — | — | — | ## What is being compared - **Gates Optometrists**: Measured on the search terms “gates optometrists”, “gates optometrists auckland” and “gates optometrists hamilton”, summed into one figure. - **Paterson Burn**: Measured on the search terms “paterson burn”, “paterson burn cambridge”, “paterson burn cambridge nz”, “paterson burn chartwell”, “paterson burn fraser street”, “paterson burn hamilton”, “paterson burn optometrist”, “paterson burn optometrists cambridge”, “paterson burn optometrists hamilton”, “paterson burn optometrists hamilton cbd”, “paterson burn optometrists te awamutu”, “paterson burn optometrists thames”, “paterson burn optometrists tokoroa”, “paterson burn optometrists waiuku”, “paterson burn tauranga”, “paterson burn te awamutu”, “paterson burn thames”, “paterson burn tokoroa”, “paterson burn waiuku” and “patersonburn”, summed into one figure. - **Rose Optometry**: Measured on the search terms “rose optometry” and “rose optometry hamilton”, summed into one figure. - [Gates Optometrists](/demand/nz/brands/gates-optometrists) - [Paterson Burn](/demand/nz/brands/paterson-burn) - [Rose Optometry](/demand/nz/brands/rose-optometry) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among hamilton optometrists in New Zealand? In August 2026, Rose Optometry was the most searched among hamilton optometrists in New Zealand, with an estimated 3.2K branded searches and 60.6% estimated Share of Search within this set. ## Cite this page Brandwave. "Hamilton optometrists in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-hamilton-optometrists This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hamilton-optometrists. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.