---
title: "Hamilton mortgage advisers in New Zealand: Which brands are most popular in search?"
description: "Compare Hamilton mortgage advisers using branded search demand from across New Zealand. Share of Search among NZHL, Global Finance, My Mortgage and Innovest, the hamilton mortgage advisers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-hamilton-mortgage-advisers"
publisher: "Brandwave"
---

# Hamilton mortgage advisers in New Zealand: Which brands are most popular in search?

Compare Hamilton mortgage advisers using branded search demand from across New Zealand. Share of Search among NZHL, Global Finance, My Mortgage and Innovest, the hamilton mortgage advisers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hamilton mortgage advisers
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: NZHL, 83.4%

## Which brand is most popular in search among hamilton mortgage advisers in New Zealand?

- In August 2026, NZHL was the most searched among hamilton mortgage advisers in New Zealand, with an estimated 6.4K branded searches and 83.4% estimated Share of Search within this set.
- Global Finance is in 2nd place, 72.1 percentage points behind at 11.3% Share of Search.
- Across the 11 months ending August 2026, NZHL’s estimated Share of Search among hamilton mortgage advisers in New Zealand increased from 81.1% to 83.4%.
- Across the 11 months ending August 2026, Global Finance’s estimated Share of Search among hamilton mortgage advisers in New Zealand decreased from 13.7% to 11.3%.
- Across the 11 months ending August 2026, NZHL’s estimated Share of Search among hamilton mortgage advisers in New Zealand peaked at 84.1% in November 2025 and was lowest at 79.3% in June 2026.
- Across the 11 months ending August 2026, Global Finance’s estimated Share of Search among hamilton mortgage advisers in New Zealand peaked at 15.6% in December 2025 and was lowest at 11.3% in August 2026.
- Across the 11 months ending August 2026, My Mortgage’s estimated Share of Search among hamilton mortgage advisers in New Zealand peaked at 5.2% in June 2026 and was lowest at 3.1% in July 2026.
- Across the 11 months ending August 2026, Innovest’s estimated Share of Search among hamilton mortgage advisers in New Zealand peaked at 2.1% in May 2026 and was lowest at 1.1% in November 2025.
- Across the 11 months ending August 2026, My Mortgage and Innovest held steady: their estimated Share of Search among hamilton mortgage advisers in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [NZHL vs Global Finance: compare search popularity](/demand/nz/compare/global-finance-vs-nzhl): 83.4% against 11.3% Share of Search.
- [NZHL vs My Mortgage: compare search popularity](/demand/nz/compare/my-mortgage-vs-nzhl): 83.4% against 3.9% Share of Search.
- [Global Finance vs My Mortgage: compare search popularity](/demand/nz/compare/global-finance-vs-my-mortgage): 11.3% against 3.9% Share of Search.

## How did search popularity change for New Zealand hamilton mortgage advisers in August 2026?

- In August 2026, My Mortgage gained estimated Share of Search among hamilton mortgage advisers in New Zealand, from 3.1% to 3.9%.
- In August 2026, Global Finance lost estimated Share of Search among hamilton mortgage advisers in New Zealand, from 12.3% to 11.3%.
- Estimated monthly branded searches for NZHL in New Zealand fell 10.5% over 11 measured months, from 7.1K to 6.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | NZHL | 83.4% | 6.4K | -0.5% | NZHL |
| 2 | Global Finance | 11.3% | 860 | -8.5% | Global Finance |
| 3 | My Mortgage | 3.9% | 300 | +25.0% | My Mortgage |
| 4 | Innovest | 1.4% | 110 | +22.2% | Innovest |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | NZHL | 7.1K | 81.1% | 1 |
| Oct 2025 | Global Finance | 1.2K | 13.7% | 2 |
| Oct 2025 | My Mortgage | 350 | 4% | 3 |
| Oct 2025 | Innovest | 110 | 1.3% | 4 |
| Nov 2025 | NZHL | 7.2K | 84.1% | 1 |
| Nov 2025 | Global Finance | 1K | 11.7% | 2 |
| Nov 2025 | My Mortgage | 270 | 3.2% | 3 |
| Nov 2025 | Innovest | 90 | 1.1% | 4 |
| Dec 2025 | NZHL | 5.3K | 79.7% | 1 |
| Dec 2025 | Global Finance | 1K | 15.6% | 2 |
| Dec 2025 | My Mortgage | 220 | 3.3% | 3 |
| Dec 2025 | Innovest | 90 | 1.4% | 4 |
| Jan 2026 | NZHL | 6.5K | 82.4% | 1 |
| Jan 2026 | Global Finance | 1K | 12.7% | 2 |
| Jan 2026 | My Mortgage | 300 | 3.8% | 3 |
| Jan 2026 | Innovest | 90 | 1.1% | 4 |
| Feb 2026 | NZHL | 7.1K | 83.7% | 1 |
| Feb 2026 | Global Finance | 1K | 12% | 2 |
| Feb 2026 | My Mortgage | 270 | 3.2% | 3 |
| Feb 2026 | Innovest | 90 | 1.1% | 4 |
| Mar 2026 | NZHL | 7.1K | 81.6% | 1 |
| Mar 2026 | Global Finance | 1.1K | 12.4% | 2 |
| Mar 2026 | My Mortgage | 410 | 4.7% | 3 |
| Mar 2026 | Innovest | 110 | 1.3% | 4 |
| Apr 2026 | NZHL | 5.7K | 80.4% | 1 |
| Apr 2026 | Global Finance | 990 | 13.9% | 2 |
| Apr 2026 | My Mortgage | 270 | 3.8% | 3 |
| Apr 2026 | Innovest | 140 | 2% | 4 |
| May 2026 | NZHL | 6.5K | 80.7% | 1 |
| May 2026 | Global Finance | 1K | 12.7% | 2 |
| May 2026 | My Mortgage | 360 | 4.4% | 3 |
| May 2026 | Innovest | 170 | 2.1% | 4 |
| Jun 2026 | NZHL | 5.6K | 79.3% | 1 |
| Jun 2026 | Global Finance | 980 | 13.9% | 2 |
| Jun 2026 | My Mortgage | 370 | 5.2% | 3 |
| Jun 2026 | Innovest | 110 | 1.6% | 4 |
| Jul 2026 | NZHL | 6.4K | 83.4% | 1 |
| Jul 2026 | Global Finance | 940 | 12.3% | 2 |
| Jul 2026 | My Mortgage | 240 | 3.1% | 3 |
| Jul 2026 | Innovest | 90 | 1.2% | 4 |
| Aug 2026 | NZHL | 6.4K | 83.4% | 1 |
| Aug 2026 | Global Finance | 860 | 11.3% | 2 |
| Aug 2026 | My Mortgage | 300 | 3.9% | 3 |
| Aug 2026 | Innovest | 110 | 1.4% | 4 |
| Sep 2026 | Global Finance | — | — | — |
| Sep 2026 | Innovest | — | — | — |
| Sep 2026 | My Mortgage | — | — | — |
| Sep 2026 | NZHL | — | — | — |

## What is being compared

- **Global Finance**: Measured on the search terms “global finance”, “global finance auckland”, “global finance company”, “global finance hamilton”, “global finance nz”, “global financial services nz”, “globalfinance” and “globalfinance.co.nz”, summed into one figure.
- **Innovest**: Measured on the search term “innovest”.
- **My Mortgage**: Measured on the search terms “my mortgage”, “my mortgage brokers”, “my mortgage cambridge”, “my mortgage nz” and “mymortgage”, summed into one figure.
- **NZHL**: Measured on the search terms “new zealand home loans”, “new zealand home loans blenheim”, “new zealand home loans near me”, “new zealand home loans whakatane”, “nz home loans”, “nz home loans blenheim”, “nz home loans christchurch”, “nz home loans gisborne”, “nz home loans hamilton”, “nz home loans hawkes bay”, “nz home loans nelson”, “nz home loans papamoa”, “nz home loans pukekohe”, “nz home loans rotorua”, “nz home loans takapuna”, “nz home loans tauranga”, “nz home loans wellington”, “nz home loans whakatane”, “nz home loans whangarei”, “nzhl”, “nzhl blenheim”, “nzhl cambridge”, “nzhl canterbury metro”, “nzhl christchurch”, “nzhl co nz”, “nzhl gisborne”, “nzhl hamilton”, “nzhl hawkes bay”, “nzhl home loans”, “nzhl karaka”, “nzhl kiwibank”, “nzhl mortgage”, “nzhl nelson”, “nzhl nz”, “nzhl ormiston”, “nzhl papamoa”, “nzhl papanui”, “nzhl pukekohe”, “nzhl rotorua”, “nzhl takapuna”, “nzhl tauranga”, “nzhl te awamutu”, “nzhl wellington”, “nzhl whakatane”, “nzhl whangarei”, “nzhl whitmore” and “nzhl.co.nz”, summed into one figure.

- [Global Finance](/demand/nz/brands/global-finance)
- [Innovest](/demand/nz/brands/innovest)
- [My Mortgage](/demand/nz/brands/my-mortgage)
- [NZHL](/demand/nz/brands/nzhl)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hamilton mortgage advisers in New Zealand?

In August 2026, NZHL was the most searched among hamilton mortgage advisers in New Zealand, with an estimated 6.4K branded searches and 83.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Hamilton mortgage advisers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-hamilton-mortgage-advisers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hamilton-mortgage-advisers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.