--- title: "Hamilton law firms in New Zealand: Which brands are most popular in search?" description: "Compare Hamilton law firms using branded search demand from across New Zealand. Share of Search among DTI Lawyers, Grayson Clements and KJ Law, the hamilton law firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-hamilton-law-firms" publisher: "Brandwave" --- # Hamilton law firms in New Zealand: Which brands are most popular in search? Compare Hamilton law firms using branded search demand from across New Zealand. Share of Search among DTI Lawyers, Grayson Clements and KJ Law, the hamilton law firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Hamilton law firms - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: DTI Lawyers, 59.5% ## Which brand is most popular in search among hamilton law firms in New Zealand? - In August 2026, DTI Lawyers was the most searched among hamilton law firms in New Zealand, with an estimated 660 branded searches and 59.5% estimated Share of Search within this set. - Grayson Clements is in 2nd place, 27 percentage points behind at 32.4% Share of Search. - Across the 11 months ending August 2026, DTI Lawyers’ estimated Share of Search among hamilton law firms in New Zealand increased from 58.9% to 59.5%. - Across the 11 months ending August 2026, Grayson Clements’ estimated Share of Search among hamilton law firms in New Zealand decreased from 33.6% to 32.4%. - Across the 11 months ending August 2026, KJ Law’s estimated Share of Search among hamilton law firms in New Zealand increased from 7.5% to 8.1%. - Across the 11 months ending August 2026, DTI Lawyers’ estimated Share of Search among hamilton law firms in New Zealand peaked at 59.5% in August 2026 and was lowest at 47.9% in January 2026. - Across the 11 months ending August 2026, Grayson Clements’ estimated Share of Search among hamilton law firms in New Zealand peaked at 38.7% in December 2025 and was lowest at 27.6% in April 2026. - Across the 11 months ending August 2026, KJ Law’s estimated Share of Search among hamilton law firms in New Zealand peaked at 19.2% in January 2026 and was lowest at 7.5% in October 2025. ## Compare search popularity between leading brands - [DTI Lawyers vs Grayson Clements: compare search popularity](/demand/nz/compare/dti-lawyers-vs-grayson-clements): 59.5% against 32.4% Share of Search. - [DTI Lawyers vs KJ Law: compare search popularity](/demand/nz/compare/dti-lawyers-vs-kj-law): 59.5% against 8.1% Share of Search. - [Grayson Clements vs KJ Law: compare search popularity](/demand/nz/compare/grayson-clements-vs-kj-law): 32.4% against 8.1% Share of Search. ## How did search popularity change for New Zealand hamilton law firms in August 2026? - In August 2026, DTI Lawyers gained estimated Share of Search among hamilton law firms in New Zealand, from 54.3% to 59.5%. - In August 2026, KJ Law lost estimated Share of Search among hamilton law firms in New Zealand, from 11.1% to 8.1%. - In August 2026, Grayson Clements lost estimated Share of Search among hamilton law firms in New Zealand, from 34.6% to 32.4%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | DTI Lawyers | 59.5% | 660 | +50.0% | DTI Lawyers | | 2 | Grayson Clements | 32.4% | 360 | +28.6% | Grayson Clements | | 3 | KJ Law | 8.1% | 90 | 0.0% | KJ Law | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | DTI Lawyers | 630 | 58.9% | 1 | | Oct 2025 | Grayson Clements | 360 | 33.6% | 2 | | Oct 2025 | KJ Law | 80 | 7.5% | 3 | | Nov 2025 | DTI Lawyers | 530 | 50% | 1 | | Nov 2025 | Grayson Clements | 370 | 34.9% | 2 | | Nov 2025 | KJ Law | 160 | 15.1% | 3 | | Dec 2025 | DTI Lawyers | 360 | 48% | 1 | | Dec 2025 | Grayson Clements | 290 | 38.7% | 2 | | Dec 2025 | KJ Law | 100 | 13.3% | 3 | | Jan 2026 | DTI Lawyers | 350 | 47.9% | 1 | | Jan 2026 | Grayson Clements | 240 | 32.9% | 2 | | Jan 2026 | KJ Law | 140 | 19.2% | 3 | | Feb 2026 | DTI Lawyers | 530 | 52.5% | 1 | | Feb 2026 | Grayson Clements | 360 | 35.6% | 2 | | Feb 2026 | KJ Law | 120 | 11.9% | 3 | | Mar 2026 | DTI Lawyers | 630 | 55.3% | 1 | | Mar 2026 | Grayson Clements | 370 | 32.5% | 2 | | Mar 2026 | KJ Law | 140 | 12.3% | 3 | | Apr 2026 | DTI Lawyers | 430 | 56.6% | 1 | | Apr 2026 | Grayson Clements | 210 | 27.6% | 2 | | Apr 2026 | KJ Law | 120 | 15.8% | 3 | | May 2026 | DTI Lawyers | 530 | 58.2% | 1 | | May 2026 | Grayson Clements | 260 | 28.6% | 2 | | May 2026 | KJ Law | 120 | 13.2% | 3 | | Jun 2026 | DTI Lawyers | 520 | 57.1% | 1 | | Jun 2026 | Grayson Clements | 300 | 33% | 2 | | Jun 2026 | KJ Law | 90 | 9.9% | 3 | | Jul 2026 | DTI Lawyers | 440 | 54.3% | 1 | | Jul 2026 | Grayson Clements | 280 | 34.6% | 2 | | Jul 2026 | KJ Law | 90 | 11.1% | 3 | | Aug 2026 | DTI Lawyers | 660 | 59.5% | 1 | | Aug 2026 | Grayson Clements | 360 | 32.4% | 2 | | Aug 2026 | KJ Law | 90 | 8.1% | 3 | | Sep 2026 | DTI Lawyers | — | — | — | | Sep 2026 | Grayson Clements | — | — | — | | Sep 2026 | KJ Law | — | — | — | ## What is being compared - **DTI Lawyers**: Measured on the search terms “dti lawyers” and “dti lawyers hamilton”, summed into one figure. - **Grayson Clements**: Measured on the search terms “grayson clements” and “grayson clements lawyers”, summed into one figure. - **KJ Law**: Measured on the search terms “kj law” and “kj law hamilton”, summed into one figure. - [DTI Lawyers](/demand/nz/brands/dti-lawyers) - [Grayson Clements](/demand/nz/brands/grayson-clements) - [KJ Law](/demand/nz/brands/kj-law) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among hamilton law firms in New Zealand? In August 2026, DTI Lawyers was the most searched among hamilton law firms in New Zealand, with an estimated 660 branded searches and 59.5% estimated Share of Search within this set. ## Cite this page Brandwave. "Hamilton law firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-hamilton-law-firms This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hamilton-law-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.