--- title: "Hamilton funeral directors in New Zealand: Which brands are most popular in search?" description: "Compare funeral directors serving Hamilton, New Zealand. Share of Search among Seddon Park Funeral Home, Simply Cremations and Pellow & Hill, the hamilton funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-hamilton-funeral-directors" publisher: "Brandwave" --- # Hamilton funeral directors in New Zealand: Which brands are most popular in search? Compare funeral directors serving Hamilton, New Zealand. Share of Search among Seddon Park Funeral Home, Simply Cremations and Pellow & Hill, the hamilton funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Hamilton funeral directors - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Seddon Park Funeral Home, 65.4% ## Which brand is most popular in search among hamilton funeral directors in New Zealand? - In August 2026, Seddon Park Funeral Home was the most searched among hamilton funeral directors in New Zealand, with an estimated 1.9K branded searches and 65.4% estimated Share of Search within this set. - Simply Cremations is in 2nd place, 41.4 percentage points behind at 24% Share of Search. - Across the 11 months ending August 2026, Seddon Park Funeral Home’s estimated Share of Search among hamilton funeral directors in New Zealand decreased from 75.3% to 65.4%. - Across the 11 months ending August 2026, Simply Cremations’ estimated Share of Search among hamilton funeral directors in New Zealand increased from 17.8% to 24%. - Across the 11 months ending August 2026, Pellow & Hill’s estimated Share of Search among hamilton funeral directors in New Zealand increased from 6.9% to 10.6%. - Across the 11 months ending August 2026, Seddon Park Funeral Home’s estimated Share of Search among hamilton funeral directors in New Zealand peaked at 75.3% in October 2025 and was lowest at 58.1% in March 2026. - Across the 11 months ending August 2026, Simply Cremations’ estimated Share of Search among hamilton funeral directors in New Zealand peaked at 28.3% in November 2025 and was lowest at 16% in April 2026. - Across the 11 months ending August 2026, Pellow & Hill’s estimated Share of Search among hamilton funeral directors in New Zealand peaked at 20.3% in March 2026 and was lowest at 6.9% in October 2025. ## Compare search popularity between leading brands - [Seddon Park Funeral Home vs Simply Cremations: compare search popularity](/demand/nz/compare/seddon-park-funeral-home-vs-simply-cremations): 65.4% against 24% Share of Search. - [Seddon Park Funeral Home vs Pellow & Hill: compare search popularity](/demand/nz/compare/pellow-and-hill-vs-seddon-park-funeral-home): 65.4% against 10.6% Share of Search. - [Simply Cremations vs Pellow & Hill: compare search popularity](/demand/nz/compare/pellow-and-hill-vs-simply-cremations): 24% against 10.6% Share of Search. ## How did search popularity change for New Zealand hamilton funeral directors in August 2026? - In August 2026, Simply Cremations gained estimated Share of Search among hamilton funeral directors in New Zealand, from 19.7% to 24%. - In August 2026, Pellow & Hill lost estimated Share of Search among hamilton funeral directors in New Zealand, from 13.4% to 10.6%. - In August 2026, Seddon Park Funeral Home lost estimated Share of Search among hamilton funeral directors in New Zealand, from 66.9% to 65.4%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Seddon Park Funeral Home | 65.4% | 1.9K | +19.4% | Seddon Park Funeral Home | | 2 | Simply Cremations | 24% | 700 | +48.9% | Simply Cremations | | 3 | Pellow & Hill | 10.6% | 310 | -3.1% | Pellow & Hill | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Seddon Park Funeral Home | 1.3K | 75.3% | 1 | | Oct 2025 | Simply Cremations | 310 | 17.8% | 2 | | Oct 2025 | Pellow & Hill | 120 | 6.9% | 3 | | Nov 2025 | Seddon Park Funeral Home | 1K | 62.9% | 1 | | Nov 2025 | Simply Cremations | 450 | 28.3% | 2 | | Nov 2025 | Pellow & Hill | 140 | 8.8% | 3 | | Dec 2025 | Seddon Park Funeral Home | 720 | 61% | 1 | | Dec 2025 | Simply Cremations | 300 | 25.4% | 2 | | Dec 2025 | Pellow & Hill | 160 | 13.6% | 3 | | Jan 2026 | Seddon Park Funeral Home | 1.3K | 66.2% | 1 | | Jan 2026 | Simply Cremations | 400 | 20.2% | 2 | | Jan 2026 | Pellow & Hill | 270 | 13.6% | 3 | | Feb 2026 | Seddon Park Funeral Home | 1.3K | 70.4% | 1 | | Feb 2026 | Simply Cremations | 350 | 18.8% | 2 | | Feb 2026 | Pellow & Hill | 200 | 10.8% | 3 | | Mar 2026 | Seddon Park Funeral Home | 1K | 58.1% | 1 | | Mar 2026 | Simply Cremations | 370 | 21.5% | 2 | | Mar 2026 | Pellow & Hill | 350 | 20.3% | 3 | | Apr 2026 | Seddon Park Funeral Home | 1.6K | 67.6% | 1 | | Apr 2026 | Pellow & Hill | 390 | 16.4% | 2 | | Apr 2026 | Simply Cremations | 380 | 16% | 3 | | May 2026 | Seddon Park Funeral Home | 1.3K | 59.5% | 1 | | May 2026 | Simply Cremations | 590 | 26.8% | 2 | | May 2026 | Pellow & Hill | 300 | 13.6% | 3 | | Jun 2026 | Seddon Park Funeral Home | 1.6K | 66.5% | 1 | | Jun 2026 | Simply Cremations | 510 | 21.1% | 2 | | Jun 2026 | Pellow & Hill | 300 | 12.4% | 3 | | Jul 2026 | Seddon Park Funeral Home | 1.6K | 66.9% | 1 | | Jul 2026 | Simply Cremations | 470 | 19.7% | 2 | | Jul 2026 | Pellow & Hill | 320 | 13.4% | 3 | | Aug 2026 | Seddon Park Funeral Home | 1.9K | 65.4% | 1 | | Aug 2026 | Simply Cremations | 700 | 24% | 2 | | Aug 2026 | Pellow & Hill | 310 | 10.6% | 3 | | Sep 2026 | Pellow & Hill | — | — | — | | Sep 2026 | Seddon Park Funeral Home | — | — | — | | Sep 2026 | Simply Cremations | — | — | — | ## What is being compared - **Pellow & Hill**: Measured on the search terms “james r hill”, “james r hill funeral directors”, “pellow & hill”, “pellow and hill”, “pellow and hill hamilton”, “pellows funeral directors” and “pellows funerals”, summed into one figure. - **Seddon Park Funeral Home**: Measured on the search terms “seddon park funeral home” and “seddon park funeral home chapel”, summed into one figure. - **Simply Cremations**: Measured on the search terms “simply cremations”, “simply cremations & funeral services”, “simply cremations and funeral services”, “simply cremations funeral”, “simply cremations funeral home”, “simply cremations hamilton”, “simply cremations near me”, “simply cremations nz”, “simply cremations online” and “simplycremations”, summed into one figure. - [Pellow & Hill](/demand/nz/brands/pellow-and-hill) - [Seddon Park Funeral Home](/demand/nz/brands/seddon-park-funeral-home) - [Simply Cremations](/demand/nz/brands/simply-cremations) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among hamilton funeral directors in New Zealand? In August 2026, Seddon Park Funeral Home was the most searched among hamilton funeral directors in New Zealand, with an estimated 1.9K branded searches and 65.4% estimated Share of Search within this set. ## Cite this page Brandwave. "Hamilton funeral directors in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-hamilton-funeral-directors This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hamilton-funeral-directors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.